2011 case competition: capilano university (diploma team)
DESCRIPTION
Case Competition 2011 - submission (diploma category) from Camosun College.TRANSCRIPT
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Cat LapointeTaran De Ronov
Jack Zhong Monica Cok Tam
Tourism Management Diploma Program
Northern BC Parks: Working with Visitor
Information Centres and Tourism Operators as
Marketing Partners and a Source of Referrals
Photo: BC Parks
Atlin Park and Recreation Area
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Where is Northern BC?
Mt. Seymour Provincial Park
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
What Parks & Products exist?
Over 100 BC Parks in Northern BC
Main Parks
Activities
Facilities
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
What is the special appeal of visitors?
Wildly Unique Experience from the Mainstream
Appeals to mature adventure travellersRange of activities IsolationWildlifeDiverse LandscapeEstablished Operators
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
What is the current network of Visitor
Information Centres?23 Centres
Clustered in main transportation hubs of:Prince GeorgePrince Rupert
Provide information, book accommodations and tours, promoting approved operators/ companies
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
Who are the key marketing partners that
support BC Parks?BC Ferries Vacations
Lodges
Operators
First Nations
Associations
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
What is our vision for strengthened relationship
with key marketing partners?
Visitors Information Centres will act as intermediary wholesalers for operators within BC Parks
Organizations will offer targeted marketing material to help promote the range of activities within BC Parks
Tourism Operators will promote and protect the resources within BC Parks
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Visitor Information Centres
Encourage companies and communities to work with Visitor Information Centres
Expand operations of the Visitor Information Centres
Service Oriented Architecture (SOA Model)
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Organizations
Marketing Material
Accommodations
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
Tourism Operators
Promote and Protect Resources within BC Parks
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
Evaluation
Visitor Information Centre
Organizations
Tourism Operators
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Northern BC Parks: Working with Visitor Information Centres and Tourism Operators as Marketing Partners and a Source of Referrals
Cathedral Grove Provincial Park
In Closing