2012 09 sl innovationday 002

SAP HANA – What´s new:

product update, use cases, case studies

SAP Innovation Day Croatia & Slovenia, Mokrice, September 2012

Andre Borchert, SAP Center of Excellence EMEA

© 2012 SAP AG. All rights reserved. 2

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Legal disclaimer


SAP Forum 2011

Slovenia & Croatia

HANA Introduction

1 Year

Anniversary of

SAP HANA in

GA

© 2012 SAP AG. All rights reserved. 4 This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

SAP Slovenia & Croatia Innovation Event 2012

What did we achieve SAP HANA since 2011?

Customer Achievements

400+ customers

150+ implemented projects

16 customers with more than 10,000-times performance improvement

More than 64,000 end-users

2,000 Amazon Web Services (AWS) instances

1,791 trained consultants

Product Performance

One platform for OLTP and OLAP, structured and unstructured data, fresh data and "big data"

No tuning, no indices, no materialized views, no caching

40+ SAP solutions powered by SAP HANA

100 TB benchmark on 16 node IBM X5 with 20-times compression

Business warehouse (BW) query: 300-500 milliseconds

Ad-hoc query: 800 miliseconds-2 seconds

Insert rate: 770,000 records per second - Bulk: 1 GB per minute - Data services: 2.5 TB per hour

Scale out to 500 TB in main memory for real-time processing of "big data"


BIG DATA REAL TIME PREDICTIVE


Having data is not enough! Do you have real-time business insights?

Operations Insight

How can you predict supply

chain disruptions ahead?

How do suppliers rank by cost,

quality and timeliness?

How is my “on-time/in full”

delivery rate by customer?

Customer Insights

Which customers & channels

are more profitable?

Which customer profiles are

suitable for loyalty rewards?

How dynamic is your

customer segmentation

strategy?

Product/Service Insights

How are products/services

doing vs. their competition?

Track complaints from call

centers & social data in real-

time?

Where else is this part used in

my company?


THEN:

10 years

$3 billion

NOW:

1 day $1,000

The Human Genome

INNOVATION:

• NEW PRODUCTS

• NEW BUSINESS MODELS

• NEW SERVICES

• NEW DIMENSIONS

• NEW ...

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App server/Middleware (Cloud / On-Premise)

Custom

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Data Replication Data ETL & Quality Data Governance & MDM

Streaming

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Enterprise Information Management

SAP`s Real-Time Data Platform

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Warehouse

Data Replication Data ETL & Quality Data Governance & MDM

Streaming

Analytics/Data

Movement

Enterprise Information Management

SAP`s Real-Time Data Platform

Mobile Distribution





SAP HANA A platform for a new class of real-time analytics and applications

Real-time analytics

SAP Business Suite Third-party systems

SAP HANA

Microsoft

Excel

SAP Business

Objects solutions Others…(Open)

Real-time replication services

Data services

Real-time apps

In-memory database

Planning and Calculation Engine

R & Hadoop integration

Predictive Analysis & Business Function

Libraries

SAP NetWeaver

Business Client

Information Composer & Modeling Studio

Text Search Application Services (e.g. HTML 5 Server)


Side-by-Side

■ SAP HANA real-time operational

analytics

■ Complete BI Suite with BI 4 runs on

SAP HANA

One Store

■ SAP Business Suite optimized for in-

memory computing

■ SAP HANA only persistence layer for SAP

Business Suite

■ Flexible real time analysis of

operations on detail level

■ Primary persistence and

optimized for SAP BW

■ Reduced landscape complexity

■ Value chain transformation

Capabilities

Benefits

Primary Persistence

■ SAP BW powered by SAP HANA

■ SAP HANA platform for in-memory

apps

■ Further optimization of BI 4 Suite for

SAP HANA

■ Industry and LOB Analytic Apps

“Innovation“

“Transformation”

SAP In-Memory Strategy

“Introduction”


