2012 mobility study: mobile phone & tablet adoption and usage
DESCRIPTION
The IDG Mobility Survey was designed to explore the adoption and use of mobile devices, specifically smartphones and tablets.TRANSCRIPT
2012 IDG Mobile SurveyMOBILE PHONE & TABLET ADOPTION AND USAGE
Results from responses collected across the IDG Enterprise brands:CIO, Computerworld, CSO, InfoWorld, ITworld & Network World
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSIONSource: IDG Enterprise/IGS Mobility Survey, June 2012
1
BlackBerry Has Dominant Presence In Enterprise Organizations
Q. Do you own/use a mobile phone? Q. Which mobile phone brand(s) do you use for personal and/or business use?
98% own/use a mobile phone
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSIONSource: IDG Enterprise/IGS Mobility Survey, June 2012
2
But Is Losing Momentum in Personal Market
Q. Which mobile phone brand(s) do you use for personal and/or business use?
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSION
3
Functionality & Ease of Use Are Top Attributes for Choosing a Brand
65%
46%
42%
33%
30%
21%
19%
19%
6%
5%
5%
Functionality
Ease of Use
Cost
Battery Power
Operating System
Latest Technology
Brand Reputation
Choice of Apps
Personal Brand Loyalty
Camera
Aesthetics
Q. Which top 3 attributes are most important to you when choosing which brand of mobile?
<35 35-44 45-6431% 25% 17%
<35 35-44 45-6437% 42% 50%
Source: IDG Enterprise/IGS Mobility Survey, June 2012
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSIONSource: IDG Enterprise/IGS Mobility Survey, June 2012
4
Calls & Text Messages Regular Activities
Q. For which of the following activities do you use your mobile phone regularly?
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSIONSource: IDG Enterprise/IGS Mobility Survey, June 2012
5
Frequency of Access Similar for Internet and Apps As Well
Everyday60%Several
times a week, but not every
day20%
Once per week2%
Several times a month
3%
Once per month of
less5% Never
9%
<35 35-44 45-6482% 74% 53%
Q. How often do you access the internet from your mobile phone?
Everyday57%
Several times a
week, but not every
day19%
Once per week3%
Several times a month
4%
Once per month of
less4%
Never13%
Q. How often do you access mobile apps?
Internet Apps
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSIONSource: IDG Enterprise/IGS Mobility Survey, June 2012
6
Most Uncomfortable Providing Personal Data Via Mobile Device
Yes21%
Maybe33%
No46%
Q. Are you comfortable providing personal data/contact details in order to access content on your mobile phone?
61%
37%
2%
Email address only
Business card details
Other
Q. What contact details would you be happy to provide?
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSIONSource: IDG Enterprise/IGS Mobility Survey, June 2012
7
Tablets Used For Work, But Not As Primary Computer
Yes62%
No38%
Q. Do you use your tablet device for work?
Yes7%
No93%
Q. Is your tablet device your primary computer?
Used for Work Primary ComputerYes,
provided by my
company13%
Yes, paid for by myself41%
No, but I occasionally use a shared one at work
7%
No40%
Q. Do you own a tablet device?
1,000+58%<1,00066%
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSION
8
Tablet Uses Include Web Browsing, Reading Emails, Apps
92%
84%
77%
65%
64%
63%
61%
51%
48%
47%
6%
Web browsing
Reading emails
Using tablet applications
Reading newspapers, magazines
Reading books
Watching videos
Reading technology news
Playing games
Researching technology products for purchase
Reading whitepapersand case studies
Other
Q. What do you use your tablet device for?Source: IDG Enterprise/IGS Mobility Survey, June 2012
58%
47%
43%
38%
13%
Movies
Product reviews
Videos relating toyour job
Promotional videos
None
Q. What kind of videos do you watch on your tablet device?
• METHODOLOGY • DEMOGRAPHICS• RESULTS • CONCLUSION
9
Learn More
• To view the full results, please contact Bob Melk, SVP, Group Publisher and CMO of IDG Enterprise at [email protected].