2011 marketer meet-up maine presentation
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TRANSCRIPT
2011 20122010
Maine
Y&F Maine – Facts
• Maine Credit Union League-Westbrook, ME
• Assets: $6.1 Billion
• Members: 610,000
• Branches: 194 (at 64 participating CUs)
• Launched: April 2011
Diana DionneMedia Relations
Title
Maine Media, Meet Young & Free Maine!
Diana Dionne Maine Credit Union League
Title
Title• 64 credit unions
• 610,000 members
• Statewide Awareness Program
• 70% of Maine CUs participating in marketing since April
Title
Strategy
Title• Ties to Media
• Leverage advertising relationships
• Radio vs. TV • Run ads/interviews on younger/Top 40 stations
Title• Contact younger reporters
• Think mornings
• Get exclusive • Be available
TitleFinalists Generate Excitement
Insert video clip here
Title$10,000 Media Buy - $250,000 in
publicity generated
Title• Plan ahead
• Winner interview scheduled in advance • Seth live on air Monday after Friday surprise
TitleLeveraging Location
Title40 media events and 29 events attended or
planned in 2011!
Title
Push for Product Penetration
Title• Recent webinar on marketing
and leveraging program for new membership and account growth
• Support from Media Buyer
• Credit unions capitalize on contacts
TitleFocus on Product Penetration
Title
Results!
April – August 2011
Title• Average percentage of members 18-25 in CUs: 9.5% • Gen Y membership from April through August 2011 grew 11% or 3,073 members
• Total free4ME accounts: 1,507
* 70% of CUs reporting
Title
• 14% of accounts have auto loans • New relationships: 465 members in 5 months – 30% of accounts * 70% of CUs reporting
Title
Questions?
Diana DionneMedia Relations