2012 kiplinger\'s retirement report co-branding preview
TRANSCRIPT
© HealthMetrix Research Inc. All Rights Reserved
Exclusive Co-Branding & Reprint Licensing Opportunity for Universal American
Welcome to HealthMetrix Research
Co-Branding Among National Medicare Competitors
Kiplinger’s Retirement Report Launching a UniqueCo-Branding Opportunity for Reaching and Educating
Medicare-Eligibles & Early-Boomers
Caregiving
Estate Planning
Housing
Insurance
Investments
Retirement Plans
Retirement Living
Savings
Social Security
Tax Strategy
Travel
Customized October Reprints with Your Custom Cover & Ads for Maximum Multi-Channel Response
Reminder! 2013 Enrollment Begins October 15
Customized Reprints Ideal for Direct Mail During AEP and Multi-Channel Distribution During 2013
Reminder! 2013 Enrollment Begins October 15
Outstanding Opportunity to Reach Age-ins & Early-Boomers Year Around
Reminder! 2013 Enrollment Begins October 15
High-Value Premium Option for Member Loyalty & Retention Strategy
Reminder! 2013 Enrollment Begins October 15
Kiplinger’s Retirement Report Production Calendar Customized October Issue Featuring 2013 Medicare Guidance
Reprint Licensing & Production Activities Deadlines
Licensing agreement acceptance by HealthMetrix
Research
May 21
Completed reprint purchase order with shipping or
optional direct mailing instructions due to Kiplinger
June 1
Advance payment (50%) for reprint order and full-
payment for mailing (if applicable) due to Kiplinger
July 20
Custom full-page ad copy (2 pages) and cover
customization due to Kiplinger
August 16
Final sign-off on customized proofs (customized cover
and ads only) due to Kiplinger
September 12
Customized reprints shipped and/or direct mail drop
completed
September 30
Final payment (50%) due to Kiplinger October 20
Reminder! 2013 Enrollment Begins October 15
Statewide Exclusive Co-Branding Rights Based on Minimum Reprint Order
Minimum Reprint Order Methodology
Target Market Segment: $50,000+ Household Income
> Calendar 2013 age-in households
> Age 65-69 households
> Adjustment for group health retiree households
> Adjustment for state-specific demographic characteristics
Kiplinger’s Retirement Report – October 2012 Issue Customized Reprint Unit Printing Costs
Reprint Quantity Unit Cost Net Cost
10,000 $ 1.90 $ 19,000
15,000 $ 1.60 $ 24,000
20,000 $ 1.44 $ 28,800
25,000 $ 1.36 $ 34,000
50,000 $ 1.17 $ 58,500
75,000 $ .93 $ 69,750
500,000 $ .85 $ 425,000
Note: Optional BRC, shipping and mailing costs provided upon request
Final Licensing & Purchase Order Deadline is June 1
For additional information about this exclusive co-branding and reprint licensing opportunity contact:
Alan Mittermaier, President
HealthMetrix Research Inc.
Columbus, OH
(888) 223-3515