20100410 plm epm foundation innovation
DESCRIPTION
Presentación sobre innovación - SMS para todosTRANSCRIPT
Our innovation – SMS to reach All
PLMHelsinki, Finland
April 12 – 16, 2010
Inventing SMS
For the PML and for …
Thank you
Finland
Before anything …
Background Information
Our Portal
The Others
Why SMS?
• The need: reach all!• The opportunity:– High cell phone penetration rates• 42 million lines (2009 – Asocel)• 45 million inhabitants (DANE)
– Low rate of prepaid services
Reach users via SMS
How?
• Develop an SMS system to send information:– General • Events , Prizes, Contests, Highlighted content
– Specific• Library related services, Librarians, Teachers, parents • An SMS for every profile
How?
Janium SMS System User
email SMS
@ 5 to 7.5CentsUSD
How?
• Sample messages:– Reserved material is ready:• Material Disponible: Financiamiento Publico a la Educ.
Superior en Mexi, Ciro Murayama Rendon, recoger antes de 10 sep, BIB. TOMAS CARRASQUI
– Reserved material lent to other user:• material reservado prestado a otro usuario.
Financiamiento Publico a la Educ. Superior en Mexi, Ciro Murayama Rendon, BIB. TOMAS CARRASQUI
How?
• Sample messages:– Material is due:• El material que tiene en prestamo vence el: 10 sep,
pase a BIB. TOMAS CARRASQUI a devolver o renovar el material
Lessons
• SMS – for what? SAY IT!• SMS per profile – segmentation• Collaboration – Janium / Digital Medellín
Challenges
• Increase subscriptions (of 16,000 registered users, 1240 gave the cell number)
• Use it more, for more things – librarians, trainers, partners, e-Gov, risk management … sky is the limit!
• 2 way SMS
Thank you!