2012 blueffect poland, warsaw
DESCRIPTION
This presentation by Ralf Haberich was held at the 1st Web Analytics Congress in Poland, April, 25th 2012. It is a comparison between free analytics tools and high end (paid) analytics solutions. "Why FREE Web Analytics is not an investment in the FUTURE".TRANSCRIPT
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Why Free Web Analytics is not an investment in the future
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Top 100 de-Domains
Source: www.idealobserver.com, Status as of January 2012
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Top 100 de-Domains with Google
Source: www.idealobserver.com, Status as of January 2012
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Google YES because
A A A A freefreefreefree tooltooltooltool doesdoesdoesdoes not not not not generategenerategenerategenerate an an an an invoiceinvoiceinvoiceinvoice. . . . A A A A freefreefreefree tooltooltooltool doesdoesdoesdoes not not not not generategenerategenerategenerate an an an an invoiceinvoiceinvoiceinvoice. . . .
But But But But isisisis itititit forforforfor freefreefreefree????
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Free Free Free Free toolstoolstoolstools havehavehavehave lots lots lots lots
ofofofof expertsexpertsexpertsexperts out out out out theretheretherethere
&&&&
HugeHugeHugeHuge useruseruseruser groupsgroupsgroupsgroups....
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� No professional Service offering
� Only via Partners
� No guaranteed feedback by Google
Google NO because
DidDidDidDid youyouyouyou everevereverever getgetgetget competentcompetentcompetentcompetent andandandand quick quick quick quick
supportsupportsupportsupport fromfromfromfrom a a a a freefreefreefree tooltooltooltool????
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Premium? Not Premium? Not Premium? Not Premium? Not suresuresuresure. . . .
Expensive? Expensive? Expensive? Expensive? YesYesYesYes....
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High end High end High end High end toolstoolstoolstools areareareare not not not not
criticalcriticalcriticalcritical totototo youryouryouryour websitewebsitewebsitewebsite
performanceperformanceperformanceperformance....
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RealtimeRealtimeRealtimeRealtime insightsinsightsinsightsinsightsRealtimeRealtimeRealtimeRealtime insightsinsightsinsightsinsights
==== realtimerealtimerealtimerealtime actionsactionsactionsactions
==== realtimerealtimerealtimerealtime successsuccesssuccesssuccess....
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Who Who Who Who areareareare youryouryouryour solutionsolutionsolutionsolution usersusersusersusers? ? ? ?
GetGetGetGet a a a a systemsystemsystemsystem withwithwithwith highhighhighhigh usabilityusabilityusabilityusability....
Beginner
Expert
Rare User
CEO
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YesYesYesYes, , , , exportexportexportexport isisisis a a a a basicbasicbasicbasic featurefeaturefeaturefeature....
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Can Can Can Can youryouryouryour freefreefreefree tooltooltooltool do do do do thatthatthatthat? ? ? ?
WithWithWithWith highhighhighhigh performanceperformanceperformanceperformance????
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YesYesYesYes, , , , easilyeasilyeasilyeasily donedonedonedone forforforfor highhighhighhigh end end end end vendorsvendorsvendorsvendors. . . .
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NoNoNoNo totototo standardsstandardsstandardsstandards....
YesYesYesYes totototo customizationcustomizationcustomizationcustomization....
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Data Data Data Data privacyprivacyprivacyprivacy maymaymaymay bebebebe paranoid.paranoid.paranoid.paranoid.
But But But But youryouryouryour companycompanycompanycompany needsneedsneedsneeds totototo bebebebe strictstrictstrictstrict....
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Using our Services does not give you ownership of any intellectual property rights in our Services or the content you access.
“Information about how you interact with the Google Analytics interface may be shared with our other products.”
Paul Muret, Director of Engineering, Google Analytics
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Service Service Service Service levellevellevellevel agreementagreementagreementagreement neededneededneededneeded? ? ? ?
GetGetGetGet a a a a highhighhighhigh end end end end solutionsolutionsolutionsolution....
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Web Analytics Usage
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About Webtrekk
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� #1 Media - Europe
� #1 eCommerce - Turkey
� #1 Finance - Germany
� #1 eCommerce - Russia
References
� #1 Finance - Worldwide
� #1 Fashion Brand - Europe
� #1 TV station - Germany
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Top Reasons Industry Leaders choose Webtrekk
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� European Based Support, Consulting & Development
� German Data Privacy Certification and Data storage
� Flexibility for your Organisation & Business
� High-End Solution
Why Webtrekk?
� High-End Solution
� Ease of Use
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� Fast, ad-hoc Raw Data Segmentation Engine
� Integration of diverse Data Sources
� Data Warehouse and Business Intelligence Integration
� Simple and intuitive Administration
Unique Buying Arguments
� Simple and intuitive Administration
� Efficient Ways to handle Big Data
� Social Media, Mobile, A/B Testing included
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All Insights in One Solution
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Analysis
Clueless Brightness