Vision for Intelligent AirportsUnleashing The Potential of Airports

Alex CovarrubiasSolutions Vice PresidentSITA

3 key trends are coming togetherThe time is now

Mobility Self-Service Collaborative Tools

MOBILITY is a game changer

Paperless travelPersonalized journeyOne-to-one CRM/marketingReal-time informationReduced congestion/delays

70% of airports plan to offer mobile services by 2013%

Declining smart phone prices 66% of US business passengers carry smart phones

$

4G/Wifi will provide permanent connectivity

Context-enriched apps will be expected

Mobility Self-Service Collaborative Tools

Sources: SITA PSS Survey / SITA Airport IT Trends Survey

SELF-SERVICEis becoming omnipresent

Simpler passenger journey

Faster and more secure border processing

Ancillary revenues

Reduced operational costs

Biometrics-enabled ID management SmartCards, ePassports

71% passengers already use self check-in kiosks%

Self bag-dropSelf-boarding

Self-Service Mobility Collaborative Tools

Sources: SITA PSS Survey

CDM ADOPTION will improve operational performance

Business Intelligence to improve: − efficiency− effectiveness− agility

Collaborative ToolsMobility Self-Service

48% of airports plan to use social media for disruption / emergency updatesGeolocation

75% of top 50 airports plan to install CDM tools by 2013

Sources: SITA Airport IT Trends Survey

The trip of Mr. Barkley

Mobility Self-Service Collaborative Tools

How this new trend affects Passenger Journey ?

1. From his home, Mr. Barkley:− Checks in online− Downloads airport portal to phone to

register his preferences (food, books, …)

− Prints boarding card and bag tag2. Portal pushes flight

statusMr BarkleyFlight United UA 582 to ChicagoLeaving at 09:38PM

Status: ON TIME

Gate: T15

Mr. Barkley drives to airport (directions on mobile phone GPS system):

1. asks where to park and books/prepays his parking space2. once parked, tags parking location to easily find his car upon

his return

Proceed to Security Lane

#3This way

1. Mr. Barkley drops off his bag (and will know at all times where it is thanks to end-to-end bag tracking)

2. The portal directs him to shortest security queue via augmented reality interface

Mr. Barkley goes through biometrics- enabled security & documentation control(faster and more secure procedures)

1. Mr. Barkley is informed of relevant and personalised special offers based on his location

ACCEPT DECLINEBack

Alpha Retail Offers

Select Back

Alpha Retail

Select Back

2. He purchases items using his mobile phone for checkout and payment

Meanwhile, Mr. Barkley's aircraft has landed.

Apron Mgr.

Flights

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Handling crews are optimally allocated and supported by the Airport Management System via information pushed on their handheld devices

Refuelling:78%

complete

Gate handling staff too is proactively informed of potential time-breaches via mobile devices and resources are allocated based on real-time data (passenger status and location)

January 28, 200908:31

Gate-handling status

Gate open Cabin crew reported Boarding started Pax yet to board Cabin door closed Gate closed

8.058.108.1515

8.408.42

PlannedBA1365

8.058.158.17

Actual

Gate 44

30

Mr. Barkley is informed that boarding has begun (suggested itinerary with ETA)

Mr. Barkley, your flight UA 582 to Chicagois now BOARDINGPlease proceed to gate T15

Estimated time to reach gate: 6 min. Suggested

itinerary

He reaches his gate where he is able to self-board without queueing

So what is an Intelligent Airport?Aircraft Workforce Passengers Baggage Runways Vehicles

Common situational awareness of key assets and resources

Collaboration with stakeholders sharing real-time data about operational activities

Business intelligence for better forecasting and predictions

Personalized passenger journey

More work is required to achieve the Intelligent Airport vision

Operational inefficiencies due to lack of situational awareness

Disparate processes

Fragmented systems

Lack of visibility on airport assets

Lack of communications

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SITA’s vision is to deliver Intelligent Solutions that will unleash the potential of airports

Infrastructure

Operational Efficiency

Business Intelligence

that you can count on

which improves the passenger experience while reducing costs

to make better decisions with the right information at the right time

What's in it for you? Improved productivity and efficiency Enhanced passenger satisfaction New revenue streams Reduced operational costs

We are making it happen Airport know-how Integration expertise Innovation resources

Thank you