2012 hsmai gold adrian award winners-updated hsmai gold adrian award winners advertising winners...

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2012 HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine Relaunch Client: Aston Hotel & Resorts Agency: Entry Title: One Million HawaiianMiles Sweepstakes Client: Aston Hotel & Resorts Agency: Entry Title: Travel Agent Property Reference Guide Client: Brand USA Agency: Brand USA Entry Title: Brand USA OOH/Transit Campaign Client: Canadian Tourism Commission Agency: DDB Canada / Vancouver; DDB Canada / Tribal Vancouver Entry Title: Keep Exploring Client: Canadian Tourism Commission & Ontario Tourism Marketing Partnership Agency: Navigate in partnership with NBC Entry Title: Canada: For the Fun of It! Client: Connecticut Office of Tourism Agency: Chowder Inc. Entry Title: still revolutionary launch Client: Courtyard by Marriott Agency: mcgarrybowen Entry Title: Courtyard TV Campaign Client: Crystal Cruises Inc. Agency: Vickers Design/Y&R California Entry Title: Crystal Cruises Worldwide Atlas - 2013/2014

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Page 1: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

2012 HSMAI Gold Adrian Award Winners

Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine Relaunch Client: Aston Hotel & Resorts Agency: Entry Title: One Million HawaiianMiles Sweepstakes Client: Aston Hotel & Resorts Agency: Entry Title: Travel Agent Property Reference Guide Client: Brand USA Agency: Brand USA Entry Title: Brand USA OOH/Transit Campaign Client: Canadian Tourism Commission Agency: DDB Canada / Vancouver; DDB Canada / Tribal Vancouver Entry Title: Keep Exploring Client: Canadian Tourism Commission & Ontario Tourism Marketing Partnership Agency: Navigate in partnership with NBC Entry Title: Canada: For the Fun of It! Client: Connecticut Office of Tourism Agency: Chowder Inc. Entry Title: still revolutionary launch Client: Courtyard by Marriott Agency: mcgarrybowen Entry Title: Courtyard TV Campaign Client: Crystal Cruises Inc. Agency: Vickers Design/Y&R California Entry Title: Crystal Cruises Worldwide Atlas - 2013/2014

Page 2: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Denihan Hospitality Agency: MME Entry Title: (TLC) Comfort Hour Client: Extended Stay America Agency: Zimmerman Advertising Entry Title: 2012 Campaign: The New Way to Stay Client: Four Seasons Hotel Toronto Agency: ISM Entry Title: New Four Seasons Hotel Toronto Announcement Campaign Client: Four Seasons Hotels and Resorts Agency: ISM Entry Title: Four Seasons: World of Wonder Client: Grand Lucayan Resort, Bahamas Agency: Tambourine Entry Title: Take a Little Trip Client: Hampton Hotels Agency: Y & R Entry Title: Hamptonality Leisure & Business TV Ad Series Client: Hawaii Visitors & Convention Bureau Agency: MVNP Entry Title: Living in the Moment Television Client: Hilton Worldwide Agency: Publicis Kaplan Thaler Entry Title: Hilton HHonors Client: Hilton Worldwide Agency: Publicis Kaplan Thaler Entry Title: Hilton HHonors Client: Hilton Worldwide Agency: Publicis Kaplan Thaler Entry Title: Hilton HHonors

Page 3: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Hilton Worldwide Agency: Publicis Kaplan Thaler Entry Title: Hilton HHonors Client: Home2 Suites by Hilton Agency: Entry Title: Home2 Suites by Hilton Direct Mail Viewfinder & Booklet Client: Home2 Suites by Hilton Agency: Entry Title: Home2 Suites by Hilton Direct Mail Viewfinder & Booklet Client: Homewood Suites by Hilton Agency: Entry Title: Be at Home. Client: Homewood Suites by Hilton Agency: Entry Title: Homewood Suites by Hilton Property Collateral Client: InterContinental Hotel Group Agency: InterContinental Hotel Group Entry Title: IHG's Holiday Inn London 2012 Sponsorship Campaign Client: InterContinental Hotels Group Agency: Ogilvy & Mather Atlanta Entry Title: InterContinental Hotels Group "Vacation Pay" Client: Irving Texas CVB Agency: Entry Title: "Wondering" Direct Mail Piece - Irving, Texas CVB Client: Kennedy Space Center Visitor Complex Agency: MMGY Global Entry Title: KSC Up-Close Tours, Complete Campaign Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: Prince Harry Campaign

