2011 ate conference preconference workshop c

Workshop C: Shout It from the Rooftops! How to Design a Successful Dissemination and Marketing Plan Wednesday, October 26, 2011, 1:00-4:00 pm Room: Diplomat Rooms, Omni Shoreham Hotel, Washington, D.C.

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Facilitators: Jane Ostrander, [email protected], DPBL, NV Lara Smith, [email protected], MATEC, AZ Tressa Gardner, [email protected], SC ATE, SC Assisted by: DPBL Project Team: Brent Hirata, Leeward CC; Judy Fredrickson, Truckee Meadows CC; Cathy House, Truckee Meadows CC

AGENDA 1:00 Overview

1:15 Expert Panel

• Resource: ATE Central Marketing Handbook Expert: Chanda Halderman

• Resource: ATE TV Expert: Anthony Manupelli

• Resource(s): Teaching Technicians, Website Options, Twitter , Facebook Expert: Patressa Gardner

• Resource: Exhibits, Posters, & Banners Expert: Mar ilyn Barger

1:50 Peer Review Of Your Existing Marketing and Dissemination Plans 2:10 Break 2:25 Round One Tables with the Experts

Table 1: Google Ad Words With Michael Lesiecki

Table 2: Exhibiting/Conference Par ticipation With Chr istine Dossey

Table 3: Purposeful Networking With Mel Cossette

Table 4: Webinars & Matec Networks With Lara Smith

Table 5: Newsletters With Mar ilyn Barger

Table 6: Telling Your Story With Data With Joyce Latulippe

2:45 Round Two Tables

3:05 Round Three Tables

3:25 Revisit Peer Review

3:40 Report Out

3:50 Closing

SHOUT IT FROM THE ROOFTOPS ! How to Design a Successful Dissemination and Marketing Plan

Welcome & Overview

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Agenda • Expert Panel • Peer Review • Break • Round Table 1 • Round Table 2 • Round Table 3 • Peer Review Revisited • Report • Closing

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Expert Panel & Table Hosts

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TeachingTechnicians.org Resource List

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Peer Review

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Table Topics 1. Google Ad Words :: Michael Lesiecki

2. Exhibiting/Conferences :: Christine Dossey

3. Purposeful Networking :: Mel Cossette

4. Webinars & MATEC Networks :: Lara Smith

5. Newsletters :: Marilyn Burger

6. Telling Your Story with Data :: Joyce LaTulippe

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Break

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Round Table 1

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Round Table 2

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Round Table 3

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Peer Review Revisited

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Report

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Closing

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Thank you

Tressa Gardner [email protected] TeachingTechnicians.org

Jane Ostrander [email protected] learnpbl.org

Lara Smith [email protected] matecnetworks.org

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putting your best foot forward

Florida Advanced Technological Education Center October 2011


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This material is based upon work supported by the National Science Foundation, under the following grant #XXXXXX. Any opinions, findings, and conclusions or recommendations expressed in this material are those of the author(s) and do not necessarily reflect the views of the National Science Foundation.


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Information Session Outline

• Warm up Activity (hands on) • Discussion: What is the Story? • About Data: Good Quotes & Examples • Making Data Dance: Information is

Beautiful: David McCandles or Hans Rosling (videos)

• Data Inquiry: A Worksheet

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About Data Representations

“Everything should be made as simple as possible, but not simpler.” -- Albert Einstein

“The greatest value of a picture is when it forces us to notice what we never expected to see.” – John W. Turkey – Exploratory Data Analysis

“Absolute figures in a connected world don’t give the full picture – we need connected data – let the data set change your mind set” -- David McCandless quoting Hans Rosling

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Precautionary Notes: Michael Friendly

“Information integrity requires that a graph must not show data out of context, and should make important comparisons both visually prominent, and on an equitable basis -- ceteris paribus-- all other things should be kept equal.”

“In spite of the fact that the pie chart was a true graphic innovation when introduced by Playfair (1801), the pie chart has subject to more graphic abuse than almost any other graphic form.” -- Gallery of Data Visualization

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Bad Prison Pie

This is based on a study tracking 272,111 prisoners in 15 states. Source is US Dept. of Justice Statistics: Reentry Trends in the US

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Try a Better Pie – The Yoda Pie

• http://flowingdata.com/2011/09/18/yoda-pie-chart/ • Get the book by Nathan Yau: Visualize This:

http://book.flowingdata.com/

http://flowingdata.com/2011/09/18/yoda-pie-chart/�

http://flowingdata.com/2011/09/18/yoda-pie-chart/�

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Data for Decision Making: College Rating

How many ways can you rate a college? Let me count the ways…better yet, let me see the ways! http://flowingdata.com/2010/09/08/various-ways-to-rate-a-college/

http://flowingdata.com/2010/09/08/various-ways-to-rate-a-college/�












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Bringing Data Alive • Examples from TED Talks: • Hans Rosling’s Let My Data Set Change Your

Mindset: http://www.ted.com/talks/hans_rosling_at_state.html • Gapminder Tool: http://www.gapminder.org/ • David McCandless Information is Beautiful:

http://www.informationisbeautiful.net/2010/the-beauty-of-data-visualization/

http://www.ted.com/talks/hans_rosling_at_state.html�

http://www.ted.com/talks/hans_rosling_at_state.html�

http://www.gapminder.org/�

http://www.informationisbeautiful.net/2010/the-beauty-of-data-visualization/�

http://www.informationisbeautiful.net/2010/the-beauty-of-data-visualization/�

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Additional Resources

Located on Tressa’s Website soon! Contact: [email protected] 781.640.9672 (cell) Skype: joytulip2

mailto:[email protected]