2010 oasbo spring conference presentation: simple strategies for helping support staff become part...
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From the Inside Out: Simple Strategies for Helping Support Staff Become Part of the PR Team.TRANSCRIPT
FROM THE INSIDE OUT:
Simple Strategies for Helping Support Staff Become Part of the PR Team
www.slideshare.net/bethmichelle
PRESENTERS:
Beth Milligan,Public Relationships
PRESENTERS:
Michelle Vroom,Vroom Strategic Communications
It starts…on the
Frontlines!
Up to 90% of School
Communication comes from
School District Employees!
Not from your Superintendent
or Board Members
And not from your PR/Communication Dept.
Build a Foundation
Lay the Groundwork
Make your Staff…Your District’s Ambassadors!
Build a Foundation
Conduct Staff Surveys or Hold Focus Groups
Formal or Informal
Listen & Learn!
Define your Expectations
Create your Goals
Make sure they areMeasurable
TOP 10 Simple
Strategies
Strategy #1
Create an Employee
Newsletter
Include relevant news for everyone
Create regular features
Recognize employees
Strategy #2
Put Employees First
Adopt a “First to Know” philosophy
Remember: “7 Words You Don’t Want to Hear” from Employees
Strategy #3
RecognizeEmployees
Recognition above Compensation
Create Opportunities to Recognize Employees
Strategy #4
Train Staff
Internal Opportunities
External Opportunities
Formally Recognize Training
Strategy #5
Build a Key Communicators Network
Gather Information
Distribute Information
Strategy #6
Make Employees Reporters
Teach Employees
Give Employees Tools
Create Venues for Sharing
Tip #7
Celebrate Employees on Opening Day
Invite & Welcome
Compensate
Recognize
Strategy #8
Use Personal Touches
Emails
Greeting Cards
Custom Uniforms
Strategy #9
Seizing Opportunities
Seizing Opportunities
Bus Driver Ball & Bus Road-EO
Staff Picnic or Barbeque
Food Tree or Event for Charity
Strategy #10
Conduct a “Grass is Greener” Campaign
Be an “Undercover Boss”
Do a “Dirty Job”
Offer to Swap Jobs for a Day
www.nspraohio.org
Membership BenefitsProfessional Development
Crisis Management SupportWeb 2.0 Expertise
Networking Opportunities
Questions?