2012 portfolio - ben ruby
DESCRIPTION
Collected works 2009 - 2012TRANSCRIPT
IMAGE/ ABOUT ME
MynameisBenRuby.IamayoungCanadiandesignerwithaB.A.inindustrialdesign.Ilovetosketchandhaveaknackforgraphicdesign.
IhaveemployedatsuchfirmsasSparkInnovations,andPhoenixPerformanceproductsworkingundersuchdesignerssuchasLenClement,SteveCopeland,andJonathanLiberty.Ihavealsoparticipatedinnumerousdesigncompetitions(peopleschoiceandthirdplaceattheINSITUchairshow),beenfeaturedintheSeptember2011issueofCycleCanadaforamotorcycleconcept,andcompletedanundergraduatethesis.
BIO //
BIO //
CONTENT //IMPULSECANADACARVACUUMCLEANEREARPIECELIFTASPIRINAMP
TheHosltenImpulsewasaconceptthatIdidinmythirdyearatHumber.TheImpulseisathrowbackdesignthat’srecapturesthefeelingsandemotionsthatconnectedriderswiththeirbikepostWW1&2.Theseriderswerepilotsfromthewarwhoweresearchingforthatrushthattheyfoundwhenoperatinganairplane,aswellasabike.
Thiswasanextremelysuccessfulproject,resultinginafeatureintheSeptember2011issueof“CycleCanada”.
IMPULSE //
SOLIDWORKSPHOTOSHOP
Storytellingisanextremelyimportantaspectofdesign.Ifeltthatbydevelopinga“brand”formymotorcyclewouldhelptoreinforceandvalidatethedesign.
Holstenisamotorcyclemanufacturingcompanythatemergedinthelate2020’s.The“IMPULSE”wastheirgroundbreakingmodelthatattractedridersacrosstheglobebybringingthembacktotheirrootslikewithsuchbikesastheRedIndian.
Aperfectmarriageofmanandmachine.TheImpulseisloud,powerful,unnecessary,andmostimportantly,fun.
HOLSTEN //
ThegoalofthisprojectwastodesignavehiclethatisinsomewayreminiscentofCanada,aswellasCanadianculture.OptingtostayawayfromstereotypicalsolutionsIgravitatedtowardsothermoresubtleinspirations,suchasLawrinHarris’laterworkwithglaciersandicebergs
CANADA CAR //
CLAYMODELLING
TheAlgoma’sdesignlanguespeakstothosewhowishtotravelourgreatcountryinthemostcomfortablewaypossible.TakingdesigncuesfromLawrenHarrisandthenaturallandmarksofCanada,theAlgomatrulyisaCanadiancar. Thisvehicleisintendedtoseatfourpeople,comfortably.Bylocatingtheelectricenginesinsideoftherearwheelwellsthecabinofthevehiclewasabletobebroughtforward,allowingthepassengerstositinthereclinedpositionfacetoface.
ALGOMA //
SKETCHINGPHOTOSHOP
FORMING
Thebasewasfabricatedusingpinkinsulationfoamandsealedwithshellac
CLAYAPPLICATION
Oncesealed,theclayisheatedintheOveninsmallpucksthenappliedatonequatreinch.
CLAYSHAPING
Thelongestphasewassculptingtheclay.Dimensionswerereferencedfromtapedrawing.
PROCESS //
FINISHING
Thefinalstagewasfinishingthesurfacebyslickingandpolishingtheclay.
BearingaestheticsinmindIrenderedthemodelinatastefulwhiteandgreenpaintjobwiththemotionsensorsandactualvacuumenclosedinablackcomponent.Ialsocoveredmostofthecomponentsinplasticforeasycleaningaswellasprotection.Thegreenwraparoundshieldwasimplementedtoprotectallthevital,morefragilepieces.
VACUUM CLEANER //
SOLIDWORKSPHOTOVIEW360
As an avid starwars fan it’s often easy to find inspiration in unorthodoxplaces.Forexample,thisvacuumcleanersformwasoriginallyshapedafterthe“mouse droid” (seen to the right).Themouse droid has similar characteristicsasavacuumcleanereventhoughtheoverallpurposeisdifferent.Ratherthanacommunications messenger, the vacuum cleaner uses the same selfguiding ideals as the mouse droid and is relatively the same size.
