2010/11 scad annual report

7/22/2019 2010/11 SCAD Annual Report

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P R E S I D E N T S

L E T T E R


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very quarter I meet with SCAD students and alumni who advance my idea o what it means to bean artist or designer. Last winter, it was Chuck Chewning who, ater graduating rom SCAD nearlythirty years ago with a BFA in historic preservation has risen to become creative director o Donghia,the urniture and heritage textiles rm contracted to redesign the 15th-century Hotel Gritti Palace onthe Grand Canal in Venice. This summer, I became reacquainted with Colin Tunstall, who graduatedwith a BFA in photography and graphic design in 2003 and now owns Saturdays, an utterly uniquesur shop in Manhattans SoHo neighborhood. Saturdays has collaborated with J.Crew and launcheda pop-up shop in Tokyos busiest shopping district. But its the well appointed jewelbox on CrosbyStreet that best reveals Colins SCAD roots. Ater leading me on a tour o the shops rails-to-ratersrestoration and beautiully designed surboards, apparel, and accessories, Colin drew the connectionhimsel, saying, SCAD gave me the tools to make a career out o what I love to do.

In 2010-2011, these vital tools carried scores o SCAD students, proessors, and alumni urther thanever beore. As the ollowing pages will attest, this year SCAD traversed countries and continents, earned coveted accolades, andcollaborated with some o the best and brightest companies and creative arbiters working today. The great strides o 2010-2011actualize the SCAD mission and provide our students with an unparalleled advantage as they make their way into the creativeproessions. Yet, pioneering alumni like Colin remain the most authentic litmus test or the universitys brilliant uture. As youllsee, many o their names and stories populate these pages.

I invite you to experience a year in the lie o SCAD a year o exploration and discovery, growth and achievement, all continuinguniversitys extraordinary tradition.

Paula Wallace

SCAD president and co-ounder


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M I L E S T O N E S

SCAD opens Hong Kong ................... ..................... .................... ..................... ..................... .................... ............. 4

Hong Kong Accreditation ............................................................................................................................................ 6

SCAD SACS Accreditation .......................................................................................................................................... 7

SCAD Museum o Art ................................................................................................................................................. 9

A C A D E M I C SSchool o Building Arts .............................................................................................................................................. 13

ALUMNA PROFILE: NIKOLE NELSON ............................................................................ 14

School o Communication Arts .................................................................................................................................. 16

ALUMNUS PROFILE: COLIN TUNSTALL ......................................................................... 18

School o Design ........................................................................................................................................................ 21

School o Fashion ...................................................................................................................................................... 23

School o Film, Digital Media and Perorming Arts .................................................................................................... 26

ALUMNUS PROFILE: GREG BRUNKALLA ...................................................................... 28

School o Fine Arts .................................................................................................................................................... 31

ALUMNUS PROFILE: MARK MAHANEY ......................................................................... 32

School o Liberal Arts ................................................................................................................................................ 34

School o Foundation Studies ..................................................................................................................................... 35

Presidential Fellowships ............................................................................................................................................. 36

S U P P O R T

Student Success ......................................................................................................................................................... 41

Athletics .................................................................................................................................................................... 41

Career and Alumni Success ........................................................................................................................................ 42

Creative Initiatives ..................................................................................................................................................... 45

Physical Resources ..................................................................................................................................................... 52

Human Resources ...................................................................................................................................................... 58

Educational Technology ............................................................................................................................................. 60

Marketing and Public Relations .................................................................................................................................. 62

Enrollment Management ........................................................................................................................................... 64

Financial Results ........................................................................................................................................................ 66

Institutional Advancement ......................................................................................................................................... 66Executive Leadership ................................................................................................................................................. 68

Mission, Vision and Values .......................................................................................................................................... 70

About SCAD ............................................................................................................................................................. 71

C O N T E N T S


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M I L E S T O N E S

ne hallmark o SCADs unprecedentedsuccess and continued growth is that theuniversity is constantly in motion.

Every year SCAD strives to create unique opportunities or its talentedstudents through enhanced acilities, services and procedures. The2010-11 academic year was no exception.

In high style and in true SCAD ashion, the university proudly andenthusiastically opened SCAD Hong Kong in September 2010.SCAD also earned accreditation or SCAD Hong Kong and receivedrearmation o accreditation or the university as a whole, withsterling reports rom both accrediting agencies. Rounding out ayear o growth and transition, SCAD neared completion o the SCADMuseum o Art: an objet dartthat will not only enhance the arts andhigher education, but also enliven the cultural and physical landscapeo Savannah.

James Biscardi, B.F.A. photography student, Winter Springs, Florida


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4

JUNE 9, 2010-PRESENT:Working Class Studio installation at The Peaklocation o Goods o Desire, a luxury andliestyle boutique. WCS also places products

in three other G.O.D. stores in Hong Kong.

SEPT. 13, 2010:SCAD Hong Kong opens with 141 studentsrom 18 countries. A uniquely designedorientation included tours o Sham Shui Po,

and cultural awareness presentations.

SEPT. 22, 2010:

Lecture at SCAD Hong Kong by Marc Durie,Yves Saint Laurent president, Asia Pacic.

SEPT. 27, 2010:SCAD Hong Kong opens Moot Gallery with

Graphic Abstraction exhibition.

OCT. 6-7, 2010:Artist talk and reception at SCAD Gallery by

SCAD alumnus Caomin Xie.

OCT. 21, 2010:Grand opening ceremony or SCAD Hong Kong.

OCT. 23-NOV. 10, 2010:

Art installation by SCAD student JasonHackenwerth.

OCT. 25, 2010:Live perormance by SCAD student JasonHackenwerth at Festival Walk and in Mongkok.

JAN. 20, 2011:Designer and ounder o Hong Kong-basedGoods o Desire Douglas Young presentslecture to students.

JAN. 30, 2011:Sham Shui Po-based heritage preservationgroup holds conerence/presentation at SCADHong Kong.

FEB. 11, 2011:SCAD serves as Education Partner in SocialMedia Week. SCAD Hong Kong hosts twopanels discussions on gaming and intellectualproperty and the web.

MARCH 4, 2011:SCAD Hong Kong students create exhibition

o Sham Shui Po photography and areeatured in Wall Street Journal Asia, amongother publications.

MARCH 11-12, 2011:SCAD serves as Education Partner o Semi-Permanent Creative Conerence.

MARCH 20-APRIL 4, 2011:SCAD named an Ocial Education Partnero Hong Kong International Film Festival -Rediscovering American Indies division.

MARCH 31, 2011:Contemporary artist Simon Birch presents

lecture to SCAD Hong Kong students.

SPRING QUARTER 2011:Collaborative project with Shaw Studios inwhich SCAD Hong Kong students will createa new trailer or Shaw Active Sound division.

In September, SCAD became the rst U.S. art and design university to establish a permanentlocation in Hong Kong.

On September 13, 2010, SCAD Hong Kong opened with 141 students rom 18 countries, including

Japan, the Philippines, Singapore, Australia, France and Germany. Also in September, Moot Gallery,SCADs second gallery in Hong Kong, opened. Orientation at SCAD Hong Kong included tours oSham Shui Po and the surrounding areas, presentations by SCAD Hong Kong proessors on majorareas o study, and cultural awareness presentations or students new to China and Hong Kong.SCAD Hong Kong sta and proessors also conducted a uniquely designed orientation to lie at thenew campus, and President Wallace addressed all SCAD Hong Kong sta during a morning sessionvia Skype.

In October 2010, SCAD held Grand Opening estivities celebrating the landmark establishment oHong Kongs rst dedicated art and design university. The weeks activities included a visit by theHonourable Sir Donald Tsang, chie executive o the Hong Kong Special Administrative Region, andthe rst SCAD Board o Trustees meeting to take place at SCAD Hong Kong. The celebration alsoincluded tours o the acility by media, area proessionals and supporters, and government ocials,as well as coverage and interviews by Chinese and Hong Kong television, newspaper and magazine

journalists.

SCAD HONG KONG FEATURED EVENTS 2010-11

SCAD opens Hong Kong location


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5

530 Applications SCAD Hong Kongreceived its rst quarterNumber o students enrolled in the

rst quarter at SCAD Hong Kong

Number o degree programs

at SCAD Hong Kong

Number o SCAD Hong Kong

aculty and sta in its rst quarter

Number o classes oered at SCAD Hong

Kong in its rst quarter

Percentage o SCAD Hong Kong students rom Hong Kong

Percentage o SCAD Hong Kong students rom the U.S.

Percentage o SCAD Hong Kong students rom other countries

141

14

50

40%40%

20%

50

APRIL 8 MAY 15, 2011:

SCAD presents exhibition A Fine Line by

alumnae Hillary White and Gyun Hur.

APRIL 11 JUNE 24:

SCAD Hong Kong presents student

photography exhibition An Area o

Beginnings: A SCAD Documentation o

Sham Shui Po and holds opening reception

at Moot Gallery.

