2010 stockton asparagus festival guide

POCKETGUIDE 2010AspArAgUIDE

Annual25th

FONTS:

Savoye LET (with stroke)Chalet Paris 1980(with stroke)Chalet London 1960

CMYK COLORS

Dark Blue: CMYK: 100/57/12/61Light Blue: CMYK: 44/13/0/0Bright Green: 26/3/93/17Dark Green: 22/14/92/56

Best of the West Food Fest

April 23rd - 25th 2010

For complete informationvisit asparagusfest.com

or call: 209.644.3740

Celebrating Our 25th year!April 23rd-25th

Prevent overdrafts before they happen! If you become overdrawn, we text you and give you the ability to respond back to the bank via text so you can cover the overdraft before you’re assessed an overdraft fee. Imagine that, a bank that gives you the power to avoid overdrafts. Overdraft Text Alerts, only at Bank of Stockton, the first bank in the state to offer you the power to prevent overdrafts.

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25 Year Celebration 5

Welcome to the 25th Annual Stockton Asparagus Festival!

ThiS yeAr’S FeSTivAl brings 36,000 pounds (you heard us right!) of the best locally-grown asparagus to be served at Asparagus Alley, in our famous deep-fried asparagus, steak and asparagus sandwiches, asparagus pasta, and the delicious asparagus burritos. New this year is the asparagus ice cream—be sure to try it out. Wash it all down with an asparagus margarita we call the “Aspara-rita,” or try the new “AsparaMary”—tomato beer with an asparagus spear! remember, by purchasing your Beverage/Asparagus Alley food tickets in the many locations throughout the festival (see map on page 16 of the pocket guide), all proceeds benefit over 100 local non-profits. To date, over $4.7 million has been donated to these charities. Many people do not realize that we work all year to create the largest charitable festival in California. And by that, we mean we give more “green” away! On behalf of the City of Stockton, our sponsors, committees, and volunteers—Welcome to the “Best of The West Food Fest.”

enjoy a wonderful time with your friends and family!

C.P. riddle Kate PostPresident Executive Director

and the Board of Directors

25 years of spears!

For complete Asparagus Festival information or to order tickets, call

(209) 644-3740 or purchase your tickets online at

asparagusfest.com


AsparaGUIDE: April 23-25, 20106 AsparaGUIDE: April 23-25, 2010

25th

www.Paci� c.edu

Stop by our Festival Booth!

Proud Sponsor of the

AsparagusAnnual

Festival

AsparaGUIDE: April 23-25, 2010 25 Year Celebration 7AsparaGUIDE: April 23-25, 2010

festival highlights

The Pete Escovedo Latin Jazz

Orchestralegendary percussionist Pete escovedo opens up the festival with his rich fusion of smooth jazz, salsa, latin jazz, and contemporary music.Friday, 12:30 p.m.

– Main Stage

Great Spear-It Runhundreds of participants, three

runs, one great cause. races start bright and early just outside the Weber Avenue festival entrance,

and you’ll see plenty of costumed characters along the way.

Saturday, 8 a.m. – Weber Ave.

Deep-Fried Asparagus Eating CompetitionSeasoned professionals and eager rookies scarf down pound after pound of deep-fried asparagus to earn this

year’s championship title.Saturday, Noon – Main Stage


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festival highlights

Blue Oyster CultWith their diverse, guitar-driven jam sessions, Blue Oyster Cult has gained success with classic hits like “(Don’t Fear) the reaper” and “Burnin’ for you.”Saturday, 4:30 p.m. – Main Stage

Patriots Jet Air Teamit’s a bird, it’s a plane—no, it’s

the Patriots Jet Air Team! look up to the skies to see the only civilian jet formation aerobatic team in North America as they fly over the festival in l-39 jets to commemorate the 25th annual Stockton Asparagus Festival.

Saturday, 6:15 p.m. – Directly following Blue

Oyster Cult


Corner 2nd and “I” Streets(916) 445-6645

californiastaterailroadmuseum.org

A t O l d S A c r A m e n t O S t A t e H i S t O r i c P A r kViSit North America’s finest and most popular railroad museum, open daily 10 a.m.-5 p.m. exPerience lavishly restored trains, galleries highlight-ing the human face of the railroad, a magnificent toy train exhibit—and now, the golden “Lost Spike!” ride behind a real steam locomotive weekends April-Sept. (also selected weekends Oct.-Dec.). SHOP at our fabulous Museum Store, and rent our unique facilities!

lincOln’S cAlifOrniA legAcy

The Rail Splitter and the Railroads: Lincoln, the Union and the Golden State

On Exhibit through May 2010

SOme ASSembly requiredToys from the Museum’s Collection

tHe migrAnt PrOject: cAlifOrniA fArm WOrkerS

Explore the Human Cost of Feeding America

On Exhibit March 1 – June 21, 2010

ride tHe SteAm trAinS! Weekends: April-September

muSeum OPen dAily10 A.m. – 5 P.m.