Page 4: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Mandalay Bay Resort and Casino Agency: RPA Entry Title: Mandalay Bay Resortist Campaign Client: Marriott International, Inc. Agency: Marriott Creative Agency Entry Title: The JW Marriott Experience - General Manager Conference Client: MGM Grand Las Vegas Agency: Cramer-Krasselt Entry Title: MGM Grand Las Vegas Client: Micato Safaris Agency: Entry Title: 2012-2013 Consumer Brochure Client: Micato Safaris Agency: Entry Title: 2012-2013 Trade Brochure Client: Montana Office of Tourism Agency: MercuryCSC Entry Title: Montana: Big, Bold and Everywhere Client: Montana Office of Tourism Agency: MercuryCSC Entry Title: Shaped by Montana Client: Museum of Fine Arts, St. Petersburg Agency: Paradise Advertising & Marketing, Inc. Entry Title: Museum of Fine Arts Poster Campaign Client: Naples, Marco Island, Everglades CVB Agency: Paradise Advertising & Marketing, Inc. Entry Title: Paradise Coast Summer Bucket List Campaign Client: Naples, Marco Island, Everglades CVB Agency: Paradise Advertising & Marketing, Inc. Entry Title: Power of Paradise Meeting Planner Gift

Page 5: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: 2012 Find Yourself Campaign Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: Find Yourself Television Campaign Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: Iceberg Alley Client: Renaissance Agency: Anomaly Entry Title: Renaissance Live Life to Discover Client: San Diego Convention & Visitors Bureau Agency: MeringCarson Entry Title: Happiness is Calling Client: Sea Island Company Agency: The Richards Group Entry Title: Sea Island Shhh Campaign Client: The Algonquin Hotel Agency: Outthink Entry Title: The Algonquin Hotel Repositioning Client: The Algonquin Hotel Agency: Outthink Entry Title: The Algonquin Hotel Repositioning Client: The National Conference Center Agency: Dana Communications Entry Title: NCC: When Bad Things Happen to Good Planners Client: The Peabody Orlando Agency: Fry Hammond Barr Entry Title: Mobile RFP Lounge Campaign

Page 6: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: The Peabody Orlando Agency: Fry Hammond Barr Entry Title: Peabody CONNECTS Campaign Client: The Ritz-Carlton Hotel Company, L.L.C. Agency: Team One Entry Title: The Ritz-Carlton, "Let Us Stay With You" Campaign Client: Travel Alberta Agency: Entry Title: (remember to breathe) Client: Travel Impressions, Ltd. Agency: Travel Impressions, Ltd. Entry Title: 31 Days of Giveaways Campaign Client: Visit St Petersburg/Clearwater Agency: BVK Entry Title: Pow Wow 2012 Client: Wyndham Hotel Group Agency: Entry Title: Wyndham Rewards & Avengers Campaign

Page 7: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

2012 HSMAI Gold Adrian Award Winners

Digital Marketing Winners Client: Affinia Hotels Agency: Quinn & Co. Public Relations Entry Title: Affinia Hotels Partners with Boo, The World's Cutest Dog Client: AMResorts Agency: Entry Title: I <3 Puerto Vallarta - Travel Agent Client: AMResorts Agency: Entry Title: Triple Play Campaign Client: Atlantica Hotels International Agency: Pmweb Responsys Entry Title: Promoting Happy Feet 2: The penguin and you in Los Angeles. Client: Banff Lake Louise Tourism Agency: Entry Title: Big Mountain Challenge Client: Best Western International Agency: Ideas Collide, Initiative, Gotham, Allison+Partners Entry Title: Be a Travel Hero Client: Best Western International Agency: Ideas Collide, Initiative, Gotham, Allison+Partners Entry Title: Be a Travel Hero Client: Best Western International Agency: Ideas Collide, Initiative, Gotham, Allison+Partners Entry Title: Be a Travel Hero Client: Best Western International Agency: Initiative, Gotham, Ideas Collide, Allison+Partners Entry Title: Be a Travel Hero