APRIL 18-22 2011:

SCAD Atlanta Board o Visitors member and

Pulitzer Prize winning photographer David

Hume Kennerly visits SCAD Hong Kong and

host a series o photography workshops and

lectures to students.

MAY 27 AUG. 12, 2011:

SCAD Hong Kong presents exhibition Cao

Fei + Map Oce: No Lab on Tour at SCAD

Gallery; hosts opening reception or VIP

attendees o Hong Kong Art Fair on May 27.

MAY 2011:

Installation at Hong Kong Art Fair by SCAD

student Jason Hackenwerth.

JUNE 3, 2011:

SCAD Hong Kong holds historic rst

graduation celebration; two students

graduate.


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GLOBAL SUPPORT FOR SCAD HONG KONG

SCAD Hong Kong continues to fourish because the global SCAD community supports the work othis new location. During the 2010-11 academic year, nearly 150 SCAD personnel traveled to SCADHong Kong to support core on-ground sta with student, sta and aculty orientations, estivitiesand special events, and important accreditation visits. Key SCAD Hong Kong sta members traveledto SCAD Savannah and SCAD Atlanta to gain invaluable understanding o SCAD operations andculture. Using advanced technology to connect, SCAD Hong Kong sta meet with their UnitedStates counterparts via videoconerence every week.

215 Number o student digital mediaworks submitted to HKCAAVQNumber o electronic evidence

les submitted to HKCAAVQ

Pages o student learning assessments

submitted to HKCAAVQ

Pages o written student work


Pages o teaching materials


Pages o total evidence


9001,600

2,000

6,300

18,500

HKCAAVQ ACCREDITS SCAD HONG KONG

In January 2011, SCAD Hong Kong hosted representatives rom the Hong Kong Council orAccreditation o Academic and Vocational Qualications (HKCAAVQ), a local governmentalorganization whose accreditation is optional and not required. When the new location enrolledits rst class o students at the beginning o this academic year, SCAD Hong Kong already hadbeen granted permission to operate by the universitys regional accrediting body, the SouthernAssociation o Colleges and Schools (SACS). As well, the university had received approval or alldegree programs rom the Hong Kong Education Bureau. Additionally, SCAD elected to seek theoptional certication o HKCAAVQ, a statutory body appointed by the Hong Kong Secretary oEducation. HKCAAVQ accreditation results in a number o benets to SCAD Hong Kong students.

A HKCAAVQ accreditation visit is similar to a SACS visit insoar as the council rst conducts anosite review (which occurred in late Fall 2010) ollowed by an onsite visit (which occurred inJanuary 2011). HKCAAVQ and SACS are also similar in their ocus on institutional eectiveness andquality assurance at the institutions they accredit.

However, a HKCAAVQ visit is dierent in two primary ways: First, the visiting team is much largerand more ormal in its approach than a SACS team (16 visitors and 4 visitors, respectively).

Second, until its visit to SCAD Hong Kong in January 2011, the council had never visited a U.S.-based institution and was not amiliar with the SCAD mission, culture or legacy o outcomes-basedlearning. SCAD administrators and SCAD Hong Kong personnel devoted most o the winter breakand the rst two weeks o the winter quarter to preparing or and hosting the HKCAAVQ visit.

HKCAAVQ awarded local accreditation to all 14 SCAD Hong Kong degree programs with no pre-conditions, restrictions or requirements, and with a ve-year validity period, the maximum periodpossible.

Accreditation


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SACSCOC REAFFIRMS SCAD ACCREDITATION

Rearmation o accreditation became a historic achievement or SCAD students, alumni, aculty,and sta. In December 2010, the 77-member board o the Commission on Colleges o the SouthernAssociation o Colleges and Schools voted on the rearmation o accreditation o SACSCOC mem-ber institutions, including SCAD. For the rst time in the history o the university, SCAD received arearmation o accreditation with absolutely no recommendations a rare accomplishment inhigher education. This rearmation o SCADs accreditation continues or the next 10 years.

This fawless rearmation also included the approval o the Quality Enhancement Plan, or QEP,and SCAD received the same appraisal o no recommendations or the SCAD QEP: A Triptych orCollaboration.

SCAD hosted a visiting SACS team to SCAD Hong Kong in April 2011. The team visited to assessthe new location and its quality o operations in its rst year. As with all accreditation visits, SCADpersonnel at every location helped prepare or the visit, creating a thoroughly researched and well-

documented substantive change report and planning every detail o the visiting teams itinerary tomake meaningul use o the visitors time. In addition to their many pre-visit conerence calls andosite review o materials, the SACS team rst conducted an orientation at SCAD Atlanta and thentraveled to SCAD Hong Kong to tour acilities, visit classes, and meet with students, aculty, sta,and administrators.

A TRIPTYCH FOR COLLABORATION: THE FIRST PROJECTS

The SCAD Collaborative Learning Center serves as the hub o all QEP-related activities. The CLCunctions as a service department that unds, acilitates and supports collaborative projects rom the solicitation o proposals through the nal assessment o each project. In 2010-11, the CLCinvestigated 35 proposals or projects, including projects with companies, studios, and organizationsas respected and diverse as Sears, Cartoon Network, Nike, and Diane von Furstenberg.

A proposal rom the advertising and ashion marketing and management programs became the rstocial CLC course and spanned two quarters: Winter and Spring 2011. This class bridged disciplines

and university locations, with students and proessors participating in Atlanta and Savannah. Atthe conclusion o Spring 2011, the collaborations results included a brand identity system, productidentication and a comprehensive integrated marketing plan.

The CLC developed a second QEP project or Spring 2011 with retail giant JCPenney. Studentsrom design management, advertising, graphic design, design or sustainability and service designcollaborated in one 10-week studio class. The students work resulted in improved and sustainableprocesses or in-store packaging and recycling solutions.

96Pages in the Quality Enhancement

Plan prospectus titled A Triptych

or Collaboration.

Pages in the Compliance Certication Report

Number o electronic evidence

les submitted to SACSCOC

Pages o total evidence submitted to SACSCOC

378

1,500

15,000


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8Glenn Wallace, SCAD senior vice president or college resources, Paula Wallace, SCAD president and co-ounder,Christian Sottile (M.Arch., 1997), design architect, meet in the SCAD Museum o Art during construction.


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The SCAD Museum of Art

In January 2010, the university initiated a dynamic new undertaking or the SCAD Museum o Artand its extensive collection o 4,500 works by breaking ground on a historic expansion project. Themodern addition, encompassing the rehabilitated North Sheds o the ormer Central o GeorgiaRailroad Depot, provides expanded display areas or the museums collections and exhibitions,

including art rom the Walter O. Evans Center or Arican American Studies and the Earle W. NewtonCenter or British and American Studies.

The SCAD Museum o Art expansion continues the universitys legacy o building adaptation andrevitalization. The $26 million expansion adds 60,000 square eet to the museum complex. Mostnotably, an 80-percent increase in overall gallery space enables the museum to better share with

students and the community its diverse permanent collection, which today includes works by suchrenowned artists as Van Dyck, de Kooning, Picasso, Warhol and Bearden. The expansion also willaord supplementary space or signature events and year-round programming.

In addition to increased gallery space, the museum will include a 250-seat theater, art study suites,and academic space or SCAD students. The annex also includes a well-manicured courtyard andstreetscape, outdoor lecture space, an events terrace and adjoining atrium, as well as a museumca and boutique. The highlight o the sites extraordinary design is an 86-oot-tall steel and glasslantern containing a central atrium and glass-walled gallery. Glass box enclosures over the originalNorth Shed arches add a contemporary design element while preserving the buildings original ootprint.

Number o square eet in the

new SCAD Museum o Art

Total classroom square ootage at

the new SCAD Museum o Art

Number o seats in the theater o

the new SCAD Museum o Art

82,118

7,799

250500

Percentage increase in museum space

rom 2009 to completion484%

The SCAD Museum o Art serves as a teaching museum and art

resource or SCAD students and aculty, a source o inspiration or

schoolchildren, a destination or visitors, and a wellspring o cultural

pride or Savannah and the surrounding region.


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SCAD Hong Kong opened in September 2010 to praise rom the local community and continues to garner

recognition internationally.

he education and career preparation oeach student are nutured and cultivatedby a aculty o more then 700 proessorswith extraordinary academic credentials

and valuable proessional experience.

To urther highlight SCADs standards, to propel SCADsprogress in achieving is strategic goals, and to prepare students

or proessional careers, the university enhanced its academicprogram review process to ocus on recent accomplishments andpriorities or the uture. Sel-studies culminated in the academicdepartments ve-year action plans and proposals on how tourther SCADs vision as a leader in dening art and designeducation.

A C A D E M I C S


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Benjamin Goldstein, B.F.A., architecture, 2009; M.Arch. student, Minneapolis, Minnesota


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The School o Building Arts is known or academic rigor, innovative design, creative output, andthe high caliber o its graduates. For these reasons, leading design rms around the world are inconstant pursuit o SCAD graduates.