209.464.5246 English 209.888.8637 Españolwww.downtownstockton.org209.464.5246 English 209.888.8637 Español209.464.5246 English 209.888.8637 Español

Opening Day: Friday, May 7, 11 am - 6 pm NEW Location on the Waterfront!

DeCarli Square, across from the Downtown Cinema

$15SPECIALCOMMEMORATIVE FARMERS MARKET SHOPPING BAG & $10 IN FARMERS MARKET MONEY.Offer valid through

May 2010

FRESHLocal Produce & FlowersPastries & DessertsArtesian CraftsCooking DemonstrationsEntertainment & Kids’ Activities


festival highlights

LoverboyThe Canadian band has made a name for itself in the world of classic rock, sharing the stage with the likes of Journey, ZZ Top, and Kansas with hit songs like “Working for the Weekend” and “heaven in your eyes.”

Sunday, 4:30 p.m. – Main Stage

The Velocity CircusFrom the mystical contortionist

to the aerial tissue artist, the show is a display of

athleticism and coordination, a la Cirque du Soleil, and is all

around mesmerizing. Daily, 12 p.m., 2 p.m., 4 p.m.

– Intersection of Center and Fremont Streets

Sea Lion EncounterDr. hurley’s world-famous sea lions are back for a second year at the festival. Don’t miss out on their entertaining antics and a chance to get a photo taken with one of the sea lion “stars.”Daily, Noon training session,

2 p.m. and 4:30 p.m. shows – Weber Point Waterfront


“Always leave time for playfulness and laughter”

-ROBERT MONDAVI

Beautiful Retail Center • Wine Tasting • Public ToursVisitor Center Open Everyday 10:30 a.m. – 4:30 p.m.5950 E. Woodbridge Rd. (1/2 Mile East of HWY 99)

209.365-8139 • www.woodbridgewines.com

Family owned and operated since 1990

SAVE 15%ON ANY REGULAR PRICED ITEM

Offer expires May 31, 2010

$400 OFFANY 28LB OR LARGER BAG OF DOG FOOD

Offer expires May 31, 2010

Store Hours M-F 8:30am -8pmSat 8:30am-7pm Sun 9am-6pm

909 West March Lane. Stockton, Ca(209) 957-6278 • www.shopcarterspetmart.com


festival highlights

Hole in OneTake a swing at winning

a $100,000 prize and a Mercedes Benz from Berberian Motors. Buy a ball for 50 cents, and shoot for a hole-in-one above Mcleod lake over 40 yards away. Golfers of all ages welcome! Ongoing, McLeod Park

Celebrity KitchenMartin yan, KCrA 3 news anchors, and other local chefs show off their cooking chops as they demonstrate recipes to the audience.Ongoing – Civic Auditorium

Tyson the Skateboarding

Bulldogeveryone’s favorite furry

friend on four wheels will be joining the festival once again

as he cruises the concrete on his trusty board.

Daily, 11 a.m., 1 p.m., 3 p.m. – Civic Court in Skyy Dog Arena


PROOF #1Tidewater Gallery

Ad Size: Arts & Culture 3.5 x 3

Issue: Nov 15, 2007

Ad Rep: San Joaquin Magazine

2:00pm

ASAP

$ 0

Please carefully review all details including copy, name, address and phone numbers.

E-mail any changes by the date and time that appear below, otherwise this ad will be placed as is.

Total production charges due to date for this ad:

2 proofs are included. Charges may apply if additional changes are made to 2nd proof.

Ph: 209.833.9989FX: 209.833.9979

Ad may be displayed smaller than actual size

Inside Magazines, Inc. cannot guarantee color exactness. Colors may vary due to printing

processes, computer monitors and/or PDF Quality.

MAGAZINE

NEW LARGER SIZE!!!Third Page Vertical (TPV) 2.75” x 9.5”

NEW LARGER SIZE!!!Third Page Square (TPS) 4.625” x 4.625”

NEW LARGER SIZE!!!Quarter Page Vertical (QPV) 3.625” x 4.625

NEW LARGER SIZE!!!Sixth Page Vertical (SPV) 2.75” x 4.625

www.tidewaterartgallery.org

Paintings • Prints • Photography • Art GlassCeramics • Sculpture • Jewelry • Cards

Monday-Friday 10am-5pm

Arbor Place

Open Advertiser

Creative Child Care, Inc. has been serving children and families throughout San Joaquin County for over 18 years! Offering inclusive, high quality early care and education opportunities for infants, preschool and school age children, opportunities for family involvement, community-building and curriculum supported by the High/Scope approach to learning.

Need Child Care? Visit www.celms.org

or call us at 209-941-9100 for assistance.

Looking for a career in Early Childhood Education?

Do you have at least 6 units of ECE or Child Development?

Call us!


festival highlights

Strolling PerformersDragon Knights stilt-

walkers will tower over the crowd during the festival, and cowboy comedy act Fables of the West will have audiences rolling in laughter.Ongoing – throughout festival

AsparazoneBring your kids over to the

Asparazone, which features pony rides, carnival rides and games, and

other kid-friendly attractions.Ongoing – Weber Point

3D Sidewalk ChalkArtist and Guinness World record holder Tracy lee Stum will create a one-of-a-kind illustration over the course of the festival’s three days.Ongoing – Joan Darrah

Promenade

Arts & Crafts VendorsPeruse wares from over one hundred vendors from across the country, from jewelry and glassware to paintings and pottery. Ongoing – Martin Luther King Jr. Plaza


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AsparaGUIDE: April 23-25, 2010 25 Year Celebration 17AsparaGUIDE: April 23-25, 2010 www.AsparagusFest.com

AsparaGUIDE: April 24-26, 201018


friday schedule

fridayMain Stage:12:30 p.m. Pete escovedo latin Jazz Orchestra4 p.m. Sha Na Na

DeCarli Stage:10:30-11:30 a.m. lodi Arts & Culture “Stepping Out”/ Stockton Parks & recreation “City Tappers”11:30 a.m.-12:15 p.m. SrO: vocal Jazz Quartet12:15-1:15 p.m. John Covert and Crystal image1:15-2:30 p.m. The Advocates (Person Centered Services)2:30-3:30 p.m. The O’Kane Mutiny: irish Traditional and Celtic rock3:30-5 p.m. Steppin’ Out with Geri eckert: Big Band/Jazz5-6:30 p.m. P.l.A.y. Multicultural Dance and Music

Celebrity Kitchen:11 a.m. KCrA 3 12 p.m. Tyler Stone1 p.m. rolly Sangala, rancho San Miguel2 p.m. TBA3 p.m. Tyler Stone4 p.m. TBA5 p.m. Kenneth Buns

Ongoing:11 a.m., 1 p.m., 3 p.m. Skyy Dogs USA and Tyson the Skateboarding Dog12 p.m., 2 p.m., 4 p.m. velocity Circus12 p.m., 2 p.m., 4:30 p.m. Sea lion encounter


AsparaGUIDE: April 24-26, 201020 San Joaquin Magazine20

The Delicious LifeMuch more than just a collection of stores, Stockton’s famed THE MIRACLE MILE is fast becoming the center of haute cuisine, internationalfilms, diverse music and art performances that complement our unique, boutique shopping. There’s food, fun, furnishings and fashionall in a pedestrian-friendly outdoor destination… THE MIRACLE MILE.

The Miracle Mile... A Stockton Tradition

Pacific Avenue between Harding Way & Alpine and Harding Way between Lincoln & El Dorado(One mile north of the Downtown Waterfront)

StocktonMiracleMile.com209.948.MILE (6453)

ASPARAGUS AD_v1:Layout 1 3/4/10 4:22 PM Page 1

AsparaGUIDE: April 24-26, 2010San Joaquin Magazine

saturday schedule

saturdayMain Stage:

12 p.m. iFOCe Deep-Fried Asparagus eating Competition1:30 p.m. CoverGrrlz4:30 p.m. Blue Oyster Cult

DeCarli Stage:10-11 a.m. Dance extreme11 a.m.-12 p.m. Cesar Chavez high School Jazz Band12-1 p.m. Ballet Folklorico de Frank Zapata1-3 p.m. Mike Torres Band3-4 p.m. Mariachi Cali4-6:30 p.m. latin Magic Band


Celebrity Kitchen:11 a.m. KCrA 312 p.m. Martin yan1 p.m. Chef Octavio, rancho San Miguel2 p.m. Martin yan3 p.m. Claudia Pruett and rima Barkett4 p.m. Martin yan5 p.m. leGrand Ganoe


More Fun8 a.m. The Great Spear-it run6:15 p.m. Patriots Jet Team Air Show and Flyover


vision flooring

San Joaquin Historical Society

Ad Size: Quarter Page

Issue: January 2009

Contact: Sherry Roberts

2:00pm

ASAP



#1Ph: 925-695-4569Fax: 702-629-7144

Inside Magazines, Inc. cannot guarentee color exactness. Colors may vary due to printing


2008 Stockton Visitors & Resource Guide

PROOF

Captain Charles Weber’s 1847 cottage

San Joaquin County Historical Museum

18 acres in beautiful Micke Grove Regional Park11793 N. Micke Grove Road, Lodi, CA 95240

Open Wednesday through Sunday

(209) 953-3460

www.SanJoaquinHistory.org

Come In. . .Discover the Stor ies

Accredited by the American Association of Museums



Issue: January 2009


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(209) 953-3460






Issue: January 2009


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(209) 953-3460






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(209) 953-3460



Accredited by the American Association of MuseumsSan Joaquin Historical Society


Issue: January 2009


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(209) 953-3460






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(209) 953-3460






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(209) 953-3460






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(209) 953-3460






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(209) 953-3460






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(209) 953-3460






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Capt. Charles Weber’s cottage, built in 1847



Issue: January 2009


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(209) 953-3460






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(209) 953-3460






Issue: January 2009


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(209) 953-3460






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(209) 953-3460





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(209) 953-3460






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(209) 953-3460




www.SanJoaquinHistory.org(209) 953-3460



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(209) 953-3460






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(209) 953-3460






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(209) 953-3460






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(209) 953-3460





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San Joaquin CountyHistorical Museum


sunday schedule

sundayMain Stage:1 p.m. Tennessee river: A Tribute to Alabama4:30 p.m. loverboy

DeCarli Stage:10-10:30 a.m. KAOS Dance Company10:30-11:30 a.m. los Danzantes del Puerto11:30 a.m.-12:30 p.m. Stockton School for the Performing Arts12:30-1:30 p.m. Stockton Bukkyo Taiko1:30-2:30 p.m. All City honor Choir/ Cesar Chavez high School Show Choir2:30-3:30 p.m. Cesar Chavez high School Mariachi Band3:30-4:30 p.m. Na hoku Mai Kanoelani4:30-6:30 p.m. last Stage

Celebrity Kitchen:11 a.m. KCrA 3

12 p.m. Martin yan1 p.m. Claudia Pruett and rima Barkett2 p.m. Martin yan3 p.m. Cherie Weiland4 p.m. Martin yan

5 p.m. Tammie Webb, Zavattero’s Catering




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who’s here

“The lighthouse” Quail lakes

2 Die 4 Boutique

A.J. Floral Suppy

Accident & injury recovery Clinic

Aladdin Bail Bonds

Alebrijes Mexican Bistro

Amtrak

Animal house Tags N Tac

Aroma Catering

Arts Anvil

Awning Pros iNC

Bath Fitters

Beef Jerky, etc

Big ed’s Buzzard BBQ

Big valley Ford

Body Tune-Up School

Boudin SF

Broadview Security

Brock ent.”Dippin Dots”

Brookfalls Water

Butte view BBQ

CA BBQ

CA Women for Agriculture

California Asparagus Commission

California Dreamin

California Tourism

Carmen’s Taqueria

Chad’s Grill & Garden Cafe

Chevron

Classic Amusements

Comcast

Community Center for The Blind

Contra Costa County Fair

Cookie lee Jewlery

Costco Wholesale

Create Air

CSC Security

Cutco Cutlery

CvShP

Delk Pest Control

Delta Blood Bank

Drail

eagles Nest harley-Davidson

east-West Fashions

elegant Toes

en Masse Marketing Corp.

evergreen Softub, inc

Farm Fresh to you

Fay’s Company

Festival Store

First 5 California

First 5 San Joaquin

First Baptist Church

For Those Special Moments

Foster Farms

Fresh Asparagus

Friendly Media inc

Frozen Fantasies

Fruit Friz

Fun & Game rentals

Funnel Cake express

Gemma Bella

Georgina landry & Assoc.

