2011 at conlife panel on value of standards

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COPYRIGHT © 2008-2009 OSGi Alliance. All Rights Reserved ConLife 2011 Dr. Susan Schwarze Member of the Board and VP Marketing , OSGi Alliance Page 1

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panel discussion on the value of standards

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Page 1: 2011 at ConLife Panel on value of standards

COPYRIGHT © 2008-2009 OSGi Alliance. All Rights Reserved

ConLife 2011 Dr. Susan SchwarzeMember of the Board and VP Marketing, OSGi Alliance

Page 1

Page 2: 2011 at ConLife Panel on value of standards

Panelists and Moderator• Markus Brehler, CEO and Founder, EnOcean Alliance

• enocean alliance defines a wireless standard for self-powered wireless monitoring and control systems for sustainable buildings (protocol)

• Marcin Hanclik, Member of the DLNA Board of Directors• DLNA defines an interoperability standard and a protocol for a network of home entertainment devices

• Dr. Dimitar Valtchev (ProSyst), representative of HGI• HGI defines a functional device definition standard (defines hardware and software of gateways)

• Dr. Lindsay Frost, representative of BBF• BBF defines both a functional device definition (e.g. TR-124) and protocols (e.g. TR-069) for broadband

wireline solutions

• Luise Kranich, Connected Living – Innovation Center• Connected Living supports the development of a holistic perception for Smart Home /Connected Living

• Dr. Susan Schwarze, Board Member and VP Marketing, OSGi Alliance

• OSGiA defines a component oriented execution environment, assuring interoperability, and provides a programming model to facilitate the componentization of software modules and applications

Page 2 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

Page 3: 2011 at ConLife Panel on value of standards

Advantages of Standards vs. Proprietary• Reduce risk

• Multiple sources / suppliers / expertise• Increase interoperability• Standards-based interop-testing finds most inconsistencies

• Quality/Cost ratio is improved• Network Effect brings large economies of scale• Industry collaboration increase quality of the standard• Competition between suppliers increases quality of products / services

• Flexibility• Switching costs reduced• Can deploy internationally, and still find local expertise

• Durability of solution• Multiple industry stakeholders foster long term investments• Single vendor approaches often abandoned more quickly

Page 3 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

Page 4: 2011 at ConLife Panel on value of standards

SDO Landscape is very broadmobile

App

licat

ion/

Req

.T

rans

port

fixed

SmartHouse Roadmap project

JCA-HN

M2M

RCS

Based on input from NEC – this diagram is not exhaustive

Page 4 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

Page 5: 2011 at ConLife Panel on value of standards

Complaints about Standards• „Thousands of standards to choose from“

• Heterogenius landscape, fragmented solutions

• Competition between standardization organizations (SDO‘s)

• "Not Invented Here" Syndrome (hard to adapt to other specs)

• Incompatibility between standardized solutions / versions

• Commercial competition and personal clashes between SDO delegates• Long decision-making process, "glacial consensus"

• Long development cycles: "innovation in Phase 0, results in 3"

• Hidden IPR despite FRAND intentions

• Global standards rare, typical is Euro/Asian/USA blocks

Page 5 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

Page 6: 2011 at ConLife Panel on value of standards

• Too many standards• Fragmented or competing solutions• Parallel participation and involvement of companies in many SDO‘s at the

same time

• Break-through by division of work• More efficient development (time AND money)• Faster deployment of a common standardized solution that is faster

accepted by the market

Isn‘t SDO cooperation key?

Page 6 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

Page 7: 2011 at ConLife Panel on value of standards

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Example: Close collaboration of SDO’s can providesolutions for complex, end-to-end service delivery

home networkhome network

WANWAN

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3

4

4

2

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Textbox HeadlineCollaboration of industry fora Textbox HeadlineStatus of reference points Remote Management of SW

environment & modulesBroadband Forum started to define a data model and possible TR-069 changes for the management of software modules on the CPE.

Gateway architecture, functions and functional profilesThe HGI defines a requirements specification for “Software Execution Environments on the HG” (RWD008-R3).

Defined API to gateway functionsOSGi works on a specification “Home Gateway Device Admin” that provides secure access for modules to the core functions of a home gateway.

Local ManagementUPnP Forum provides a specification for basic management, configuration management, software management.

Service Providers

Page 8: 2011 at ConLife Panel on value of standards

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Option: Enhanced collaboration for an exisiting SDO cooperation

home networkhome network

WANWANService

Providers

1

1

2

3

4

4

2

3

Textbox HeadlineCollaboration of industry fora Textbox HeadlineStatus of reference points

Remote Management of SW environment & modulesBroadband Forum started to define a data model and possible TR-069 changes for the management of software modules on the CPE.

Gateway architecture, functions and functional profilesThe HGI defines a requirements specification for “Software Execution Environments on the HG” (RWD008-R3).

Defined API to gateway functionsOSGi works on a specification “Home Gateway Device Admin” that provides secure access for modules to the core functions of a home gateway.

Local ManagementUPnP Forum provides a specification for basic management, configuration management, software management.

M2M

Page 8 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved

Page 9: 2011 at ConLife Panel on value of standards

Topics for panel discussion• What is your definition of a Smart Home?

... and why you should care?• When will this definition of Smart Home be adopted by the mass market? 

• Importance of cooperation• What are the main hurdles to overcome for such liaisons? • Which liaisons are already established and for what reason? 

• Pro‘s and con‘s of standardization• Forecast for the next 10 years

• Get involved:• http://www.conlife.de/de/conlife/diemesse/kongressprogramm/online_frage/

index.php )• The Twitter hashtag is: #Conlife

Page 9 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved