2010 mediakit final 111909

8/8/2019 2010 Mediakit Final 111909

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AmaMa

AoaoMedia Kit 2010

http://marketingpower.com/mediakit




8/8/2019 2010 Mediakit Final 111909

http://slidepdf.com/reader/full/2010-mediakit-final-111909 2/25 2 • MarketingPower.com/mediakit

AMericAn MArketing Ass ciA

AvertisingSolutio

ReachYourTargetAudiencewiththeAMA…Achieving results in today’s segmented and fast-paced world presents new challenges to

advertisers—especially when it comes to reaching marketing professionals. Connect to a

network of experienced marketers nearly 100,000 strong that includes leading marketing

academics, researchers and professionals from every industry!

The American Marketing Association is the only

organization that brings together marketers across

all specialties to collaborate and inspire one another.

Through relevant information, comprehensive training and

targeted networking, the AMA helps marketers deepen

their marketing expertise, elevate their careers and,ultimately, achieve better results

By partnering with the American Marketing Association,

you can easily reach a specic audience and grow your

business with a tailored and integrated advertising

program—online, in print and in person.

Such a trusted marketing resource offers unparalleled

opportunities for you as an advertiser. Whether your goal

is to increase brand awareness, generate leads, retain

existing customers or acquire new clients, the AmericanMarketing Association provides you with a wealth of

advertising opportunities to reach your intended audience.

Our dedicated advertising and sponsorship team is always

here to help you develop a program tailored to your

unique marketing needs. Contact us today to get started

and make the most of our 2010 advertising program

offerings.

ContaCt aMa today:

312.542.9095

MarketingPower.com/mediakit

See page 25 for advertising and sponsorship contacts.

» Go To Tb of ConTnTs » Go To M vTsnG ConTCTs



http://www.marketingpower.com/mediakit









8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

ContentsAMA offers multiple opportunities to connect with your target market.

onlineBannerAdvertising:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page4

The AMA’s website, MarketingPower.com, is the premier online resource for marketers. The site offers awealth of advertising opportunities to put your company’s message front and center with marketers across alldisciplines!

e-Newsletters:. . . . . . . . . Pages5–6 AMAPodcasts:. . . . . . . . . . Page8 Webcasts:. . . . . . . . . . . . .Page7 ContentAreaSponsorships: . . . Page8ExecutiveConferenceCalls:. . . Page7

Print

MarketingNews:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pages9–15Marketing News, AMA’s agship publication, is the place marketers turn rst for the latest industrynews and trends. Delivered to more than 22,000 subscribers 16 times a year.

MarketingResourceDirectory–MGuide:. . . . . . . . . . . . . . . . . . . . . Page16This annual marketing services directory is the go-to sourcebook for marketing products, servicesand “how-to” marketing articles. Ad buys include both print and online exposure.

SpecializedMagazines:. . . . . . . . . . . . . . . . . . . . . . . . . . . . P ages17–18Marketing Management • Marketing Research • Marketing Health ServicesAMA’s leading-edge magazines cover marketing’s key areas and industries. Marketers turn to them

for specialized information and resources they can’t nd anywhere else.

Journals:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . P ages19–20Journal of Marketing • Journal of Marketing Research • Journal of International Marketing • Journal of Public Policy & MarketingAMA’s widely respected journals are a great way to connect with professionals and academicsin a highly focused environment.

AdSpecsandPolicies:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page21

SPonSorShiP

AMAEvents: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page22The AMA is the marketing industry’s primary source for networking and professional

development. More than 100 events a year attract decision-makers and leaders from every area of marketing. Sponsor and exhibit opportunities offer you the chance to connect face to face with theseimportant prospects and customers.

reCruitMent

AMAOnlineJobBoard:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page23

Marketing News:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page23

CollegiateRecruiting:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page24

AcademicPlacement:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page24











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

BannerAdvertisingAMA offers a variety of banner advertising onMarketingPower.com, the premier online resourcefor marketers. There are multiple placementpackages to make sure you reach the audience youare looking for!

Ads are placed in 4-week timed ad buys to helpensure maximum exposure for your message.We have a wide variety of packages available tot any marketing budget; discounts are available formulti-month packages. For pricing and availability,contact us at [email protected].

