April 14-18 Fairmont Scottsdale PrincessScottsdale, Ariz.

We need to complete the puzzle!Plan now to attend the industry’s premier gathering of baking industry executives.

onvent ion2012 ABAC

Don’t be the missing piece!

REGISTER TODAY! www.americanbakers.org87144_ABA.indd 1 2/3/12 10:43 AM

NewIdeas

Why Should You AttendGet in the GAME by

attending the industry’s premier gathering of

baking industry executives.

All of the leaders of the industry are here. If you’re in this industry, this is where you need to be.” “

— ATBI President Tim Miller, Cereal Food Processors

NetworkingIdeaExchange

ConsumerTrends

IndustryLeadership

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the 2012 ABA Convention?Education

BusinessDevelopment Industry

News

“Leading Inspired Teams Through Challenging Times”

Todd Hale, SVP, Consumer Shopper Insights, Nielsen

Shawn Baldwin, SVP, Fresh and Freezer Cooler, Sam’s Club

David Orgel, Editor, Supermarket News

“Get Into the Mind of Today’s Consumer”Retail Panel:

ATBI Speaker:

As a Navy SEAL, Rhodes Scholar, and award-winning humanitarian leader, Eric Greiterns has inspired his teams despite the most dire situations of poverty and war. It is not enough to endure challenging times, we have to embrace them, and Eric will impart how leaders inspire their people to embrace challenge, create hope, and thrive.

Opening Speaker:“Capitalize on Changing Consumer Trends”Find out how changing consumer trends and buying behaviors

behavior expert Todd Hale will share the most recent sales trends for the bread and baked goods category and how fostering the retail/manufacturer relationship can help baking businesses capitalize on the latest consumer trends.

InspirationalSpeakers

This distinguished panel of key industry representatives will explore how the very dichotomous consumer base is making purchasing decisions with regard to baked goods. The panel will provide new ideas as to how commercial bakers can partner with their retail customers to promote higher growth of branded, private label, and in-store bakery sales, encompassing an array of innovation, marketing, and merchandising strategies.

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8:00 am – 12:00 pm 12:00 pm – 3:00 pm 12:00 am – 4:00 pm

2:00 pm – 6:30 pm 2:00 pm – 3:00 pm 3:30 pm – 5:00 pm5:30 pm – 7:30 pm

IBIE Committee QBA Meetings Independent Bakers Association Meeting**(IBA) AIB Meetings Audit & Finance Committee ABA Executive CommitteeIBA Reception

6:00 pm – 7:30 pm Millers Welcome Reception Officially kick-off your convention experience by catching up with old friends and meeting new colleagues at this opening reception. Sponsored by The Millers: ADM Milling Company, Bartlett Milling Company, Bay State Milling Company, Cereal Food Processors Inc., ConAgra Mills, General Mills Bakeries & Foodservice, Horizon Milling/Cargill, Milner Milling and Pendleton Flour Mills

4:15 pm – 5:15 pm ELDC Planning Meeting

4:15 pm – 5:15 pm GFF Board of Trustees Meeting (by invitation)

5:30 pm – 6:00 pm New Attendees ReceptionFirst ABA Convention? Then you must attend this special event...meet and network with ABA Board members, other first-timers and get an orientation on the industry’s most prestigious event! Sponsored by B.C. Williams Bakery Service

Monday, April 166:45 am – 7:30 am ATBI Board of Directors Meeting

7:30 am – 9:15 am ATBI Breakfast “Leading Inspired Teams Through Challenging Times” Eric Greitens, Navy SEAL, Founder of The Mission Continues, and New York Times Best-Selling Author

Drawing from his military experience as a Navy SEAL in some of the world’s most difficult situations of poverty and war, Eric will impart how leaders inspire their people to embrace challenge, create hope, and thrive.

Sponsored by ATBI, Bundy Baking Solutions and StarPak LTD

2012 ABA Convention | April 14-18 | Fairmont Scottsdale Princess

Refreshments Sponsored by

Lallemand/American Yeast

Convention Schedule

Business is not a game of chance. Sharpen your corporate strategy by attending the 2012 ABA Convention.Convention.

Sunday, April 15

* Saturday events are by invitation

9:30 am – 1:15 pm ABA Board of Directors Meeting & Lunch 1:30 pm – 4:00 pm All Membership/ABA Board of Governors MeetingOpen to all ABA member attendees, this is the annual business meeting of members of ABA. It features the annual state of the association address by ABA Chairman Allen Shiver, Flowers Foods, the gavel exchange to the new Chairman, and a special presentation by the Grain Foods Foundation.

