2011-02-24 making textbooks affordable (eastern sociological society conference)
DESCRIPTION
Session on open textbooks as a solution to make textbooks affordable. Co-Presented with Eric Frank from Flat World Knowledge. 24 February 2011 Eastern Sociological Society Conference Philadelphia, PATRANSCRIPT
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Issue Background
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Issue Background
Textbooks cost
$900per year for the
average student
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Issue Background
Prices rising
4 times the rate of inflation
250%
200%
150%
100%
50%
0%
1989 1994 1999 2004 2009
Textbook Prices
Textbooks
Inflation
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Issue Background
26% of tuition @ public 4-year
72% of tuition @ comm. college
Textbooks cost HOWmuch???
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Issue Background
Campaign started by students at UCI in 2003
Our report Rip-Off 101 exposed the problem.
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Issue Background
6th Edition
Outrageous
Prices
$238.95only
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Issue Background
used 5th edition
$81.78
6th Edition
$224.95
Unnecessary
New Editions
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Issue Background
$213.95
with CengageNOW Personal Tutor CD, Student Study Guide, InfoTrac 2-Semester Printed Access Card
StatisticsCostly
Bundles
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Issue Background
•Withholding price info from professors
•Charging far lower prices overseas
•Custom and loose leaf editions sabotage resale
•“Cheaper” e-books end up costing more
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Issue Background
“Market Failure”
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Issue Background
Producer
Consumer
Normal Market
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Issue Background
Publisher
ProfessorStudent
Textbooks Market
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Issue Background
Rx Drug Company
DoctorPatient
Similar to...
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Issue Background
New Federal Law:
• Part of the Higher Education Opportunity Act (“HEOA”) of 2008
• Went into effect on July 1, 2010
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Issue Background
New Federal Law:1. Publishers must disclose prices and
revision histories – proactively.
2. Publishers must offer the option to purchase supplements separately.
3. Colleges must list book assignments during registration.
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Issue Background
Requirements for a Solution:
1. High Quality
2. Sustainable
3. Affordable
4. For All Students
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Solutions
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Solutions
“Students have more options than ever before”
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• 75% the new cost in the bookstore
• 60% of the new cost online
• Buy from from friends, classmates
Used Books
Solutions
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• 40% of the new cost
• Online companies – rent by mail
• Many bookstores have started to rent
Renting
Solutions
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• 50% of the new cost
• Usually like a180-day rental.
• Available for many different devices.
E-Books
Solutions
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Used Books
New editions
Bundles
Custom editions
Perpetuating the problem
RentalsPrices based on new books – will rise just as fast
Not everyone wants to rent
E-BooksNo resale value, but cost more than renting
Limitations on access, printing
Most students prefer print
Solutions
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66%Keep Some
34%RentAll
Student Preferences
75%Prefer print
25%Prefe
r digita
l
Solutions
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Maximum savings of all three options
combined is 34%
Solutions
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Solutions
Requirements for a Solution:
1. High Quality
2. Sustainable
3. Affordable
4. For All Students
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Solutions
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Solutions
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Solutions
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Models for Affordability
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Open Textbooks
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1. Like regular texts:• Table of contents,
chapters, exercises
• Written by experts
• Edited and reviewed
Open Textbook
Online: FreePrint:
$26.98
Open Textbooks
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Open Textbooks2. Except affordable:• Free online to everyone
• Downloadable, printable at no additional cost
• Hard copies for $20-30
Open Textbook
Online: FreePrint:
$19.95
Open Textbooks
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Open Textbooks3. And flexible:• Instructors can
customize by adding, editing, combining
• New editions are optional
Open Textbook
Online: FreePrint:
$29.95
Open Textbooks
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Open Textbooks
Benefits of open textbooks:
• All students have access online
• Print copies and other formats are optional and affordably priced
• Empower students as consumers
Open Textbooks
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Open Textbooks
• Make copies and change formats
• Distribute copies
• Create customized versions
“Open” = Open License
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Benefits for faculty:• All students have
access
• New editions are optional
• Ability to customize
Open Textbooks
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Benefits for students:
• Online access is free
• Other formats are fairly priced (PDF, print, etc.)
• Flexibility to use their preferred format
Open Textbooks
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Open Textbooks
Open Textbooks
How does it work?
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Open Textbooks
Open Textbooks
1. Individual authors• Personal motivations
• Sabbatical time/grant funding
• Count open textbooks toward tenure?
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Open Textbooks
Open Textbooks
2. Institutional projects• A consortium of 80+ community
colleges is pooling resources to write and review texts
• Rice University founded CNX.org, a platform that hosts numerous open textbooks
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Open Textbooks
Open Textbooks
3. Government funding• The WA community college
system received state funding for the 80 highest enrollment courses
• The Department of Labor recently announced a $2 billion grant program to create open course materials
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Open Textbooks
Open Textbooks
4. Commercial publishers
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Open Textbooks
Publisher
ProfessorStudents
Textbooks Market
Open Textbooks
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Open Textbooks
Publisher
ProfessorStudents
Open Textbooks
Open Textbooks
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Open Textbooks
Requirements for a Solution:
1. High Quality
2. Sustainable
3. Affordable
4. For All Students
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What You Can Do
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What You Can Do
Open Textbooks:
1. Consider adopting
2. Spread the word to others
3. Seek support from your institution
4. Sign the Statement
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What You Can Do
Reduce Costs for Students:
1. Use previous editions
2. Avoid bundles, custom
3. Turn book orders in on time
4. Sign the Statement
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Nicole AllenTextbook AdvocateThe Student PIRGs
www.studentpirgs.org/open-textbooks