The media is taking notice o the school as well. The 2011 edition o DesignIntelligences Americas

Best Architecture and Design Schools ranked the SCAD interior design undergraduate programsecond and the graduate program ourth in the United States. This marks the rst time thatDesignIntelligence has ranked SCADs undergraduate interior design program.

SCAD graduates are so well prepared or careers partially because they have the opportunity toparticipate in unique and distinctive opportunities through signicant sponsored projects. Duringthe 2010-11 academic year, students in the architecture, urniture design, interior design andurban design departments participated in six sponsored projects that spanned 11 courses. Theresults o these projects were exhibited at events such as NeoCon 2011, Light Up Atlanta, andDesignPhiladelphia.

In 2010-11, SCAD School o Building Arts hosted numerous events designed to connect students withindustry proessionals. The historic preservation department hosted the Association or PreservationTechnology College o Fellows annual meeting in April 2011. The meeting consisted o 15 industryleaders who conducted lectures and inormal workshops.

The architectural history department sponsored the seventh Savannah Symposium in February 2011.At the symposium, 52 papers were presented and attendees came rom nine countries.

Throughout the year, the School o Building Arts invited numerous industry proessionals toSavannah and Atlanta to participate in class discussions and critiques, studio tours, and lectures.In addition to the Association or Preservation Technology College o Fellows and the SavannahSymposium, School o Building Arts hosted the rst Furniture Design Summit.

Several industry leaders and lecturers visited the School o Building o Arts in 2010-11, includingGregg Buchbinder, CEO o Emeco Eames Demetrios, Jenny Heinzen York, editor-in chie o HomeAccents Today, Alan Heller, ounder and president o Heller Inc., Jay Reardon, president o HickoryChair, and Susan Szenasy, editor-in-chie o Metropolis magazine.

School of Building Arts

DEAN:Herbert Brito

NUMBER OF

PROFESSORS:87

COURSES OFFERED:685

TOTAL STUDENT

ENROLLMENT: 1044

PERCENTAGE OF 2010

GRADUATES EMPLOYED

WITHIN SIX MONTHS OF

GRADUATION:88

DEPARTMENTS:Architectural History

Architecture

Furniture design

Historic preservationInterior design

Urban design

In its ideal orm, the built environment provides beauty and well-being, supports human

interaction, houses memory and inspiration, exhibits the crat o its making, and osters

human responsibility. At SCAD, students learn to become proessional architects,

designers and preservationists who are strategic thinkers, global communicators,

collaborative partners and ethical practitioners o the building arts.


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NICOLENELSONA L U M N A P R O F I L E


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ince graduating rom SCAD

with a bachelor o ne arts

degree in interior design in

2007, Nikole Nelsons work

has taken her rom Savannah

to South Arica to Brooklyn, where she lives

and works today. From her rootop studio in

Red Hook, Nikole has enviable panoramic

viewsthe Statue o Liberty to her let, theLower Manhattan cityscape to her right

that inspire her designs or a wide range

o global brands. These projects are oten

larger than lie, such as the 30-oot tall shoe

she and her team installed in ront o the

New Balance agship on Fith Avenue in

Manhattan during summer 2011. Nikolesbusiness relies on strong teamwork, and she

says her passion or interior design is ueled

by a deeply held belie in collaboration.

When I arrived at SCAD, I was blown

away by the collaboration I saw everywhere

I turned, she says. There was not one

project that I completed solely by mysel.

This continues to serve as a model or the

way I work now. Nelsons eye or talent has

led her back to the university. Two o her

three employees are ellow SCAD alumni.


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Consistently creating high-caliber students requires several essential ingredients: innovativecurricula, unique learning opportunities, engagement with industry leaders, and collaborations withstudents rom other disciplines and industry proessionals.

Year ater year, the work produced by the talented students o the School o CommunicationArts continues to be recognized with numerous awards and accolades received in national andinternational competitions. This year, SCAD students had a remarkable presence in the annual NewYork Society o Illustrators competition. O the competitions more than 7,000 submissions rom73 colleges and universities, only 200 works were accepted or review. O these accepted works,18 pieces were accepted rom 15 SCAD students. The New York Society o Illustrators ranked theuniversitys illustration department among the top two illustration programs in the United States.

Throughout the 2010-11 academic year, the School o Communication Arts hosted several lectures,workshops and special events. In October 2010, the graphic design department held the rst DesignEthos Conerence, which brought 15 outside designers and educators to SCAD to speak about theuture o graphic design and the changing roles o designers. The conerence welcomed more than250 attendees and generated positive press coverage or SCAD in numerous publications, includingUSA Today, HOW Magazine and Graphic Design USA.

Each department within the School o Communication Arts has curriculum review teams that meetat least once a year to ascertain the viability o all the current classes being oered. New classesare developed that refect, or anticipate, changes in industry. This year every department developedclasses that were geared specically toward utilizing and creating content or emerging technologiesand digital devices. In addition to the creation o new classes, core curriculum classes are reviewedannually to access i classes need to be modied or replaced. In 2010, a web design class was addedto the core graphic design undergraduate curriculum as interactive design skills are now required bymany prospective employers. Advertising students created at least one project that utilized socialmedia or digital tools as a part o an advertising campaign in every class they took.

The School o Communication Arts saw a dramatic increase in the number o corporate-sponsoredclasses oered this year. These classes allowed students to work with and or industry proessionalsto create design solutions or real-world projects. Each sponsored project required companyrepresentatives to visit the class three times each quarter to review, critique, and oer eedbackon the students projects. Many School o Communication Arts students obtained internships or

job oers as a result o these proessional partnership projects. This years most prominent clientsincluded Staybridge Hotels, Hugo Boss, Chick-l-A, and JCPenney, among others.

School of Communication Arts

DEAN:John Lowe

NUMBER OF

PROFESSORS: 63

COURSES OFFERED:665

TOTAL STUDENT

ENROLLMENT:2203

PERCENTAGE OF 2010

GRADUATES EMPLOYED

WITHIN SIX MONTHS

OF GRADUATION: 86

DEPARTMENTS:Advertising

Graphic design

Illustration

Illustration designSequential art

According to the annual SCAD alumni survey report, 86 percent ostudents who graduated rom the School o Communication Arts in

2010 were employed within six months o graduating.

The communication arts engage the use o visual language to communicate ideas,

translate concepts into tangible images, capture viewers interests, inorm and

entertain. At SCAD, students learn to clearly communicate visual inormation across a

variety o platorms in the constantly evolving world o art and design. The curriculum

is designed to build technical skills, hone aesthetic sensibilities and teach creative

problem-solving.


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Geo Shaw, M.F.A. sequential art student, Albuquerque, New Mexico


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COLINTUNSTALLA L U M N U S P R O F I L E


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ter earning bachelor

o ne arts degrees in

both graphic design and

photography in 2003,

Colin Tunstall headed

to New York. Even as he worked with

some o the biggest names in the magazine

business (GQ and Esquire, to name a ew),

Colin ound himsel drawn to anotherlielong passion: surng. In summer 2009, he

opened a small sur shop named Saturdays

Sur NYC. Tucked into a quiet corner o

the city, Saturdays is an urban surers

haven that celebrates the clean aesthetic

o modern surng while paying homage

to the sports rich legacy in America. AtSaturdays, Colin says his SCAD education

goes into overdrive as he designs logos,

takes photographs or the Saturdays blog

and online store, plans collaborations with

J.Crew, and stages pop-up shops in Tokyos

busiest shopping district. Colin says his desire

to start Saturdays was nurtured during his

years at SCAD. SCAD elt very progressive,

he says. Everything I learned there, rom

spending time in the darkroom to learning

dierent camera and design techniques, made

me believe I could do what I wanted to do.


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Heather Witkop, B.F.A., industrial design, 2010, North Tonawanda, New York


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The School o Design provides an unparalleled learning environment enriched by real-world

experiences through sponsored class projects and corporate partnerships. During the 2010-11 academic year alone, the School o Design has collaborated with top global corporations andorganizations on nearly 40 unique initiatives. These symbiotic partnerships oer students acompetitive edge and provide companies with a strategic advantage. Sponsored projects this yearincluded work with companies such as JCB, Fossil and The Limited, to name just a ew.

Media continue to identiy SCAD as an industry leader and as a beacon o excellence in highereducation. In its 2011 edition o Americas Best Architecture and Design Schools, DesignIntelligencenamed Victor Ermoli, dean o the School o Design, as one o the 25 Most Admired Educators o theYear or exempliying excellence in design education leadership.

Newer programs within the School o Design are also gaining recognition. In 2010, BusinessWeekranked SCAD among the top graduate schools in the nation or its design management graduateprogram. In 2011, SCADs design or sustainability program was one o only ve such programshighlighted by Metropolis magazine. In previous issues, Metropolis described the program as thebest o its kind in preparing students or the uture.

