2012 ux in canada - work & salary survey presentation

2012 UX Work and Salary Survey The Canadian Edition Meghan Deutscher & Laura Ballay Periscope User Experience www.periscopeux.com

February 26th, 2013

About Us

We are two User Experience Designers who, one year ago, decided to join forces as Periscope UX. The past year we spent a lot of 9me learning how to market ourselves and establishing a clientele – it’s been a HUGE learning experience. During our careers here in Vancouver, there have always been a few pieces of the puzzle we felt were lacking:

  Where is UX happening in Canada? And in what industries?

  What design services and skills are sought aRer?

  What is reasonable compensa9on?

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2012 UX Work and Salary Survey

Survey Goal

Gather up-‐to-‐date informaAon about the state of user experience jobs in Canada to help all professionals understand the landscape and opportuniAes in Canada and how they can posiAon themselves in the UX market.

Learn about:

  Who we are & our experience

  The companies we work for

  What we do at work

  How we find work

  How we’re compensated

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The Work and Salary Survey

Canada-wide Survey sent out to UX groups in Vancouver, Calgary, Edmonton, Toronto, OXawa and Montreal

25 Questions Online survey ran November 2012

159 Responses From a (very rough) pool of 800

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26 – 30 years old

20%

Who Responded? Demographics 5

51% Male, 49% Female Predominantly 26 – 45 years old

49% from Vancouver 18% Toronto 18% Calgary 15% Other Canadian Ci9es

6% Over 50

17% 36 - 40

26% 31 - 35

10% 46 - 50

41 - 45

5% 21 - 25

17%


Who Responded? Education

Graphic Design Communica9on Design Informa9on Design Computer Science UX Courses & Workshops Human Factors Mul9-‐/Digital/New Media Engineering IT / Development

Interac9ve Design Fine Arts HCI Business / Management Info & Library Sciences Industrial Design Psychology Wri9ng / Publishing

Arts Architecture Marke9ng Sciences Web Design Educa9on Interac9on Design Anthropology

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46% Bachelor’s Degree, 32% Master’s Degree 7% Cer9ficate Program, 6% Some graduate school, 4% Junior College

Who Responded? Experience 7


9%

36% 40%

12%

3%

Entry Level Mid Level Senior Senior Management, VP or Director

Execu9ve, President, or

Owner

Over 10 years 6 -‐ 10 years 3 -‐ 5 years 0 -‐ 2 years

45% UX Designer, 12% Interaction Designer, 10% Information Architect 6% Consultant, < 5% each: UI/Interface Designer, Web Designer, User Researcher…

25% SoRware Company 18% Design Agency 18% Consul9ng Firm 13% Consumer Products 10% Service company

Company types

Companies & Products 8


Mobile Applications

75%

40% Desktop Software

62% Web applications / SaaS

23% Social Media

Intranets

76% Websites

37% Prevalent Sizes

33% -‐ 1000+ employees, 14% -‐ 51-‐200

Clients 30% internal, 37% external, 33% both

Others: Physical Products, Public Kiosks. Entertainment Systems, etc. Average number of product types: 3.5

Self-Employment 9


35% 30%

65% 70%

Self-‐Employed Freelance

Men Women

90% of freelancers and 77% of the self-‐employed have 9+ years of experience.

11% Self-employed, 6% Freelance

Most have been at current job for 5 years or less (88%)

Time Spent 10


Less than 30 7%

30-‐40 hours 42%

40-‐50 hours 47%

Over 50 4%

Hours worked per week

1-‐3 years is the most common length of 9me (42%).

Tasks

Performed Frequently Wireframing and sitemaps (71%)

Interac9on design (66%)

User flow and scenario development (48%)

Prototyping (41%)

Strategic work (39%)

User research (48%)

Persona development / audience defini9ons (47%)

Heuris9c analysis / Review (44%)

Usability tes9ng (42%)

User flow / scenario development (40%)

Evangelizing / public speaking (39%)

Graphic / visual design (43%)

Content genera9on / copywri9ng (37%)

Design templates / style guides (33%)

Accessibility review (27%)

Usability tes9ng (25%)

Content inventory (25%)

Performed Occasionally Reviewed or Delegated

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On average respondents perform 5-6 tasks frequently and 7-8 occasionally

Finding Work 12


LinkedIn is the most widely used to find UX jobs and contracts (46% of respondents use often)

Other methods used by < 11%: IxDA, Placement Agencies, Internal Recruiters, etc.

Friends/word-of-mouth is the most effective way to find work (46%) Followed by: 28% networking 13% online ads 9% social media 4% online poroolio & job fairs

Salary

Average Salary: $89,095

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Salary by Gender 14


Average salary for women: $81,731; for men: $96,276

21 -‐ 25 26 -‐ 30 31 -‐ 35 36 -‐ 40 41 -‐ 45 46 -‐ 50 51 -‐ 55 56 -‐ 60 Over 65

Men Women

Salary by Gender 15


Gap due to age distribution?

AGE RANGE WOMEN MEN Average Salary # Respondents Average Salary # Respondents

21-‐25 $48,750 4 $56,250 4

26-‐30 $67,028 18 $86,254 13

31-‐35 $77,375 24 $91,625 16

36-‐40 $80,083 12 $103,719 15

41-‐45 $94,944 9 $110,944 18

46-‐50 $123,500 6 $104,700 10

Over 50 $112,000 5 $72,500 4

Salary by Gender 16


Gap due to experience levels? Possibly…

EXPERIENCE LEVEL WOMEN MEN Average Salary # Respondents Average Salary # Respondents

Entry Level $53,00 10 $55,260 5

Mid Level $73,100 35 $77,061 21

Senior $95,611 27 $101,097 36

Management, etc. $136,250 4 $121,867 15

Exec., Owner, etc. $80,000 2 $113,333 3

Salary by Level of Education 17


Average salary for Bachelor’s: $89,494; Master’s: $88,647

EDUCATIONAL LEVEL % RESPONDENTS AVERAGE SALARY

High School Degree 3% $80,875

Junior College 4% $85,500

Cer9ficate Program 7% $87,545

Bachelor’s Degree 46% $89,494

Some graduate school 6% $83,667

Master’s Degree 32% $88,647

Doctorate Degree / Post-‐Doc 3% $112,000

Hourly Rates 18


Average Hourly Rate: $87  Based on rates received from 34.6% of respondents

 Minimum: $30; Maximum: $180

0

50

100

150

200

Hourly Rates

Hourly Rates 19


How are people paid?

  59% paid only by hourly rate   5% by project / flat rate   7% by daily rate

  29% by some combina9on of the above

Hourly Rates by Gender & Experience 20


Average hourly rate for women: $84; for men: $90 Based on rates provided by 25 women and 28 men.

YEARS OF EXPERIENCE % RESPONDENTS AVERAGE HOURLY

Under 1 year 2% $30

1 -‐ 2 13% $53

3 -‐ 5 15% $57

6 -‐ 8 9% $91

9 -‐ 10 19% $96

Over 10 years 42% $106

Thank You 21


www.periscopeux.com

[email protected]

@periscopeux

Questions, comments or feedback?

See the full report at: http://www.slideshare.net/uxdesignstrategy/

VanUE, CalUX, UX Edmonton, Uxirregulars, the OXawa, Montreal, Toronto and Vancouver IxDA chapters, @UXcampOXawa, and all those who responded to the survey!

Special thanks to: