2012 International Rugby Series

Presented by: Nick Taylor

Director of Commercial Operations

Rugby Canada

Sponsorship OpportunityThe 2012 International Men’s Rugby Series will provide a continually building platform for your company to activate on their sponsorship investment.

Our events can deliver a sought after demographic across three distinct cities in Ontario and British Columbia.

• Series Sponsorship has been offered exclusively to an existing sponsor under “right of first refusal” terms. (Only one for the series) The opportunity will be opened up for general interest by March 15th

• Presenting Sponsorship at any of the three venues has been offered to an existing sponsor under “right of first refusal” terms. (only 1 in each venue) The opportunity will be opened up for general interest by March 15th

• Associate Sponsorship is being offered along with offers to other sponsors (1 of 4 maximum) for any of the three series venues

• Supplier Sponsorship opportunities will be entertained from multiple industry / product categories for any of the three series venues

2009 Events were sold out. The 2011 Test at BMO Field saw the largest attendance (11,000) ever for a Canada vs. USA Test match in North America. TV audience eclipsed even the MLS Soccer game between TFC and DC United in Prime Time on the same day (112,000 Viewers).

• TV Coverage (Broadcast Rights being Negotiated)• Traditional marketing opportunities, advertising, signage, in game

promotions, branding and giveaways• Ticketing & Hospitality for staff, clients and families, PLUS Outreach

to schools, community groups and our business network• Cumulative Live/ in stadia Audience through the series expected to

exceed 30,000 fans

International Rugby Series

Canada vs. USA at Richardson Stadium

Field Boards, Enclosure Branding, Contests, PA

Announcements, Merchandise & Ticketing

Over 7,000 Fans in 2008For “Non-Canadian Game”

Canada vs. Italy at BMO Field

Field Boards, LED Signs, Score Board Branding, PA

Announcements, Contesting, Merchandise & Ticketing

Creating a New Legacy for Rugby in Canada

Canada vs. Georgia at Swangard Stadium

Field Boards, Enclosure Branding, Contests, PA

Announcements, Merchandise & Ticketing

BC, Canada’s Birth Place for Rugby

General Marketing Opportunities

Rugby Canada will work with your company as a partner to deliver additional components to the sponsorship as they may arise.

Generally speaking, the event opportunity presented will provide for some or all of the following traditional sponsorship deliverables to be activated:

• Branding on; print marketing collateral, event signage, digital media, online space (including social media), (some) paid advertising and earned media

• Merchandise Branding• Ticketing for designated clients, partners and guests• Fan engagement through contesting, social media, live event interaction• Television; match broadcast coverage

Online Branding and Promotion

Advertising Banners on RC and Ancillary Event Websites

Variety of Digital & Print Marketing & Communications

Digital E-Flyers and NewslettersDistributed from monthly to weekly

Posters, Direct Mail and FlyersDistributed in rugby clubs and bars

Variety of Public Advertising

Globe & Mail, Vancouver Sun & Province, Kingston Whig Standard and More

Ticketing

Friends & Family Zone Seating

Community Booster Zone Seating

In Stadium Branding

In Stadium Branding – Digital LED* & Static Field Sign- TV Arc ½ Stadium (*Only at BMO LED 10 hits per half – 10 sec each and Static Boards)

In Game Promotions

Rally Towels, Thunder Sticks

Partnership with Rugby Canada

• Rugby Canada will strive to deliver value to our sponsors and partners at all times

• We will understand your business and help you reach your specific goals and objectives

• Customization of this sponsorship platform awaits your direction, additional advertising sponsorship packages are available

Partnership with Rugby Canada

For more information, please contact:

Nick Taylor

Director of Commercial Operations,

Rugby Canada

30 East Beaver Creek Road, Unit #110,

Richmond Hill, ON L4B 1J2

TEL # 905-707-8998 ext 226

CELL # 416-400-1510

ntaylor@rugbycanada.ca