Gifts 4 less

Global Travel Network

GMB, inc

Good Feet Store

Grandpa’s Fudge

hall’s Window Center

hotshotz

house of lumpia

hyCiTe

in-Shape health Clubs

Infineon Raceway

J&D Spas and Stoves

Java J’z

K-Designers

Kaya Place

KCrA Channel 3

Kelly’s Kafe

Kingdom Culture Ministries

Kitchen Craft

Knights of Columbus

Kriseddie Novelties

leadership Stockton Alumni Association

legion of Mary

lincoln Mercury

liquid Solutions inc.

lockeford lemonade

lockeford Meat & Sausage

lorraine’s Bows & Toys

Main Street Food Concessions

Midtown Creperie & Cafe

Milan’s Sports Collectibles

Milennium Alarm Systems, inc

Milgard Windows

Mini Donuts

Mo Better Finger Food

Moon river Corn Company

Nan’s Gourmet

New vision

New Wave Wellness

New york life insurance

Northern California Toyota Dealers


AsparaGUIDE: April 23-25, 2010 25 Year Celebration 27

sean & willard

STEVEN F. BRIZENDINE DDS, MS

Children & Adult Braces• invisalign® • Zoom®

Steven F. Brizendine DDS, MS

SPECIALIST IN ORTHODONTICS & DENTOFACIAL ORTHOPEDICS

525 S. Fairmont Ave, Suite A

Lodi, CA 95240 (209) 368-5101

www.brizbraces.com

Braces

They’re back... And they’re hungry!

Lorikeets! May 1 - Oct. 3

(209) 331-2010 www.mgzoo.com



(209) 331-2010 www.mgzoo.com



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(209) 331-2010 www.mgzoo.com

28

who’s here

Thanks to our 2010 Sponsors! Golden Crate SponsorsBank of StocktonCalifornia Asparagus CommissionDelta Blood BankDelta Sierra Beverage Food 4 Less/Rancho San MiguelFoster FarmsHilton StocktonMichelob UltraPG&EToyota University of the PacificVillage West MarinaWells Fargo Bank

Spear-It SponsorsA.G. Spanos CompaniesBerberian European MotorsChevronDowntown Stockton Alliance Pepsi Bottling GroupStockton Conference & Visitors BureauStorer Transportation The RecordWaste Management

Thanks a Bunch SponsorsBrookfalls WaterCorn Products InternationalHarley Murray Inc. / Murray TrailerHula GirlManteca Trailer & MotorhomeSysco Central California, Inc.Woodbridge Winery

Fresh Crop SponsorsFleet FeetStockton Certified Farmer’s MarketStockton Sports CommissionWest Coast Golf

Thanks to...Host HotelHilton Stockton

Audio-Visual ServicesG-Force Productions

Photography and VideoElement Studios

Stage ProductionLightsWest ProductionsBSI ImagingRolling StagesR & R Sound

Ad Campaign & Website MaintenancePalmer Advertising

Official TV Station of the FestivalKCRA TV3/My 58

Asparaguide (Official Guide)San Jaoquin Magazine

2010 sponsorsNorthern California Whole house Fans

Olde Tyme Kettle Korn

Once Upon A Toe

Palm Springs hat Co.

PG&e

Planet Beach Contempo Spa

Planetary Food Group

PMZ real estate

Pregnancy help Center

Primo’s Gourmet Food Co

Pulaski Tickets & Tours

r&C Thai-Chinese BBQ

rancho San Miguel

retail by ru

rocky Mountian Chocolate Factory

ryann’s happy Day Pony ride

S & B First Cook

Salsa Connection

San Joaquin Magazine

San Joaquin Sheriff’s Foundation

Scentsy

Scoop Shop

Screen & Shade Solutions

Sherrys enterprise

Simple realty

Sippin Good enterprises

SOFAB

St. Joseph’s Medical Center

Stanley Steemer

Stockton Back and Neck Pain

Stockton Conference & visitors Bureau

Stockton Police Dept

Stroud enterprises

Sunshine Pascual

Susumu Japanese Steakhouse

Sweet Delights

Tara Tibetan Jewelry

The Garlic Man

The Pampered Chef

The Strawberry Company

Tom Paige, D.C

Totally Nuts

Treasures ‘n Gifts

Tres Classique Specialty Foods

Tropic isle

Tropix Optix

United States Navy

US Marine Corps

vFW

village West Marina

Watkins

Wells Fargo

West Coast Concessions

West Coast Golf

Woodbridge Winery

World of Wonders Service Museum

yakult USA, inc.