School of Design

DEAN:Victor Ermoli

NUMBER OF

PROFESSORS: 46

COURSES OFFERED:605

TOTAL STUDENT

ENROLLMENT:736

PERCENTAGE OF 2010

GRADUATES EMPLOYED

WITHIN SIX MONTHS OF

GRADUATION:83

DEPARTMENTS:Design or sustainability

Design management

Fibers

Industrial designInteraction design

Jewelry and objects

Service design

Upon graduation, 100 percent o the industrial design students will have

industry experience through collaborative projects with companies such as

Fossil, Dell, Staybridge/Candlewood Hotels, Motorola, Chick-l-A,The Limited, JCPenney and 3M.

SCADs service design program is the rst degree-granting program

in the United States that is ocused specically on design or service

experiences and systems. The program takes a orward-thinking

approach to train designers in strategic principles and practices or

service innovation, preparing students to ll evolving design roles or

the next decade and beyond.

Design is an essential element o everyday lie. In the creation o products, services

and ideas, a designer considers issues o user experience, value, aesthetics, technology

and production. At SCAD, students learn to be adaptive thinkers, to design with all

these actors in mindrom the perspective o the artist, cratsman, designer, marketer,

client, user, customer and engineer. The School o Design osters innovation, acilitates

proessional relationships, and encourages active engagement.


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Dress: Stephanie Waldrip, B.F.A. ashion student, Marietta, Georgia.

Necklace: Dana Marie Burmeister, M.A. metals and jewelry student, Fayetteville, Georgia. Cu: Rebecca Overmann, B.F.A., graphic design, 1994.Cu: Elizabeth Thompson, B.F.A., metals and jewelry, 2005.


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The School o Fashion oers the only M.F.A. degree in accessory design, making it the single mostcomprehensive ashion program in the world. Broad in scope, the School o Fashions specializedcurricula examine ashion through its many stages o developmentbeore, on, and ater therunway. This year, the school experienced a 20-percent increase in overall student enrollment overthe previous year, making it one o the astest growing schools at SCAD.

The ashion and accessory design programs continue to concentrate on innovative design andconstruction combined with state-o-the-art technology anchored in creative thinking. Fashionmarketing and management and luxury and ashion management students are prepared to addressthe demands o competitive and continually evolving industry. According to an annual SCAD alumnisurvey, nearly 87 percent o students who graduated rom the School o Fashion in 2010 wereemployed within six months o graduating.

During the 2010-11 academic year, School o Fashion students participated in more majorcollaborative projects and ashion competitions than ever beore. Students continued to receivesignicant scholarship rom the Young Mens Association, Georey Beene, the Council o FashionDesigners o America, Cotton Inc., and Supima Cotton. Collaborative partnerships with externalcompanies, such as Benetton and Yves Saint Laurent, show that our students ideas are respectedand valued.

In September 2010, the School o Fashion was the only ashion school invited to participate inmultiple events during New York Citys Fashions Night Out. The university and New York-basedDylans Candy Bar partnered to present Candy Couture, a unique exhibition o candy-inspiredsketches and ull-scale garments that was prominently displayed through October 2010. Extensivemedia coverage o these student-designed creations culminated in a segment aired live on NBCsToday Show.

In May, the 2011 SCAD Fashion Show eatured 28 senior students selected by a jury o industryproessionals. Jurors spent two days with SCAD ashion students in one-on-one conversationsabout design, construction, and how to market a collection to a global audience. This years showwas truly a collaborative eort. The set was designed by alumnus Andrew Ondrejcak (B.F.A.,perorming arts, 2002) and styled by ashion designer, and SCAD Style Lab mentor, Chris Benz.

Dr. Andr Leon Talley presented his eponymous Lietime Achievement Award to master shoemakerManolo Blahnik.

School of Fashion

DEAN: Michael Fink

NUMBER OF

PROFESSORS: 19

COURSES OFFERED: 339

TOTAL STUDENT

ENROLLMENT: 841

PERCENTAGE OF 2010

GRADUATES EMPLOYED

WITHIN SIX MONTHS

OF GRADUATION:87

DEPARTMENTS:

Fashion design

Accessory design

Fashion marketing and

managementLuxury and ashion

management

In 2010, inuential style blog Fashionista.com named the SCADSchool o Fashion one o the top 20 ashion schools in the world.

Fashion proessionals are challenged to continually rethink how and in what ways

individuals and society interact with the art and business o ashion. Aesthetics, crat,

unction, politics and cultural nuances inuence the personal decisions people make

about what they wear and why.


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Dress: by Marlow Larson, B.F.A., ashion, 2011

Photograph by Russ Bryant, B.F.A., photography, 1998, Savannah. Georgia

Mind-blowing.Barbara Brownstein, design director, Tifany & Co.


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The School o Film, Digital Media and Perorming Arts continues to be a leader in academia inplacement, reputation, and quality o work, and the 2010-11 academic year was another bannerperiod or the school and its diverse programs.

In 2010 alone, there were more than 230 screenings o SCAD lms and animations at internationalestivals and competitions. Students received three nominations or Student Academy Awards,three Best in Show awards at the Kinematiest Animation and Interactive Media Festival, and a CINEGolden Eagle Award. The Motion Picture Sound Editors association nominated the SCAD studentlm En Route as one o ve nalists or its Best Sound Editing or a Student Film Golden ReelAward. In addition, the interactive design and game development graduate program was listedamong the top 10 in Princeton Reviews Top Graduate Schools or Video Game Design Study or2011.

In May, SCAD hosted two successul conerencesInspire 2011 and the 2011 Game DeveloperseXchange (GDX)that attracted several o the most successul digital media rms and industryluminaries to SCAD. Guests included leaders and representatives rom Epic Games, Firaxis Games,Bungie Studios, The Mill and Superad.

The School o Film, Digital Media and Perorming Arts excelled in the areas o production design andperorming arts. SCAD productions are popular with the Savannah community and beyond. Hairthe best-attended production in the history o the departmentearned $32,000 at the box oce.Fahrenheit 451, which opened to rave reviews in Spring 2010, will be the rst SCAD productionto be presented outside Savannah on a national stage by a proessional Actors Equity theater. InSeptember and October 2011, the multimedia adaptation will serve as the season opener o theRound House Theatre in Washington, D.C.

The animation department now has the largest on-ground student enrollment at SCAD, with a totalo 808 students enrolled as o Winter 2011. One o the schools newer programs, the equestrianstudies department, graduated its rst two students in June 2011. The program also hosted theAmerican National Riding Commission Championship or the rst time in April 2011.

During the 2010-11 academic year, graduates o the School o Film, Digital Media and Perorming Artsearned jobs at companies such as Pixar, DreamWorks Feature Animation, Leo Burnett, ImaginaryForces, and Microsot, among others.

School of Film, Digital Media and Performing Arts

DEAN: Peter Weishar

NUMBER OF

PROFESSORS: 96

COURSES OFFERED: 1,271

TOTAL STUDENT

ENROLLMENT:2498

PERCENTAGE OF 2010

GRADUATES EMPLOYED

WITHIN SIX MONTHS

OF GRADUATION:84

DEPARTMENTS:Animation

Dramatic writing

Equestrian studies

Film and television

Interactive design and

game development

Motion media designPerorming arts

Production design

Sound design

Visual efects

Digital media is ast becoming the pervasive means o communication or both popular

culture and artistic expression. The prolieration o Internet and mobile content, digital

storytelling and interactive experience points to an increasingly digital communication

uture. Throughout the SCAD School o Film, Digital Media and Perorming Arts, the

educational model emulates proessional experience. Students work with current,

industry-standard hardware and sotware, learn rom aculty who are practitioners

as well as mentors, and have opportunities or collaboration. Courses enhance and

acilitate creative expression while emphasizing vital production skills and techniques.


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Film and television students shoot a production in Forsyth Park using a Panther Dolly, industry standard equipment that allows or

versatility when shooting on location.


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28

or some young artists, there

is a moment when their

aspirations slide into ocus.

Others, however, may have

known them all along.

Director Greg Brunkalla, who has counted

MTV and T-Mobile among his clients since

graduating rom SCAD with a bachelor o

ne arts degree in lm and television in2001, belongs to the latter group. I always

wanted to do this, he says. I remember

telling SCAD Proessor Amy Lerner-

Maddox that I wanted to make commercials

and music videos. Without missing a beat,

she told me the necessary steps to take in

order to do it. From there, Gregs pathto success unolded in a New York minute.

During his senior year, SCAD exhibited one

o Gregs paintings in a gallery on Broome

Street in SoHo. He traveled to attend the

shows opening, where he was introduced

to a SCAD alumnus working or MTV. The

alumnus was so impressed by Gregs work

that he contracted him to do reelance

projects until he earned his diploma a ew

months later and moved to New York.


