1. Smart Farm Flagship SIG National Electronic and Computer Technology CenterNational Science and Technology Development Agency

2. Along came the valuesVision To To become worldof the worldbecome kitchen kitchenMissionICT for supply chain management Adaptation for climate variability Knowledge portal Values Knowledge as a ServicesInformation as a Services Platform as a Services Location Based ServicesPicture credit: picasa 3. SRI Thailand: Value Networks Services Research Innovation Institute (SRII)Global networks Co-creation Thailand Chapter Value proposition .Think-tank SIG Problems based Area basedFlagship . Cluster Policy drivenPolitical balanceNation First 4. ICT for Agriculture 5. Agriculture monitoring system SIG GI forData predictioStandardizatio n Crop n/Activities that on-process insuranceLegalcompliance DOAE, BAAC, Rice Dept., Seri culture SRI ServicesSIplatform Blue printplatform TMEC (domain specific)AAERU IDSRUTU ICCRU SPTU 6. Key drivers IT 7. varieties production processing marketingCrop insurance 8. Key Drivers for R&D Resilient Information Services Country side Communication Services Sustainability Renewal-Energy Services Logistics and Road Services Mobility Services for Smart Farmers Fusion of services for Food Manufacturing Life Innovation services (Farmers to consumers) Green Innovation services (Green production & products) Adaptation to Climate Variability Services 9. Smart Thai Silk...? 10. Smart FarmSmart Thai Silk...Challenges? 11. Smart FarmSmart Thai Silk...Challenges? AEC 12. Smart FarmSmart Thai Silk (Embedded system)Image Processing 13. Smart FarmSmart Thai Silk 14. Smart Thai Rice...? 1 ?( ) 15. Smart Thai Rice...? 20% .... aging society 16. Smart Thai Rice... traceability GAP (Seed Technology Lab, ) (Gene Bank) Image Processing 17. Smart Thai Rice... SpatialAnalysis Environmental Engineering Rice Seed Tracking 18. . 1 19. . 20. . ( ) ( ) () 21. 1/2555 1 2555 22. 43/2554 23. 1. an k foru m think-t 24. 2. se s i n g ca Learn 25. 3. (Services Research InnovationThailand Administrate Committee) 26. 4. 5. 3 27. 6. 28. SRI ThailandServices Research Innovation(SRI) Thailand ? 29. SRI Thailand: commitment 30. 30 31. Nation FirstValue proposition Localized/Personalized ICT for agriculture... Reflection... SIG DSSPolicyAgriculture Precision farmingAction Mobile application.....HRD.... NECTECSmart Farm Flagship SRI Platform NSTDA Food & Agriculture Cluster ICT 2020? National Agenda AEC ready? Food safetyFood security 32. Vision, Mission, Strategies SRI ThailandVision (Service Innovation for Better Life )Mission1. 2. Services Platform(Standards, Infrastructure, Technology, Resources)3. 33. Vision, Mission, Strategies SRI Thailand Strategies 1. SIGs 5 2. Co-Creation 3. Services Research Innovation 4. KM ( ) 34. SRI Thailand: Value Constellation NetworksServices Research Innovation Institute (SRII)Global networks Thailand ChapterCo-creation Value proposition .SIG Think-tankProblems based FlagshipArea based. Policy drivenCluster Political balanceNation First 35. Agriculture monitoring system SIG GI forData predictioStandardizatio n Crop n/Activities that on-process insuranceLegalcompliance DOAE, BAAC, Rice Dept., Seri culture SRI ServicesSIplatform Blue printplatform TMEC (domain specific)AAERU IDSRUTU ICCRU SPTU 36. y drivers e k2010 Smart Farm 3 IT alized2011 SRII Global person 2012 Learning cases 37. () Pre-workshop 13 2012 Workshop-1 20 2012 Workshop-2 1 2012 38. 1Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering DesignNational Electronic and Computer Technology Center National Science and Technology Development Agency 39. Co-creation: Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design ()(. ) ()( ) ()AIT, NECTEC 40. Co-creation........helping together... making story.. Value constellation team work 41. Outcome: from service experiences toImprove quality of life 42. Fertilizer Services for Paddy and Para-rubber:Phase 1-Services Offering Design . .( ) GAP . . . . (. ) 43. Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design .( ) 44. Guiding Principle: services experiences quality of life Co-creation share knowledge servicesexperiences knowledge skill services experiences variables feature services users experiences guiding principle servicesdelivery 45. Physical evidences (Co-creation) knowledge sharing service experiences Guiding Principle Physicalevidences Services Canvas Services Blueprint activities resources Guiding Principle 46. Design Offering Value Proposition Co-create Value Co-create Production services delivery, customer management,channel management critical success factors services density 47. Services Offering DesignTutorial, Jul 17, 2012 48. SoilSoil Mobile GIS/RS FertilizerFertilizer Fertilizersampling Test kit applicationLocalized stockingmixturesprayerPEFertilizer formulaorderFertilizer Fertilizer Soil samplerN-P-K analysiscalculatingapplying fertilizer mixingCAfarmers te Soil sampler N-P-K analysisPrinted Priva nyMobile Fertilizer aW/ test kitCommunity mapcomp FertilizerSprayingVSAMixing unitdevice mobile pre-ordervicesl Ser rISAApp. fertilizer Loca ovidepr . PPMobile GIS/RS Data collecting/ReportData collecting(before)(after)ISSapplicationLocalizedData processingMobile network/cloudESS As-Is mobile applicationRR 49. Delivery Design Offering Guiding principle (activities) (resources ) (Design Offering) 50. Design Offering (value creation system), what & who( ) Services-In-Use () Services-In-Context (-design context) Services delivery principle optimize servicesnetwork, measurement qualitative 51. Customer management services experiences (Services-In-Use / Services-In-Context) value users experiences Channel management/Services Delivery (Servicesbusiness design) (how?) Critical success factors co- create co-product factors 52. Business Canvasp le ciri nPn gd iu iG 53. SoilSoil Mobile GIS/RS FertilizerFertilizer Fertilizersampling Test kit applicationLocalized stockingmixturesprayerPEFertilizer formulaorderFertilizer Fertilizer Soil samplerN-P-K analysiscalculatingapplying fertilizer mixingCAfarmers te Soil sampler N-P-K analysisPrinted Priva nyMobile Fertilizer aW/ test kitCommunity mapcomp FertilizerSprayingVSAMixing unitdevice mobile pre-ordervicesl Ser rISAApp. fertilizer Loca ovidepr . PPMobile GIS/RS Data collecting/ReportData collecting(before)(after)ISSapplicationLocalizedData processingMobile network/cloudESSTo-Be mobile applicationRR 54. KM Guiding principle (Canvas model) Services delivery principle (Canvas model) man-to-man, man-to-machine, machine-tomachine,or self services Customer management (Blueprint model) value(value added, value inexchange) 55. KM Channel management (services design)(Blueprint model)Criticle success factors (Canvas/Blueprint model) 56. Services co-creation network optimize services network (impression)-customers experiences Measurements qualitative 57. 2 logistics Pre-workshop 2011 58. SIG Services AFITA-APAN-SRII4-5 2012 17 2012 24 2011 Via teleconferenceSRII 2012 25-29 Aug 2012 AFITA 2012Colombo 59. Smart Farm Bloghttps://mangobar.wordpress.com/ SRI Blog https://srithailand.wordpress.com/ DropBoxhttps://www.dropbox.com/home/Public?select=20120301-SIG-AG2.pdf#/Public::: 60. ?