2011 09-29 prosu crossmediale marketing - reichardt
TRANSCRIPT
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Crossmediale MarketingDe Praktijk
Frans Reichardt
Prosu Relatiemiddag29 september 2011
#PRM2011
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1. Wat doet u nu aan crossmedia (en waarom)?
2. Welke toepassingen zien we in de praktijk?
3. Hoe maakt u de juiste keuzes?
#PRM2011
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Bereiken
Ontwikkelen
Behouden
Informeren
Waarderen
Werven
#PRM2011
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Hoe kunnen media elkaar versterken?
#MPPE2011
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Wat doet bol.com?
#PRM2011
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Branding Acquireren Ontwikkelen Reactiveren Winback
TV
Website
Package insert
Social media
bol.com
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Wat doet Google?
#PRM2011
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Wat doet Agrovision?
#PRM2011
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#PRM2011
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Branding Acquireren Ontwikkelen Reactiveren Winback
Direct Mail
Telefoon
Website
Regiomanager
Vakmedia(offline & online)
Social Media
Agrovision
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Hoe maakt ú de juiste keuzes?
#PRM2011
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Hoe maakt u de juiste keuzes?
1. Wat doen anderen?
2. Wat werkt bij u?
3. Wat wil uw klant?
#PRM2011
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Branding Acquireren Ontwikkelen Reactiveren Winback
Direct Mail
Telefoon
Website
Accountmanager
Vakmedia(offline & online)
Social Media
Kies voor Klantwaarde & ROI...
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Branding Acquireren Ontwikkelen Reactiveren Winback
Direct Mail
Telefoon
Website
Adviseur
Vakmedia(offline & online)
Social Media
... en let op Meerwaarde & Relevantie voor uw klant
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Vragen?
#PRM2011
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#PRM2011
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Hulp
Ervaringen
AanbevelingenTips
Adviezen
Ideeën
#PRM2011
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Succes!
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Contacten, connecten of volgen:
E-mail [email protected] linkedin.com/in/fransreichardtTwitter @fransreichardtFacebook fransreichardt
#PRM2011