Page 8: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Best Western International Agency: Entry Title: Best Western Cyber Monday Promotion Client: Best Western International Agency: Ideas Collide Entry Title: BestWesternRoute66.com Client: Best Western International Agency: Ideas Collide Entry Title: NASCAR/Lead Change Twitter Campaign Client: Best Western International Agency: Ideas Collide Entry Title: Travel Trivia Client: Cabarrus County Convention and Visitors Bureau Agency: MMGY Global Entry Title: Cabarrus County Convention and Visitors Bureau Website Client: Canadian Tourism Commission Agency: DDB Canada / Vancouver; DDB Canada / Tribal Vancouver Entry Title: Keep Exploring Client: Colonial Williamsburg Agency: MMGY Global Entry Title: Colonial Williamsburg Website Client: ConranPR Agency: ConranPR Entry Title: ConranPR's Digital News Room Client: Destination Hotels & Resorts Agency: air INTEGRATED Entry Title: Destination Delivers by Destination Hotels & Resorts Client: Detroit Metro Convention & Visitors Bureau Agency: Entry Title: meetdetroit.com

Page 9: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: DoubleTree by Hilton Agency: Entry Title: The Lorax/DoubleTree by Hilton Campaign Client: Embassy Suites Hotels, Hilton Worldwide Agency: BBDO and iStrategy Labs Entry Title: "366 Days of More" Promotional Campaign Client: Emirates Agency: ISM Entry Title: Emirates Digital Elevator Series Client: Expedia Media Solutions Agency: Entry Title: Expedia Facebook FriendTrips Campaign Client: Explore Minnesota Tourism Agency: BarkleyREI Entry Title: Active Minnesota Mobile Application Client: Fairmont Raffles Hotels International Agency: Entry Title: What's Your Vacation Style? Client: Great Wolf Resorts, Inc. Agency: Entry Title: Behind the Howl Blog Client: Grupo Velas Hotels & Resorts Agency: Milestone Internet Marketing, Inc. Entry Title: Velas Weddings Search & Social Media Campaign Client: Hampton Hotels Agency: iCrossing Entry Title: Hamptonality Moments Client: Hilton Agency: iProspect Entry Title: iProspect and Hilton Worlwide: Big Vision and Flawless Execution on Centralized and Collaborative

Page 10: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Hilton HHonors Agency: Edelman Entry Title: Hilton HHonors & Waldorf Astoria Hotels & Resorts 2012 Sundance Film Festival Reporter Contest Client: Hilton HHonors Agency: Edelman Entry Title: Hilton HHonors Any Weekend, Anywhere Flash Sale Client: Hilton HHonors Agency: Edelman Entry Title: Hilton HHonors Any Weekend, Anywhere Flash Sale Client: Hilton HHonors Agency: Edelman Entry Title: Hilton HHonors Global Social Treasure Hunt Client: Hilton Malta Agency: TravelClick, Inc. Entry Title: Hilton Malta Grand Summer Contest - Scratch & Win Client: Home2 Suites by Hilton Agency: Entry Title: Home2 Suites by Hilton Birthday Celebration Photo Contest Campaign Client: IHG (InterContinental Hotels Group) Agency: Entry Title: IHG Priority Club Rewards Summer Campaign - Mobile Client: InterContinental Hotels Group Agency: Ogilvy & Mather Atlanta Entry Title: InterContinental Hotels Group "Crack the Case" Client: Loudoun Convention & Visitors Association Agency: Jennifer Barbee, Inc. Entry Title: Loudoun County Civil War Giveaway Client: Macon County Convention and Visitors Bureau Agency: Simpleview, Inc. Entry Title: Macon County Convention and Visitors Bureau Website

Page 11: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Marriott International Agency: Beeby Clark + Meyler Entry Title: Marriott App Launch Client: Memphis CVB Agency: Miles Entry Title: MemphisTravel.com Client: Mohegan Sun Agency: People Ideas & Culture Entry Title: Shine 360º Client: Montana Office of Tourism Agency: MercuryCSC Entry Title: 100% Organic Social Media Community Client: Napa Valley Destination Council Agency: Burghardt+Doré Advertising, Inc. Entry Title: VisitNapaValley.com - Official Website Client: Nassau Paradise Island Promotion Board Agency: Net Conversion Entry Title: Fall 2011 Online Video Campaign Client: New Orleans Tourism and Marketing Corporation Agency: FSC Interactive Entry Title: Christmas New Orleans Style Client: New Orleans Tourism and Marketing Corporation Agency: FSC Interactive Entry Title: GoNOLA Client: Newfoundland & Labrador Tourism Agency: Target Entry Title: Out of Office Client: Outer Banks Visitors Bureau Agency: MMGY Global Entry Title: Spark Your Summer Facebook Sweepstakes

Page 12: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Pocono Mountains Visitors Bureau Agency: Entry Title: Pocono Mountains Live Camera Integration Client: Pure Michigan Agency: Weber Shandwick Entry Title: Pure Michigan and Travel Wisconsin Team Up for Great Mitten Debate Client: Red Roof Agency: Interactive Sites, Inc Entry Title: RedRoof.com Website Client: Renaissance Agency: Anomaly Entry Title: Renaissance Live Life to Discover Client: Renaissance Agency: Anomaly Entry Title: Renaissance Live Life to Discover Client: Sabre Hospitality Solutions Agency: Entry Title: Millenium - We Love Agents Client: Seminole County CVB Agency: Paradise Advertising & Marketing, Inc. Entry Title: Seminole County Real Good Fun Web Ad Client: Seminole County CVB Agency: Paradise Advertising & Marketing, Inc. Entry Title: Wild Side of Orlando Web Ad Client: Seminole County CVB Agency: Paradise Advertising & Marketing, Inc. Entry Title: Wild Side of Orlando Web Ad Campaign Client: Shell Vacations Hospitality Agency: HeBS Digital Entry Title: Shell Vacations Hospitality Black Friday Travel Sale

Page 13: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Sonoma County Tourism Agency: Entry Title: Inside Sonoma Client: South African Tourism Agency: Entry Title: #VisitSouthAfrica Client: St. Louis Convention & Visitors Commission Agency: Hoffman-Lewis Advertising Entry Title: Kidnapped Chicagoan 2012 Client: St. Louis Convention & Visitors Commission Agency: Hoffman-Lewis Advertising Entry Title: The Meeting Guru Client: Starwood Hotels & Resorts Worldwide Agency: Middleton & Gendron, Inc. Entry Title: "Friendship Goes Social" at Four Points Client: Terranea Resort Agency: MMGY Global Entry Title: Klout Perks Social Media Influencer Campaign Client: The Broadmoor Agency: Vladimir Jones Entry Title: Broadmoor.com Client: The Ritz-Carlton Resorts of Naples Agency: Entry Title: The Ritz-Carlton Resorts of Naples Facebook Page Client: The Signature at MGM Grand Agency: TravelClick, Inc. Entry Title: The Signature at MGM Grand - March-December 2012 GDS Promotion Client: The Walt Disney Family Museum Agency: 300FeetOut Entry Title: The Walt Disney Family Museum

Page 14: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Times Square Alliance Agency: BarkleyREI Entry Title: TimesSquareNYC.org Client: Tourism Vancouver Agency: smashLAB Entry Title: Visit Vancouver iPad App Client: Utah Office of Tourism Agency: Simpleview, Inc. Entry Title: Utah Office of Tourism Website Client: Virginia is for Lovers Agency: Virginia Tourism Corporation Entry Title: Share the LOVE, Be One in a Million Client: Visit Britain Agency: travAlliancemedia Entry Title: Great Britain Travel Pulse Video Series Client: Visit California Agency: Convince & Convert Entry Title: Facebook Milestone Moments Client: Visit Orlando Agency: Entry Title: VisitOrlando.com Re-Launch Client: Wyndham Hotel Group Agency: Entry Title: Wyndham Hotel Group - Mobile Websites and Apps Client: Wyndham Hotel Group Agency: Gloto Corp. Entry Title: Wyndham Rewards "Hero Hotels Assemble" Microsite Client: Wyndham Hotel Group Agency: Acxiom Digital Entry Title: Wyndham Rewards 'Gift Me' Email Series

Page 15: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Wyoming Office of Tourism Agency: MMGY Global Entry Title: Wyoming Office of Tourism Website

