2012 cannes lions 59th international ... - advertising...

2012 CANNES LIONS59th INtErNAtIONAL FEStIvAL OF CrEAtIvIty

Journal presented by

I. Intro

II. Branded Content & Entertainment Lions

III. Creative Effectiveness Lions

IV. Cyber Lions

V. Design Lions

VI. Direct Lions

VII. Film Craft Lions

VIII. Film Lions

VIV. Grand Prix for Good

X. Media Lions

XI. Mobile Lions

XII. Outdoor Lions

XIII. PR Lions

XIV. Press Lions

XV. Promo & Activation Lions

XVI. Radio Lions

XVII. Titanium & Integrated Lions

XVIII. U.S. Young Lions Program

tAbLE OF CONtENtS

2Presented by USA TODAY

CONgrAtuLAtIONS!

On behalf of the entire team at USA TODAY, we would like to congratulate the winners from the 2012 Cannes Lions International Festival of Creativity.

The Festival is the world’s leading celebration of creativity and is internationally recognized as the most prestigious annual advertising and communications awards. USA TODAY is proud to serve as the official U.S. representative to the Festival, a partnership we have enjoyed since 2000. Inspiring creativity is at the heart of Cannes Lions and we are honored to celebrate and further insightful discussions with creative leaders across the U.S.

Cannes Lions sets the benchmark for excellence in creative communications and we recognize the winners’ hard work, dedication and innovative brainpower.

2012 was a record year at the Cannes Lions International Festival of Creativity with more than 9,000 delegates attending, and 34,300 entries from 87 countries. This year, the U.S. continued to bring home the most awards of any country – 182 total. Those included 8 Grand Prix, 32 Gold, 57 Silver, 81 Bronze, 2 Titanium, and 2 Effectiveness Lions.

USA TODAY is thrilled to have the opportunity to recognize and showcase some of the leading creative work that was produced in the U.S. and honored at this year’s Festival.

Congratulations again to all of the Festival winners, and we invite you to join us as we celebrate by looking back on the winning work.

Sandra MicekSenior Vice President of Marketing

Mary MurckoPresident of Sales


Great Paper Airplane ProjectAdvertiser: Pima Air And Space MuseumProduct: Non-Profit Museum/Entertainment & EducationAgency: BBDO San Francisco / BeCore Los Angeles

MFCeOAdvertiser: K-SwissProduct: FootwearAgency: 72andSunny Los Angeles

GT Academy USAAdvertiser: Nissan / PlayStationProduct: Nissan / GT-R / Gran Turismo 5Agency: TBwA\ChIAT\DAY Los Angeles / OMD Los Angeles

brANdEd CONtENt & ENtErtAINmENt LIONS

Grand PrixCultivate CampaignAdvertiser: ChipotleProduct: Fast FoodAgency: Creative Artists Agency Los Angeles

Gold Lion Winners


Pom Wonderful Presents: The Greatest Movie ever SoldAdvertiser: Pom wonderful, hyatt, JetBlueProduct: Feature Film Agency: warrior Poets New York

Wheat Thins & ColbertAdvertiser: KraftProduct: wheat ThinsAgency: Starcom MediaVest Group New

branded Content & Entertainment Lions continued

Nature Valley Trail ViewAdvertiser: General MillsProduct: General MillsAgency: McCann Erickson New York

New York Writes ItselfAdvertiser: Village Voice / New York TypesProduct: Village Voice NewspaperAgency: Leo Burnett New York

Snoop Dogg’s Smokable BookAdvertiser: Snoop DoggProduct: King Size Slim Rolling PaperAgency: Pereira & O’Dell San Francisco

Gold Lion Winners


Bronze Lion Winners

24 Hours Of Reality Advertiser: The Climate Reality Project Product: Climate Change Awareness Agency: m ss ng p eces / Fearless Revolution Brooklyn / Electric Pulp Sioux Falls

Call Of Duty XP 2011 Advertiser: Activision Publishing Product: Call Of Duty: Modern warfare 3 Agency: NCompass International west hollywood

The Creators Project Advertiser: Intel Product: Intel Agency: Vice Media Brooklyn

Always Open Advertiser: Denny’s Product: Denny’s Restaurant Agency: Gotham New York / Dumbdumb Productions west hollywood

Centennial Films Advertiser: IBM Product: IBM Agency: Ogilvy New York

Coca-Cola Polar Bowl Advertiser: The Coca-Cola Company Product: Coca-Cola Classic Agency: wieden+Kennedy Portland

The explosive Game Advertiser: Jordan Product: Carmelo Anthony’s M8 NYC Flight Shoe Agency: wieden+Kennedy New York / Klip Collective Philadelphia

MLB Fan Cave Advertiser: Major League Baseball Product: MLB Fan Cave Agency: hill holliday Boston

Re: Generation Music Project Advertiser: hyundai Motor America Product: hyundai Veloster Agency: GreenLight Media and Marketing / Innocean USA huntington Beach / RSA Films Los Angeles

True Origins Of Pizza Advertiser: Mr. Pizza Product: Pizza Restaurant Agency: SS+K New York / Addict Media Films Seoul

World Gone Sour Advertiser: Kraft Product: Sour Patch Kids Agency: Mother New York New York

The X Factor USA Digital ecosystem Advertiser: PepsiProduct: Pepsi / Verizon Phones & Services / Sony Electronics Agency: Sony Music New York / SYCO / Fremantle Media Beverly hills / Fox Broadcasting Corporation Los Angeles

everything To ProveAdvertiser: Gatorade Product: Sports DrinksAgency: VML Kansas City / Fleishman-hillard Chicago / NFL Films Mount Laurel

GT Academy USA Advertiser: Nissan / PlayStation Product: Nissan / GT-R / Gran Turismo 5 Agency: TBwA\ChIAT\DAY Los Angeles / OMD Los Angeles

Project Imagin8ionAdvertiser: Canon USAProduct: Digital Slr CamerasAgency: Grey New York / Alliance New York / Mediacom New York

Silver Lion Winners branded Content & Entertainment Lions continued


Product:

Creative Effectiveness Winners


CrEAtIvE EFFECtIvENESSLIONS

Breathe Happy Advertiser: P&G Product: Febreze entrant Company: Grey New York

Born of Fire Advertiser: Chrysler Product: 200 entrant Company: wieden+Kennedy Portland

CybEr LIONS

Grand PrixNike+ FuelBrandAdvertiser: Nike+Product: Nike+ FuelbandAgency: R/GA New York

Gold Lion Winner

Small Business Gets An Official DayAdvertiser: American ExpressProduct: American ExpressAgency: Crispin Porter + Bogusky Boulder / Digitas New York

Silver Lion WinnersBack To The Start Advertiser: Chipotle Product: Fast Food Agency: Creative Artists Agency Los Angeles

Hilltop Re-Imagined For Coca-Cola Advertiser: Google Product: Display Advertising Agency: Grow Interactive Norfolk / Johannes Leonardo New York

MFCeO Advertiser: K-Swiss Product: Footwear Agency: 72andSunny Los Angeles

Project Re: Brief Advertiser: Google Product: Display Advertising Agency: Fi New York / Google New York

Small Business Gets An Official Day Advertiser: American Express Product: American Express Agency: Crispin Porter + Bogusky Boulder / Digitas New York


Cyber Lions continuedBronze Lion Winners

Chevy Sonic Integrated Advertiser: Chevrolet Product: Chevrolet Sonic Agency: Goodby Silverstein & Partners San Francisco

Chip It! Advertiser: Sherwin-williams Product: Paint Agency: McKinney Durham

Devastating explosions Advertiser: Old Spice Product: Old Spice Agency: wieden+Kennedy Portland

Dig Deeper Advertiser: hBO Product: True Blood Agency: BBDO New York

Mano A Mano In el Bãno Advertiser: Old Spice Product: Old Spice Agency: wieden+Kennedy Portland

Manta Claus Advertiser: Old Spice Product: Old Spice Fiji Bodywash and Deodorant Agency: wieden+Kennedy Portland

One Copy Song Advertiser: Adam Tensta Product: Adam Tensta Agency: R/GA New York

Slavery Footprint Advertiser: Call + Response / US State Department Product: human Rights Agency: Muh-Tay-Zik | hof-Fer San Francisco / Unit 9 London


dESIgN LIONS

Google Display LogoAdvertiser: Google Product: Display Advertising entrant Company: Johannes Leonardo New York Agency: Johannes Leonardo New York

ThinkAdvertiser: IBMProduct: IBMentrant Company: Ogilvy New YorkAgency: Ogilvy New York

Gold Lion Winners

Silver Lion Winner

15th Anniversary PostersAdvertiser: ExpediaProduct: Travel websiteentrant Company: Creature SeattleAgency: Creature Seattle


Silver Lion Winners

Project Re: Brief Advertiser: Google Product: Display Advertising Agency: Fi New York / Google New York

Project Re: Brief Advertiser: Google Product: Display Advertising Agency: Johannes Leonardo New York / Grow


Back To The Start Advertiser: Chipotle Product: Fast Food Agency: Creative Artists Agency Los Angeles

MFCeO Advertiser: K-Swiss Product: Footwear Agency: 72andsunny Los Angeles


Devastating explosions

Bronze Lion WinnersAdvertiser: Old Spice Product: Old Spice Agency: wieden+Kennedy Portland

Slavery Footprint Advertiser: Call + Response / Us State Department Product: human Rights Agency: Muh-Tay-Zik | hof-Fer San Francisco / Unit 9 London

Chevy Sonic Integrated Advertiser: Chevrolet Product: Chevrolet Sonic Agency: Goodby Silverstein & Partners San Francisco

Manta Claus Advertiser: Old Spice Product: Old Spice Fiji Bodywash And Deodorant Agency: wieden+Kennedy Portland

Mano A Mano In el Bãno Advertiser: Old Spice Product: Old Spice Agency: wieden+Kennedy Portland

Get Your edge Back Advertiser: wrangler Emea Product: Clothing Agency: Stinkdigital New York

Devastating explosions Advertiser: Old Spice Product: Old Spice Agency: wieden+Kennedy Portland

Chip It! Advertiser: Sherwin-williams Product: Paint Agency: Mckinney Durham

Interactive Norfolk

Hilltop Re-Imagined For Coca-Cola Advertiser: Google Product: Display Advertising Agency: Grow Interactive Norfolk / Johannes Leonardo New York

design Lions continuedBronze Lion Winners

BardotAdvertiser: Advanced Ice Cream TechnologiesProduct: Frozen Confections entrant Company: Landor Associates San Francisco Agency: Landor Associates San Francisco

Coca-Cola Summer 2011 Packaging Advertiser: The Coca-Cola Company North America Product: Coca-Cola entrant Company: Turner Duckworth San Francisco Agency: Turner Duckworth San Francisco / Turner Duckworth London

Icons Of Progress Advertiser: IBM Product: IBM entrant Company: Ogilvy New York Agency: Ogilvy New York

Progress On Powell Street Advertiser: Audi Of America Product: A7 entrant Company: Venables Bell & Partners San Francisco Agency: Venables Bell & Partners San Francisco / hood Design San Francisco

Unicef: Good Shirts Advertiser: Unicef Product: Unicef entrant Company: BBh New York Agency: BBh New York


dIrECt LIONS

Grand PrixSmall Business Gets An Official DayAdvertiser: American ExpressProduct: American ExpressAgency: Crispin Porter + Bogusky Boulder /Digitas New York

Book Burning PartyAdvertiser: Leo Burnett Detroit / Troy Public LibraryProduct: Troy Public LibraryAgency: Leo Burnett Detroit

Coca-Cola Polar BowlAdvertiser: The Coca-Cola CompanyProduct: Coca-Cola ClassicAgency: wieden+Kennedy Portland

Help I Want To Save A Life Advertiser: help RemediesProduct: BandagesAgency: Droga5 New York

Gold Lion Winners


direct Lions continued

Cable effects Advertiser: DIRECTV Product: Telecommunications Agency: Grey New York

Chaos In Your Town Advertiser: State Farm Product: Insurance Agency: DDB Chicago

Good Shirts Advertiser: Unicef Product: Unicef Agency: BBh New York

Small Business Gets An Official Day Advertiser: American Express Product: American Express Agency: Crispin Porter + Bogusky Boulder

