2010 model year global product overview (derrick kuzak, group vp, global product development)

8/14/2019 2010 Model Year Global Product Overview (Derrick Kuzak, Group VP, Global Product Development)

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The Ford Product Plan

Fresh Showroom

Full Portfolio in all Regions

Global Product Strategy

Benchmark Levels of Product Development andInvestment Efficiency

Fully Competitive True Product Excellence

Teamwork and Performance-based Culture


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Freshening Cadence To Be Among The Best!

MKS

Flex

F-150

Fusion

Milan

MKZ

Mustang

Shelby GT500

MKT

Transit Connect

Fiesta

Were delivering on our commitment of 100percent new or significantly freshened product by

2010


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The Force is with Ford in Car Wars

Source: Bank of America | Merrill Lynch Research

Relative freshness of product line by manufacturer 2010e-2013e

- Merrill Lynch

GM

Europ

ean

IndustryA

verage

Chrysler

Nissan

Toyota

Korean Fo

rd

Hond

a


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Fresh Showroom

Source: Bank of America | Merrill Lynch Research

Cumulative Replacement Rates,

Percentage of 2008 CY volume replaced in MY 2010e-2013e

Expect positive market share momentum Ford has built in 1H:2009 to continue through end of 2012based on relatively strong replacement rateand lower average showroom age.Merrill Lynch, Car Wars


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Fresh Showroom



Benchmark Levels of Product Development and Investment Efficiency




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Transit Connect


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2011 Fiesta


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Bold, emotive exterior designs

Great to drive

Great to sit in

Comfort and convenience of a second home on wheels

Remarkably quiet

Unmistakably a Ford or Lincoln in look, sound, feel

Fuel Economy as a reason to buy

All with exceptional value


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Unsurpassed Fuel Economy

MORE TO COME!

2009 Model YearEscape 2.5-L 6-speed FWDEscape HEV 2.5-L CVT FWD

Flex 3.5-L 6-speed FWD

F-Series 4.6-L 4v 6-speed 4x2

2010 Model YearFusion 2.5-L 6-speed FWD S-Model

Fusion HEV 2.5-L CVT FWD

Taurus 3.5-L EcoBoost 6-speed AWD

MKS 3.5-L EcoBoost 6-speed AWD

Flex 3.5-L EcoBoost 6-speed AWD

MKT 3.5-L EcoBoost 6-speed AWD

MKT 3.5-L 6-speed FWD

Transit Connect 2.0-L 4-speed FWD


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Fuel Economy Leadership

Deliver the best with every new vehicle.

Contribution to U.S. Light-Duty Fleet Fuel Economy % Improvement

26%

Base14%

More than 35%


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How We are Working: Benchmark Efficiency

Simplification and Focus

GPDS (Global Product Development System)

Global Vehicle Programs

Global Product Development Organization

Global Ford Vehicle DNA

Manufacturing Flexibility

Teamwork and performance-based atmosphere


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Showroom Nameplate Simplification

9297

59


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Significant reduction in platform count and % volume on core platform isaccelerated.

Total Number of Platforms

2007 2012

Ford 27 16Competitor A 23 20

Competitor B 27 20

% Volume on Core Platforms

29%2007 78%2012


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Vehicle Development Efficiency

ContinuousImprovement

60%


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Vehicle Development Efficiency

ContinuousImprovement

40%


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Global Product Strategy Demonstrated Today

Bold, emotive exterior designs

Great to drive

Great to sit in

Comfort and convenience of a second home on wheels

Remarkably quiet

Fuel Economy as a reason to buy

Unmistakably a Ford or Lincoln in look, sound, feel

All with exceptional value


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Anticipate Innovate IncorporateAnticipateAnticipateInnovateInnovateIncorporateIncorporate

Global Technology Strategy

Safety

SAFE

Design

SMART

Sustainability

GREEN

Deliver Greener Miles Through:

> Achieving fuel economy improvement andvehicle CO2 emissions reduction

> Maximizing the use of renewable, recycled,and recyclable resources in all our vehicles

> Improving In-Vehicle Air Quality (e.g., reductionof interior materials emissions, interiorparticulate filtration)

Deliver Safer Miles Through:

> Achieving future regional public domaintargets and any 3rd Party RecommendedBuys

> Introduce consumer-relevant highly-valued,breakthrough and differentiated features thatwill enhance family safety and respond toemerging societal safety consciousnesstrends

Deliver Bolder Miles Through:

> Exciting interiors that integrate comfort,convenience, and infotainment to Brand DNA

> Leveraging global platforms with the rightproportions for multiple brands

> Improving emotional appeal withoutcompromising interior volume

> Achieving design leadership with each majorprogram.

A clear technology strategy which sets priorities and guides actions to achieve Fords vision forbringing affordable technology to millions.


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KeylessEntry

Keypad (SecuriCode)SYNC

V1

AmbientLightingGen I

Easy Fuel2007CY

Next GenKeypad

(SecuriCode)

SYNCV2

AmbientLightingGen II

Easy Fuel

2008CY

Next Gen Keypad(SecuriCode) SYNC

V3

AmbientLightingGen II

Easy Fuel2009CY

Sony BrandedAudio(F/M)

Enhanced THXAudio with DeepNote (L)

Sony BrandedAudio(F/M)

Blind SpotMirrorMyKey EcoBoost

PLUS

Enhanced THXAudio with Deep

Note (L)

TECHNOLOGY: Brand Signature Content

PLUS


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Door mounted mirrors

Acoustic windshield

Acoustic Belly Pan

Thicker rear door glassFront acoustic laminated glass

Quasi dual exhaustwith quiet tuning

Magnesium liftgate tuned for idle

Full perimeterhood seal

Dash Doubler Full tunnelacoustic insulator

Full perimeter doormargin seal

A, B, C, D pillaracoustic baffles

Interior Quietness Lincoln MKT

Less wind and road noise than an Audi Q7


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All with Exceptional Value

Base: $25,995 = samecarry-over price as 2009MYbase model

Lower base price than

Chrysler 300 LX and Avalon XL

SEL (FWD) Equipment Adj. Trans Price

5% premium to Impala LT 3.5-liter

11% discount to Chrysler 300 LX

SHO at $37,995

$1,930 less thanChrysler 300 C AWD HEMI


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Taurus Audi A6 Lexus GS350 Toyota Avalon

$25,995 to$31,995

$45,100 $45,000 $27,845

Adaptive Cruise Control & Collision Warning with Brake Support

Blind Spot Information System (BLIS) with Cross Traffic Alert

MyKey

SecuriCode Keyless Entry Keypad

Voice-activated Navigation System with SIRIUS Travel Link

SYNC: Traffic, Directions and Information

Multi-Contour seats with Active Motion

Easy Fuel Capless Fuel-Filler

3.5-liter EcoBoost Twin Turbo V-6 engine with Direct Injection

Sony Surround Sound System

Rear View Camera System

Auto High Beams Headlamps Intelligent Access with Push Button Start

Rain-Sensing Wipers

SelectShift Automatic with Paddle Controls

SYNC: 911 Assist SYNC: Vehicle Health Report

10

CLASS-EXCLUSIVE

TE

CHNOLOGIES

OTHER

AVAILABLE

TECHNOLOGIES

Driver-Focused Technologies


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Fresh Showroom



Benchmark Levels of Product Development andInvestment Efficiency



2010 model year global product overview (derrick kuzak, group vp, global product development)

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