25 Year Celebration 2925 Year Celebration 29

arts and crafts vendors


Bottle Stoppers

The Corker

Candles

Kitchen Candles

Scentworks

Way Cool Candles

Clothing

Badd ragz

Colada Company

Dee’s Designs

Design in rhinestones

harmony enterprises

K&S Greetings

John Conroy

Juan & Maria Moncayo

Mystery Design

Toot Sweets

young Punks

Drawings

J.S. Perry Originals

California Caricatures

Fabric Art

Antonio Mendoza

Arlyne & richard Julao

Charlie Zheng

it’s Sew Perfect

Face Painting

linda vogel

Garden Decor

Potters Studio

Weathered Woods

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hair Claws

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Hats

head ‘N home hats

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henna Designs

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lady Bug Design

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John Osterhaug

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rainbow Jewelry

ray of light Natural Beauty

Sarah Alice Britton Designs

Shari Milner

Stone Circle Studio

Taber Studios

Terry Clift rare Coins

The Family Jewels

Whimsical Jewelry

Wristy Business

Leather

eugene leather Works

Santini leather Merchant

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Magnets

The Magnetic Garden

Metal Art

Brighten your life Creations

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Courtyard Art & Designs

Mixed Media

Alan Short Gallery

Book Jewelry

enchanted lantern

Music

Mark Maxwell Music

Paintings

lynn Kessinger

rainbow Paper Art

Ratafia Studios

Parasols & Fans

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Photography

Kim Trueba

Mopilo Photography

Pottery

Contemporary Pottery

eileen Goldenberg

Giorgos Nikolaou

rolled Oats Pottery

Signs

Pam’s Pets

red horse Signs

Skin Care

Green Frog Soap Works

The Coconut hut

The Salt Project

Wonder Oil Products

Wood Art

Chris & Julie Peterson

hardwood Creations

Keepers Fan Pulls

MamaZooka Designs

Second City Arts

T&T Creations

The Woodsman

Woodkins by linda


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25 years and over $4.6 million has been contributed back to local charities.

We All KNOW The ANNUAl Stockton Asparagus Festival is the not-to-be-missed event of the San Joaquin valley, named in 2000 by Sunset magazine as the “Best of the West Food Fest.” What you might not know is how much of the money raised by the festival actually goes back into the community each year. here’s how it works: volunteers facilitate much of the work needed at the event, and then their donated time is converted into an hourly wage. At the end of it all, the earnings are donated to the organization each volunteer represents. The idea started twenty-five years ago, when festival co-founder and Stockton resident Joe Travale wanted to create an annual event to promote tourism throughout the entire county, and to bring money to the countless local non-profit organizations doing such great things in the community. The Asparagus Festival’s important role as a local fundraiser has only grown since then. The more hours volunteers work, the more money they earn for their respective organizations. in the past 25 years, over $4.6 million has been contributed back to local charities directly from the Stockton Asparagus Festival. Stop by, say hello, and show your support to this year’s Stockton Asparagus Festival volunteers!

charities benefit

Did you know the asparagus is part of the lily family?

An asparagus spearcan grow up to

10 inches in one day.

At the first Asparagus Festival in 1985,

1,000 pounds of asparagus were consumed.

This year, we expect to eat almost 40,000 pounds of asparagus over the

course of three days.

45,000 orders of Deep-Fried Asparagus

9,000 orders of Asparagus Tri-Tip Sandwiches

4,000 orders of Asparagus Burritos

Asparagus Ice Cream…?

This is the first year for ice cream, so be sure to try it out and add to these fun

asparagus facts!

fun facts



who’s participatingindulge in asparagus

Asparagus AlleyThe Asparagus Festival’s been

named the “Best of the West Food Fest,” and for good

reason. Get a taste of the festival headliner yourself at Asparagus Alley, where you can try anything from asparagus burritos or asparagus tri-tip to world-famous deep-

fried asparagus, or the alley’s newest addition—

asparagus ice cream.

Official Asparagus Festival Cookbook

Celebrate the 25th anniversary of the Stockton Asparagus Festival

with 166 recipes featuring asparagus as the starring ingredient.

From aspara-appetizers to aspara-soups and sauces, the collection will feature recipes from past cookbooks,

the files of the California Asparagus Commission, and top winners of the annual

Asparagus recipe Contest. Pick up a copy to take home while you’re here at the festival.

Spear-Its of the Valleyit’s obvious that asparagus gets a lot

of love at this festival—even when it comes to beverages. in addition to the selection of wines, microbrews, and the Aspara-mary cocktail, the “spear-its” tent will feature a new sipper—Chelada, a refreshing mix of Budweiser and Clamato

juice—as well as locally-based hula Girl’s fruity cocktails.


Come support tony during his 45 hour ultra run to raise proceeds for the San Joaquin American Red Cross and the Socorro Lopez

Memorial Scholarship

TONY VICE’S 45 Hour ULTRA RUN

Sponsors:

Help us reach our goal of $50,000

Donate just $1.00 and receive an entry to win a top of the line treadmill courtesy

of Fitness 360

Donate just $1!