Silver Lion Winners

Back 4 The Future Advertiser: Nike Product: Nike Agency: wieden+Kennedy Portland

Book Burning Party Advertiser: Leo Burnett Detroit / Troy Public Library Product: Troy Public Library Agency: Leo Burnett Detroit

Coca-Cola Polar Bowl Advertiser: The Coca-Cola Company Product: Coca-Cola Classic Agency: wieden+Kennedy Portland

Bronze Lion Winners

New York Writes Itself Advertiser: Village Voice Product: Village Voice Newspaper Agency: Leo Burnett New York

You’ve Got A Case Advertiser: AT&T Product: Phone and Cell Services Agency: BBDO New York


FILm CrAFt LIONS

Best JobAdvertiser: Proctor & GambleProduct: Proctor & GambleAgency: wieden+Kennedy PortlandProduction Company: Anonymous Content Culver City

Back to the StartAdvertiser: ChipotleProduct: Fast FoodAgency: Creative Artists Agency Los AngelesProduction Company: Nexus Productions London

Gold Lion Winners

Silver Lion Winners

Back To The Start Advertiser: Chipotle Product: Fast Food Agency: Creative Artists Agency Los Angeles Production Company: Nexus Productions London

Best Job Advertiser: Procter & Gamble Product: Procter & Gamble Agency: wieden+Kennedy Portland Production Company: Anonymous Content Culver City

History Made And In The Making Advertiser: Converse Product: Converse Agency: Anomaly New York Production Company: Smuggler hollywood

Manny Advertiser: LVMh Product: hennessy Agency: Droga5 New York Production Company: hungry Man New York


Film Craft Lions continued

The Bark Side Advertiser: Volkswagen Product: Vw Beetle Agency: Deutsch Los Angeles Production Company: Caviar Los Angeles

Gas Powered everything Advertiser: Nissan Product: Leaf Agency: TBwA\ChIAT\DAY Los Angeles Production Company: MJZ Los Angeles

I Would Run To You Advertiser: Nike Product: Nike Free Run+ Agency: wieden+Kennedy Portland Production Company: Rattling Stick Los Angeles

Introducing Google Play Advertiser: Google Product: Google Play Agency: Google Studio G Mountain View Production Company: Google Studio G Mountain View / Camp Creative Berkeley

Jumprope Advertiser: Nike Product: Nike Surfwear Production Company: harvest Santa Monica

Bronze Lion WinnersKentucky Advertiser: Toyota Product: Toyota Agency: Saatchi & Saatchi LA Production Company: Smuggler hollywood

Legacy Advertiser: Levi Strauss & Co. Product: Levi Strauss & Co. Agency: wieden+Kennedy Portland Production Company: @Radical.Media New York

The Name Advertiser: ESPN Product: ESPN Agency: wieden+Kennedy New York Production Company: Biscuit Filmworks Los Angeles

Ok Go Advertiser: Chevrolet Product: Chevy Sonic Agency: Goodby Silverstein & Partners San Francisco Production Company: Caviar Los Angeles

Platoon Advertiser: DIRECTV Product: TelecommunicationsAgency: Grey New York Production Company: MJZ Los Angeles


FILm LIONS

Gold Lion Winners

Grand PrixBack to the StartAdvertiser: ChipotleProduct: Fast FoodAgency: Creative Artists Agency Los Angeles

Best JobAdvertiser: Procter & Gamble Product: Procter & Gamble entrant Company: wieden+Kennedy Portland Agency: wieden+Kennedy Portland Production Company: Anonymous Content Culver City

Dog Collar, House, Platoon, Roadside Ditch, Stray Animal, Wig ShopAdvertiser: DIRECTV Product: Telecommunications entrant Company: Grey New York Agency: Grey New York Production Company: MJZ Los Angeles


Film Lions continued

AAAA Auto Repair Advertiser: FedEx Product: FedEx entrant Company: BBDO New York Agency: BBDO New York Production Company: O Positive Films New York