Planned Innovations Future Direction Today

SAP HANA Product road map overview – key themes and capabilities

SAP HANA

SAP BW on SAP HANA

Additional business functions and

predictive algorithms

SAP HANA Studio Modeler

enhancements

Enhanced enterprise fit and

readiness

Additional and enhanced data

provisioning capabilities

“R” integration

Unstructured text search

Enhanced security and authentication

Hadoop Integration (DS 4.1)

BPC on SAP HANA

Predictive Analysis on SAP HANA

Desktop visualization client for HANA

(SAP Visual Intelligence)

Upcoming planned release

Business Suite on SAP HANA

readiness

Packaged Suite Analytics

New applications on SAP HANA

Enhanced developer support

Third-party tool certification and

support (BI - SQL, monitoring,

backup and recovery, data center

operations)

Text analytics and file filtering

Explorer support for BW on HANA

Optimized Planning Enhancements

Odata support

Single sign-on with SAML

Data-at-rest encryption

Sybase Replication Server & ESP

support

Future innovations

New applications on SAP HANA and

SAP HANA Cloud

Additional Private Cloud deployment

capabilities for SAP HANA

Power Designer Interoperability

HANA & SAP IQ Optimization and

Integration

Native integration with Hadoop

Transformed SAP Business Suite

processes leveraging merged OLTP &

OLAP

Additional third-party tool support (ETL,

BI – MDX, and more)

Further optimization & integration

between HANA and Sybase IQ & ASE

Spatial support and integration

This is the current state of planning and may be changed by SAP at any time.

(Release SPS 4 – Q2 2012)


SAP Applications

HANA Innovations Overview

HANA Content (Reporting &

Analytics)

HANA

Accelerators

BW on

HANA

Business

Suite

on HANA

HANA

Platform (Datamart)

HANA

Apps

Cloud

on HANA

Business One

Analytics on

HANA

Business One

on HANA

Side-by-side scenarios Integrated scenarios ( )

RDS

HANA

New

Apps

New

Frontiers

Any

DB

HANA

DB

Client

SAP

Business

Suite

Any

DB

Client

SAP

Business

Suite

Any

DB

HANA

DB

BW

SAP

Business

Suite

HANA

DB

(VDL)

Any

DB

HANA

DB

SAP

Business

Suite

Cust

omer

Mart

App

Any

DB

HANA

DB

Apps SAP

Business

Suite

HANA DB

CR

M

SC

M

SR

M

PLM

ER

P

VD

L

SAP

Business Suite

BW

Apps

HANA DB

SAP

Business One

MSQL

Client

SAP

Business

One

HANA

DB Any

DB

HANA

DB

Client

OD/SF Solutions

HANA

DB

Apps


SAP HANA used to accelerate

SAP Business Suite

SAP HANA

SAP HANA is used as secondary database to accelerate

existing SAP Business Suite applications

Solution

• SAP HANA serves as secondary database for SAP products like ERP or CRM

• Data is replicated / written into In-Memory in real time for secondary storage

Customer Benefit

• Application is accelerated by reading the data directly from the In-Memory

database

• User interface for the end user remains unchanged to ensure non disruptive

implementation

• Additional analytics based on the replicated data in HANA provide new insights for

the end user

• Insight to action: deeper and more flexible analysis of data possible, directly

integrated into the transaction

Available Accelerators: ERP:CO-PA, FI/CO and CRM: Customer Segmentation

Read

SAP

Business

Suite

SAP UI

AnyDB

Computing Engine

Data Modeling

Replication


SAP HANA used for Operational Reporting

SAP HANA is used as a data mart to accelerate and

streamline operational reporting

Solution:

• SAP HANA serves as operational data mart

• Data can be replicated / written into HANA in real time, via SLT

• Data is modeled in HANA via model studio, but pre-configured models and

templates can be loaded to kick start the project and deliver faster

Customer Benefit:

• Insight to action: deeper and more flexible analysis of data possible

• Take operational reporting load out of SAP BW

• Open and accessible via standard interfaces

• Pre-configured dashboards and reports using SAP BI 4

Solutions available op. Reporting packages:

22 content packages for Sales, Finance, Purchasing, Shipping and Master Data

SAP HANA

SAP

Business

Suite

SAP UI

AnyDB

Computing Engine

Data Modeling

Replication

SAP BI 4

HTML5 Mobile


SAP HANA Analytical Framework

for the Business Suite

Virtual Data Model for SAP Business Suite

Solution:

• Virtual Data Model for Suite

• Either side-by-side (for existing customers) or by running SAP Business Suite on

HANA DB

• First version available for selected customers by end of 2012

Customer Benefit:

• Business Suite data exposed in a consistent and extensible way

• Open and Accessible via standard interfaces

• Unlock Business Suite data on HANA DB for real insight

• Innovation without disrupting the existing OLTP applications

• Enable highly interactive user interfaces

Solution available: Ramp Up planned for End of 2012

SAP HANA

SAP

Business

Suite

SAP UI

AnyDB

Computing Engine

Data Modeling

Replication

SAP BI 4

HTML5 Mobile

Virtual Data

Model


SAP HANA used as platform for new

types of applications

SAP HANA is used as a platform enabling new types of

business applications

Solution:

• SAP HANA completely replaces the traditional database

• The application natively leverages calculation and simulation capabilities of SAP

HANA to speed up even complex business scenarios

• Any type of user interface possible

Customer Benefits:

• Simplified IT architecture compared to traditional applications

• Addressing completely new business scenarios

• Fast implementation w/o disruption

Solutions available: 40+ HANA Applications like Cash Forecasting, Smart

Meter Analytics, Sales&Operations Planning, Supplier Infonet,

Sales Pipeline Analysis, etc

SAP HANA

Computing Engine

Data Modeling

HANA Application

SAP BI 4 HTML5 Mobile


SAP Netweaver Business Warehouse

powered by SAP HANA

SAP HANA is used as a primary data store for BW

Solution:

In-Memory database used as primary persistence for BW

BW manages the analytic metadata and the EDW data provisioning processes

Detailed operational data replicated from applications is the basis for all processes

High-performance foundation for new SAP applications

Customer Benefit:

Improved performance of loading and data access extends usage scenarios for SAP

NetWeaver BW

Reduced IT workloads and administrative tasks due to simplified landscape

Increased business flexibility

Empowerment of business users to get the answers they need quickly

Preservation of your investment in SAP NetWeaver BW without disruption

Minimal training impact on business users and administrators

Solution – General Available since June 2012

SAP

Business

Suite

AnyDB

BW 7.3 SP 5

SAP HANA

Computing Engine

Data Modeling

Replication

SAP UI SAP BI 4


SAP NetWeaver BW on SAP HANA Customer Results

Performance and

benefits

Data volume compression savings of 6:1

Significant improvement in the query performance: average of 15x with maximum

improvement 266x.

Data load time reduced by an average of 95%

Customer Quote “We were able to accelerate processes within finance and controlling, such as end-of-

month closing, year-end closing and other common analysis in the area of controlling.”

Salim Siddiqi, CIO Yazaki Europe

Performance and

benefits

Faster data loading = 5 x faster,

Faster reporting - 14x faster

Faster CRM queries with a nearly 75% reduction in response times

Greater Data compression - 7.5x

Customer Quote ““We can now create key reports on shipping more timely and accurately across all of our

plants. This is the kind of capability we need to drive operational excellence “

XiaoYu Liu, VP Applications Development


T-Mobile US: Marketing Campaign Analysis T-Mobile is now getting level of details and granularity that they haven‟t had access to before. 1 weeks vs. 3 hours


