2012 camex demo presentation
TRANSCRIPT
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NMS Community-based Self-Publishing & eCommerce Powered by Lulu
CAMEXMARCH 2012
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The Publishing Industry is Experiencing a Seismic Shift
Source: Bowker Industry Report, New Book Titles & Editions, 2002-2010
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The untapped Long Tail
book market
US $112B.
The untapped Long Tail
book market
The untapped Long Tail content market -
content in any form
• Less than 10% of English language books published in the US each year are stocked by bookstores
• Authors generally receive less than 15% of the retail revenue from the sale of their books
• Lulu believes these factors have led to a proliferation of unpublished authors and deter potential authors from ever starting to write.
Creating Opportunity to Monetize Content in Multiple Formats
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Lulu has built a Best in Class Platform for Self-Publishing…
Easy tools for publishingmultiple formats
A comprehensive set of services
A global fulfillment network for print-on-demand
A one-stop shop for managing the marketing, distribution, and sales of
books & eBooks
A robust, open platform to build a business
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… and NMS has an Established Community of Content Creators
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Write somethingup in here.
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Launch A Community-based Self-Publishing Business
With Lulu’s Branded Publishing & eCommerce Solution
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What’s in it for you?
Remain current in rapidly evolving publishing industry
Grow custom content available through your stores
Engage in a green/sustainable business model
Marketing and professional services support from Lulu
Sell content more profitably
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Benefits
Speed
Ease of use(no implementation resources)
No upfront costs
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How the partnership will work: Print Books
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PUBLISH
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CONFIDENTIAL – DO NOT DISTRIBUTE
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SELL
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SNEAK PEEK
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New Branded Publish Application
Lulu’s new Publish Application will include all the benefits of our current wizard but will provide an improved interface and the option
to complete any step in any order!
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Branded Author Management Portal
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Fully Branded E-Commerce Site
Our fully branded eCommerce Sites will include:
• Branded Landing Page
• More Customizable Options
• Branded Product Pages
• Branded Checkout Pages
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FOR A LIVE DEMO VISIT THE NACS OPPORTUNITY HUB
TO SCHEDULE A ONE ON ONE SESSION VISIT BOOTH
#7130