about stage 17 racing

Stage 17 Racing began over countless hours of conversation on training rides amongst

a tight knit group of friends who share a passion for cycling. The talks became focused

on creating a place where young athletes can be groomed to become professional

adults in environments free of negative influences. Thus the ideals and goals of Stage 17

Racing were set.

Stage 17 Racing is owned and operated by STAGE17.ORG, a nonprofit organization

created by Michael Roecklein using cycling as a vehicle for promoting a healthy

lifestyle and heightened self esteem in adolescents. Roecklein’s background as a

secondary school educator and love of bicycle racing has made him a natural at

mentoring young cyclists. His passion for cycling and youth has lead to the creation of

Stage 17 Racing and STAGE17.ORG.

Stage 17 Racing is a team for male cyclists under the age of 23 who are ready to compete

at a professional level in the United States. Cyclists who meet these criteria come from

wonderful junior cycling programs. Oftentimes when juniors become 18 they are forced

into the role of supporting much older racers and go unnoticed. From this position it

is hard to get the results to make an impact on the cycling world. Stage 17 Racing is not

only focused on winning races; the ultimate goal is to foster clean, mature athletes

prepared to become the next crop of elite American cycling champions.

a professional development cycling team

for athletes under 23. we practice honest

and ethical sport while nurturing the

future of american cycling.

sponsor benefits

Joining Stage 17 Racing as a sponsor is much more than a rolling billboard.

Stage 17 Racing’s riders and staff provide unsolicited endorsements of the quality

products and services associated with the brand just as they do for racing.

Stage 17 Racing is an enthusiastic cycling team that believes in the mission and hopes

that anyone willing to support the team’s vision will share the enthusiasm.

The team will provide your brand the opportunity of being a part of the community

outreach programs and charitable events hosted by the operating organization,

STAGE17.ORG.

All sponsorships and donations to Stage 17 Racing are tax deductable through

STAGE17.ORG. Your investment in the team is an investment in STAGE17.ORG and an

investment in the future of cycling.

current sponsors

22 days nutrition

america west real estate services

american flooring

bannings bikes

bellflower auto square collision

gibson law group

irt wheels

knuckleberry.design

swiftwick

the blue and red

sponsor benefi ts

demographics

Bicycling is a powerful and influential force in our economy and culture. Nearly 40% (approximately 64.3

million) of adults in the U.S. ride bicycles.

Where U.S. cyclists live:

West – 25% - 21.8 million

North Central – 24% - 20.9 million

Northeast – 19% - 16.5 million

South – 32% - 27.8 million

Gender:

56% male

44% female

Household income:

U.S. cyclists have a mean income of approximately $60,000

Racing Demographics:

Cycling demographics cover three areas of interest — racing, recreation and spectator events.

Like most professional sports, the race participation is male dominated.

Unlike most sports, cycling has a very large female recreational and spectator base.

•Cycling is the #1 fitness and health activity among doctors and lawyers over the age of 40.

•Cycling is the second most popular recreational activity behind sport walking. It is the only one of

these two that lends itself to commercial sponsorship.

•17 million bicycles are sold in the United States each year.

•The mean price for a professional racing bike is $3,500.

•Household income for 45-49 year old licensed racers ($95,940)

cycling demographics

licensed racers recreational riders

number of licensed riders total u.s. cyclists

median age adults (16 & over)

median household income children

college graduates avid cyclists (fitness / health)

post graduate male / female ratio (adults)

male / female median age

professional / managerial median household income

married college graduates

72,000 64.3 million

34 48 million

$75,000+ 14.3 million

81% 31 million

27% 45% / 55%

89% / 11% 32

57% $60,000+

35% 70%

sources: simmons, mri, usa cycling membership, bicycling magaziner, & outdoor industry association

commitment level

Stage 17 Racing’s operating budget for 2012 is $300,000.

Proposed sponsorships are preferred for two years of investment;

however other arrangements can be made.

Title sponsorship

•An investment of $200,000 to $300,000 per calendar year (limited to one company)

•Title sponsorship allows a company to become the primary reference for the team

•Sponsorship at this level will garner either complete branding of the team in

company image or shared branding with STAGE17.ORG

•Company branding will include all elements of the team’s exposure: team uniforms,

team vehicle, team website, Facebook page and Twitter account

Presenting sponsorship

•An investment of $75,000 to $100,000 per calendar year (limited to one company)

•Company branding in title of the team

•Name will become part of extended primary reference for the team

•Branding will include all elements of the team’s exposure: team uniforms, team

vehicle, team website, Facebook page and Twitter account

Partner sponsorship

•An investment of $25,000 (limited to three companies)

•Premium placement of company branding on all uniforms, team vehicle, website and

all social media channels

Equipment partnership

•An investment of bicycles, wheels and components for 10 athletes

•Company branding will appear on all team uniforms, team vehicles, website and all

social media channels

Vehicle partnership

•A vehicle commitment for each calendar year

•All vehicles will be completely wrapped in team branding and will feature vehicle

logos prominently at all races, training functions and charitable events

Nutrition partnership

•A commitment to supplying enough food and race nutrition for 10 athletes for each

calendar year

•Company branding will appear on all team uniforms, team vehicles, website and all

social media channels

In addition to the number of different branding opportunities mentioned on the

prior page, Stage 17 Racing sponsors will have access through the team to fans at

races, group rides, shop signings, etc.

Your support of Stage 17 Racing contributes to a number of things that help

organize an under 23 cycling team including travel, food, race entry fees,

promotion, rider training, etc. By supporting Stage 17 Racing you’re also indirectly

supporting Stage17.org, the nonprofit arm focused on improving the health and

quality of life of adolescents through cycling as a form of transportation and

recreation.

We have high expectations for this team at Stage 17 Racing, both on and off the bike.

Sponsors interested in forming long term relationships should be made aware that

we have many long term goals that extend past the domestic races outlined in the

manifesto. A few races on our extended radar include classics across the pond such

as the U23 Parix Roubaix and U23 Tour of Flanders. Back at home, we aim to bring the

boys to two of the largest stage races in North America -- Tour of Utah and Tour of

California.

marketing strategy

Tour of California/Tour of Utah

- Organize team ride at Tour of California/Tour of Utah; set up camp sponsored by

team; encourage donations for Stage17.org

- Organize time trial up mountain stage at Tour of California/Tour of Utah

- Pass out sponsor items from Stage 17 team car during ToC/ToU rides

- Partner with local restaurant to host viewing party during Tour of California/

Tour of Utah; offer bike parking and a ride before and after stage begins/ends

- Pass out noticeable team shirts at top of KOM at Tour of California/Tour of Utah

- Offer/host young cyclists to ride all stages of ToC before race

Race Activation

- Organize race through Santiago Canyon

- Sponsor Thursday night Great Park race

- Sponsor kids rides at local races

- Sponsors to bring product for booth giveaways

Shop Partners

- Partner with local bike shops that sell sponsor helmets to give discounts for

donating old helmet

- Team riders to take part in local shop rides creating opportunity to discuss

sponsor products with group riders

Stage17.ORG

- Start helmet donation programs; encourage cyclists to donate old helmets at

races in which Stage 17 participates in school demos

Web/Social Media

- Mandatory for all team riders to blog and be active in the cycling community via

social media devices

- Team riders to participate in factory tours while capturing video for website

- Organically work in sponsor posts on Facebook and Twitter

- Twitter/Facebook giveways encouraging interaction with team and sponsors

- Check in on FourSquare and be entered to win sponsor items

Media

- Pitch media outlets photos from team photographer

- Pitch race recaps to outlets from Stage 17 riders from a U23 perspective

Misc.

- Create fantasy leagues with team and sponsor giveaways for Tour de France,

Vuelta and Giro d’Italia

- Mini grand fondos

danny katzbirthdate: 9.20.89

height: 5’-7” (5’-7 1/2” on a good day

weight: 155

favorite race: tulsa tough

highlights2011 callville bay classic stage 3 rr cat 2: 2nd

2011 callville bay classic stage 4 crit cat 2: 2nd

2011 stanford conference criterium championships: 6th

collegiate a racer for ucsb

nrc experience: redlands, tulsa tough, cascade

hunter grovehometown: houston

birthdate: 1.9.93

height: 6’-0”

weight: 140

favorite race: boulevard

highlightssan marcos criterium juniors: 1st

2010 san clemente criterium cat 3: 1st

2010 cascade classic stage race junior time trial: 4th

heurne-oudenaarde juniors: 27th (top american finisher)

raced for 4 months in belgium as a junior

team riders

alexander vaughan-ruizhometown: ventura

birthdate: 8.3.92

height: 5’-9”

weight: 145

favorite race: super week

highlightsladera ranch grand prix category 3: 1st

ontario grand prix jr men 17-18: 1st

2010 junior national road championships

2010 u-23 national cyclo-cross championships

2011 u-23 national road championships

andrew ramagehometown: glendora

birthdate: 8.21.92

height: 5’-11”

weight: 143

favorite race: nevada city

highlights2010 sdsr category 3 green jersey winner

2010 san dimas category 3 stage race stage 3: 1st

2010 scnca itt championships 17/18: 3rd

2010 nevada city classic 17/18: 3rd

2010 uci tour de l’abitibi stage 5: 6th

team riders

tosh clementshometown: santa barbara

birthdate: 10.22.89

height: 5’-11”

weight: 147

favorite race: de vlees road race

highlights2011 cat 3 sea otter classic road race: 5th

2011 sdsr itt cat 3: 2nd

2011 sdsr gc cat 3: 9th

2011 merco cycling classic itt cat 3: 3rd

2011 u-23 national road championships

bryan larsenhometown: placerville

birthdate: 1.9.90

height: 6’-2”

weight: 180

favorite race: track nationals

highlightscollegiate a racer for uc irvine

2011 collegiate a’s west coast criterium championships: 1st

2011 collegiate d1 criterium national championships: 8th

2011 collegiate a’s west coast criterium championships: 1st

2008 california junior state road race championships: 1st

team riders

ryan clevelandhometown: durango

birthdate: 11.22.92

height: 6’-0”

weight: 150

highlightscollegiate a racer for fort lewis college

2011 csu oval criterium (collegiate): 2nd

2011 mesa state criterium (collegiate): 1st

2010 kentucky state cyclocross championships: 2nd

20th u23 national championships criterium

ian moirbirthdate: 1.10.91

height: 5’-11”

weight: 155

favorite race: six-day of copenhagen

highlightsnational team jr selection

multiple jr national track championships

2010 six-day of copenhagen night 3 (elite): 2nd

2010 six-day of berlin points race (elite): 2nd

2010 uci track world championships, omnium scratch race (junior): 2nd

team riders

team kit & vehicle

schedule

Tentative 2012 Race Schedule:

NRC races (boldbold) | UCI races (underlined)

February:

Boulevard Road Race - San Diego, CABoulevard Road Race - San Diego, CA

Valley of the Sun Stage Race - Phoenix, AZValley of the Sun Stage Race - Phoenix, AZ

Callville Bay Stage Race - Lake Mead, NVCallville Bay Stage Race - Lake Mead, NV

March:

Merco Cycling Classic - Merced, CAMerco Cycling Classic - Merced, CA

Tour de Murrieta - Murrieta, CATour de Murrieta - Murrieta, CA

Tuscon Bicycle Classic - Tucson, AZTuscon Bicycle Classic - Tucson, AZ

San Dimas Stage Race - San Dimas, CASan Dimas Stage Race - San Dimas, CA

April:

Redlands Classic - Redlands, CARedlands Classic - Redlands, CA

Sunny King Criterium - Anniston, ALSunny King Criterium - Anniston, AL

Sea Otter Classic - Monterey, CASea Otter Classic - Monterey, CA

SRAM Tour of the Gila - Silver City, NMSRAM Tour of the Gila - Silver City, NM

May:

US Crits Speedweek - GA, SC, NCUS Crits Speedweek - GA, SC, NC

Dana Point Grand Prix - Dana Point, CADana Point Grand Prix - Dana Point, CA

July:

BC Superweek British Columbia, CanadaBC Superweek British Columbia, Canada

International Superweek - IL, WIInternational Superweek - IL, WI

High Desert Omnium - Bend, ORHigh Desert Omnium - Bend, OR

BMC Cascade Cycling Classic - Bend, ORBMC Cascade Cycling Classic - Bend, OR

Tour de Nez - Reno, NVTour de Nez - Reno, NV

August:

Tour of Elk Grove - Elk Grove

(Chicago), IL

Brentwood Grand Prix - SCNCA Elite

Criterium Championships - Brentwood, CA

Tour of Utah - - Salt Lake City, UT

(pending invite)

USA Cycling Under 23 Criterium

Championships - Grand Rapids, MI

Evanston Grand Prix - Evanston, ILEvanston Grand Prix - Evanston, IL

Chris Thater Memorial - Binghamton, NY

September:

Labor Day Omnium - GA, SCLabor Day Omnium - GA, SC

Univest Grand Prix - Souderton, PA

October:

CapCrit p/b WCSA - Washington, D.C.CapCrit p/b WCSA - Washington, D.C.

Joe Martin Stage Race - Fayetteville, ARJoe Martin Stage Race - Fayetteville, AR

Tour de Grove - St. Louis, MOTour de Grove - St. Louis, MO

Wilmington Grand Prix - Wilmington, DEWilmington Grand Prix - Wilmington, DE

Tour of Somerville - Somerville, NJTour of Somerville - Somerville, NJ

June:

Mt Hood Cycling Classic - Mt Hood, ORMt Hood Cycling Classic - Mt Hood, OR

TD Bank Philadelphia International

Championship - Philadelphia, PA

(pending invite)

Tulsa Tough - Tulsa, OKTulsa Tough - Tulsa, OK

Air Force Cycling Classic - Arlington, VAAir Force Cycling Classic - Arlington, VA

Tour de Beauce - Beauce, QC Canada

(pending invite)

Nature Valley Grand Prix -Nature Valley Grand Prix -

Minn/St. Paul, MNMinn/St. Paul, MN

USA Cycling Under 23 National Road

Race and Time Trial Championships -

Augusta, GA

Manhattan Beach Grand Prix - Manhattan Manhattan Beach Grand Prix - Manhattan

Beach, CABeach, CA

stage17.org

Stage 17 Racing is owned and operated by STAGE17.ORG, a nonprofit organization

focused on improving the health and quality of life of adolescents through cycling

as a form of transportation and recreation. STAGE17.ORG utilizes a number of

resources to achieve its goals, like working with junior high and high schools to

provide bicycling advocacy demonstrations. STAGE17.ORG also establishes group

rides for any skill level encouraging bicycle riding among adolescent with their

parents.

Adolescent health is a great concern as well, so STAGE17.ORG provides nutrition

tips for active individuals and hosts several food based challenges, such as going

sugar free for one month to encourage better eating habits.

STAGE17.ORG stands behind and promotes awareness of sustainable lifestyle

practices, safe helmet use as well as offering reduced priced helmets to

adolescents, and a safer cycling community by advocating for more bike lanes and

bike friendly parks/trails.

bike pure

Bike Pure is an independent, global organization for fans, riders and the cycle trade

to join together in a united stance for a new era of positive cycling. We spearhead

constructive, structured reform, to restore the integrity of cycle sport and create

a nurturing environment for future champions to succeed. We are simply cyclists

working for cycling.

Bike Pure Basic Principles:

•Preserve the honesty and honor of the cyclist

•Respect for fellow competitors and the appreciation of all endeavor

•To protect the mental and physical health of current and future champions

•Upholding the ethics and essence cycle sport

•To create a positive environment where an athlete achieve one’s natural, maximum

potential