** For the first time, ABA and IBA are co-locating their annual meetings. To sign up for the IBA meeting, please go to www.independentbaker.net.

Saturday, April 14*

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9:30 am – 12:00 pmSpouse EventsGet to know the desert with a choice of two events: a guided desert nature walk to explore rugged desert or a special class in making southwestern centerpieces — to be featured at ABA events, then yours to take home. Sign up on the registration form.

12:15 pm – 1:30 pmBBQ LuncheonBreak bread together and visit between business sessionsSponsored by ARAMARK Facility Services and Caravan Ingredients

1:30 pm – 2:30 pmAfternoon General Session

Bringing the Industry Together

ABA PAC Speaker: Former Arkansas Governor Mike Huckabee —Political Talkshow Host and Best-Selling Author

Dinner Sponsored by Berry Plastics Corporation

Refreshments Sponsored by Danisco USA & Lallemand/American Yeast

Convention Schedule

9:30 am – 12:00 pmMorning Business SessionsSponsored by Turkington USA

Speaker Sponsored by Dawn Food Products

4:00 pm – 5:00 pmPAC High Donors Roundtable (by invitation)What could the 2012 Election mean for the baking industry?

special guests to discuss the upcoming election and the current political climate.

Sponsored by AMF Bakery Systems

6:00 pm – 7:30 pmCocktail ReceptionEnjoy cocktails and hors d’oeuvres while networking and socializing with industry colleagues at this popular event.

Sponsored by Bemis Company, Inc.

7:30 pm – 9:30 pmAmerican Bakers PAC Dinner (Optional Paid Event)What can America expect from the upcoming election? Join Mike Huckabee as he discusses the current political landscape and his own vision and aspirations for America.

Todd Hale, NielsenShawn Baldwin, SVP, Fresh and Freezer Cooler, Sam’s ClubDavid Orgel, Editor, Supermarket News

Retail Panel:

Retail Panel Sponsored by Stewart Systems

“Get Into the Mind of Today’s Consumer”Who knew so much thought went into buying a loaf of bread? A panel of key retail representatives will share what today’s customers are thinking when they buy baked goods and how bakers and retailers can work together to increase sales.

Consumer behavior expert Todd Hale will explorehow retailers and manufacturers can work together to take advantage of consumer trends such as evolving demographics, convenient food solutions, and health and wellness.

Speaker: Todd Hale, SVP, Consumer Shopper Insights, Nielsen

“Capitalizing on Changing Consumer Trends”

“The Future of Wheat” — Panel Presentation Find out how all segments of the industry must work together to develop strategies now to guarantee they will be able to cost-effectively feed America’s families well into the future.

Panel Sponsored by Mother Murphy’s

Wheat Grower: Dana Peterson, National Association of Wheat GrowersBaker: Larry Marcucci, Alpha Baking CompanyWheat Research: TBDAg Economist/Forecaster: Bill LappModerator: John Miller, Miller Milling Company

Wheat Panel:

Sponsored by Colborne Foodbotics, LLC

Additional Morning Program TBASpeaker Sponsored by CSM Bakery Products

Monday, April 16 (continued)

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7:00 am – 7:30 amContinental BreakfastSponsored by Dunbar Systems & LeMatic, Inc.

7:30 am – 12:30 pmPaul Abenante PEC Golf TournamentThe golf tournament is open to all attendees, spouses and guests, but is limited to 144 players. This is a shotgun start, scramble-format event. Pairings based on handicaps. To participate, sign up on the Convention Registration Form. The golf fee is $175 per person, plus an additional caddy fee of $20 required by the golf course.Sponsored by BEMA, Burford Corporation, and sponsoring member companies of the Allied Trades of the Baking Industry.

Tuesday, April 17

Andrew Magee — Winner of four PGA events and the only person in PGA Tour history to hit a hole-in-one on a par-4 hole during a PGA Tour event.Sponsored by McGahee, Lacy & Associates, Printpack Inc., and Red Star Yeast Company

2:30 pm – 4:30 pmTennis TournamentJoin us on the courts of the Fairmont Scottsdale Princess

Beverages and prizes will be provided. Attendees, spouses and guests are welcome. Sign up on the Convention Registration Form. Fee is $50 per person.Sponsored by Kwik Lok Corporation

6:30 pm – 8:30 pm“Game Fun Night” Farewell Reception Go back in time with this fun night of playing your favorite childhood games or simply reminiscing about game nights with friends and family while growing up. Don’t be the missing piece at Tuesday evening’s “Game Fun” Farewell Reception!Sponsored by AB Mauri Fleischmann’s and Kwik Lok Corporation

1:00 pm – 2:15 pmSports Lunch & Golf Awards CeremonyAll ABA Convention attendees are welcome. Sponsored by D. Thomas & Associates

Sports Day!