Section Ads Available

Home Page vertical d, 160 x 290 pixel

ectagle d, 330 x 290 pixel

Resource Library Landing Page vertical d, 160 x 290 pixel


Career Management Landing Page vertical d, 160 x 290 pixel


Calendar/Community Landing Pages vertical d, 160 x 290 pixel


Resource Section Pages sky scraper, 160 x 600 pixel

Career Pages sky scraper, 160 x 600 pixel

Event Pages sky scraper, 160 x 600 pixel

vertical d, 160 x 290 pixel

Technical Requirements: Ad

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ld blow. Ad ubmd

ha do o m AMA hal

qum wll b ud. no

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hal qum. AMA do

o uly ap oa o

xpadabl/aabl ad.

» Foma: giF/JPeg

» Wh lm: giF/JPeg 20k

(AMA wll u u ad ha

xd wh lm)

» Amao 15-od lm

» UrL o l ad o mu b podd

a m of ubmo

Flash Ads: AMA ap Flah ad ha

adh o h hal qum:

» ial dowload of l mu b

ud 30

» Addoal wh ao xd

(pol dowload)

» vdo 1.2mb

» h h mda 160

» 15-od amao lm

» 18 fp (fam p od) max

» Audo mu b u ad ad

mu b abl o u off

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fo u o a h ctr (l hu a)

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on (release) {

getURL (clickTAG, “_blank”);

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Fail Over Images: Pod a ma

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ma qum fo z ad you a

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wll b d pla.







mailto:[email protected]






8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

e-NewslettersDeliver your messagedirectly to youraudience!

AMA offers a varietyof e-newsletters withbroad and targetedpositioning. Choosefrom a variety of pricingand distribution choicesto t your marketingplan and budget.

AMAAccess: MarketingPower today Whether marketers are interested in branding, B2B marketing, CRM or social media or anything in between, theAMA’s weekly newsletter MarketingPower Today will be on their must-read list. Subscribers will be the rst to learnabout the latest breaking news, trends and research culled from the best news sources available. Nearly 110,000subscribers represent a wide variety of titles and industries.

AMAAccess:MarketingPowerToday Text HTML GrossCPM Subscribers GrossCosttop Ba (728 x 90, abo a) Y Y $31.81 110,000 $3,500

2d Poo (468 x 60) Y Y $27.27 110,000 $2,500

1/2 syap (160 x 290) n/A Y $25.86 110,000 $2,500

TargetAudience:Ma pao • Frequency:Wly

AMAAccess:Marketing newS exCluSiveSMarketing News, the resource marketers turn to for today’s most relevant strategies, trends and techniques,now brings industry professionals more news in the most timely way possible—a bi-weekly e-newsletter,Marketing News Exclusives. Subscribers can read the latest in-depth analysis and original reporting from theseasoned Marketing News team, news that you won’t see anywhere else. Nearly 16,000 subscribers represent

a wide variety of titles and industries.

AMAAccess:MarketingNewsExclusives Text HTML GrossCPM Subscribers GrossCost

top Ba (728 x 90, abo a) Y Y $46.87 16,000 $750

2d Poo (468 x 60) Y Y $31.25 16,000 $500

1/2 syap (160 x 290) n/A Y $31.25 16,000 $500

TargetAudience:Ma pao • Frequency:B-Wly

toP Banner ad(728 90 pixels)

e-newSletterlayout SaMPle

2nd PoSition Banner ad(468 60 pixels)

1/2 SkySCraPer ad(160 290 pixels)

NEWSLETTERCONTENT

NEWSLETTERFLAG











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

AMAAccess:Marketing thought leaderSCMO and senior-level marketers can get strategic and unlock their leadership potential with relevant, timelyand actionable advice to help them manage effectively and make better business decisions. Each issue featuresinsights from the industry’s top thought leaders, trends to keep your eye on, and tactics and techniques formanaging the process of marketing effectively. Over 12,000 subscribers represent director level and above from awide variety of industries.

AMAAccess:MarketingThoughtLeaders

Text HTML GrossCPM Subscribers GrossCost

top Ba (728 x 90, abo a) Y Y $62.50 12,000 $750

2d Poo (468 x 60) Y Y $41.66 12,000 $500

1/2 syap (160 x 290) n/A Y $41.66 12,000 $500

TargetAudience:cM, o ll ma • Frequency:Mohly

AMAAccess:Marketing reSearChBig picture and small, marketing research today is about strategy and vision. Market researchers will gain insightsinto qualitative and quantitative research methodologies, the latest research news and trends, and fresh ideas andinnovative concepts that work. Over 12,000 subscribers represent a wide variety of titles in the research industry.

