20100909 sport markt football top 20 2010 abstract press

7
PLANNING STRATEGY MONITORING Press Topic: Abstract Report Source: SPORT+MARKT Football Top 20 2010

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Page 1: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

PLANNING STRATEGY MONITORING

Press

Topic: Abstract Report

Source: SPORT+MARKT Football Top 20 2010

Page 2: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

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Europe‘s Top 20 – the most popular football clubs

5.36.06.16.66.87.17.89.010.512.613.1

16.417.518.420.320.721.4

30.631.3

57.8FC BarcelonaReal Madrid CF

Manchester United FCChelsea FC

FC Bayern MünchenArsenal FC

AC MilanFC Internazionale

Liverpool FCJuventus FC

FC Zenit St. PetersburgCSKA Moscow

FC Spartak MoscowOlympique Marseille

AFC AjaxGalatasaray SK

Olympique LyonFenerbahce SK

AS RomaFC Dynamo Kyiv

4

4

3

2

2

2

1

1

1

England

Italy

Russia

Spain

France

Turkey

Germany

Netherlands

Ukraine

Number of clubs per country

20.19.18.17.16.15.14.13.12.11.10.

9.8.7.6.5.4.3.2.1.

EU

RO

PE

Number of European fans in mill.

Source: SPORT+MARKT Football Top 20 2010

Page 3: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

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0The 5 most popular British clubs in Europe with their European fan bases

EU

RO

PE

Figures in mill.

Source: SPORT+MARKT Football Top 20 2010

20.7FC Bayern München5.

3.5Tottenham Hotspur FC33.

16.4Liverpool FC9.

20.3Arsenal FC 6.

21.4Chelsea FC 4.

30.6Manchester United FC3.

31.3Real Madrid CF2.

57.8FC Barcelona1.

Page 4: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

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Number of domestic fans of “Football Top 20” clubs

1.61.6

3.93.1

4.44.1

4.78.6

10.54.4

5.512.4

5.510.0

5.26.66.8

5.94.3

5.3FC Dynamo KyivAFC Ajax

Galatasaray SKReal Madrid CF

Olympique MarseilleFenerbahce SK

FC Bayern MünchenFC Barcelona

FC Zenit St. PetersburgJuventus FC

Olympique LyonCSKA Moscow

FC Spartak MoscowManchester United FC

AC MilanLiverpool FC

FC InternazionaleArsenal FC

AS RomaChelsea FC

Figures in mill.

EU

RO

PE

Arrows: Significant changes

Share of domestic fans

6%7%12%17%17%18%18%19%23%24%24%27%29%29%35%36%36%39%39%47%

Source: SPORT+MARKT Football Top 20 2010

Understanding figures

e.g. FC Dynamo Kyiv:

47% of Ukrainian football fans are supporters of FC Dynamo Kyiv. Thus, the club has 5.3 mill. Fans in the Ukraine.

Page 5: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

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Winners from 2005/06 to 2009/10 in absolute figuresE

UR

OP

E

Mill

ion

41.4

49.0 50.3

44.1

57.8

17.5

10.210.811.110.7

6.03.74.44.52.8

0

10

20

30

40

50

60

70

2005/06 2006/07 2007/08 2008/09 2009/10

FC Barcelona FC Internazionale AS Roma

Source: SPORT+MARKT Football Top 20 2010

Page 6: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

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Losers from 2005/06 to 2009/10 in absolute figuresE

UR

OP

E

Mill

ion

48.644.6 45.9

41.0

31.0

9.36.6 6.8

4.66.7

0

10

20

30

40

50

60

70

2005/06 2006/07 2007/08 2008/09 2009/10

Real Madrid CF Wisła Kraków

Source: SPORT+MARKT Football Top 20 2010

Page 7: 20100909 SPORT MARKT Football Top 20 2010 Abstract Press

You’re in the game.

Your contact:

Alexander KrauseHead of PR

SPORT+MARKTLuxemburger Str. 29950939 CologneGermany

Tel.: +49 (0)221 430 73 192Fax: +49 (0)221 430 73 111

[email protected]

About usAs the leading research and consultancy company in international sport business, SPORT+MARKT has been analysing the developments and factors for success on the sponsorship and advertising markets for over 20 years.

In addition to expertise in market, media research and strategic consultancy, our clients have access to one of the most extensive global databases for sport, sponsorship and communications.As an independent reference on the market, SPORT+MARKT develops customised solutions for the planning, evaluation and optimisation of engagements in sport business. We are currently active in over 120 global markets with over 500 employees. In addition to our headquarters in Cologne, we have branches in the U.K., Spain, Italy, France, the Netherlands and Singapore.