Amar SharmaDigital Media Delivery Engineering Manager

2010 Winter Olympics

• 17 Days – February 12 – 28 2010

• 6 Venues

• 16 Sports

• Key Athletes & Stories – Shawn White, Lindsay Vonn, Apolo Anton Ohno

• Commitment to deliver all events online in their entirety.

• NBCOlympics.com & Outlet Distribution: Live, rewind, highlights, VOD

Challenges

Design an optimal workflow and architecture for content delivery• File Based video ingest to delivery to multiple platforms• Workflow tracking and instrumentation• Assignment of roles, prioritization from production to delivery• Live, rewind and highlights

Improve speed to delivery• Reduce end-to-end cycle time• Reduce number of device/system interfaces• Automate non-creative human tasks

Develop Enterprise Wide sustainable solutions:Use outside of the Olympics context and scale for London.

Solution

• Re-Usability

• Reduce Risk

• Cycle Time Reduction

• Simplification

• Foundation for London

Solution

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Production Volume

Outlet Distribution

• 650 Hours of Content

• 1700 Clips Produced

• 4000 Clips Distributed

• 10 min Clip delivered < 2 min

• NBCOlympics.com:

• +243% unique users from 06• 45 million video streams• 3.5 million hours streamed• 710 million page views