03. color trend02. consumer attitude

01. intercolor

12 summer color

18-5203 TPX 14-4102 TPX 16-1334 TPX 11-0107 TPX 14-1309 TPX 14-1106 TPX

12 summer color

16-0220 TPX 12-0315 TPX 16-5106 TPX 17-4328 TPX 18-4045 TPX

12 summer color

14-6329 TPX 17-1928 TPX 11-4201 TPX 15-0343 TPX 12-0825 TPX 15-1239 TPX

12 summer trend

19-3915 TPX 13-3905 TPX 15-1305 TPX 16-0928 TPX 19-1664 TPX 19-0915 TPX

12 summer color

18-0601 TPX 15-1054 TPX 14-1112 TPX 16-1361 TPX 18-0724 TPX 18-1137 TPX

12 summer color

19-3915 TPX 19-3905 TPX 15-1305 TPX 16-0928 TPX 19-1664 TPX 19-0915 TPX

12 summer color

a green retreat

필요성에 의한 디자인

Camilla Masi의 젂자레인지

이탈리아 Regina Regis의 ‘측우기 장화’

‘make-break-make’

down-to-earth eco | 현실적인 친환경

consumer attitude

Holly Mcquillan의

Reverse pattern Puzzle’zero waste fashion

12 summer trend

Starbuck’s cup

Tomas De Santis의 ’37Celsius-98.6 Fahrenheit

블레어 로스의Web Connected The Coat Rack

bon,appetite | 좋은, 본능적 욕구

당당해진 란제리 마켓

파격적인 이슈메이커 레이디가가2010 S/S Wrangler’We are animals’

consumer attitude

‘SBS 주말 드라마 ‘인생은 아름다워’‘여성성,남성성의 노출그리고 즐거움’

‘스바루’gay marketing

12 summer trend

‘ Gekko Luxury Hotel’의 광고

hashtag | 해쉬태그

함께 만드는 미래도시

참여형 인터렉티브 무비

창의적인 오픈커뮤니티

‘openideo’

베네통의 ‘boundless virtual plaza’

consumer attitude

12 summer trend

다큐멘터리 영화 ‘Life in a day’

borderless | 경계가 없는

‘Inception’

저가 유통의 고급화 젂략해외 컬렉션의 온라인 생중계

‘데파쿠로’

seasonless item Luxury + practical

‘District’s Sidewalk Cat Walk’

consumer attitude

12 summer trend

re_real_post-real

down-to-earth ecol 현실적인 친환경

Bon, appetitel 좋은,본능적 욕구

hashtagl 해쉬태그

borderlessl 경계가 없는

pre naturel 현실적인 내추럴

Pre instinctl 객관적인 본능

Pre futurel 이성적인 미래

Pre classicl 진정한 클래식

. .

. .