HigHligHts: Tony will run approximately 150 + miles * Tony will burn over 30,000 calories

FLEET FEET SPORTS 6541 Pacific Ave. Stockton 209.952.1446


who’s participatingtry these recipes

baked asparaguswith goat cheese and bread crumbs

1-1/2 pounds jumbo or extra-large Californiaasparagus, trimmed

2-1/4 tablespoons butter, melted, divided

2 ounces fresh white goat cheese, crumbledinto bits (about 1/2-cup)

1/2-cup fresh, white breadcrumbsCoat asparagus spears with

1-1/2 tablespoons melted butter, then salt lightly.

Arrange in an oven-to-table shallow baking dish large enough to hold theasparagus in 1 layer.

evenly distribute cheese bits over asparagus, then sprinklewith breadcrumbs.

Drizzle remaining 1 tablespoon melted butter over breadcrumbs.

Bake at 400º F. until asparagus is tender-crisp and the breadcrumbs lightly browned, about 10 minutes.

6 servings

Photos and Recipes courtesy of www.calasparagus.com


Your support means a brighter future for San Joaquin County

CHARTERHOUSE

CENTER FOR FAMILIES

Your support means a brighter future for San Joaquin County

Our programs help➢ Increase literacy➢ Put people to work➢ Reduce the dropout rate➢ Deter gang involvement➢ Assist the uninsured

Charterhouse Center for Families (209) 476-1106 www.charterhousecenter.org

Save the Date!September 9, 2010

San Joaquin County Regional Culinary Showcase

Providing for families since 1986


crispy californiaasparagus straws

36 California asparagus spears4 sheets of phyllo dough, thawed4 oz. Parmesan cheese, grated¼ cup butter, meltedsalt and pepper to sprinkle on top

Preheat oven to 425° FTrim ends of asparagus. Blanche asparagus in boiling salted water until lightly tender to the bite, about 3 minutes.Place one sheet of phyllo on a cutting board. Set aside the remaining sheets, cover with a damp towel. Brush the phyllo sheet with melted butter. Cut the sheet into nine

rectangles, two cuts down from the top, two cuts across. Place an asparagus spear at the bottom of the short side of the rectangle with the tip sticking out from the dough by 2 inches. Sprinkle on a teaspoon of cheese. roll up spear and seal with butter. Finish with remaining spears.Place on cookie sheet lined with parchment paper. Sprinkle with remaining cheese, salt and pepper. Cover the exposed asparagus tips with foil. Bake until golden brown and crispy 10 to 12 minutes. Serve warm.Makes 36 single asparagus straws.


try these recipes


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Safety.Accountability. Sustainability.

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The World’s leading metal recycler, recently named to the Top 100 Most Sustainable Corporations List for the second year in a row. Sims Metal Management buys all ferrous and non-ferrous scrap metals.

Three Convenient Valley locations - Stockton, Rancho Cordova and Sacramento - with a new facility in Sparks, NV.


who’s participating

tangy lamb and asparagus lettuce cups

Dressing;1/4 cup ginger, peeled andsliced1/4 cup lemon grass, sliced1/4 cup lime juice2 tablespoons fish sauce2 tablespoons water3 tablespoons sweet chili sauce

Filling;2 tablespoons sesame oil1 lb. ground lambsalt and pepper to taste1 lb Asparagus, trimmed and cut on diagonal into 1 inch pieces1 small red bell pepper, diced12 iceberg or butter lettuce leaves

For dressing, puree first 5 ingredients in blender. let stand 15 minutes to 1 hour.Strain mixture into a small

bowl. Squeeze liquid from solids and discard solids.Add sweet chili sauce.heat 1 tablespoon sesame oil in large skillet over medium heat. Add seasonedground lamb. Sautee until cooked through. Drain off fat. remove from pan andtransfer to mixing bowl. Add remaining tablespoon oil to sauté pan. Sauté Asparagus and red pepper until tender. Add to lamb. reserve ¼ cup dressing and add the remaining dressing to coat mixture well. Arrange lettuce cups on a platter. Trimming edges on any oversized leaves. Spoon approximately 2 heaping tablespoons lamb-Asparagus mixture into lettuce cups. Serve remaining sauce along side.Serve at room temperature.

