2012 top marketing trends
DESCRIPTION
Top Marketing Trends for 2012-social media, local search marketing, video, content creation , social media releasesTRANSCRIPT
Top Marketing Communications Trends
MJW COMMUNICATIONS Building Awareness Increasing Sales.
Top Trends for 2012
•Local Search Marketing
•Website Videos
•Content Creation & Development
•Social Media Releases
MJW COMMUNICATIONS Building Awareness Increasing Sales
Rise of MOLO- Mobile On-Line Optimization
Mobile marketing will continue to grow at an amazing rate.
4 Billon local searches on Google Per Month
Google is moving towards making local search for local products and services a crucial component of its algorithmic process
56% of consumers use their mobile devices to buy local products and services
MJW COMMUNICATIONS Building Awareness Increasing Sales
Video Content on Websites Matters Videos- bigger part of the Google Search results
Videos account for 50% of all on-line traffic
Google begins to index videos
Customers exposed to videos 43% more likely to engage
MJW COMMUNICATIONS
Building Awareness Increasing Sales
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Content Creation & Development
More than even content is the cornerstone of communications
Need to deliver useful content to your audiences- white papers, conduct and publish surveys, thought leader pieces, educate, social media releases
MJW COMMUNICATIONS Building Awareness Increasing Sales
Social Media Releases continue to grow
Social Media Releases incorporate print, audio, video, internet –complements outbound communications strategy
Reaches Bloggers & On-line journalists
Boosts your SEO & page rank
Allows for community engagement- comments on -Facebook, Twitter,
MJW COMMUNICATIONS Building Awareness Increasing Sales
MJW’s Kick Start 3-Step Action Plan
MJW will uncover the real value proposition of your business, product or service to help you build your business and increase sales.
Step 1- Review your existing marketing or business plan/strategy
Step 2- Determine the target markets where your limited resources deliver the best returns
Step 3- Provide action-based recommendations to attract new business
www.mjwcommunications.com
MJW Communications Services include:
Development of marketing & collateral materialsBrand DevelopmentKey message developmentWebsite development and SEOMedia and Public RelationsWriting –Content creation-newsletters, white papers, direct mail and e-mail blastsEmployee Communications Corporate Communications
www.mjwcommunications.com [email protected]