retro, reality, pragmatism, new concept,

optimism, adapt, basic, enjoy, boundless,

new basis, sharing, controled, natural,

optimum, communtcation, near future

12 summer trend

| 현실적인 내추럴

blue is green

artificial nature

vintage & earthy & exotic nuance

real ecru

bluish & greenish

| 현실적인 내추럴

blue is green

artificial nature

vintage & earthy & exotic nuance

real ecru

bluish & greenish

ecru 11-0701 TPX

nude sand 14-1210 TPX

sky gray14-4307 TPX

deep water18-4032 TPX

seasoned brown19-1015 TPX

water green14-4504 TPX

sensory yellow15-1054 TPX

deep teal19-4941 TPX

french lime14-0445 TPX

vintage amber18-1142 TPX

grape fruit16-1442 TPX

01 02 03 04 05 06

07 08 09 10 11

12 summer color

optimistic glamour

controled basic instinct

pale & light greyish tone

sensual nude

creamy & porcelain

| 객관적인 본능

anemone19-2033 TPX

12

cream tan 13-1108 TPX

zinc flowers17-2601 TPX

watery mint 13-5305 TPX

lilac ash13-3803 TPX

pinky bar17-1928 TPX

oriental lily17-3619 TPX

purple cloud15-3802 TPX

phosphor13-0633 TPX

orchid ice13-3406 TPX

Marshmallow11-4300 TPX

13 14 15 16 17

18 19 20 21 22

| 객관적인 본능

optimistic glamour

controled basic instinct

pale & light greyish tone

sensual nude

creamy & porcelain

12 summer color

classic everyday

transcend basis

easy vintage

country heritage

monochrome & red accent

| 진정한 클래식

mars red18-1655 TPX

black olive19-0608 TPX

green taupe17-1310 TPX

mineral green16-5917 TPX

cloud burst17-1502 TPX

evening haze14-3904 TPX

curry16-0928 TPX

angora12-0605 TPX

moonless19-4203 TPX

cloud dancer11-4201 TPX

warm sand15-1214 TPX

23 24 26 28

29

25 27

30 31 32 33

classic everyday

transcend basis

easy vintage

country heritage

monochrome & red accent

| 진정한 클래식

12 summer color

hashtag beauty

cool near future

based on blue & green

subtle vintage outdoor

sensitive feeling

sporty intervention

| 이성적인 미래

silicon11-4800 TPX

smudge pot14-4103 TPX

aurora12-0642 TPX

blue moon17-4328 TPX

dark denim19-4118 TPX

peach puree12-1011 TPX

olive wood17-1019 TPX

flint gray16-5803 TPX

foliage gray18-5611 TPX

lavender fog 16-3304 TPX

apple baker17-1128 TPX

34 35 36 37 38 39

4443424140

hashtag beauty

cool near future

based on blue & green

subtle vintage outdoor

sensitive feeling

sporty intervention

| 이성적인 미래

12 summer color

| champagnes

Marshmallow11-4300 TPX

22

ecru 11-0701 TPX

01

cloud dancer11-4201 TPX

31

angora12-0605 TPX

27

silicon11-4800 TPX

smudge pot14-4103 TPX

34 35

12 summer color

| washed & bleached blue

water green14-4504 TPX

06

watery mint 13-5305 TPX

15

sky gray14-4307 TPX

03

blue moon17-4328 TPX

37

dark denim19-4118 TPX

38

deep water18-4032 TPX

04

12 summer trend

| from pink to lavender grey

anemone19-2033 TPX

12

orchid ice13-3406 TPX

21

pinky bar17-1928 TPX

17

cream tan 13-1108 TPX

13

oriental lily17-3619 TPX

purple cloud15-3802 TPX

18 19

lilac ash13-3803 TPX

16

evening haze14-3904 TPX

23

12 summer color

| amber or coper to foliage grey

vintage amber18-1142 TPX

apple baker17-1128 TPX

foliage gray18-5611 TPX

4240

olive wood17-1019 TPX

44

green taupe17-1310 TPX

28

black olive19-0608 TPX

2610

12 summer color

| solar orange to exotic peach

sensory yellow15-1054 TPX

grape fruit16-1442 TPX

peach puree12-1011 TPX

07 11 39

12 summer color

cream tan13-1108 TPX

sky gray14-4307 TPX

blue moon17-4328 TPX

deep water18-4032 TPX

dark denim19-4118 TPX

deep teal14-0445 TPX

oriental lily14-4307 TPX

pinky bar17-1928 TPX

orchid ice13-3406 TPX

lilac ash13-3803 TPX

evening haze14-3904 TPX

lavender fog16-3304 TPX