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GREGBRUNKALLAA L U M N U S P R O F I L E


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Jonathan Yoerger, B.F.A., illustration, 2008, Carmel, Indiana, Bam


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31

For the School o Fine Arts, the 2010-11 academic year was notable or many achievements. Amongthe most signicant o these achievements was a high-prole visual project that documented theSham Shui Po district o Hong Kong, the home o SCAD Hong Kong. The Wall Street Journal andCNN covered this project and eatured many o its stunning photographs on their international web

sites.

Early in the 2010-11 academic year, School o Fine Arts students worked with the National Museumo Women in the Arts to present The In-Between, an exhibition eaturing two distinct yetinterconnected sculptural installations by artist JuYeon Kim. School o Fine Arts students and acultyassisted with the construction and installation o the works, which were displayed by the NMWA inWashington, D.C. and by SCAD in Savannah in Fall 2010. The exhibition was later presented by SCADin Atlanta in Winter 2011.

The second annual deFINE ART event built on its inaugural success with an incredible list o artistsand perormers, including Marina Abramovi, Andreas Kocks, Raael Lozano-Hemmer, SarahThornton, Sarah Lewis and Gary Tinterow, among others. (For more inormation on deFINE ART,see page X.)

The School o Fine Arts continued to welcome internationally renowned and respected artists, critics,and gallerists to share their proessional insights and experiences with students, aculty and the

community thoughout the year. Notable guests visiting SCAD during 2010-11 included multimediaartist Nina Katchadourian, photographers Martin Paar and Debbie Caerty, architect Alredo Jaar,writer Sarah Thornton, and Gary Tinterow, art director or the Metropolitan Museum o Art.

School o Fine Arts sta, aculty and students attended and participated in an unprecedented numbero national conerences this year that provided excellent networking opportunities. SCAD acultyand sta participated in events hosted by the National Council o Arts Administrators, InternationalCouncil o Fine Arts Deans, Southeastern College Art Conerence, College Art Association, Societyor Photographic Education, National Council or the Education o Ceramic Arts, Southern GraphicsCouncil, and Art Basel.

The school also hosted numerous proessional groups in Savannah and Atlanta, including the Societyo Photographic Education National Conerence, who visited Atlanta in March 2011. With more than1,500 participants, the conerence was the biggest event in the SPEs history.

The School o Fine Arts also successully applied or an Emily Hall Tremaine Foundation Grant.The award, which consists o $40,000 over a two-year period, is stipulated to go to a proessionalpractices course that will benet ne arts students.

School of Fine Arts

DEAN: Steven J. Bliss

NUMBER OF

PROFESSORS: 40


TOTAL STUDENT

ENROLLMENT: 925

PERCENTAGE OF 2010

GRADUATES EMPLOYED

WITHIN SIX MONTHSOF GRADUATION: 82

DEPARTMENTS:Ceramics

Photography

Painting

Printmaking

Sculpture

Traditionally dened as being based primarily on aesthetics, the ne arts at SCAD go

beyond intellectual and conceptual concerns to address advanced technical training.

Programs guide students to become practical idealistsartists prepared to succeed at

the highest level o creative proessionalism. Throughout the SCAD School o Fine Arts,

state-o-the-art creative laboratories allow thorough interace with the medium while

dedicated aculty, who are also practitioners, help students stay current in their elds.


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n the decade since graduating

rom SCAD with a bachelor o

ine arts degree in photography,

Mark Mahaney has carved a

distinctive path through the New

York art world. Even in a digital age, he shoots

primarily on lm, his subjects rendered with

the honest and subtle beauty o eras past.

This signature style, he says, was honed atSCAD. The sheer range o equipment at

my disposal was incredible, he recalls o

his time as a student in Savannah. I was

able to explore every possibility and learn

so much about becoming the photographer

I wanted to be. Though Mahaney now

circles the globe to capture iconic images orpublications such as The New York Times,

TIME, i-D, Dwell, and many more, his

SCAD roots are always close at hand. His

best riend is ellow SCAD graduate (and

now, ellow New Yorker) Greg Brunkalla,

proled on page NUMBER.


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MARKMAHANEYA L U M N U S P R O F I L E


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The School o Liberal Arts helps students cultivate critical reading, writing, thinking and speakingskills, thereby enhancing their ability to attain proessional careers. The school expanded its cirriculato include oreign language courses in Chinese and additional business courses such as economics.This year, there were more co-curricular opportunities than ever beore or students o all majorsand minors. The School o Liberal Arts continued to work to ensure that all SCAD students receivea bold, vibrant appreciation o the liberal arts and to develop the necessary skills or successulcareers.

During the 2010-11 academic year, more than 25 writers and scholars delivered dynamicpresentations to students. The Art o the Mind Lecture Series drew nationally recognized scholarssuch as Swarthmore College social psychologist Barry Schwartz and Johns Hopkins Universityneuroscientist Ed Connor.

The School o Liberal Arts aculty consistently showcased excellence to the international communitythrough scholarly publications and continued to integrate their research into classroom instruction.

Faculty remained abreast o the latest scholarly research within their discipline, which in turntranslated into a more innovative and positive classroom experience, resulting in increased retentiono students. This year, aculty were involved in more than 87 publications and presentations.

The School o Liberal Arts initiated a comprehensive review o its curricula with the aim o enhancingocus and cohesion or students and aculty. In Winter 2011, the architectural history departmentreturned to the School o Building Arts.

Current and prospective students clearly appreciate the universitys attention to liberal artseducation. Enrollment in the department o writing alone increased exponentially rom its original 12students (both undergraduate and graduate) in 2006, to 131 undergraduate and graduate studentsin Winter 2011.

School of Liberal Arts

DEAN: Robert M. Eisinger,Ph.D.

NUMBER OF

PROFESSORS:96COURSES OFFERED: 830

TOTAL STUDENT

ENROLLMENT: 317

PERCENTAGE OF 2010

GRADUATES EMPLOYED

OR SEEKING HIGHEREDUCATION WITHIN

SIX MONTHS OF

GRADUATION: 96

DEPARTMENTS:Arts administration

Art history

Cinema studies

EducationLiberal arts

Writing

The liberal arts department provides each student with a solid oundation in the

traditional coursework o the disciplines as well as the general education core curriculum

required or a bachelors degree. Liberal arts courses complement the majors through

a rigorous and scholarly approach to subject matter that serves as inspiration and

oten motivation or innovation. Liberal arts aculty are diverse in background. Their

expertise supports students as they urther their written and oral language skills,

critical thinking ability, cultural awareness, collaborative strategies, computer literacy,

and mathematical prowess.


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The SCAD School o Foundation Studies had a stellar year in creating proessional opportunities orstudents, as well as aculty gaining recognition through conerences, publications and exhibitions.For example, the school began Big Build, a new initiative to identiy a students three-dimensionaldesign each year and to build it on a larger scale outdoors. The Big Build provides the opportunityto construct work on a scale larger than oten encountered in a classroom setting and to see howsize and scale impact the design.

The Foundation Studies Portolio Award Competition (Winter 2011) and the Foundations HonorShow (Spring 2011) are exhibitions specically designed or rst-year students that aord additionalopportunities to build proessional experience. This year, the school hosted Drawing Works, a newexhibition open to all undergraduate students.

The School o Foundation Studies continued to establish connections with major programs o study,illustrating to oundation studies students and aculty the important linkage between oundationstudies content and that o the major programs. The school oered a robust series o workshopscalled Bridging Concepts to students beyond the oundation studies program and to those justentering major programs. Gesture Jam, a series o gesture drawing workshops and open modelsessions, attracted students rom a variety o majors and rst-year students.

Another new event established by the School o Foundation Studies during the 2010-11 academicyear was a university-wide sketchbook review. The event involved aculty rom several SCADschools who reviewed rst-year students sketchbooks. The event oered a chance to reinorcethe value o sketchbooks, as well as a chance or rst-year students to interact with aculty romthe graphic design, architecture, painting, ashion and industrial design departments. In addition tothese student ocused events, new initiatives were introduced or aculty. Talk About Teaching, adepartmental event or aculty that promotes dialogue about teaching strategies and oundationcontent, brought together aculty rom the liberal arts, design management, bers, advertising andindustrial design departments.

School of Foundation Studies

DEAN: Maureen Garvin NUMBER OF

PROFESSORS: 75


Through oundation studies courses, students build visual, conceptual and creativeabilities essential to their development as proessionals. Students expand their critical

thinking skills and deepen their understanding o visual language. They are prepared to

evaluate and consider new concepts and materials encountered in major programs and

in the proessional world. SCAD has the only dedicated school o oundation studies

in the United States. All aculty members have terminal degrees and are dedicated to

teaching oundation studies.


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As part o SCADs ongoing commitment to proessional development or its aculty, every year theoce o the president accepts applications or SCAD Presidential Fellowships. The awards are highlyprized by SCAD aculty, who submit richly detailed applications and who use the grant moniesto increase their proessional knowledge, enhance their classroom teaching, and promote SCAD

across the art and design proessions. This year, more then 50 applications or SCAD PresidentialFellowships were submitted and reviewed.