Page 16: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

2012 HSMAI Gold Adrian Award Winners

Public Relations Winners Client: Abercrombie & Kent Agency: Laura Davidson Public Relations Entry Title: A&K Has Your Travel Wish List and Always Knows What's Next Client: Affinia Hotels Agency: Quinn & Co. Public Relations Entry Title: Affinia Hotels Tender Loving Comfort® Campaign Client: Affinia Hotels Agency: Quinn & Co. Public Relations Entry Title: Affinia Hotels' TLC Training Featured as Most Popular Story on USAToday.com Client: Affinia Hotels Agency: Quinn & Co. Public Relations Entry Title: Affinia Hotels' TLC Training Featured on FOX Business Live Client: AKA Agency: Quinn & Co. Public Relations Entry Title: AKA Lands NYT Feature in Wealth Section Client: Alisal Guest Ranch and Resort Agency: Wagstaff Worldwide Entry Title: BBQ Bootcamp Client: American Express Agency: Lou Hammond & Associates Entry Title: American Express Travel - Nextpedition Client: American Queen Steamboat Company Agency: Lou Hammond & Associates Entry Title: American Queen Steamboat Co - Launch

Page 17: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: American Queen Steamboat Company Agency: Lou Hammond & Associates Entry Title: American Queen Steamboat Co - Miami Herald Client: American Queen Steamboat Company Agency: Lou Hammond & Associates Entry Title: American Queen Steamboat Co - USA Today Client: Atlantic City CVA Agency: Lou Hammond & Associates Entry Title: Atlantic City CVA - New York Times Client: Bahamas Ministry of Tourism Agency: Weber Shandwick Entry Title: Kathie Lee & Hoda Prove Why It Is Better In The Bahamas Client: Bermuda Department of Tourism Agency: Lou Hammond & Associates Entry Title: Bermuda Dept of Tourism - The Bachelorette Client: Best Western International Agency: Allison+Partners Entry Title: CNBC: I Care Clean Client: Best Western International Agency: Allison+Partners Entry Title: CNN International: Iraq Groundbreaking Client: Best Western International Agency: Allison+Partners Entry Title: CNN.com: I Care Clean Client: Best Western International Agency: Allison+Partners Entry Title: Hotel Business: Difference Maker Client: Best Western International Agency: Allison+Partners Entry Title: I Care Clean Launch

Page 18: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Best Western International Agency: Allison+Partners Entry Title: USA Today: Facebook Booking Client: Best Western International Agency: Allison+Partners Entry Title: USA Today: I Care Clean Client: Changi Airport Group Agency: M. Silver Associates Entry Title: Richard Quest, CNN Business Traveller Featuring Singapore's Changi Airport Client: Colorado Tourism Office Agency: MMGY Global Entry Title: Colorado 2012 Wildfire Crisis Response Client: Colorado Tourism Office Agency: MMGY Global Entry Title: The New York Times, "Casting in Colorado, Away From the Crowds." Client: Cooperstown, New York Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: National Baseball Hall of Fame Hits it Out of (Fenway) Park Client: Cooperstown, New York Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: Prying into Prior's Life at the Fenimore Client: Cooperstown, New York Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: Ten Great Strikes at the Old Ball Game Client: Curacao Tourist Board Agency: Hill + Knowlton/Samcor Entry Title: ABC's The Bachelorette Client: Destination Quebec Agency: DQMPR Entry Title: Nylon Guys, Street Style Montreal

Page 19: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Destination Quebec Agency: DQMPR Entry Title: Saddle to Table. Bicycling Magazine Client: Destination Quebec Agency: DQMPR Entry Title: The Five-Point Weekend Escape Plan: Embrace Winter in Cantons-de-L'Est Client: Destination Québec Agency: DQMPR Entry Title: "Fresh, Local & French: Québec Cooking Heats Up" Client: DoubleTree By Hilton Agency: Ketchum Entry Title: DoubleTree by Hilton's Little Things Project Brightens Travel Experience Nationwide Client: Downsize Fitness Agency: Zapwater Communications, Inc. Entry Title: Downsizing the Obesity Epidemic Client: EL AL Israel Airlines Agency: Quinn & Co. Public Relations Entry Title: The Wall Street Journal Feature "Taking A Bite Out of Purim" Client: Embassy Suites Hotels Agency: Emanate Entry Title: Embassy Suites Hotels: One of Parents' 10 Best Hotel Chains for Families Client: Extraordinary Journeys Africa Agency: DQMPR Entry Title: Extraordinary Journeys Africa Client: Extraordinary Journeys Africa Agency: DQMPR Entry Title: Lions, Leopards and Luxury.

