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2011 Cost Per Lead (CPL) Benchmark Survey

What is your CPL for a White Paper Download?

12%

11%

31%

23%

17%

6%

Less than $15

$15 to $30

$30 to $50

$50 to $100

$100 to $250

More than $250

0% 5% 10% 15% 20% 25% 30% 35%

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2011 Cost Per Lead (CPL) Benchmark SurveyWhat is your CPL for an Event Registration

7%

12%

26%

21%

8%

26%

0% 10% 20% 30% 40%

Less than $15

$15 to $30

$30 to $50

$50 to $100

$100 to $250

More than $250

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2011 Cost Per Lead (CPL) Benchmark SurveyWhat is your CPL for a Demo Request?

6%

25%

20%

26%

23%

Less than $30

$30 to $50

$50 to $100

$100 to $250

More than $250

0% 5% 10% 15% 20% 25% 30%

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2011 Cost Per Lead (CPL) Benchmark Survey

Survey Respondents (by Segments)

Marketers

55%

Agency

17%

MSP

21%

SI

4%

Others

3%

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