Presidential Fellowships

SUMMER 2010

R. Adityavarman Interior Design Balinese Design ResearchR. Beauchamp Sound Design Brass 4 Christmas: A RecordingS. Falls Liberal Arts The Rogue: Thomas Kinkade, Painter o LightT. Francis Painting China LandscapeK. Fritz Interior Design Collaboration: A Case Study o Sustainable DesignZ. Jackson Photography Indian Man in the SouthJ. Kwon Interior Design Holistic Design Approaches in the Eastern TraditionJ. Lim Historic Preservation Vernacular in the 21st Centurys Urban ContextK. McCarey Film and Television Extinction: A FilmS. McNeil Foundation Studies Return to Nisyros: An ExhibitionJ. Montero Graphic Design Catalog or Exhibition in Spain

A. Moore Art History Agency and Inuence in Photography in MaliA. Scott Sculpture Laser Cutting StudioJ. Smith Fibers Technology, Science, Nature, and Culture InstallationM. Toole Foundation Studies Kinship: A Tribute o IronL. Constantino Illustration Illustrating the Italian Culinary ExperienceB. Searles Animation Story, Look, and PerormanceC. Williams Foundation Studies Inciting Entanglements

WINTER 2011

J. Walker Art History Traces, Records, Signs

SPRING 2011

C. Kienke Foundation Studies Florence BiennaleC. Kluetsch Art History Toward a Process AestheticC. Schweizer Sequential Art SketchbookR. Erp Art History The Italian Trans-Avantgarde

SUMMER 2011

M. Cohen Foundation Studies American Academy in Rome Aliated FellowshipN. August Liberal Arts Renowned Catawba PottersA. Bessac Foundation Studies Immutable Dominance: The SeaM. Betancourt Motion Media The History o Motion GraphicsH. Denero Animation Turning Points in the History o American AnimationA. DiFuria Art History Antiquity, Memory, and the Netherlandish Cult o RuinsS. Fu Int. Design/Game Dev. The Banana and the EggM. Jantze Sequential Art A New Market or the American Comic StripJ. Langley Foundation Studies Drawing Via DolorosaL. Montgomery Architecture Community Service DesignS. Phipps Photography Finding the Balance: A Photographic TravelogueB. Schindler Animation The SCAD RigS. Thorp Foundation Studies A Curious PathJ. Yu Painting Burning Wood, Seeking Rain


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Presidental Fellowships support a wide range o projects, rom traditional techniques such as painting, international

research, and explorations in digital design mediums.


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A SCAD student interacts with Pulse Spiral, a 2011 deFINE ART installation by artist Raael Lozano-Hemmer eaturing an immense hanging sculpture composed o hundreds o light bulbs that illuminatethe gallery by responding to visitors heartbeats.

S U P P O R T

ith all locations united by onemission, SCAD operates in real time,immediately adjusting programsto meet the needs o students andthe demand o proessions, quicklytransorming classrooms with themost up-to-date industry-standardequipment, strategically opening

campuses where new proessionalopportunities exist, and providingexceptional experiences or personal

and academic enrichment.

During the 2010-11 academic year, the university created

new service departments to provide increased support

and additional experiences or students, alumni, and the

community. SCAD continued to improve and revitalize

learning spaces at all locations, rom Adler Hall and the

SCAD Museum o Art in Savannah to the Maison Basse in

Lacoste. These accomplishments (and many more) were

initiated, developed and nurtured to completion by SCADs

dedicated proessors and sta.


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Mary-Michael Burns, a B.A. visual communication student rom Baton Rouge, Louisiana, surveys the green as she

prepares to putt or the womens gol team, which was ranked as high as No. 8 in NAIA during the 2010-11 season.


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SCAD is the rst art and design university in the country to oer intercollegiate athletics. This

academic year, the athletic program was expanded to SCAD Atlanta, where students competed

on the national level in mens and womens tennis, gol and cross country.

SCAD Savannah mens and womens swim teams competed in the National Association o

Intercollegiate Athletics National Championships in St. Louis, Missouri. The mens team placed

th and the women placed third at nationals. The teams set 15 university records, ve NAIA

national records and seven men and eight women were named All-American.

The SCAD Savannah equestrian program captured Intercollegiate Horse Show Association Zone

5, Region 3 Championship or the second time in university history.

SCAD Atlanta made history in Fall 2010 with the launch o campus intercollegiate athletics.

Inaugural teams included mens and womens tennis, gol, and cross-country or men and women.

The NAIA accepted SCAD Atlanta as a ull member in September. Thirty student-artist-athletes

rom the United States and beyond comprised the team that helped secure this important

membership. SCAD Atlantas artist-athletes have been extraordinary outside the classroom,

leading community service involvement including service to the Dian Fossey Fund to Save the

Gorillas, AID Atlanta, the Segway Polo Tournament and Habitat or Humanity.

Part o the universitys mission is to provide individualized attention, and this mission is lived

out each quarter through the SCAD First Year Experience (FYE) course. This year, the First Year

Experience course was revised based on student, parent, and aculty eedback. The FYE course

now includes a new class module on the exploration o SCAD majors, a more discipline-specic

presentation by career services, and the integration o an orientation to Blackboard, a tool thatallows aculty to add resources or students to access online.

The university also oered more than a dozen workshops each quarter or student leaders.

Workshops were launched with a our-week intensive course called Leadership in Art and

Design, required or rst-time student leaders at SCAD. This course outlined the expectations

o student leaders at SCAD. Among the workshop topics this year were Goal- Setting (how to

set and carry out goals or you and your organization), Collaboration in Art and Design (how

to work eectively with others in dierent disciplines), Diversity by Design (how to encourage

diversity in the arts), and Mentoring the Next Generation (how to be an eective mentor to

younger students).

SCAD provides the most comprehensive learning experience o any arts university in the world,

which includes a regular schedule o special programming. The university provides students with

additional creative outlets such as talent shows and open mic nights that invite ellowship and

camaraderie. This year, more than 5,000 students participated in various events sponsored bythe Student Activities Council (SAC) and Service Opportunities or Students (SOS), including

a special screening o Alice in Wonderland with animator Von Williams, a lecture by noted

graphic designer Johnny Cupcakes, and a screening and discussion o Despicable Me with one

o the lms illustrators, Carter Goodrich.

Athletics

Student Success

Average GPA or rst-year students(compared to 3.13 in Fall 2009)3.20


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Career and Alumni Success

During Summer 2010, SCAD merged the career services and alumni relations departments

to create a single, unied department. This intuitive move demonstrates the universitys

commitment to supporting its students andgraduates through every stage o their proessional

development. By combining these two departments, SCAD has not only preserved and

deepened its relationships with graduates, but also ensured that SCAD students can draw onthe experience, proessional networks and industry contacts o those alumni.

PREPARING TALENTED STUDENTS FOR PROFESSIONAL CAREERS

The success o any new venture is largely determined by support sta, and career and alumnisuccess is no exception. The departments ten advisers are now assigned by school, instead oby alphabetical order, acilitating a more logical system o career preparation or current studentsand graduates. For all seven degree-granting schools at SCAD, advisers work with all current and

matriculated students rom every aliated major. This new organizational structure allows advisersto become eld experts, working with SCAD aculty and proessional contacts to maintain currencyand fuency in their specialized areas. This strategy also enables advisers to ocus on denedobjectives specic to their disciplines: e.g., creating a web portolio or motion media students, asample pitch or students in advertising, etc.

SCAD now also employs discipline experts who live in the our quadrants o the United States (East,West, Midwest, South), to seek out new and enriched relationships with potential employers andalumni in those regions, and to communicate their progress back to advisers at all SCAD locations.With its diversied approach to career preparation, this collaborative workfow serves to optimallyposition students or their proessional lives.

STAYING CONNECTED WITH ALUMNI

With respect to alumni relations, the new system o discipline-specic advisers allows SCAD alumnito have a single point o contact at the university, with unmatched SCAD expertise just one telephonecall or email away. Such a well-dened channel o communication grants a measure o clarity andassurance to alumni who wish to connect with SCAD to discuss a guest lecture, a new internshipat their company, etc. This clear channel o communication allows advisers to more eectively planand manage alumni recruiting visits, networking sessions, and skill-building workshops. The newsystem also acilitates strong adviser/student relationships that will grow into strong adviser/alumnirelationships.

CHARTING SUCCESS: CAREER ADVISING BENCHMARKS

For many years, SCAD ocused its career preparation eorts only on SCAD juniors and seniors. Now,these eorts begin long beore a student arrives at SCAD, continue into the students matriculationand well into the students proessional lie ater graduating rom SCAD. This year, the CareerAdvising Benchmarks system, or CAB, was initiated to help chart a students career preparationthrough specied areas, clariying and staging the process o career planning at SCAD.

