2011 at conlife panel on value of standards
DESCRIPTION
panel discussion on the value of standardsTRANSCRIPT
COPYRIGHT © 2008-2009 OSGi Alliance. All Rights Reserved
ConLife 2011 Dr. Susan SchwarzeMember of the Board and VP Marketing, OSGi Alliance
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Panelists and Moderator• Markus Brehler, CEO and Founder, EnOcean Alliance
• enocean alliance defines a wireless standard for self-powered wireless monitoring and control systems for sustainable buildings (protocol)
• Marcin Hanclik, Member of the DLNA Board of Directors• DLNA defines an interoperability standard and a protocol for a network of home entertainment devices
• Dr. Dimitar Valtchev (ProSyst), representative of HGI• HGI defines a functional device definition standard (defines hardware and software of gateways)
• Dr. Lindsay Frost, representative of BBF• BBF defines both a functional device definition (e.g. TR-124) and protocols (e.g. TR-069) for broadband
wireline solutions
• Luise Kranich, Connected Living – Innovation Center• Connected Living supports the development of a holistic perception for Smart Home /Connected Living
• Dr. Susan Schwarze, Board Member and VP Marketing, OSGi Alliance
• OSGiA defines a component oriented execution environment, assuring interoperability, and provides a programming model to facilitate the componentization of software modules and applications
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Advantages of Standards vs. Proprietary• Reduce risk
• Multiple sources / suppliers / expertise• Increase interoperability• Standards-based interop-testing finds most inconsistencies
• Quality/Cost ratio is improved• Network Effect brings large economies of scale• Industry collaboration increase quality of the standard• Competition between suppliers increases quality of products / services
• Flexibility• Switching costs reduced• Can deploy internationally, and still find local expertise
• Durability of solution• Multiple industry stakeholders foster long term investments• Single vendor approaches often abandoned more quickly
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SDO Landscape is very broadmobile
App
licat
ion/
Req
.T
rans
port
fixed
SmartHouse Roadmap project
JCA-HN
M2M
RCS
Based on input from NEC – this diagram is not exhaustive
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Complaints about Standards• „Thousands of standards to choose from“
• Heterogenius landscape, fragmented solutions
• Competition between standardization organizations (SDO‘s)
• "Not Invented Here" Syndrome (hard to adapt to other specs)
• Incompatibility between standardized solutions / versions
• Commercial competition and personal clashes between SDO delegates• Long decision-making process, "glacial consensus"
• Long development cycles: "innovation in Phase 0, results in 3"
• Hidden IPR despite FRAND intentions
• Global standards rare, typical is Euro/Asian/USA blocks
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• Too many standards• Fragmented or competing solutions• Parallel participation and involvement of companies in many SDO‘s at the
same time
• Break-through by division of work• More efficient development (time AND money)• Faster deployment of a common standardized solution that is faster
accepted by the market
Isn‘t SDO cooperation key?
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Example: Close collaboration of SDO’s can providesolutions for complex, end-to-end service delivery
home networkhome network
WANWAN
1
1
2
3
4
4
2
3
Textbox HeadlineCollaboration of industry fora Textbox HeadlineStatus of reference points Remote Management of SW
environment & modulesBroadband Forum started to define a data model and possible TR-069 changes for the management of software modules on the CPE.
Gateway architecture, functions and functional profilesThe HGI defines a requirements specification for “Software Execution Environments on the HG” (RWD008-R3).
Defined API to gateway functionsOSGi works on a specification “Home Gateway Device Admin” that provides secure access for modules to the core functions of a home gateway.
Local ManagementUPnP Forum provides a specification for basic management, configuration management, software management.
Service Providers
888
Option: Enhanced collaboration for an exisiting SDO cooperation
home networkhome network
WANWANService
Providers
1
1
2
3
4
4
2
3
Textbox HeadlineCollaboration of industry fora Textbox HeadlineStatus of reference points
Remote Management of SW environment & modulesBroadband Forum started to define a data model and possible TR-069 changes for the management of software modules on the CPE.
Gateway architecture, functions and functional profilesThe HGI defines a requirements specification for “Software Execution Environments on the HG” (RWD008-R3).
Defined API to gateway functionsOSGi works on a specification “Home Gateway Device Admin” that provides secure access for modules to the core functions of a home gateway.
Local ManagementUPnP Forum provides a specification for basic management, configuration management, software management.
M2M
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Topics for panel discussion• What is your definition of a Smart Home?
... and why you should care?• When will this definition of Smart Home be adopted by the mass market?
• Importance of cooperation• What are the main hurdles to overcome for such liaisons? • Which liaisons are already established and for what reason?
• Pro‘s and con‘s of standardization• Forecast for the next 10 years
• Get involved:• http://www.conlife.de/de/conlife/diemesse/kongressprogramm/online_frage/
index.php )• The Twitter hashtag is: #Conlife
Page 9 ConLife 2011 - Standardization Panel © 2008-2011 OSGi Alliance. All Rights Reserved