Page 20: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Great Wolf Resorts, Inc. Agency: Fleishman-Hillard Entry Title: Life-size Gingerbread House Experience - Snowland 2011 Client: Greater Fort Lauderdale Convention & Visitors Bureau Agency: M. Silver Associates Entry Title: Defrost Your Swimsuit Client: Greater Fort Lauderdale Convention and Visitors Bureau Agency: M. Silver Associates Entry Title: Defrost Your Swimsuit Client: Greaves Tours Agency: Strategic Vision Entry Title: Greaves Tours/Departures Magazine Story Client: Hampton Hotels Agency: Edelman Entry Title: Launch of Hamptonality Client: Hampton Hotels Agency: Edelman Entry Title: Launch of Hamptonality Client: Harith Productions Agency: Entry Title: Launch of Eco Serendib Villa and Spa on St. John Client: Hawaii Visitors and Convention Bureau Agency: McNeil Wilson Communications/Anthology Marketing Group Entry Title: Hawaii's Culinary Evolution Client: Hilton Frankfurt Airport Agency: Entry Title: Hotel opening, Launch and PR Campaign Client: Hilton Head Island Chamber of Commerce Agency: Weber Shandwick Entry Title: Hilton Head Island: PGA Players' Favorite

Page 21: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Hilton Hotels & Resorts Agency: Entry Title: China Business Review (the magazine of The US-China Business Council), January-March 2012 Client: Hilton Hotels & Resorts Agency: Entry Title: Hilton Global Media Center Client: Hilton Hotels & Resorts Agency: Entry Title: Hilton Huanying Client: Hilton Hotels & Resorts Agency: Entry Title: HOTELS (March 2012) Client: Hilton Hotels & Resorts Agency: Entry Title: Stay Hilton. Go Out. Client: Hilton Hotels & Resorts Agency: Entry Title: Travel + Leisure (November 2011) Client: Holliday Companies Agency: Lou Hammond & Associates Entry Title: Holliday Companies - MSNBC/Reuters Client: Homewood Suites by Hilton Agency: rbb Public Relations Entry Title: Homewood Suites and rbb Public Relations - Books for Kids Phoenix Opening - Arizona Republic Client: Homewood Suites by Hilton Agency: rbb Public Relations Entry Title: Homewood Suites and rbb Public Relations - Generation 9 Prototype

Page 22: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Homewood Suites by Hilton Agency: Entry Title: Homewood Suites by Hilton Extended Stay Café Newsletter Client: Homewood Suites by Hilton Agency: Entry Title: iamsales Client: Hyatt Regency Atlanta Agency: Hawkins International Public Relations Entry Title: Hyatt Regency Atlanta Soars With $65 Million Renovation Client: IBEROSTAR Hotels & Resorts Agency: Edelman Entry Title: IBEROSTAR Cancun Grand Opening with Global Brand Ambassador Antonio Banderas Client: IHG Agency: Entry Title: Crowne Plaza Marry Me 11.11.11 Client: IHG Agency: Entry Title: Crowne Plaza Marry Me 11.11.11 Client: IHG Agency: Entry Title: How Holiday Inn Changed the Way We Travel Client: IHG Agency: Entry Title: Hualuxe Hotels & Resorts Brand Launch Client: IHG Agency: Entry Title: IHG Launches EVEN Hotels as First Mainstream Hotel Brand Focused on Wellness

