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2011 BMO BACK TOSCHOOL CONFERENCE
This presentation may include “forward-looking statements” within the meaning of
Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934. Forward-looking statements are subject to risks and uncertainties and
actual results may differ materially from those reflected in the forward-looking
statements. Important factors that could cause actual results to differ materially include,
but are not limited to, those risk factors discussed in Bridgepoint’s filings with the
Securities and Exchange Commission, including the Annual Report on Form 10-K for
the year ended December 31, 2010 (filed on March 2, 2011) and the Quarterly Report
on Form 10Q for the quarter ended June 30, 2011 (filed on August 2, 2011). Forward-
looking statements speak only as of the date the statements are made. Bridgepoint
assumes no obligation to update forward-looking statements to reflect actual results,
changes in assumptions or changes in other factors affecting forward-looking
information, except to the extent required by applicable securities laws.
FORWARD-LOOKING STATEMENTS
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
LARGE MARKET OPPORTUNITY
BA or Higher43 MM
AA13 MM
No College Degree 98 MM
US Workforce > 25 Years OldEmployed Population: 154 MM2
Private Sector
Enrollment:
1.4 MM
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
1 Source: BMO Capital Markets, Education and Training, Equity Research, September 2011
2 Source: Labor Force Statistics, Current Population Survey, Employment status by educational attainment, 2010 annual averages
Private Sector Market Share1
5.8%
6.9%7.3%
8.2%
10.0%
11.9%
0%
2%
4%
6%
8%
10%
12%
0
250
500
750
1,000
1,250
2004 2005 2006 2007 2008 2009%
of
To
tal E
nro
llm
en
t
En
rollm
en
t (0
00s)
Private-Sector Market Share
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
11.5m
13.7m
15.4m
17.8m
21.6m
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
1980 1984 1986 1988 1990 1992 1994 1996 1998 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Fall Enrollment
10 million in Last 30 years
Source: The College Board’s Annual Survey of Colleges, IPEDS, and Eduventures analysis
GROWTH IN HIGHER EDUCATION
TUITION VASTLY OUTPACED ENROLLMENT GROWTH:
THREATENS STUDENT
ACCESS AND ACHIEVEMENT
+258% between 1980
& 2010 at 4Y Publics
+177% at Private
4Y Nonprofits
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
6,91678,332
229,363
1,260,605
1,537,151
1,783,095
2,139,714
2,482,068
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
Est. Online Headcount
Source: IPEDS/NCES, SEC filings, school data, Sloan-C and Eduventures analysis
PRIVATE SECTOR:~40% of the wholly online market;
~10% of U.S. Higher Ed
ONLINE IS MAINSTREAM:Online is ~12% of total headcount
in U.S. Higher Ed
~30% of adult and graduate
headcount (Fall 2010)
ONLINE PROGRAMS EMBRACED BY ADULTS
SEEKING ACCESS
1.0 1.1 1.2
1.6
2.0
2.4
0.0
1.0
2.0
3.0
High School Grads
Some College
AA BA MA Dr.
2009 Median Earnings Relative to H.S. Grads 1 9.7%
8.6%
6.8%
5.2%
3.9%
2.5%
0.0%
3.0%
6.0%
9.0%
12.0%
High School Grads
Some College
AA BA MA Dr.
2009 Unemployment Rate 2
$300,000
$1,100,000
$1,500,000
$2,600,000
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
AA BA MA Dr.
Lifetime Earnings Advantage
Over High School Grads 3
COLLEGE BENEFITS:HIGHER PAY +
LOWER UNEMPLOYMENT
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
1Source: Bureau of Labor Statistics, Current Population Survey (posted 5/27/2010)
2Source: 2009 annual averages for persons age 25 and over, earnings are for full-time wage and salary works
3Source: U.S. Census Bureau, Current Populations Survey, 2009 Annual Social and Economic Supplement
Tim
es H
.S. E
arn
ing
s
* 43 States Cut Assistance1
* Reductions in Faculty
* Tuition Increases
* More to Come?
Public Sector
Independent Private Sector
Net Taxpayer Cost Per Student2
$15,500
$2,400
Do
llars
$7,100
1 Source: Center on Budget and Policy Priorities, February 9, 2011
2 Source: Robert J. Shapiro and Nam D. Phan, Sonecon September 2010
TRADITIONAL COLLEGES: FEWER SEATS,
HIGHER COSTS
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
2011 OUR APPROACH TO QUALITY EDUCATION
• MA, PsyD, PhD
• Social & Behavioral Sciences
• Colorado Springs Campus
• HLC Accredited
BA 74%
AA14%
MA11%
Dr1%
Degrees
99% Online
71% Female
50% Minority
35 Years Old
University of The RockiesAshford University
• AA, BA, MA, MBA
• 17 NAIA Teams
• Clinton, IA Campus
• HLC Accredited; WASC Pending
Edu 17%
Hcare21%
Lib Arts 24%
Bus 39%
Programs
RECOGNIZED BRANDS
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
• More Affordable
Apple™/ Android™
• Better Student Benchmarking Data
• Rich Data on Outcomes
• Used By 40 Institutions
• Assessment of Learning Data
MOBILE ACCESS
• Proprietary Learning Platform
• 80% of Students by 2012
• Constellation
• Students
• Grade Book
• Admin
• Classroom
• Faculty
INNOVATION DIFFERENTIATES US
}
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
• Patent Pending
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
• Recognized - 2011 Horizon Report
“technology to watch”
- Finalist for the
SIIA’s 2011 CODIE Award
• Impactful - 89% of AU students say
Constellation™ is reliable and
“hassle-free”
- 78% say it improves their learning
• Feature-rich- Quizzing for self assessment,
interactive timelines, simulations
and animations
- Create & review highlights,
annotations, and more
CONSTELLATION™ PLATFORM
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
• Versatile- Downloadable to many
different devices
- E.g. iPad app, audio files
to their MP3 players and
iPods
• Professionally Vetted - Manuscripts developed
by professional authors,
peer-reviewed by experts,
and guided by an editorial
staff
CONSTELLATION PLATFORM
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
• First mobile app in the private sector
-- (debuted in April 2011)
• Free for students
• Users can:
-- Participate in online discussions,
-- Contact key University support staff
-- Check grades and more
• In its first month:
-- Over 40,000 visits and more than 500,000 page views
• iPhone app:
-- Downloaded in 37 countries and every state in the U.S.
