2011: the mobile worker

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@MaryamAhmed The Mobile Worker

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The use of Mobile technology in the workplace is increasing rapidly. As businesses adopt the latest gadgets, research into the effects of working in a 'wired' world also suggest using caution and setting usage guidelines.

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Page 1: 2011: The Mobile Worker

@MaryamAhmed

The Mobile Worker

Page 2: 2011: The Mobile Worker

Definition: Mobile Worker (noun) Workers who, “perform their work in multiple locations

such as customer sites, company offices, their homes, vendor offices, planes, and hotels”

Source: Richman, A., Noble, K., & Johnson, A. (2002). When the workplace is many places. The extent and nature of off-site work today. Watertown, MA: WFD

Consulting Inc.

Page 3: 2011: The Mobile Worker

In 2010, the world’s mobile worker population passed the

one billion mark

By 2013, total mobile workers will represent more than a

third of the world’s workforce

Source: IDC Study: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/

Page 4: 2011: The Mobile Worker

U.S. 119.7 million Japan 49.3 million Asia/Pacific 546.4 million Western Europe 129.5 million Rest of world (including Canada) 153.2 million

Source: IDC Study: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/

.

Geographical Projection of MobileGeographical Projection of Mobile Workers by 2013

Page 5: 2011: The Mobile Worker

Messages reach recipients wherever they are. No need to be by a TV, radio,

computer, or mailbox; phones are within our reach all day, every day.

Page 6: 2011: The Mobile Worker

Mobile workers carry 2.68 mobile devices for work

Logged employee work hours:

Before mobile use: 49 hours/weekAfter mobile use: 70 hours/week

Sources: http://sidneyevematrix.posterous.com/mobile-workforce-which-tech-gadgets-do-we-usehttp://www.cbc.ca/documentaries/doczone/2010/digitaldummies

Page 7: 2011: The Mobile Worker

The trend is clear, mobile use is rapidly becoming integrated into every business

sector and every industry.

Page 8: 2011: The Mobile Worker

Mobile use by physicians grew by 45% in 2011

Source: http://www.businesswire.com/news/home/20110414005326/en/Physician-Mobile-Grows-45-Apple%C2%AE-Dominates-Android%E2%84%A2

Healthcare

Page 9: 2011: The Mobile Worker

Mobile apps are set to transform all health-related industry sectors by 2015

81% of physicians own a mobile device and view it as essential to practice

Healthcare

Source: http://www.research2guidance.com/shop/index.php/mhealth-report

Page 10: 2011: The Mobile Worker

It’s not about the tech.It’s about the teach.

63% of students used handheld devices in 2010

Education

Source: Students and Smartphones: http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/Infographic/225872

Page 11: 2011: The Mobile Worker

Lawyers are increasingly mobile, too.Law

Page 12: 2011: The Mobile Worker

In a 2010 survey…

80% of lawyers reported using a mobile device in 2010

Large law firms (100+ attorneys) reported 100% mobile usage

Small firms (less than 10 people): 80% usage

Solo practitioners: 65% usage

Law

Source: http://www.iphonejd.com/iphone_jd/2010/08/aba-technology-survey.html

Page 13: 2011: The Mobile Worker

Case Study: Barack Obama 2008

2 million profiles created on MyBarackObama.com

200,000 offline events planned

400,000 blog posts written

35,000 volunteer groups created

Politicians are like brands The Revolution Will Not Be Televised, But Perhaps Tweeted

Politics

Page 14: 2011: The Mobile Worker

Mobile technology is helping bridge the digital divide

80% of the planet is covered by GSM technology

Non-profit

Source: http://www.gsmworld.com/documents/universal_access_full_report.pdf

Page 15: 2011: The Mobile Worker

“Smartphones are a critical part of the executive’s arsenal of devices, second only to laptop PCs.Within three years, smartphones and Internet-enabled tablets could be their

equal.”

Technology

http://www.forbes.com/forbesinsights/untethered_executive/

Page 16: 2011: The Mobile Worker

As sales channels continue to blur in retail, companies are creating mobile apps that make their brands seem current, entertaining, or fun, while at the same time creating a unique opportunity to connect with more shoppers than ever before

Retail

Page 17: 2011: The Mobile Worker

91% of retailers have a mobile strategy in place or in development

for 2011

Source: http://business.transworld.net/62890/news/study-shows-retailers-increasing-mobile-social-efforts/

Page 18: 2011: The Mobile Worker

Communication Accessibility Connectedness Efficiency AvailabilityOrganization

There are many advantages to using mobile technology in the workplace

Page 19: 2011: The Mobile Worker

Productivity paradoxInability to disconnectIncreased stressedIncreased work hoursIncreased risk of making mistakes

But, the disadvantages are becoming more apparent, too.

Page 20: 2011: The Mobile Worker

One of the problems with living in an always on society is we perceive the

need to always be on.

Page 21: 2011: The Mobile Worker

“The truth is, despite what we think, we’re not very good at multi-tasking with all those devices. Our brains are wired for one task at a time and simply can’t keep

up with all the modern demands for our attention.”

Many of us succumb to the multi-tasking illusion

Source: http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/

Page 22: 2011: The Mobile Worker

So there you have it. Mobile devices are affecting lives of workers in every business, both for the good, and the bad.

Which begs the question,

Can we manage the technology around us or will we let it manage us?  

Page 23: 2011: The Mobile Worker

All images are licensed under the image license agreement on stock.xchng.com (sxc). In accordance with the standard license agreement with HAAP Media, all standard restrictions apply; and these images were

made available for use free of charge for digital format on websites, multimedia presentations, broadcast film and video, and cell phones.

Credits Sources: This presentation was inspired by the CBC documentary “Digital

Dummies”

http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/