2011 case competition: selkirk college (diploma winner)

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Synergetic Solutions

Nicholas Stadnyk, Stephen Hart, Jared Zuege & Meghan Booth

Thompson-Okanagan Region

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Table of Contents

• Introduction• Our Vision, Our Recommendations• Conclusion and Questions





Current Situation:

• 32 Visitor’s Centers across the region• Lack of communication between TOTA and

VICs




Main Assets

• Extensive outdoor recreation activities• Unique landscapes• Wineries• Ski industry




Current Problems

• Lack of awareness between the visitor center:• Visitors• Community• Regional businesses

• Lack of Funding• Lack of involvement in the community





Our Vision

To involve the local community in supporting BC Park’s activities by raising awareness via social media and creating a common public space within visitor centers.





The Online Community

- Generate a web identity- Improve quality of information- Improve site navigation between key partners

- Establish an internet community




Microsoft Tags




The Business Community

Develop relationships between local recreation organizations with BC Parks and visitor centers • Visitor centers act as an advertising platform• Benefits the park• Benefits the club • Benefits the visitor center




The Business Community

BC parks training seminars



The Local CommunityImprove community connections through events and education

• Education• Local Ownership• Inexpensive word-of-mouth advertising• Involve BC Parks and visitor centers in local

culture



Evaluation




Question’s:




References

• www.hellobc.com• www.env.gov.bc.ca/bcparks• www.thompsonokanagan.com/• www.faithpopcorn.com • BC Parks Program 2007-2012• www.hikekelowna.org


2011 case competition: selkirk college (diploma winner)

Education

visitors centers

bc parks program

local recreationorganizations

online community

region lack of communication

business communitybc

thevisitor center

bcparks activities