20100920 sociale media bij metrum
TRANSCRIPT
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Sociale media bij !
Joris van Meel!Ravestein & Zwart !
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Joris van Meel
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• Redac&oneelcommunica&ebureau• Tekstenmetinhoud
• Klanten:o.a.NPC,Rijkswaterstaat,MBO2010
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91%
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77%
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25 uur per maand!
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12 uur per maand
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500.000.000 inwoners
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Sociale media faciliteren georganiseerde vormen van gezamenlijk acteren.
Bron:Schoondorp
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De trap van Forrester
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Creators
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Conversationalists!
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Critics
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Collectors
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Joiners
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Spectators
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Inactives
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Bron:Kerkhofsetal.
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1) Wat is je doel?
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2) Doelgroep?
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3) Gedrag?
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Bron:Kerkhofsetal.
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Bronnen
• Social marketing strategie (Sjef Kerkhofs, Maurice Beerthuyzen, Jan Adriaanse, e.a.)
• Forrester • Social media en de kansen voor het
onderwijs (Mark Schoondorp)