Serves 4


try these recipes


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ed zuckerman asparagus grower

who’s participating

When the local conversation turns to farming, one name always crops up: Zuckerman.

in the San Joaquin Delta region for decades, Zuckerman Family

Farms will supply the majority of the almost 40,000 pounds of asparagus for this month’s Stockton Asparagus Festival. in

charge of operations for the diverse farming enterprise is its president and

CeO, eddie Zuckerman, grandson of the founder, who is equally at home on the slopes as he is playing the fields.

local expert

SJ Mag: Are you a native of San Joaquin County—homegrown, so to speak?EZ: I am homegrown. I took a brief hiatus for college. I went to University of Nevada, Reno (UNR) for two years, during which I had a very successful ski-racing career, then came home to Stockton and finished up my degree at Pacific.

SJ Mag: From the fields to the slopes, huh? Seems like an unlikely trajectory. EZ: Not really. My family had a house in the mountains, so I was around snow quite a bit growing up. It was a natural progression for me, I think.

SJ Mag: The return to your roots is a welcome one, we assure you. What is it like to be a modern-day asparagus grower in San Joaquin County? EZ: Great. California has seen a decline in overall crop production actually, but asparagus is truly a global vegetable in terms of growth and consumption. Central Valley soils are known for producing juicy, larger-sized spears. Thicker spears are more flavorful in general.

SJ Mag: So size really does matter?EZ: Of course it does.

SJ Mag: How do you know when it’s love at first bite?EZ: There’s nothing worse than overcooked asparagus, so for me love at first bite is asparagus al dente.

SJ Mag: Every man has his breaking point, even farmers, so between you, me, and thousands of readers, do you ever get sick of asparagus? EZ: Not me. I slam it down every chance I get.

SJ Mag: How do you like it served?EZ: With a little olive oil, salt, and pepper.

SJ Mag: What are the perks of buying local?EZ: You get more flavorful asparagus, make a significant contribution to the local economy, and are more assured of the highest quality. Also, food safety is a huge issue that everyone should give consideration to.

SJ Mag: And lastly, how do local asparagus growers get down and dirty?EZ: A lot of us are hands-on bosses, so I’d definitely say on the job.

AsparaGUIDE: April 23-25, 2010 25 Year Celebration 43AsparaGUIDE: April 23-25, 2010 www.AsparagusFest.com 43

Inspired Kitchens


who’s participatingfestival store merchandise

FESTIVAL SOUVENIRS & COLLECTIBLES2010 T-Shirt $10.002010 Ball Cap $10.002010 Visor $10.002010 Wine Glass $ 6.002010 Margarita Glass $ 6.00Aspara-Mary Glass $ 6.00 (not dated)Anniversary Beer Mugs $ 6.00Anniversary Beads $ 3.00Anniversary Cookbooks $12.00Festival Pins $ 5.00Festival Tote Bags $15.00Past Festival Shirts $ 3.00Mix & Match Collectible Glassware $ 2.00 each $10.00 for 6 $20.00 for case (24)

festival storecollectors

merchandiseFind these and more

at the Asparagus Festival.


Ca Aspara Comiss

Celebrate!Stockton

THE OFFICIAL 2010 ACTIVITIES GUIDE www.visitstockton.org

Celebrate!Celebrate!Celebrate!Celebrate!Stockton

Celebrate!Stockton

Celebrate!Stockton

Celebrate!StocktonStockton

www.visitstockton.org

StocktonStocktonStocktonStocktonTHE OFFICIAL 2010 ACTIVITIES GUIDE

StocktonTHE OFFICIAL 2010 ACTIVITIES GUIDE www.visitstockton.org

StocktonStocktonCelebrate!

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StocktonSTOCKTON CONFERENCE & VISITORS BUREAU

Greater

a division of the Greater StocktonChamber of Commerce

445 W. Weber Avenue, Suite 220Stockton, CA 95203

Toll Free: 877.778.6258www.visitstockton.org

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The NEW 2010 is Here

FREECOMPLIMENTARY

COPY OF THESTOCKTON

ACTIVITIES GUIDE.

Stop by our booth during the Festival for a FREE Guide to all the

fun happenings around town.

EATSHOPPLAYSTAY

ENJOY STOCKTONWHILE YOU’RE HERE

HealtHy Delicious top Quality MealsThe FreshesT VegeTables

open 7 Days a weekMon - fri: 11:00am - 2:30pm & 5:00pm - 10:00pm

sat-sun; 12:00pm - 10:00pm7555 Pacific Ave • Stockton

www.pekingstockton.com


who’s participatingthrough the years

2010 stockton asparagus festival guide

Documents

asparagus spear

asparagus pasta

asparagus sandwiches

asparagus margarita

pound of deepfried asparagus

years festival

famous deepfried asparagus

festival booth