Golf Pros:

Dennis Satyshur —1997 Assistant Ryder Cup Captain and Head Pro, Caves Valley Golf ClubSponsored by Allied Trades of the Baking Industry (ATBI)

See you next year!

2013 ABA ConventionApril 20-24Turnberry

Aventura, Fla.

Room Key Cards Sponsored by Cain Foods Industries

Convention Amenity Sponsored by Manildra Group USA

Wine Welcome Gift from Lallemand/American Yeast

Lanyards Sponsored by Formost Fuji Corporation

Additional Sponsors:

Beverage Carts: Compass Industrial GroupTournament Prizes: AMF Bakery SystemsGolf Trophies: Topos Mondial Corporation

2012 ABA Convention | April 14-18 | Fairmont Scottsdale Princess

Who will win this year’s J&K Hole-in-One

Contest?

Wednesday, April 187:30 am – 9:00 amGet-Away BreakfastGrab a bite to eat or a cup of coffee and say good-bye to fellow

Sponsored by J&K Ingredients

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Travel & Accomodations

Resort InformationFairmont Scottsdale Princess7575 East Princess Dr. Scottsdale, AZ 85255

Reservations:$259/night (Single/Double) Phone — (866) 840-8402 or (480) 585-4848. Ask for the ABA Convention rate.

Reservation cut-off: March 16, 2012After March 16, room rates will be based on space and rate availability. Group rates are available April 10-20, 2012, based on availability. Cancellations must be received 72 hours prior to check-in date.

Experience the ultimate desert magic experience! Overlooking breathtaking vistas of the McDowell Mountains, the Fairmont Scottsdale Princess showcases an enthralling blend of desert magic and modern luxury.

Celebrated as one of the best Scottsdale hotels, the Fairmont boasts the Willow Stream Spa, one of the best spas in North America, four award-winning restaurants, and two 18-hole championship golf courses. A recipient of the AAA Five Diamond Award every year since 1990, this highly-acclaimed Scottsdale hotel resort is truly an experience like no other.

Phoenix Sky Harbor International Airport is approximately 30 minutes from the Fairmont Scottsdale Princess. All major carriers fly through Phoenix, with US Airways and Southwest Airlines having the most flights.

Location & Car Rental

US Airways — www.usairways.com or 800-428-4322Southwest Airlines — www.southwest.com or 800-I-FLY-SWA (800-435-9792)

For questions regarding the convention, please contact ABA Vice

americanbakers.org or 202-789-0300. Information can also be found on the ABA Web site at www.americanbakers.org.

Questions?

DiningVariety is the spice of life at the Fairmont Scottsdale Princess!Restaurant options at this resort cater to every mood and

reservation or for off-site dining assistance, call (480) 585-4848 and ask for Restaurant Reservations (x7374) or ask for the concierge.

AttireReceptions will be held outside (weather permitting), so a jacket or light wrap is advisable. Daylight savings time will allow extended daylight and warm weather.

Business AttireWelcome ReceptionMonday Evening Cocktail ReceptionAmerican Bakers PAC Dinner

Business CasualMeetings and Business SessionsBarbeque and Sports Luncheons

Casual AttireTuesday evening’s “Game Fun” Farewell Reception — If you’re daring, dress as your favorite game piece!

Bringing the Industry Together

Car RentalABA has special rates with Avis — call (800) 331-1600 and use the Avis Worldwide Discount number D006356 to receive the best car rental rates available.

Hotel ParkingValet parking is available — $20 fee for overnight, including in-and-out privileges. Overnight parking fees are waived for hybrid cars. Self-parking is also available — $10 fee.

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What do others have to say about attending ABA Conventions?

The ABA Convention gives you the opportunity to meet with friends and colleagues you don’t see on a regular basis and really engage in discussions on issues common to the baking industry. It is a tremendous forum for catching up with the family that is the baking industry.”

— Fred Penny, Bimbo Bakeries USA

“ ““I come away from every convention with notes and ideas that I can take back and implement in my business. The convention also allows us to connect with our suppliers, partners, neighbors, manufacturers and retailers on issues important to the baking industry. No other meeting does that.

— Ron Turano, Turano Baking Company

We need YOU to complete the puzzle!

YOU!

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