Page 23: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: IHG Agency: Entry Title: IHG Launches InterContinental Alliance Resorts with The Venetian and The Palazzo Client: International Festival of Arts & Ideas Agency: Lou Hammond & Associates Entry Title: Intl Festival of Arts & Ideas - Launch Client: Irving Texas CVB Agency: Entry Title: ICC Attendance-Building - Irving, Texas Client: Irving Texas CVB Agency: Entry Title: Texas Highways Feature - Irving, Texas Client: JW Marriott Cancun Resort & Spa Agency: Diamond Public Relations Entry Title: JW Marriott Cancun Resort & Spa - FOX News "Beaches Not Bullets" Client: Lake Geneva Region Tourist Office Agency: ConranPR Entry Title: "The Shores of Romance and Scandal" in The New York Times Client: Las Vegas Convention and Visitors Authority Agency: R&R Partners Entry Title: Ali 70th from Las Vegas - Event Client: Montage Beverly Hills Agency: M Booth Entry Title: Television: Access Hollywood Live Client: Namibia Tourism Board Agency: Entry Title: Departures: Under Namibian Skies Client: Native Hawaiian Hospitality Association Agency: Olomana Loomis ISC Entry Title: Ho'okipa Learning Center Launch

Page 24: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: New Mexico Tourism Department Agency: Tucker & Associates Entry Title: New Mexico True - Digital News Release Client: New York State's Division of Tourism, I LOVE NEW YORK Agency: M. Silver Associates Entry Title: The New York Times - "Next Stop, Modern Presidency" Client: New York's Hotel Pennsylvania Agency: LMA Communications Inc. Entry Title: Becoming a Five-Paw Hotel for the Westminster Dog Show Client: Nicaraguan Tourism Board Agency: Murphy O'Brien Entry Title: Making Nicaragua a Household Word -- Part Two Client: North Carolina Division of Tourism, Film & Sports Development Agency: Development Counsellors International & Luquire George Andrews Entry Title: North Carolina Hunger Games Film Tourism Promotion Client: Oceania Cruises Agency: Redpoint Marketing PR, inc. Entry Title: Oceania Cruises - Wall Street Journal Feature Client: Oetker Collection Agency: Lou Hammond & Associates Entry Title: Oetker Collection - Palais Namaskar Hotel Launch Client: Omni Bedford Springs Resort & Spa Agency: Hawkins International Public Relations Entry Title: Historic Omni Bedford Springs Resort & Spa Garners Eight-Page Martha Stewart Living Feature Client: Omni Hotels & Resorts Agency: Entry Title: Take in the Art at the Omni Dallas Hotel

Page 25: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Omni Hotels & Resorts Agency: Entry Title: Teens Connect at Omni Hotels & Resorts Client: Panama City Beach Convention and Visitors Bureau Agency: Entry Title: "UNwineD in Panama City Beach" Client: Park City Chamber/Convention and Visitors Bureau Agency: Development Counsellors International Entry Title: New York Times: 36 Hours in Park City article Client: Phulay Bay, A Ritz-Carlton Reserve Agency: Parasol Entry Title: Unveiling a Secluded Paradise: Phulay Bay, A Ritz-Carlton Reserve Client: Pure Michigan Agency: Weber Shandwick Entry Title: Just Back: Detroit Client: Radisson Blu Aqua Hotel, Chicago Agency: Wagstaff Worldwide Entry Title: North American Launch of the Radisson Blu Brand Client: Red Roof Inn Agency: Hill + Knowlton/Samcor Entry Title: Rediscover America, Red Roof Summer 2012 Client: Regent Seven Seas Cruises Agency: Redpoint Marketing PR, inc. Entry Title: Regent Seven Seas Cruises - Luxury Travel Advisor Cover Story Client: Restaurant Kelly Liken Agency: Wagstaff Worldwide Entry Title: A Cowboy Cookout at 10,000 Feet Client: Revel Entertainment Agency: Weber Shandwick Entry Title: A Shore Bet: The Launch of Revel