The CAB system includes benchmarks in sel-marketing (e.g., creating a portolio, etc.), careerresearch (e.g., investigating potential employers), proessional development (e.g., attendingworkshops), evaluation (e.g., completing regular sel-diagnostics), securing an internship (beorethe end o the junior year or rst year o graduate school), and securing employment (beoregraduation). By intentionally incorporating crucial elements o career support, SCAD evinces itscommitment to students. This pedagogical approach to career preparation places a classic tenet oeducation into practice: students learn best when they thoughtully build upon existing knowledge.Just as SCAD proessors work with students to build a portolio piece by piece and course by course,career and alumni success advisers introduce the undamental components o career successand encourage students to build on that oundation beore enrollment, at SCAD, and well atercommencement.

The mission o the ofce or career and alumni success at SCAD is to

capitalize and maximize SCADs career preparation opportunities by

connecting, counseling, coaching, and communicating.


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Annually, hundreds o national and international companies and organizations recruit SCAD studentsand alumni. In 2011, more than 2,000 SCAD students and alumni attended the annual SCAD CareerFair, where more than 120 employers interviewed students, viewed portolios and discussed careeropportunities. In addition to the career air, SCAD also hosted individual (and otentimes multiple)visits rom several prospective employers.

THE FOLLOWING COMPANIES VISITED SCAD DURING 2010-11:

Abercrombie and FitchAmerican GreetingsAppleBCBG Max AzriaBlizzard EntertainmentCrispin Porter + BoguskyDellDiane Von FurstenbergThe Discovery ChannelDisney ImagineeringDisney InteractiveDreamworks

Epic GamesGulstreamHallmarkHasbroHerzog & Company

Home DepotJCPenneyKohlsLeo BurnettLilly PulitzerLucasflmMTVNew York and Co.NickelodeonNikePixarPysop

Rhythm & HuesR/GATargetUrban OutfttersZynga

7 Workshops in the2011 Career FairCompanies participating

in the 2011 Career Fair

Students and alumni

attending the event

Interactions with students

concerning CAB progress

1242,000

71,010

A SCAD student meets Target representatives at the 2011 Career Fair. Target has a consistent presence at this event, and

is one o SCADs leading industry partners.


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Dylan Shaw, B.F.A. photography student, Lansing, Michigan


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SCAD has earned a reputation or producing thought-provoking publications, dazzling mutimediapresentations, and memorable experiences that surprise and inspire. To help ensure a consistentlyelectriying aesthetic and a mission-driven intentionality or all SCAD communications and specialSCAD programming, the oce o creative direction was established in December 2010. This new

oce oversees the initiation, development, management and execution o SCAD events andconerences, exhibitions, and strategic relationships with industry partners. Additionally, the oceoversees the operation o Working Class Studio, shopSCAD and all SCAD merchandising initiatives.The oce also manages a number o creative departments that service the university. Thesedepartments include editorial, visual media, and interactive services; communication management;and print production and trac, as well as print design. Collectively, the oce had an exceptionalyear in 2010-11, with signicant collaborations, unique exhibitions, and several prestigious events.

EXHIBITIONS

As the worlds nest art and design university, SCAD endeavors to present the very best and mostilluminating exhibitions program in higher education. SCAD exhibitions advanced the universitysreputation at home and abroad in 2010-11 with exhibitions and gallery talks showcasing prominentartists rom around the world.

As always, at the core o each progressive, orward-thinking exhibition lies a deep commitment toenriching the lives and uture prospects o SCAD students across the university.

In Atlanta, students met and engaged with the award-winning ounders o Methane Studios duringFuel to the Fire: The Poster Design o Methane Studios. SCAD Atlanta students also collaborated onHow to Break Up With Yourseland Conversions, Evolutions, and Turning Points, mounting ull showsor the Atlanta community.

At SCAD Savannah, sculpture, painting, and bers students collaborated with sculptor andinstallation artist JuYeon Kim on The In-Between, which traveled to the National Museum o Womenin the Arts beore being exhibited at Gutstein Gallery in Fall 2011. Other notable shows in Savannahincluded SCAD graduate Caomin Xies The Still Within, Candida Hoers Infnite Moments, KendellCarters It is What It Is But It Isnt, Raael Lozano-Hemmers Pulse Spiral, and group exhibitions TheSpirituality o Place, Six in One: SCAD in New American Paintings, and Bettina: Photographs rom theCollection o Azzedine Alaa.

In Lacoste, notable shows included MFA printmaking graduate Lucha Rodriguezs Inner Glam, JamesCaseberes Enter Into, Andreas Kockss The Perect Splash, and Nicholas Hlobos Paintings.

Exhibitions at SCAD Hong Kong included SCAD graduate Jim Linds City o Exile, SCAD ProessorRichard Krepels The Poetry o Classical Hymns, and student exhibitions Seekers o LightandAn Areao Beginnings: Sham Shui Po. Artist and Guangzhou-native Cao Fei joined Hong-Kong-based MAPOce to create a site-specic installation titled NO LAB on Tour. The exhibition, which recalled theHurricane Katrina disaster, opened in May 2011.

In addition to enriching community lie at SCAD, exhibitions attract considerable press, illuminatingthe outstanding work o SCAD students, aculty, alumni, and treasured guests to audiences ar andnear. Notable press coverage or SCAD exhibitions in 2010-11 includes eatures and reviews in theWashington Post, Delta Sky, Atlanta Homes & Liestyles, and Daily Candy.

Creative Initiatives


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Abby Hustetler, B.F.A. perorming arts student, Rockmart, Georgia

ACADEMIC IMMERSION AND EXPERIENCES

SCADs magical moments celebrate the prodigious talents o students and aculty, enrich andsupport academic programs, and bring illustrious guests to SCAD campuses around the world. Thesedynamic and collaborative experiences showcase the very best o SCAD. As well, these occasionsare prooundly strategic, introducing students in the ormative stage to luminaries o the creativeindustries, attracting new university support, and elevating existing relationships. Each year, these

well-attended cross-departmental events continue to expand with positive results.

SCAD HONG KONG OPENING

In October 2010, SCAD President and co-ounder Paula Wallace, the SCAD Board o Trustees, theHonourable Sir Donald Tsang, GBM, chie executive o the Hong Kong Special Administrative Region,and other dignitaries gathered to commemorate the revitalization o the North Kowloon MagistracyBuilding.

SCAD LACOSTE AUCTION AND GALA

In October 2010, 170 guests attended the rst SCAD Lacoste Auction and Gala in Paris, a dinner andauction to benet the restoration o the Maison Basse. The event eatured live and silent auctions one art, jewelry, couture ashion and remarkable travel packages. Renowned ashion designer PierreCardin co-chaired the event with Ambassador David T. Killion and Kristin Killion. The event served

to urther elevate SCADs reputation as an international university or art and design and drew aninternational audience o prominent visual arts patrons, collectors, artists and other supporters oSCAD Lacoste.

SAVANNAH FILM FESTIVAL

The 2010 Savannah Film Festival drew a record-breaking crowd, welcoming more than 43,000guests to Savannah over eight days in late October and early November 2010. The annual estivalscreened more than 50 lms and included competitions, screenings, lectures, panel discussions,and other special events. At the core o this estival, as always, is a deep and abiding commitmentto student enrichment, with master classes led by actors and lm proessionals such as Sir IanMcKellen, Liam Neeson, Tony Goldwyn, James Cromwell, Isabella Rossellini, Virginia Madsen, andVincent DOnorio.


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SCAD SCHOLARSHIP GALA

In February 2011, nearly 500 guests attended the SCAD Scholarship Gala in Savannah, a dinner andauction to benet the SCAD Scholarship Fund. More than 200 works, ranging rom photographs,paintings, ashion and illustrations to jewelry, sculptures and more made by illustrious SCADstudents, alumni, proessors and sta, were available or guests to admire and purchase. The eventraised $156,000 or the SCAD Scholarship Fund.

deFINE ART

SCAD presented the second annual deFINE ART program, a showcase o leading artists, artproessionals and SCAD students, aculty and alumni, in February 2011. deFINE ART seeks to raisethe prole o the SCAD School o Fine Arts and illustrate the high caliber o its programs, whichinclude painting, photography, printmaking and sculpture.

Guests included artists Alredo Jaar, Andreas Kocks and Raael Lozano-Hemmer; multimedia artistPaul D. Miller (aka DJ Spooky, That Subliminal Kid); and writers Sarah Lewis and Sarah Thornton.deFINE ART also honored perormance artist Marina Abramovi or her groundbreaking work andinfuence on contemporary art.

SCAD SEEN

In April 2011, nearly 600 guests attended the SCAD Seen Gala in Atlanta. The event was co-chairedby Glen and Danielle Rollins, and Scott and Deborah Kelly. The event honored the achievements andinfuence o SCAD Style Lab mentor Rachel Roy. Student work was displayed in an atelier setting,aording guests the unparalleled opportunity to engage with the designers and their collections.The unique auction also eatured one-o-a-kind chairs designed by students, aculty and alumni, inaddition to the more traditional mediums o artwork. The event raised more than $147,000 or theSCAD Scholarship Fund.

