2012-2013 retail to consumer marketing guide
DESCRIPTION
As we come off a tough retail season to say the least, it is our mission to help retailers recharge their business for 2012-2013. This Marketing Guide is one of several SIA initiatives designed to help increase participation and stimulate purchase of new product from your store. Take the time to refresh yourself with the latest—and most affordable—ways to connect with your customer and strengthen your community. This guide is packed with 24 different campaigns, separated into four segments of the season. Each campaign offers ad and postcard headlines, radio ads, several social media posts, html emails complete with images, and even in-store event ideas. Follow the messages inside the the Retail Marketing Calendar. Use them as suggested, or customize them to meet your needs—it's up to you. Either way, you're sure to engage your customer and help increase traffic to your store. Download the FREE guide at http://www.snowsports.org/RMGTRANSCRIPT
snowsports.org/RMG
Monday, January 28, 2013
Mike Duncan Sage Island, CEO @ Board Retailers Association, Founder
Vicki VasilSage Island, Account Executive
Monday, January 28, 2013
www.slideshare.net/sageisland
www.snowsports.org/RMG
To order a version of the printed guide, please contact SIA Marketing/Communications Coordinator:
Lindsey Auer [email protected]
Monday, January 28, 2013
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“37% of shoppers find online social sources to be an influential driver when making decisions”
Google 2011
Source: Brian Solis & Jesse Thomas
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Facebook Profile
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Facebook (Business) Pages
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Sales Post
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News / Events
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Real Time Event
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Personal Industry
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Products / Services
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Image Questions
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Questions / Surveys
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woobox.com
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Monday, January 28, 2013
www.slideshare.net/sageisland
www.snowsports.org/RMG
To order a version of the printed guide, please contact SIA Marketing/Communications Coordinator:
Lindsey Auer [email protected]
Monday, January 28, 2013