T-Mobile USA, Inc. Telecom – Measure effectiveness of Marketing Campaigns

Product: Agile Datamart

Business Challenges

Absence of rapid insights lead to inefficiencies and potential revenue loss

Proliferation of offers/micro-offers makes offer performance management increasingly

strategic

High acquisition costs and intense competition in a saturated market

Technical Challenges

Big data cannot be analyzed efficiently and accurately

Benefit

Enable targeted micro-offers in real time

Real-time business decisions to maximize revenue by channel

Refine sales offers leading to increased adoption rate and profitability from their customers

SAP HANA is enterprise ready and can handle information from multiple sources at T-Mobile for targeted offers to more than 21 million customers via

channels such as retail stores, customer care centers and eventually SMS. Since marketing campaigns are frequent and precise to a segment, it requires rock solid

performance in addition to speed of analysis with SAP HANA to provide offers on the fly for improved customer adoption, profitability and retention. Jeff Wiggin, VP

Entreprise Information Technology , T-Mobile USA, Inc.

Based on the rapid analytics that we‟re performing on SAP HANA, we are now able to quickly fine tune our current and future campaigns to improve the customer

adoption rate, reduce churn and increase profitability . Alison Bessho, Director, Enterprise Systems Business Solutions, T-Mobile USA

56x faster insights

performing churn analysis

$10-25 savings per

win-back subscriber -

potentially billions of

additional revenue per year

“ ”

2 Billion+ records for

21M customers analyzed

in 3 hours (Vs. 1 week

earlier)

Burberry runs like never before with SAP HANA Angela Ahrendts , CEO Burberry: “most exciting tool that came along in a long time"

Profitability Analysis in 3 seconds with SAP HANA

Rogier Jacobs (Provimi CIO) and Jean-Charles Valette (Group Controller Provimi)

reported their success of HANA based on “3-3-3- anecdote”


Provimi (acquired by Cargill)

CPG industry – Animal nutrition solutions

Product: COPA RDS, Ops Rpt RDS v2

Business Challenges

Lower profitability due to poor decision making and demand forecasting

Lower business growth: sales dependent on IT for analytics

Technical Challenge

Speed up monthly closing process and increase process quality

Benefits

Increase profitability in Sourcing by making real-time decisions in purchasing raw materials

based on demand forecasting

Increase profitability in Sales by deciding real-time on commercial proposals based on up-

to-date margin analysis

3-3-3 for SAP HANA: in 3 days, we successfully completed a proof of concept using our own CO-PA data; in 3 weeks, we were live and running; and

within 3 seconds, we now run any CO-PA analysis.

Rogier Jacobs, CIO at Provimi

500k Euro working

capital reduction within a

week

40% speed-up of

monthly close from 5 to 3

days

15,000x faster

analysis and insight

“ ”


Sharpen marketing effectiveness

56x faster reporting: micro-targeted customer

offers

Accelerate monthly close & spending insight

75% reduction in CRM query

~23 to 6 seconds

Launch new products or markets

400x faster report execution: Predict

sales-trends in real-time

Remote roadside diagnostics in real-time

Analyze 15 years 1 TB data

in seconds

Deeper customer relationships

360 customer view and comprehensive

experience

SAP HANA Transforms both Businesses and IT

Reduce waste & fraud in government fund

<2 min for detecting 100,000 names over 90M

records

Identify cancer DNA variants for treatment

216x faster results: 3 days 20 minutes

Improve diagnostic through pattern detection

300M records; analysis in 2-10 seconds

Predict customer purchase sentiment

Seasonality Analysis in 5 seconds

Improve labor utilization

1131x faster reporting time

“Perfect order” experience

60x faster real-time insights

“The future is already here

– it's just not evenly distributed”

William Gibson

The Economist, December 4, 2003

© 2012 SAP AG. All rights reserved. 28 This presentation and SAP„s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement

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Email: [email protected]

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2012 09 sl innovationday 002

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