Waris Ahluwahlia spoke with students during SCAD Style at the SCAD Student Center.


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SCAD STYLE

The 2011 installment o SCAD Style brought together SCAD students and creative proessionalswhile educating the SCAD community about design-based careers. SCAD Style took place in April2011 and eatured icons o style and design such as Waris Ahluwalia, Lisa Bishop, Fred Castleberry,Derek Lam and Scott Schuman, among others. The series o events attracted speakers rom acrossmore than 40 majors with presentations on topics ranging rom blogging about ashion to jewelry

design, photography and culture.

SCAD STUDENT FASHION SHOW

In May, the 2011 SCAD Student Fashion Show was the pinnacle o the School o Fashions academicyear. Student accessory and ashion designers debuted their stunning creations on the runwayat Trustees Theater. This years event also marked the 11th anniversary o the Andr Leon TalleyLietime Achievement Award. The award was presented to Manolo Blahnik, one o the worlds mostinfuential ootwear designers. Blahniks visit to SCAD coincided with an exhibition o his work thateatured more than 60 pairs o shoes, rare prototype sketches and images rom his personal archive.

SIDEWALK ARTS FESTIVAL

Celebrating its 30th anniversary, the 2011 SCAD Sidewalk Arts Festival attracted thousands ovisitors to view chalk masterpieces created on the sidewalks o historic Forsyth Park. Nearly 500

SCAD students participated in 2011, along with prospective students and SCAD alumni. Judges orthe 2011 Sidewalk Arts Festival include Ed Murrieta, senior creative director o character art orCartoon Network; Dan Weiss, senior creative recruiter at American Greetings; and Rachael Cole, artdirector or Schwartz & Wade Books, an imprint o Random House Childrens Books.

COMMENCEMENT

In June 2011, more than 2,000 students participated in the 31st SCAD commencement ceremonyin Savannah and the th SCAD commencement ceremony in Atlanta. Award-winning actor,producer, comedienne and talk show host Whoopi Goldberg delivered the commencement addressat the Savannah Civic Center and the Georgia World Congress Centers Sidney Marcus Auditoriumin Atlanta. Goldberg was awarded an honorary doctorate o humane letters. Only six years atercelebrating its rst and only graduate, SCAD eLearning awarded degrees to 171 students whocompleted their studies online. In addition, two SCAD students received their degrees during the rstcommencement ceremony at SCAD Hong Kong.

CONFERENCING

One o the many ways SCAD maintains and advances its position as the leader in art and designeducation is by hosting proessional and academic conerences across all university disciplines.Conerences showcase the comprehensive array o SCAD degree programs and the phenomenalSCAD aculty, students, and acilities at every location. More importantly, though, the universitysconerences help SCAD build relationships with colleagues in higher education and with theproessionals who hire and promote SCAD graduates. The events and conerencing departmentsplanned more than 274 special events this year, drawing more than 10,000 guests to SCAD.

THE DEPARTMENT MANAGED SEVERAL EVENTS AND CONFERENCES

THROUGHOUT THE YEAR, INCLUDING THE FOLLOWING:

Game Developers eXchangeInspire (a motion media conerence)COINS (Collaborative Innovation Network) ConerenceDesigns on eLearning SymposiumFourth Annual Art Materials Trade ShowDesign Ethos Conerence

Nearly three times as many academic conerences were held at SCAD in 2010-11 than in any previousyear, with speakers and attendees traveling rom all over the world to take part. Conerencing stacoordinates with a diverse array o departmental leaders, orging connections throughout theuniversity. When simultaneously acilitating two new conerences in October 2010 (Design Ethosand COINS), conerencing sta elected to merge the receptions and keynote speakers o bothevents to the convenience and delight to conerence attendees.


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Award-winning actor, producer, comedian and talk show host Whoopi Goldberg fst bumps a student ater delivering her

address at the 31st SCAD commencement ceremony in Savannah.


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shopSCAD

This year, shopSCAD continued to enhance its presence online by developing a dedicated blogin Summer 2010 to highlight eatured artists and their work. By Fall 2011, this new venture hadattracted nearly 20,000 visitors. In early Fall 2011, shopSCAD styled and shot its rst mail ordercatalog, with an initial print run o 5,000 copies and a web site, www.shopSCADcatalog.com. Duringthe 2010 holiday season, shopSCAD set up a three-day pop-up shop in Midtown Atlanta. This project

received a landslide o press, including mentions rom Daily Candy Atlanta, CBS-Atlanta, and TheAtlanta Business Chronicle.

NOTABLE SHOPSCAD PRESS IN 2010-11:

WORKING CLASS STUDIO

Working Class Studio, the universitys product development division, continued to create newproduct lines throughout the year, while also making a big splash on televion in an episode o ABCsExtreme Makeover: Home Edition. New product collections debuted during the 2010-11 academicyear included an assortment o journals, sketchbooks, linens, planters, lampshades, and greeting

cards, many produced with sustainability in mind. Also in 2010-11, Working Class Studio partneredwith ShelterPop, America Onlines interior design-ocused liestyle and home decor blog, to hold adesign challenge with SCAD students in Savannah and Atlanta.

NOTABLE WORKING CLASS STUDIO PRESS IN 2010-11:

Real SimpleLuckyThe NestSouthern LivingInStyle

ABC NewsWashington PostBoston GlobeThe New York TimesWomans Day

Martha StewartLiving

Bon AppetitReal SimpleSouthern LivingDesignSpongeShelterPop

DwellMetropolisInterior DesignBetter Homes &Gardens

Traditional HomeEvery Day withRachael Ray

In Winter 2010, Working Class Studio collaborated on one o the most

meaningul projects in SCAD history: the design o the largest Christmas

tree in the White House, also known as the Blue Room Christmas tree.

The university embraced this opportunity to showcase student work on

a global stage. A total o 168 ornaments were completed in less than two

weeks and, in keeping with the White Houses specied theme, drew upon

an assortment o natural and organic wool elt, organic cotton batting,

unnished muslin, silk satin and paper as primary materials. In the end,three distinct ornament styles emerged: embroidered elt shapes modeling

indigenous crops and resources o all 50 states, ribbon rosettes recalling a

heartland county air, and pennant-styled ags evoking classic Americana.

The nal product was a gorgeous, meaningul tree dressed top to bottom

in the work o talented SCAD artists. During the holiday season, the tree

was visited by more than 100,000 visitors.


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SCAD was honored to design ornaments and other decorative elements or the White Houses Blue Room Christmas Tree.


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Physical Resources

The universitys physical resources department ensures that the university continues to ulllstudents needs through the built environments o its distinctive locations. This year, the physicalresources department continued to make SCAD shine, ensuring that SCADs built environment isbeautiul, unctional, sae, and inspiring. The responsibilities o the department extend ar beyond

maintaining the physical structures that dene every SCAD location and include the coordination oall SCAD transportation, acility maintenance, and management o the universitys eorts to remainsustainable. The department also oversees the security and saety needs o the university.

SCAD SAVANNAH

SCADs fagship location in Savannah oers a unique university experience to some 8,000 studentsin a charming historic environment near the beautiul beaches o the coastal South. More than 70SCAD acilities, encompassing more than 2 million square eet, are woven into the abric o one othe largest and most renowned National Historic Landmark districts in the United States.

The physical resources department constantly seeks ways to ensure the university is as energy-ecient as possible, thus saving resources and money. This year in Savannah, SCAD implementedenvironmental controls or a network consisting o 64 locations, which will allow or the remotemonitoring and management o temperatures. The integration o these devices enables thedepartment to reduce energy costs, minimizes the time required to prepare buildings or breaks,and eliminates the possibility o classroom heating/cooling mode conficts.

The departments ongoing eorts to improve acilities earned recognition this year rom the GeorgiaTrust, which bestowed the Award or Excellence in Rehabilitation or SCADs work on Arnold Halland the Clarence Thomas Center or Historic Preservation. Arnold Hall also earned a LEED GoldRating. Abercorn Terrace, the universitys newest student housing location, was awarded a 2011Rehabilitation Award rom the Historic Savannah Foundation.

The physical resources department continued with its busy schedule o updates and maintenanceacross the SCAD Savannah location, with ocused eorts on more than a dozen acilities and theaddition o student-requested studio and study space.

THE DEPARTMENT MANAGED SUBSTANTIAL PHYSICAL PLANT PROJECTS IN

SAVANNAH THROUGHOUT THE YEAR, INCLUDING THE FOLLOWING:

GULFSTREAM CENTER FOR DESIGN

The physical resources department organized a complete renovation o the acility

including all new studio fnishes, fxtures, and urniture, as well as reconfgurationo shop space and the addition o an entirely new design gallery in the lobby.

WALLIN HALL

The interior renovation o Wallin Hall included updates to lighting, electrical systems,

ooring, paint, urniture, fxtures, equipment, and the addition o a computer lab.

ABERCORN TERRACE APART

2010/11 scad annual report

Documents