Page 26: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Revel Entertainment Agency: Weber Shandwick Entry Title: Fast Company 'Atlantic City Dreaming' Client: Ripley's Believe It or Not! Times Square Agency: Redpoint Marketing PR, inc. Entry Title: Ripley's - Dr. Oz "Weird or Worried?" Segment Client: Royal Caribbean International Agency: Weber Shandwick Entry Title: The Sea is Calling: Global Brand Campaign Launch Client: San Diego Convention & Visitors Bureau Agency: Entry Title: British Airways Campaign Client: Scandic Hotels Agency: Concept Communication/Isobar Norway Entry Title: Scandic Vulkan - Public Relations - New Opening/Launch Client: Simon Pearce Agency: Redpoint Marketing PR, inc. Entry Title: Crisis Recovery: Reopening of the Simon Pearce Mill After Hurricane Irene Closure Client: Singapore Airlines Agency: Weber Shandwick Entry Title: Culinary Flights of Fancy Client: Singapore Airlines Agency: Weber Shandwick Entry Title: Singapore Airlines A380 Launches at JFK Client: Singapore Tourism Board Agency: M. Silver Associates Entry Title: "A Ritual for Starting the Day in Singapore" Client: Singita Agency: Imagine Communications Entry Title: Singita's Marlon Du Toit Promotes Conservation in Africa

Page 27: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Sonoma County Tourism Agency: Lou Hammond & Associates Entry Title: Sonoma County - Washington Flyer Client: Sonoma County Tourism Agency: Lou Hammond & Associates Entry Title: Sonoma County - Wine & Beyond Client: Spice Island Beach Resort Agency: KTCpr Entry Title: Spice Island Beach Resort - Black Enterprise Feature Client: The Beaches of Fort Myers & Sanibel Agency: MMGY Global Entry Title: Sanibel Island - Seashell Hunter's Paradise Client: The Beaches of Fort Myers & Sanibel Agency: MMGY Global Entry Title: The Sinking of the USS Mohawk off the Coast of Sanibel Island Creates the First Veterans Memorial Reef by a US Warship Client: The Carolina Inn Agency: Martin Armes Communications Entry Title: The Carolina Inn: Our State Magazine Client: The Luxury Collection Hotels & Resorts/Starwood Agency: BPCM Entry Title: The Luxury Collection Launches "HERE," a Short Film Client: THE OUT NYC Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: It's a Nice Day for a Gay Wedding: Increasing Weddings Business with Feature Coverage Client: THE OUT NYC Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: OUT and Loud: Chelsea Handler Loves THE OUT NYC More Than Vodka

Page 28: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: THE OUT NYC Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: OUT and Proud: THE OUT NYC Innovates with New Concept for LGBT Tourism Client: THE OUT NYC Agency: Nancy J. Friedman Public Relations, Inc. Entry Title: What's Cookin' at KTCHN? New Hotel Eatery Gives Manhattan a Mouthful Client: The Waldorf Astoria New York Agency: Quinn & Co. Public Relations Entry Title: Media Buzzes Far and Wide about Waldorf Astoria New York's Beehives Client: Tourism Authoirty of Thailand Agency: Lou Hammond & Associates Entry Title: Tourism Authority of Thailand - Wall Street Journal Client: Tourism Toronto Agency: Development Counsellors International Entry Title: NBC Today Show - Launching CN Tower's Edgewalk Client: Turkish Culture and Tourist Office Agency: M. Silver Associates Entry Title: Hemispheres, "Three Perfect Days in Istanbul" Client: Turkish Culture and Tourist Office Agency: M. Silver Associates Entry Title: The Wall Street Journal, "Take a Clean Break in Istanbul" Client: U.S. Virgin Islands Agency: M Booth Entry Title: Labor of Love Client: U.S. Virgin Islands Agency: M Booth Entry Title: USVI Takes Over Philadelphia Client: USTOA Agency: Redpoint Marketing PR, inc. Entry Title: Transitioning a Leading Trade Association from B2B to B2C

Page 29: 2012 HSMAI Gold Adrian Award Winners-updated HSMAI Gold Adrian Award Winners Advertising Winners Client: American Express Travel Agency: ISM Entry Title: American Express Escape Magazine

Client: Visit California Agency: Development Counsellors International Entry Title: Travel + Leisure: Desert Highs feature article Client: VisitScotland Agency: Laura Davidson Public Relations Entry Title: The Land that Inspired Disney-Pixar's Brave...Scotland Client: World Wings International, Inc. Agency: Anne Sweeney Public Relations Entry Title: The Real Women of Pan Am Client: Wyndham Hotel Group Agency: Entry Title: Howard Johnson's Don Draper Promotion Client: Wyndham Hotel Group Agency: Formula PR Entry Title: North American Launch of TRYP by Wyndham Hotel Brand