2010 xpert summit--tour hard

31
Tour Hard Behind the Scenes: Hard Work that Revolutionized a Campus Visit Tuesday, March 2, 2010

Upload: targetx

Post on 12-Jul-2015

269 views

Category:

Travel


0 download

TRANSCRIPT

Page 1: 2010 Xpert Summit--Tour Hard

Tour HardBehind the Scenes:

Hard Work that Revolutionized a Campus Visit

Tuesday, March 2, 2010

Page 2: 2010 Xpert Summit--Tour Hard

2005Tours Every HourTour Guide Script

Repetitive Tour RouteNo Tour Evaluations

Guides Who Walk Backwards

Tuesday, March 2, 2010

Page 3: 2010 Xpert Summit--Tour Hard

2006Creation of Campus Visit Committee

Added Additional FurnitureAdded Tour Guide Desk

Added Email StationAdded Snacks for Guests

Tuesday, March 2, 2010

Page 4: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 5: 2010 Xpert Summit--Tour Hard

2007No Real Campus Visit ProgressA Lot of Visit Program Research

Jodi Learned of TargetX’s Campus Visit Audit

Tuesday, March 2, 2010

Page 6: 2010 Xpert Summit--Tour Hard

2008

Jeff Visited AU for the 1st TimeNow the HARD work begins

Tuesday, March 2, 2010

Page 7: 2010 Xpert Summit--Tour Hard

March 2008Jeff Conducted Campus Visit Audit

Very Full Day at AULeads to Looking at Tour in a New Light

Tuesday, March 2, 2010

Page 8: 2010 Xpert Summit--Tour Hard

Start/Finish Here

Tuesday, March 2, 2010

Page 9: 2010 Xpert Summit--Tour Hard

March 2008 (cont.)Update/Revise Confirmation Letter & Email

Better Signage for Visitor ParkingBetter Signage for Admissions

Lobby Feels Like an Art GalleryUpdated Welcome Sign

Tuesday, March 2, 2010

Page 10: 2010 Xpert Summit--Tour Hard

March 2008 (cont.)Facility vs. Experience Tour

Route is Repetitive Too Many Tour Times

Set Tour Expectation Before Leaving LobbyFollow-Up/Thank You Email to Visitors

Create Pre-Tour Audio Experience

Tuesday, March 2, 2010

Page 11: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 12: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 13: 2010 Xpert Summit--Tour Hard

March 2008 (cont.)

Who Owns the Campus Visit???

Tuesday, March 2, 2010

Page 14: 2010 Xpert Summit--Tour Hard

August 2008Tour Guide Training

New RouteHybrid Walking/Riding Tour

New Tour TimesGuide + Lounge Lizard

Tuesday, March 2, 2010

Page 15: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 16: 2010 Xpert Summit--Tour Hard

August 2008 (cont.)

Tour Guide Training ResultsNot Good!

Tuesday, March 2, 2010

Page 17: 2010 Xpert Summit--Tour Hard

August 2008 (cont.)Music in Lobby

Scrapbook of GuidesScrapbook of Residence HallsBetter Signage for Admissions

Tuesday, March 2, 2010

Page 18: 2010 Xpert Summit--Tour Hard

August 2008 (cont.)

Who Owns the Campus Visit???

Tuesday, March 2, 2010

Page 19: 2010 Xpert Summit--Tour Hard

2008-2009 Tour Year

Year of Transition

Tuesday, March 2, 2010

Page 20: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 21: 2010 Xpert Summit--Tour Hard

August 2009

Jeff’s 3rd VisitAm I at Alfred University???

Tuesday, March 2, 2010

Page 22: 2010 Xpert Summit--Tour Hard

August 2009 (cont.)If time & money were not factors, what would you do to improve the

campus tour?

Tuesday, March 2, 2010

Page 23: 2010 Xpert Summit--Tour Hard

August 2009 (cont.)Free Coffee (for tour guides)

More Interaction Counselors/GuidesGive Everyone a T-shirt

Bike Tour Option

Tuesday, March 2, 2010

Page 24: 2010 Xpert Summit--Tour Hard

August 2009 (cont.)

Name – AlfriendsMoto – Tour Hard

Tuesday, March 2, 2010

Page 25: 2010 Xpert Summit--Tour Hard

August 2009 (cont.)

The Conference Bike

Tuesday, March 2, 2010

Page 26: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 27: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 28: 2010 Xpert Summit--Tour Hard

Tuesday, March 2, 2010

Page 29: 2010 Xpert Summit--Tour Hard

2010

Who Owns the Campus Visit???

Tuesday, March 2, 2010

Page 30: 2010 Xpert Summit--Tour Hard

2010More Hard Work

Better Synchronization Between Guides/AdmissionsSense of the Butt/Sensory Moment

Continue with Lobby ImprovementsEvaluate our Specialty Tours

And More I Can’t (or Won’t) Share!

Tuesday, March 2, 2010

Page 31: 2010 Xpert Summit--Tour Hard

Tour HardBehind the Scenes:

Hard Work that Revolutionized a Campus Visit

Tuesday, March 2, 2010