2012.12.09

BELGIUM & CYCLING A 100 YEAR LOVE AFFAIR

Belgium founded in 1830 Two strong regional traditions Flanders (Dutch

speaking) and Wallonia (French speaking) Cycling has strong links to Medieval

knighthood traditions Horse + knight = bike + rider Colourful outfits, helmet, armour & flags Individual glory on the « battle field » extends

to the clan

Why did it catch on so strongly?

Belgium founded in 1830 Liège-Bastogne-Liège (L-B-L) (1892) – Oldest pro race in

the world Paris-Roubaix (1896) - – first Belgian winner (1908) Tour of Flanders (1913) Tour de France (1903) – first Belgian winner (1912)

Philippe Thys ( ’13, ’14, ’20) - The Armstrong that never was…

Belgium is 2nd country in stage wins and 2nd in tours won Merckx co-owns the record at 5 and won a record 32 tour

stages

Historical races

Historical races

Paris Roubaix

L – B - L

Tour of Flanders

Amstel Gold Race

France法国

Holland荷兰

Romance and Pagan Religion

Press continues to use very romantic and heraldic language and Medieval flags became “modern” again Newspapers became pioneer organisers and made big

profits on readership – Literary genre! Very important: it is free for all! Amateur re-enactments on the same roads = 15,000

pilgrims Yearly ritual with « holy » locations; especially the

« Mountain of Odin » an ancient celtic temple converted into a Catholic church. Now known as « De Muur » (the Wall)

Cyclists have always been recruited from the lower levels of society, especially farmboys perception of lower class labour

Turn of the Millennium new breed of riders Riders became celebrities beyond their sporting abilities

▪ Tom Boonen, Frank Vandenbroucke, Philippe Gilbert Television broadcasts are prime time TV, all year long

▪ Cyclo Cross takes off in Flanders, rescuing the sport – 12/12 cycling on TV!

Perceptions change

The pyramid of success is in place

Big names come and go… Doping ravages the sport…

But the youth academies and local leagues continue unabated

The future is assured by the system and by local business involvement

Cycling as the « new golf » Cycling becomes attractive to women From « old school » to « hip »