2011: the mobile worker
DESCRIPTION
The use of Mobile technology in the workplace is increasing rapidly. As businesses adopt the latest gadgets, research into the effects of working in a 'wired' world also suggest using caution and setting usage guidelines.TRANSCRIPT
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@MaryamAhmed
The Mobile Worker
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Definition: Mobile Worker (noun) Workers who, “perform their work in multiple locations
such as customer sites, company offices, their homes, vendor offices, planes, and hotels”
Source: Richman, A., Noble, K., & Johnson, A. (2002). When the workplace is many places. The extent and nature of off-site work today. Watertown, MA: WFD
Consulting Inc.
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In 2010, the world’s mobile worker population passed the
one billion mark
By 2013, total mobile workers will represent more than a
third of the world’s workforce
Source: IDC Study: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/
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U.S. 119.7 million Japan 49.3 million Asia/Pacific 546.4 million Western Europe 129.5 million Rest of world (including Canada) 153.2 million
Source: IDC Study: http://thenextweb.com/mobile/2010/02/21/billion-mobile-workers-worldwide-2010/
.
Geographical Projection of MobileGeographical Projection of Mobile Workers by 2013
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Messages reach recipients wherever they are. No need to be by a TV, radio,
computer, or mailbox; phones are within our reach all day, every day.
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Mobile workers carry 2.68 mobile devices for work
Logged employee work hours:
Before mobile use: 49 hours/weekAfter mobile use: 70 hours/week
Sources: http://sidneyevematrix.posterous.com/mobile-workforce-which-tech-gadgets-do-we-usehttp://www.cbc.ca/documentaries/doczone/2010/digitaldummies
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The trend is clear, mobile use is rapidly becoming integrated into every business
sector and every industry.
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Mobile use by physicians grew by 45% in 2011
Source: http://www.businesswire.com/news/home/20110414005326/en/Physician-Mobile-Grows-45-Apple%C2%AE-Dominates-Android%E2%84%A2
Healthcare
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Mobile apps are set to transform all health-related industry sectors by 2015
81% of physicians own a mobile device and view it as essential to practice
Healthcare
Source: http://www.research2guidance.com/shop/index.php/mhealth-report
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It’s not about the tech.It’s about the teach.
63% of students used handheld devices in 2010
Education
Source: Students and Smartphones: http://www.educause.edu/EDUCAUSE+Quarterly/EDUCAUSEQuarterlyMagazineVolum/Infographic/225872
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Lawyers are increasingly mobile, too.Law
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In a 2010 survey…
80% of lawyers reported using a mobile device in 2010
Large law firms (100+ attorneys) reported 100% mobile usage
Small firms (less than 10 people): 80% usage
Solo practitioners: 65% usage
Law
Source: http://www.iphonejd.com/iphone_jd/2010/08/aba-technology-survey.html
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Case Study: Barack Obama 2008
2 million profiles created on MyBarackObama.com
200,000 offline events planned
400,000 blog posts written
35,000 volunteer groups created
Politicians are like brands The Revolution Will Not Be Televised, But Perhaps Tweeted
Politics
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Mobile technology is helping bridge the digital divide
80% of the planet is covered by GSM technology
Non-profit
Source: http://www.gsmworld.com/documents/universal_access_full_report.pdf
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“Smartphones are a critical part of the executive’s arsenal of devices, second only to laptop PCs.Within three years, smartphones and Internet-enabled tablets could be their
equal.”
Technology
http://www.forbes.com/forbesinsights/untethered_executive/
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As sales channels continue to blur in retail, companies are creating mobile apps that make their brands seem current, entertaining, or fun, while at the same time creating a unique opportunity to connect with more shoppers than ever before
Retail
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91% of retailers have a mobile strategy in place or in development
for 2011
Source: http://business.transworld.net/62890/news/study-shows-retailers-increasing-mobile-social-efforts/
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Communication Accessibility Connectedness Efficiency AvailabilityOrganization
There are many advantages to using mobile technology in the workplace
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Productivity paradoxInability to disconnectIncreased stressedIncreased work hoursIncreased risk of making mistakes
But, the disadvantages are becoming more apparent, too.
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One of the problems with living in an always on society is we perceive the
need to always be on.
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“The truth is, despite what we think, we’re not very good at multi-tasking with all those devices. Our brains are wired for one task at a time and simply can’t keep
up with all the modern demands for our attention.”
Many of us succumb to the multi-tasking illusion
Source: http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/
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So there you have it. Mobile devices are affecting lives of workers in every business, both for the good, and the bad.
Which begs the question,
Can we manage the technology around us or will we let it manage us?
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Credits Sources: This presentation was inspired by the CBC documentary “Digital
Dummies”
http://www.cbc.ca/documentaries/doczone/2010/digitaldummies/