2013-06-21 cannes lions ishii - mit media...
TRANSCRIPT
The FutureHuman, Brand & InterfaceCannes Lions Festival June 21, 2013Aegis Media + Oblong + MIT Media Lab
Hiroshi ISHIIMIT Media Lab
The Futureis not to predict, but to invent! ! Alan Kay 1971
This is the century in which you can be proactive about the future; you don't have to be reactive. The whole idea of having scientists and technology is that those things you can envision and describe can actually be built.
変化changes
http://www.nytimes.com/interactive/2011/03/12/world/asia/20110312_japan.html?ref=asia#68
破壊変化http://www.nytimes.com/interactive/2011/03/12/world/asia/20110312_japan.html?ref=asia#68変化http://www.nytimes.com/interactive/2011/03/12/world/asia/20110312_japan.html?ref=asia#68変化破壊変化
disruptive changes
perspective視点perspective視点perspective
情報流水情報流水
information = running water
TMG DB&Web
TMG web server
TMG trackr DB
MacBook Pro
iPad
iPhone
kindle 2
Fujitsu ScanSnap
Panasonic HDC-SD7 SONY DCR-
PC120
[email protected]@mit.edu
calendar contacts
Google contacts
iCal
CalendarGoogle Calendar
ACM Digital Library
toDo
Things
Things
photosnotesfiles
DropboxMobileMe
Dropbox
Droopbox
DEVONThink
videos
Vimeo
iMovie
Final Cut Pro
Server
academicpapers
Evernote
Evernote
Adobe Acrobat Pro
OCR
Canon MP470
Gmail
Gmail
GmailMail
Phone Messages MapsCamera
iPod
Spanning Sync
Photos Flickr
Address Book
Google Calendar
iTune sync
USB
iTune sync
Contacts
iTune sync
Papers EndNote
newspapersbooksmusic
iTunes
iTunes Store
TMG research
Hiroshi ISHIIʼs Digital LifeInformation Ecology 2010 June 12, 2010 TokyoJanuary 9, 2010 Cambridge MA
(c) 2010 Hiroshi Ishii (Please do not distribute)
FileMaker Pro
Evernote cloud
Evernote
Yahoo cloud
Flickr YouTube
Apple cloud
iDisk
iDisk
MIT/ML servers
iPhoto
Google cloudGoogle cloud
video DB
TMG DB
iPhone
CalendarGoogle Calendar Things Droopbox EvernoteGmailMail Maps iPodPhotos FlickrContacts iTunes
StoreiDisk iBook Kindle iBunkoHDKoboGoodRe
aderReaddle
Docs
IEEE DL
MIT Library
MIT/ML serversAmazon.
comiTunes store
HP Color LaserJet 4700dn
Apple cloud
App
App Store
App Store
Kobo
Mendeley
Papers
iTune sync iTune sync
Maps
Eye-Fi
Kindle
青空文庫
clouds
YouTube
Google cloud
YouTube
Safari
VT100
VAX 750
UUCP 1980 1990internet
Macintosh II
e-mail, FTP, WWWe-mail, news
UNIX server
MacWrite/Pint/Draw
VT100 emulator
NCSA Mosaic
vi, emacs, C, mail
TweetDeck
TweetDeck
GoodReader
Safari
Twitterrific
Safari
Canon SD780 IS
PICASA
Twitterrific
Flickr
Safariphoto
DB
Travel
FlightTrack
FlightTrack
TripItEvernoteGoogle maps
Google Calendar
TripIt
Safari
criterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterioncriterion
eco-system
eco-system
循環cycling
Flow Clouds http://www.flickr.com/photos/mjohnsphoto/6801328985/
© 2012 MIT Media Lab, Hiroshi ISHII
telescope
earthbound observers
http://en.wikipedia.org/wiki/File:Grand_orrery_in_Putnam_Gallery,_2009-11-24.jpg
表現representation
http://en.wikipedia.org/wiki/File:Grand_orrery_in_Putnam_Gallery,_2009-11-24.jpg
Orrery Tangible Representation of Knowledge
hands
http://en.wikipedia.org/wiki/File:Wright_of_Derby,_The_Orrery.jpg
collaboration
理念vision
Vision
ApplicationsUsers’ need
Technologies
Vision-Driven
© 2011 MIT Media Laboratory, Hiroshi Ishii
Why? Life SpanVision
ApplicationsUsers’ need
Technologies
ddigital
painted bits
ddigital
pphysical
painted bits tangible bits
Embodydigital information to interact with directly
GUI TUI
1997
painted bits tangible bits
Tangible Bits
Physical embodiment ofdigital information and computation
Tangible Bits
March 1997“Tangible Bits” paper presented at CHI ‘97 in Atlanta
Urp: Urban Planning WorkbenchJohn Underkoffler and Hiroshi Ishii, 1997 - 1999
light reflections
digital shadows
wind
Eyes are in charge, but hands are underemployed.
bottles
SandScape 2003
Clay & Sand
SandScape
Hiroshi Ishii,Carlo Ratti,Ben Piper, Yao Wang, andAssaf Biderman
Tangible Media GroupMIT Media Laboratory
Radical AtomsDynamic Future Material thatConform, Transform & Inform
tangible bits1997
radical atoms2012
Relief
Relief: A 2.5D Shape Display
ReliefDaniel Leithinger and Hiroshi Ishii
Recomposebased on ReliefUIST 2011
Anthony DeVincenzi, David Lakatos,Matthew Blackshaw, Daniel Leithinger & Hiroshi Ishii
TimeScapebased on Relief
Daniel Leithinger, Jinha Lee, Sean Follmer, Austin Lee, Matthew Chang & Hiroshi Ishii
inFORMTangible Media Group
Daniel Leithinger, Sean Follmer, Alex Olwal, and Hiroshi Ishii
Fmag + mg = 0N
ZeroNJinha Lee, MIT Media LabRehmi Post, MIT Center for Bits and AtomsHiroshi Ishii, MIT Media Lab
THE PHYSICAL WORLD
THE DIGITAL WORLD
GUI TUI RADICAL ATOMSPAINTEDBITS
TANGIBLEBITS
A Graphical User Interfaces only let users see digital information through a screen, as if looking through a surface of the water. We interact with the forms below through remote controls such as a mouse, a keyboard or a touch screen.
A Tangible User Interface is like an iceberg: there is a portion of the digital that emerges beyond the surface of the water - into the physical realm - that acts as physical manifestations of computation, allowing us to directly in-teract with the ‘tip of the iceberg.’
Radical Atoms is our vision for the future of interaction with hypothetical dynamic materials, in which all digital information has physical manifesta-tion so that we can interact directly with it - as if the iceberg had risen from the depths to reveal its sunken mass.
理念vision
Envision & EmbodyInvent & Inspire
▶ The Future
Thanks!June 21, 2013Cannes Lions Festival
Hiroshi ISHIIMIT Media Lab
The FutureJune 21, 2013Cannes Lions Festival
Hiroshi ISHIIMIT Media Lab