2012-11 somewhere beyond the cloud

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SALESFORCE.COM AND THE SOCIAL ENTERPRISE Somewhere beyond the clouds, the social business rainbow !

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BYOD - Bring your Own Dreams ! Présentation de salesforce.com par Yves Leblond de iKe Consulting à la Conference ADBS du 15/11/2012

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Page 1: 2012-11 Somewhere Beyond The Cloud

SALESFORCE.COMAND THE SOCIAL ENTERPRISE

Somewhere beyond the clouds, the social business rainbow !

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Coming from «traditional» IT

Managed increasingly complex projectsfrom very small projects

to projects involving 20 consultants over many years

«There is something wrong...»even using agile project management

Deliver and Satisfy users needs

salesforce.com and force.com since 2008

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An IT consulting company in Luxembourg

30 employeescreated in 2008

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Our Vision :

«We believe that in a fast moving world where IT will be a shared commodity, companies need specialized talents and solutions ready to add value to the business.»

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DIGITAL DISRUPTION

«Platforms make this possible»

This fundamental issue is that the new platform providers, such as Apple, Amazon EC2, Salesforce.com, are making it way faster and cheaper for new entrants to be disruptors and for them to get new ideas to market.

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Business is Social

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Created 13 years ago :

•a CRM Software•based on subscription•multitenant architecture (scalability)

Now :

•an enterprise platform•1st cloud company to reach 3 B$ revenue•2 years in a row best innovators (Forbes)•Fastest growing software company (in the 10 bigests)•110000 clients, 400mio transaction per day

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Platform features

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Just use it !

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Adapt to a large palette of situation and contexts

Adapt to device,Think Contextual features not Application

IT projects don’t exist,only Business Improvement Projects exist

Create an Unified Version of the Enterprise

System integration, merge and acquisition, heterogeneous systems,

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From IT to Digital Experience

Chief Digital Officier or the «New CIO Officer»Business experience is not an IT subject

IT WorldTraditional Systems and

Legacy

Digital World

Social Networks, Mobile devices, Internet of things

Evolutive platform at the core

Cloud computingConnectivity, Agility & Flexibility

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Cloud trends& IT world

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THE EMERGENCE OF THE ‘ENGAGEMENT’ SYSTEMS

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FROM SOFTWARE TO CONTEXTUAL FEATURES

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THE CIO ROLE EVOLUTION

«Pourquoi les DSI peinent à favoriser l’adoption du cloud ? Parce qu’ils

n’acceptent pas que les directions métiers l’aient déjà adopté.»

«Conseiller» constitue le maître mot.Il ne s’agit plus d’interdire ou d'exiger. Cette

époque est révolue. Les DSI devraient intervenir de manière intelligente dans le choix des métiers en

termes de fournisseurs de cloud, plutôt que d'essayer de valider ou d’interdire son adoption.

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THE DEATH OF THE IT MIDDLE-MAN

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The SF project

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Coordination with other enterprise evolutions Customer experience designSocial enterprise adoption

Social network, Mobile, Web presence

Agile and Iterative approach

e.g. 6 weeks ‘Business

Improvement Steps’

Bring Business Data in !Integrate and/or Import

Let user play with their data :Business users own the data, data is not an asset of the IT teams

Design the vision

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Traditional, on site

first users active

project team

project length (first part)

infrastructure set up

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Traditional, On premise

custom implementation/development

change requests, evolutions

administration, monitoring

infrastructure cost (maintenance...)

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project agility - budget flexibility

user satisfaction

Time and effort spent on business targets, not on technology80%

20% 20%

80%

Traditional, on site

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What will beyour business model in 5

years ?

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What will beyour business model in 5

years ?

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http://www.ike-consulting.com

ike_consulting

http://www.salesforce.com

salesforce

small_talks tabriiz : IT & cloud

schmptr : Innovation & Disruption

[email protected]

http://www.linkedin.com/in/yleblond http://www.tabriiz.com