purple cloud15-3802 TPX

anemone19-2033 TPX

zinc flowers17-2601 TPX

peach pure12-1011 TPX

sensory yellow15-1054 TPX

grapefruit16-1442 TPX

mars red18-1655 TPX

vintage amber18-1142 TPX

seasoned brown19-1015 TPX

green taupe17-1310 TPX

cloud dancer

11-4201 TPX

marshmallow11-4300 TPX

silicon11-4800 TPX

smudge pot14-4103 TPX

flint gray116-5803 TPX

cloud burst17-1502 TPX

moonless19-4203 TPX

apple baker 17-1128 TPX

curry 16-0928 TPX

nude sand 14-1210 TPX

warm sand 16-1442 TPX

angora12-0605 TPX

ecru11-0701 TPX

phosphor13-0633 TPX

aurora12-0642 TPX

french lime14-0445 TPX

watery mint13-5305 TPX

water green14-4504 TPX

mineral green16-5917 TPX

foliage gray18-5611 TPX

olive wood17-1019 TPX

black olive19-0608 TPX

12 summer color

cloud dancer11-4201 TPX

marshmallow11-4300 TPX

silicon11-4800 TPX

smudge pot14-4103 TPX

flint gray16-5803 TPX

cloud burst17-1502 TPX

zinc flowers17-1502 TPX

moonless19-4203 TPX

ecru11-0707 TPX

aurora12-0642 TPX

nude sand14-1210 TPX

warm sand15-1214 TPX

green taupe17-1310 TPX

seasoned brown19-1015 TPX

black olive19-0608 TPX

deep teal19-4914 TPX

dark denim19-4118 TPX

12 summer trend

accent sub

peach puree 12-1011 TPX

cream tan 13-1108 TPX

phosphor 13-0633 TPX

watery mint 13-5305 TPX

water green 14-4504 TPX mineral green16-5917 TPX

sky gray 14-4307 TPX

blue moon 17-4328 TPX

orchid ice 13-3406 TPX

evening haze 14-3904 TPX

lilac ash 13-3803 TPX

lavender fog 16-33.4 TPX

purple cloud 15-3802 TPX

pinky bar 17-1928 TPX

oriental lily 17-3619 TPX

grapefruit 16-1442 TPX

sensory yellow 15-1054TPX

mars red 18-1655TPXvintage amber 18-1142 TPX

aurora 12-0642 TPX

french lime 14-.445 TPX

curry 16-0928 TPX

apple baker 17-1128 TPX

foliage gray 18-5611 TPX

olive wood 17-1019 TPX

deep water 18-4032 TPX

anemone 19-2033 TPX

12 summer trend

sub

fiesta17-5614 TPX

geranium17-1753 TPX

red bud19-1850 TPX

cinnamon19-1436 TPX

apricot candy13-1021 TPX

sunshine red17-1562 TPX

wood rose18-1462 TPX

blood rouge19-1532 TPX

cream tan13-1108 TPX

grapefruit16-1442 TPX

mars red18-1655 TPX

vintage amber18-1142 TPX

12 summer color

freesia14-0852 TPX

jaffa orange19-1454 TPX

harvest gold16-0948 TPX

limeade13-0645 TPX

pale yellow11-0616 TPX

antique gold15-1220 TPX

bronze caramel18-0950 TPX

fresh yellow12-0643 TPX

phosphor13-0633 TPX

ecru11-0707 TPX

sensory yellow15-1054TPX

aurora12-0642 TPX

12 summer color

jasmine green15-0545 TPX

forest green18-0435 TPX

moss green19-0417 TPX

plastic green15-6340 TPX

lime green14-0452 TPX

tree top18-0135 TPX

peppermint14-6329 TPX

iceberg green16-5808 TPX

french lime14-0445 TPX

water green14-4504 TPX

mineral green16-5917 TPX

foliage gray18-5611 TPX

12 summer color

algiers blue17-4728 TPX

ultramarine17-4037 TPX

imperial blue19-4245 TPX

estate blue19-4027 TPX

pale jade14-4908 TPX

blue cloud15-3915 TPX

vivid cobalt18-3949 TPX

dark teal19-4324 TPX

sky gray14-4307 TPX

blue moon17-4328 TPX

deep water18-4032 TPX

dark denim19-4118 TPX

12 summer color

salmon rose15-1626 TPX

hyacinth17-3619 TPX

festival fuchsia19-2434 TPX

prism violet19-3748 TPX

shell pink15-1512 TPX

Jewelry lavender16-3520 TPX

raspberry wine19-1955 TPX

deep plum19-2430 TPX

pinky bar17-1928 TPX

evening haze14-3904 TPX

lavender fog16-3304 TPX

anemone19-2033 TPX

12 summer color

egret11-0103 TPX

papyrus11-0107 TPX

vapor blue14-4203 TPX

crude oil19-4006 TPX

anthracite19-4007 TPX

cool dove14-4103 TPX

warm silver12-0404 TPX

off white11-0104 TPX

silicon11-4800 TPX

smudge pot14-4103 TPX

cloud burst17-1502 TPX

moonless19-4203 TPX

12 summer trend