SUCCESSFUL MOBILE LAUNCH
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
• Ashford University’s learning model
- A rigorous course/program development process
- Encapsulates instructional design advances of the past 40 years
- Student-centered
- Course and program learning outcomes with aligned assessments
• University of the Rockies embodies a similar learning model
- Plus a specific disciplinary perspective and Practitioner-Scholar Model
• Faculty
- Extensive training in technology and teaching methodology
- Rubrics
- Faculty mentoring
EXEMPLARY LEARNING MODELS
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
Ashford and Rockies: Robust data disclosure
– On student characteristics, satisfaction and performance,
and alumni data
– Ashford and Rockies: committed to transparency
• Informed prospective student decision-making
• Institutional continuous improvement
• Accountability for public and private funds
– Exceeds federal requirements
EMBRACING TRANSPARENCY & ACCOUNTABILITY
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
- Student and faculty characteristics
- Student retention and course completion
- Intended learning outcomes:
• Institution overall
• General education
• By program
- Student performance on 3rd party General Ed assessments
- Benchmarked against national student engagement and satisfaction data
- Alumni satisfaction and career progression
- Outlines of curricula and instructional reform in response to student feedback
ASSESSMENT SITE ASHFORD
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
BENCHMARKINGPERFORMANCE
ASHFORD
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
VALIDATION
• Ashford outperforming national benchmarks:
- SAILS test of information literacy (Kent State University)
• AU students exceeded 7of 8 benchmarks set by other baccalaureate institutions
- NSSE 2010 survey of student engagement
• AU student responses surpassed national average in numerous categories
- Ashford alumni
• 97% reported overall satisfaction with their experience, and 95% said they would recommend Ashford to others
- UniLOA survey of critical skills development (Indiana St. University)
• AU students outperformed national average on 6 of 7 benchmarks
Source: Ashford University 2010 Assessment Data for 2009 cohort
Source: Ashford University Internal Data
ENHANCED ASHFORD PERFORMANCE
• BA students attempting more than 12 courses exhibited annual
retention of 83.9%
• BA students who transfer in 60+ credits have a 78% retention rate
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
PROGRAM INTEGRITY
• Compliant with rules effective July 1st
IMPACT ON COMPANY
• In Q3, we have observed a positive trend in Admission
Counselor productivity vs. previous expectations
WE EXPECT THE FOLLOWING GOING FORWARD
• New enrollment growth will begin to turn positive year
over year in Q2
• Total enrollment growth will be positive in the second half
of 2012
• For the year 2012 new enrollments, total enrollments,
and revenue will be positive over 2011
CURRENT REGULATORY ENVIRONMENT
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
Gainful Employment:
• Programs expected to meet new requirements
• No material changes expected
WASC Migration
• Ashford has met all eligibility criteria
• Self study will be submitted in Q4
• Visit by WASC expected in March 2012
CURRENT REGULATORY ENVIRONMENT
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
1.4%
2.9%
4.0%
5.3%
0.0%
2.0%
4.0%
6.0%
2007 2008 2009 2010
Bridgepoint
Education’s Market
Share Based on
Enrollment
Percentage1
STEADY GROWTH IN MARKET SHARE
1 BMO Equity Research 2011
2011 FINANCIALREVIEW
12,623
31,558
53,688
77,892
84,545
5,000
25,000
45,000
65,000
85,000
2007 2008 2009 *2010 1H 2011
Enrollments
$85.7
$218.3
$454.3
$713.2
$469.3
$50.0
$250.0
$450.0
$650.0
$850.0
2007 2008 2009 *2010 1H 2011
Revenue
CAGR
*72.2%
CAGR
*102.6%
($MM)
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
HISTORY OF CONSISTENT PERFORMANCE
34.8%
28.8%26.4% 26.3%
25.1%
10.0%
25.0%
40.0%
2007 2008 2009 2010 1H 2011
Instructional Costs and Services
42.0%
37.1%
32.1%29.7%
25.8%
10.0%
25.0%
40.0%
55.0%
2007 2008 2009 2010 1H 2011
Marketing and Promotional
18.5% 18.8%
23.5%
13.7% 13.2%
5.0%
15.0%
25.0%
2007 2008 2009 2010 1H2011
General and Administrative
4.6%
15.3%18.0%
30.3%
35.9%
3.0%
15.0%
27.0%
39.0%
2007 2008 2009 2010 1H 2011
Operating Margin
-- % of Revenue --
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
CONSISTENT IMPROVEMENT IN OPERATING
LEVERAGE
$10.4
$70.7
$131.7
$189.9
$0
$100
$200
2007 2008 2009 2010
Net Cash Provided By Operating Activities
($ MM)
*Mid-point of guidance
$0.01$0.16
$0.74
$2.14
$2.62*
$0.00
$1.00
$2.00
$3.00
2007 2008 2009 2010 2011
Fully-Diluted Earning Per Common Share
INNOVATIVE SOLUTIONS THAT ADVANCE LEARNING
STRONG CASHFLOW AND EPS