Brain Surgery Advertiser: Kayak.Com Product: Travel Search Engine entrant Company: Barton F. Graf 9000 New York Agency: Barton F. Graf 9000 New York Production Company: Station Film New York

Forgive Your Son, Release the Smoke, Sing Your Favorite Word, Tell Us Why You Love Your Dog Advertiser: Kayak.Com Product: Travel Search Engine entrant Company: Barton F. Graf 9000 New York Agency: Barton F. Graf 9000 New York Production Company: Driver Digital New York

Google Chrome: Dear Sophie Advertiser: Google Product: Google Chrome entrant Company: BBh New York Agency: BBh New York / Google Creative Lab New York Production Company: Moxie Pictures New York

Silver Lion WinnersIt’s Halftime In America Advertiser: Chrysler Group Product: Chrysler Brand entrant Company: wieden+Kennedy Portland Agency: wieden+Kennedy Portland Production Company: Chelsea Pictures New York

MFCeO Advertiser: K-Swiss Product: Footwear entrant Company: 72andSunny Los Angeles Agency: 72andSunny Los Angeles Production Company: Caviar Los Angeles

Michael Advertiser: Sony Computer Entertainment America Product: PlayStation 3 entrant Company: Deutsch Los Angeles Agency: Deutsch Los Angeles Production Company: Imperial woodpecker Santa Monica

Pommel Horse, Sword Fight Advertiser: heineken Product: Dos Equis entrant Company: Euro RSCG New York Agency: Euro RSCG New York Production Company: @Radical.Media New York

Shake On It Advertiser: ESPN Product: ESPN entrant Company: wieden+Kennedy New York Agency: wieden+Kennedy New York Production Company: Biscuit Filmworks Los Angeles


Film Lions continued

Bounce Advertiser: Procter & Gamble Product: Old Spice Red Zone Body Spray Collection entrant Company: wieden+Kennedy Portland Agency: wieden+Kennedy Portland Production Company: Absolutely Productions New York

Coca-Cola Polar Bowl Advertiser: The Coca-Cola Company Product: Coca-Cola Classic entrant Company: wieden+Kennedy Portland Agency: wieden+Kennedy Portland Production Company: Animal Logic Sydney / Framestore New York / Blitz Games Leamington Spa

Cocoon Advertiser: General Mills Product: Fruit Rollups entrant Company: Saatchi & Saatchi New York Agency: Saatchi & Saatchi New York Production Company: Biscuit Filmworks Los Angeles

Google Chrome: It Gets Better Advertiser: Google Product: Google Chrome entrant Company: BBh New York Agency: BBh New York / Google Creative Lab New York

Locker Room Advertiser: Planet Fitness Product: Gym entrant Company: Mullen Boston Agency: Mullen Boston Production Company: Station Film New York

Love The Game Advertiser: Jordan Product: Jordan Brand entrant Company: wieden+Kennedy New York Agency: wieden+Kennedy New York Production Company: hSI Productions Los Angeles

Bronze Lion WinnersMiners Advertiser: heineken Product: Newcastleentrant Company: Droga5 New York Agency: Droga5 New York Production Company: Smuggler New York

Motorcycle Advertiser: Procter & Gamble Product: Old Spice Swagger entrant Company: wieden+Kennedy Portland Agency: wieden + Kennedy São Paulo / wieden+Kennedy Portland Production Company: MJZ Los Angeles

The Name Advertiser: ESPN Product: ESPN entrant Company: wieden+Kennedy New York Agency: wieden+Kennedy New York Production Company: Biscuit Filmworks Los Angeles

The Offer Advertiser: FedEx Product: FedEx entrant Company: BBDO New York Agency: BBDO New York Production Company: O Positive Films New York

Project Re: Brief, A Film About Re-Imagining Advertiser: Google Product: Display Advertising entrant Company: Johannes Leonardo New York Agency: Johannes Leonardo New York / Google New York Production Company: Oil Factory Los Angeles

What I See Advertiser: Procter & Gamble Product: Procter & Gamble entrant Company: wieden+Kennedy Portland Agency: wieden+Kennedy Portland Production Company: Anonymous Content Culver City


grANd PrIx FOr gOOd

Grand PrixHelp I Want To Save A Life Advertiser: help RemediesProduct: BandagesAgency: Droga5 New York


