2011 05-i moms-amy lupold bair
DESCRIPTION
The community of mothers who blog has exploded since 2004. According to eMarketer one in eight moms online writes a blog. And, their audience has grown: 54% of online moms visit blogs each month. Moms are also heavy social media users—76% of online moms are regularly on social media sites.TRANSCRIPT
Case Study: Event Hosting
Marketing Event Partnerships: Examples
• Online Events– Twitter Parties– Facebook Chats– Forum Discussions– Webinars
• Offline Events– Meet and Greets– Focus Groups– Conferences
Partnership BenefitsBloggers Audience Brands•Monetary Compensation
•Expert in Community
•Experience on a PR/Marketing Team
•Cross-promotion opportunities
•Engage with Brands
•Interesting Content
•Giveaways
•Community
•Relationship with Brands
•Special Deals
•Authentic Connection
•A Partner within the Community
•Interaction with Marketing Audience
•Path to Future Interaction
•Exposure Across Social Media
Case Study: Twitter Parties
• Viral marketing
• Exposure to peripheral audience– Participant Followers– Hashtag Lists– Trending Topics
Sleep Number BedsOver 10,000 tweets in one hour from nearly 300 participants yielded…
mOmma
Participant Survey
FemaleMale
ParentNon-Parent
Participant Survey
84%
15%
1%
Have You Ever Purchased a Product You Learned
About at a Twitter Party?
ParentNon-Parent3rd Qtr
64%6%
29%
Have You Ever Purchased a Product You Learned
About at a Twitter Party?
YesNoNot Sure