2011 scava conference
Post on 14-Sep-2014
1.363 views
DESCRIPTION
Speaking at the 2011 South Carolina Association of Volunteer Administrators in Myrtle Beach, we take a bird's eye view of social media. In a sea of overwhelming confusion, this presentation is meant to help nonprofit administrators take a step back to understand the different types of social networks, priorities for each, and strategies for engagement. For more information on the case studies at the end, visit http://www.riggspartners.com/case-studies.TRANSCRIPT
A Bird’s Eye View of Social Media
2011 SCAVA ConferenceMyrtle Beach, SC
Strategy: Inbound Marketing
• New Media• Blogs• Social Networks• RSS Feeds• Podcasts• SEO• Webcasts• Viral Video• Opt-in Newsletters
Outbound Marketing
• Traditional Media• TV• Radio• Print• Telemarketing• Trade Shows• Direct Mail• Email
Inbound vs Outbound
• New• Pull• Permission• Time
• Traditional• Push• Interruptive• $$$
QUESTIONS?