Gold Lion Winners

mEdIA LIONS

Project Imagin8ionAdvertiser: Canon USAProduct: Digital Slr Camerasentrant Company: MediaCom New YorkMedia Company: MediaCom New York

Silver Lion WinnersCoca-Cola Polar Bowl Advertiser: The Coca-Cola Company Product: Coca-Cola Classic entrant Company: wieden+Kennedy Portland Media Company: Starcom MediaVest Group New York

Kre-O Transform Your World Advertiser: hasbro Product: Kre-O Transformers entrant Company: Initiative New York Media Company: Initiative New York

Bronze Lion WinnersAquafresh Presents The Nurdles Advertiser: GlaxoSmithKline Product: Toothpaste entrant Company: PhD New York Media Company: PhD New York

Book Burning Party Advertiser: Troy Public Library Product: Troy Public Library entrant Company: Leo Burnett Detroit

Fair Tweets Advertiser: Ben & Jerry’s Product: world Fair Trade Day entrant Company: Amalgamated New York

Forgot Your Password? Advertiser: Alzheimer’s Association US Product: Alzheimer’s Association entrant Company: Grupo Gallegos huntington Beach

GT Academy USA Advertiser: Nissan & PlayStation Product: Nissan 370z, GT-R Vehicles & Gran Turismo 5 entrant Company: TBwA\ChIAT\DAY Los Angeles Media Company: OMD Los Angeles

Live Young Advertiser: Dannon Product: Bottled water entrant Company: MPG New York Media Company: MPG New York


media Lions continued

One Copy Song Advertiser: Adam Tensta Product: Adam Tensta entrant Company: R/GA New York

Bronze Lion WinnersPepsi’s Game Changing X Factor Partnership Advertiser: Pepsico Beverage Company Product: Carbonated Soft Drink entrant Company: OMD USA New York Media Company: OMD USA New York


Band-Aid Magic VisionAdvertiser: Johnson & JohnsonProduct: Band-AidAgency: JwT New York

Chevy Game TimeAdvertiser: ChevroletProduct: ChevroletAgency: Goodby Silverstein & Partners San Francisco

Grand PrixHilltop Re-Imagined for Coca-ColaAdvertiser: GoogleProduct: Display AdvertisingAgency: Grow Interactive Norfolk / Johannes Leonardo New York

mObILE LIONS

Gold Lion Winners


mobile Lions continued

CNN iReport Advertiser: Nokia Product: CNN windows App - iReport Agency: Turner Broadcasting System Atlanta

The escape Iad Advertiser: Intel Product: 2nd Generation Intel Core Processors Agency: Ansible Mobile New York / OMD New York

Gagosian Advertiser: Gagosian Gallery Product: Gagosian Agency: @Radical.Media New York

Nike+ FuelBand Advertiser: Nike Product: Nike+ FuelBand Agency: R/GA New York

Sting 25 Advertiser: KSM Product: Sting 25 Agency: @Radical.Media New York

Tori 500 Advertiser: Lexus Product: Lexus GS Agency: Team One El Segundo

Silver Lion Winners

Captains Conquest Advertiser: Diageo Product: Captain Morgan Original Spiced Rum Agency: Anomaly New York

Drive It Like You Hate It Re-Imagined Advertiser: Google Product: Display Advertising Agency: Grow Interactive Norfolk / Johannes Leonardo New York

Bronze Lion WinnersHilltop Re-Imagined For Coca-Cola Advertiser: Google Product: Display Advertising Agency: Grow Interactive Norfolk / Johannes Leonardo New York

Real Life With Virtual Wallet Advertiser: PNC Bank Product: Virtual wallet Agency: Deutsch Inc. New York


Silver Lion Winners

OutdOOr LIONS

Run With Ryan Advertiser: Asics Product: Asics entrant Company: Vitro San DiegoAgency: Vitro San Diego

Bronze Lion WinnersDice Outdoor Campaign Advertiser: Dice holding Company Product: Dice.Com entrant Company: Barkley Kansas CityAgency: Barkley Kansas City

Fry Lights Advertiser: McDonald’s Product: McDonald’s Fries entrant Company: Leo Burnett ChicagoAgency: Leo Burnett Chicago

Snoop Dogg’s Smokable Book Advertiser: Snoop Dogg Product: King Size Slim Rolling Papers entrant Company: Pereira & O’Dell San FranciscoAgency: Pereira & O’Dell San Francisco


Pr LIONS

One Copy Song Advertiser: Adam Tensta Product: Facebook App entrant Company: R/GA New York


Gold Lion Winners

Silver Lion Winners

#Millionhoodies For Trayvon Martin Advertiser: The Parks & Crump Law Firm Product: Public Awareness Message entrant Company: McCann Erickson New York



Pr Lions continued

GeD Pep Talk Center Advertiser: Ad Council/Dollar General Literacy Product: Free GED Classes entrant Company: DDB Chicago

Madrid Advertiser: IBM Product: IBM entrant Company: Ogilvy New York

New York Writes Itself Advertiser: Village Voice Product: Village Voice Newspaper entrant Company: Leo Burnett New York

Project Imagin8ion Advertiser: Canon USA Product: Digital Slr Cameras entrant Company: Grey New York

Small Business Gets An Official Day Advertiser: American Express Product: American Express entrant Company: Crispin Porter + Bogusky Boulder

Bronze Winners


PrESS LIONS

Dry Armpit Affair, Dry Armpit Bluff, Dry Armpit Informant Advertiser: P&G Product: Gillette Odor Shield Anti-Perspirant entrant Company: BBDO New YorkAgency: BBDO New York

Action Hero, Rocker Advertiser: P&G Product: Old Spice Swagger entrant Company: wieden+Kennedy PortlandAgency: wieden+Kennedy Portland

Silver Lion Winners

Blue Brick Advertiser: M.CassabProduct: Lego entrant Company: Pereira & O’dell San FranciscoAgency: Pereira & O’Dell San Francisco

Bronze Lion Winners


PrOmO & ACtIvAtIONLIONS

Help I Want To Save A Life Advertiser: help Remedies Product: Bandages entrant Company: Droga5 New YorkAgency: Droga5 New York

Grand PrixSmall Business Gets An Official DayAdvertiser: American Express Product: American Express entrant Company: Crispin Porter + Bogusky BoulderAgency: Crispin Porter + Bogusky Boulder / DIGITAS New York

Gold Lion Winners

Great Paper Airplane Project Advertiser: Pima Air & Space Museum Product: Pima Air & Space Museum entrant Company: BBDO San Francisco Agency: BBDO San Francisco

Hot Wheels For Real Advertiser: Mattel Product: hot wheels entrant Company: Mistress VeniceAgency: Mistress Venice

The Human Preservation Project Advertiser: wrigley Product: 5 Gum entrant Company: 42 Entertainment BurbankAgency: 42 Entertainment Burbank

Small Business Gets An Official Day Advertiser: American Express Product: American Express entrant Company: Crispin Porter + Bogusky BoulderAgency: Crispin Porter + Bogusky Boulder / Crispin Porter Bugusky + DIGITAS Boulder

Silver Lion Winners


Promo and Activation Lions continued

Book Burning Party Advertiser: Troy Public Library Product: Troy Public Library entrant Company: Leo Burnett Detroit Agency: Leo Burnett Detroit

Bronze Lion WinnersThe Official Sponsorship of the Azerbaijani Olympic Wrestlers Advertiser: P&G Product: Febreze entrant Company: Grey New York Agency: Grey New York


Gold Lion Winners

rAdIO LIONS

Action, Adult, epic Advertiser: Cine Las Americas Product: International Film Festival entrant Company: Latinworks Austin Agency: Latinworks Austin Production Company: Personal Music Miami

Cinco, Good Side Advertiser: heineken Product: Dos Equis Beer entrant Company: Euro RSCG New York Agency: Euro RSCG New YorkProduction Company: Berwyn Editorial New York

Look Advertiser: Old Spice Product: Old Spice Fresh Collection entrant Company: wieden+Kennedy PortlandAgency: wieden+Kennedy Portland Production Company: Digital One Portland