INSPIRATION //
Workedwithchiefdesigner,LenClementtodesignamodularearpiecetobefittedwithcurrentbullridinghelmetmodels.Thismonthlongprojectresultedinsuccessfulproductthatwasmanufacturedandiscurrentlyinmarket.
EAR PIECE //
MANUFACTUREDPART
ThemodularearpiecedesignedforPhoenixwasdesignedtopreventtheridersfromgettingtheirearscutfromabullshoofwithoutinhibitingtheirabilitytohearthedirectionsoftherodeoclownswhendismounted.Theformwasanotherinfluencingfactorinthisdesign.Ithadtomatchtheoriginalcurvatureofthehelmetandaestheticofthehelmetwhilelookingdurable.
PRODUCTION //
MANUFACTUREDPART
Thechairprojectwasdoneincollaborationwith3otherdesigners;ChrisWright,ElyssaSmelko,andJamieRiccottone.Togetherwedesigned,developed,andbuiltachairforachosendistrictofTorontothatwillmeetthedemandsofthosepopulatingitaswellasthecafe/bistroweweredesigningitfor.
LIFT CHAIR //
FUNCTIONALPROTOTYPE
Liftcontributestoasustainablelifestyle.Thematerialswherecarefullychosenastopromoteglobalwellbeing.Bambooisthefastestgrowingvegetationknowntoman,makingitanextremelyrenewableresource.Thestainlesssteellegsarealsoagoodalternativetoitschromecounterpart.
LIFT CHAIR //
SOLIDWORKSFABRICATION
CollegeWest,situatedinlittleItaly,takesitsnamefromtheUniversityofToronto(originallykingscollege).Afterthebabyboomithasbecomeaculturallyrichneighborhood.
TheaimwastodesignanddevelopasustainablepackagingsystemforanyoneofBayer’smedicinalproducts.IncollaborationwithCameronSmyth,andCalvinMurraywedesignedanewpackagethatresultedinadramaticdecreaseinwasteaswellasaninnovativenewdispensarymethod.Asagroupwefinishedfourthinthiscompetition.
BAYER //
SOLIDWORKSPHOTOSHOP
WhiledevelopingamoresustainableproductforBayerwefocusedourattentiononafewareasthatwefeltusedmorethannecessary.Thoseareasbeing;accessamountsofmaterial,useofspaceonshippingpalletsaswellasshelves,andthematerialsused.
Retailreadyeliminatestheneedforthecardboardexteriorandincreasestheloadofeachshippingpalletby50%.Whenintroducedtoactivebacteria,theproductbiodegrades
ASPIRIN
INTERACTION //
1-Rotatebottle
2-Fliptabopenandretrievepills
3-Closetabandletanyextrapillsreturntobottle
ASPIRIN
PRODUCTION //
PRODUCTION //
Mobilityandconvenienceareveryimportantfactorstoconsiderwhendesigningforanurbancommuter.Operationissimplewiththreemodesofuse;afullypropelledmodeweretheridercancoastbyusingjustthemotor,anassistmodesimilartothatinane-bike,andfinallyafullyhumanpoweredmodewereAMPispropelledentirelybytheuser
AMP //
SOLIDWORKSPHOTOVIEW360
Currentmediatrendsregardingthegreenmovementhasresultedina“push”foralternativetransportationandfuelsources.Thishasresultedinanewboominbicycleusage,leavingthemarketprimedfornewinnovativegreenalternativesforpersonaltransportation.
SOLIDWORKSKEYSHOT
FEATURES //
SOLIDWORKSKEYSHOT
FEATURES //
Byintegratingfront,rear,andsidelightsintotheframeofthebike,theusercanenjoyamuchsafer,andeasiernightimeride.
LIGHTEN UP //
KEYSHOTSHOTOSHOP
THANK YOU //