Silver Lion WinnersDorm, Knock Knock, PoetryAdvertiser: Campbell’s Soup Product: Soupentrant Company: Y&R New YorkProduction Company: Phantom Audio New York

Heart Tokens, Windows Down, Moods UpAdvertiser: Old Spice Product: Old Spice Fresh Collectionentrant Company: wieden+Kennedy Portland Production Company: wieden+Kennedy Portland Digital One Portland

Stork Advertiser: Procter & Gamble Product: Clearblue Easy Digital Pregnancy Test entrant Company: Lapiz Chicago Production Company: Earhole Studios Chicago


Bronze Lion WinnersCompany Outing, Grand Canyon, Picture Day Advertiser: Leica Product: V-Lux 20 Camera entrant Company: The Bravo Group New York Agency: The Bravo Group New York Production Company: audioEngine New York

Fox, Maradona, Miss Panama Advertiser: Cine Las Americas Product: International Film Festival entrant Company: Latinworks Austin Agency: Latinworks Austin Production Company: Personal Music Miami

tItANIum & INtEgrAtEd LIONS

Virtual 2Pac For Coachella Advertiser: Dr. DreProduct: 2Pac Album Salesentrant Company: Chronic Touring Agency: Chronic Touring

Ted Williams Fight Hunger Advertiser: Kraft Product: Kraft entrant Company: Crispin Porter + Bogusky BoulderAgency: Crispin Porter + Bogusky Boulder

Grand PrixNike+ FuelBandAdvertiser: NikeProduct: Nike+ FuelBandentrant Company: R/GA New YorkAgency: R/GA New York

Titanium Lion Winners


Day One Advertiser: Prudential Product: Prudential Financial entrant Company: Droga5 New York Agency: Droga5 New York

titanium & Integrated Lions continued

Nike+ FuelBand Advertiser: Nike Product: Nike+ FuelBand entrant Company: R/GA New York Agency: R/GA New York

Gold Lion Winners

Silver Lion WinnersMano A Mano In el BãnoAdvertiser: Procter & GambleProduct: Old Spice Fresh Collectionentrant Company: wieden+Kennedy PortlandAgency: wieden+Kennedy Portland

Small Business Gets An Official Day Advertiser: American ExpressProduct: American Expressentrant Company: Crispin Porter + Bogusky BoulderAgency: Crispin Porter + Bogusky Boulder / Digitas New York

Bronze Lion WinnersLittle Marina Advertiser: Target Product: Missoni For Target entrant Company: Mother New York Agency: Mother New York



Creative teams were asked to develop print, cyber and film ads, and media teams executed a media plan—all to drive awareness for the non-profit organization, First Book.

with nearly 400 teams registering, this year’s Young Lions Program included teams from agencies across the U.S. Only four winning teams were selected to compete in Cannes as “Team USA.” Special thanks to our 2012 Judges and Sponsors.

Cyber Competition

Film Competition

Media Competition

Sponsor:

Sponsor:

Winners: Justin Berg, Sr. Designer, SapientNitro Alice Shin, Sr. Copywriter, SapientNitro

Winners:Maxwell Riesberg, Partner, CNCNTRTE David Solorzano, Director/Cinematographer, CNCNTRTE

Winners:Erin hauswirth, Project Manager, OMDPeter Pelberg, Associate Project Mgr, OMD

Sponsor:

u.S. yOuNg LIONS PrOgrAm

u.S. young Lions Programcontinued


Print Competition Sponsor:

In 2013, USA TODAY will administer four Young Lions competitions – Cyber, Film, Media and Print. The competitions are open to teams of two advertising professionals under the age of 28 working in the advertising or communications industry. The competitions will run January through May. Registration opens January 15th. For more information please contact [email protected].

The winning teams will be sponsored to attend the Cannes Lions Festival in June 2013 to participate in the global Young Lions competitions against teams from across the world.

Winners: Gong Liu, Copywriter, DOJO San FranciscoSuzanna Yeranosyan, Art Director, RPA: Rubin Postaer and Associates

2012 cannes lions 59th international ... - advertising...

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