AMAAccess:MarketingResearch Text HTML GrossCPM Subscribers GrossCost

top Ba (728 x 90, abo a) Y Y $41.66 12,000 $500

2d Poo (468 x 60) Y Y $25.00 12,000 $300

1/2 syap (160 x 290) n/A Y $25.00 12,000 $300

TargetAudience:Ma ah (quala & quaa) • Frequency:Mohly

AMAAccess:B2B MarketingThis new addition to the AMA newsletter lineup is scheduled to launch in January 2010! The B2B marketing gameis changing and this will be the playbook marketers will need to be a winner. From best practices and trends tosocial media strategies and B2B case studies, marketers will learn how business can score a touchdown in today’schanging environment.

AMAAccess:B2BMarketing Text HTML GrossCost

top Ba (728 x 90, abo a) Y Y $1,250

2d Poo (468 x 60) Y Y $750

1/2 syap (160 x 290) n/A Y $750

TargetAudience:B2B ma • Frequency:Mohly

AMAAccess:Career uPdateThe AMA’s Career Resource Center is the one-stop resource for the marketing community, serving both jobseekers and employers in all marketing specialties. Marketers can keep their careers on track and learn about thelatest job openings in the marketing industry.

AMAAccess:CareerUpdate Text HTML GrossCPM Subscribers GrossCost

top Ba (728 x 90, abo a) Y Y $38.24 17,000 $650

2d Poo (468 x 60) Y Y $23.53 17,000 $400

1/2 syap (160 x 290) n/A Y $23.53 17,000 $400

TargetAudience:All ma (adda & mploy) • Frequency:Mohly











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

WebcastsBroaden your exposure and position your company as a thought leader in your eld!

The American Marketing Association (AMA) is the leader in delivering marketing Webcasts, surpassing allothers in frequency and diversity of topics. Thousands of marketing professionals rely on these Webcastsfor information, ideas and insights they can use every day.

By sponsoring a Webcast, you can maximize your exposure to your target audience, strengthen yourbrand awareness and generate new leads—all in one easy step. With experience in producing more than650 Webcasts, AMA’s staff of experts will assist you with all aspects of your Webcast development—fromsupplying you with a knowledgeable and strategic project manager to collaborating with you on the productionof dynamic content to implementing a promotional campaign that will ensure the success of your event.

AMA Webcasts are an excellent tool for generating sales leads and new customers. With registrationfor each Webcast averaging 600–800, with some well over 2,000, your message will reach a signicant

portion of your target audience, while building your database with interested leads!

One-Time Pricing: $20,000Discounts available for multiple schedule purchases or bundled programs.

ExecutiveConferenceCallsLead the conversation by sponsoring an American Marketing AssociationExecutive Conference Call!

Sponsoring an American Marketing Association Executive Conference Call is a unique way to

position your organization as an industry thought leader, showcase your company’s expertise,capture qualied and engaged leads, and afliate with the quality programs produced by the AMA.

How the Executive Conference Call works:

As a sponsor, you will collaborate with an AMA program manager to

» Select and develop the program content (sorry, no overt sales or product pitches).

» Identify and invite senior business leaders to the call. Registrations are processed by AMA.

» Host a 45–60 minute dialogue including audience Q&A.

In addition to complete attendee registration information, sponsors receive an audio le andtranscript of the Executive Conference Call. You can use this content to create valuable promotionalmaterials, such as a podcast or white paper, to send to your customers and prospects.

The American Marketing Association will promote the Executive Conference Call via theResource Library of the AMA website, MarketingPower.com, and to the 21,000+ subscribersof AMA’s Professional Development e-Newsletter.

Cost: $5,000 Discounts available for multiple purchases.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

AMAPodcastsWant a unique way to promote the thought leaders in your organization? Are you looking for a way tomake the marketing community aware of your newly published book? Have a cutting-edge white paperyou’d like to tell brand managers about? Get the word out with an AMA Podcast! Every week AMApushes podcasts out through our RSS feed to the marketing community and you can be part of thisnew opportunity!

Podcast Sponsorship Benets:

» AMA will assign a program manager to work with you to select and develop contentfor your 10-15 minute podcast (sorry, no overt sales or product pitches)

» Provide a host to interview your representative during the podcast

» Produce the podcast on our platform

» Post your podcast, for a period of one year, in the resource section of AMA’s website,MarketingPower.com. Landing page includes your company logo, overview andcontact information. If podcast is promoting a book or white paper, will include linkto purchase book or download white paper

» Push your podcast out through our AMA RSS feed

» Promote your podcast via email to AMA audience (additional fee)

Cost: $250–3,000

ContentAreaSponsorships

white PaPerSPost your white paper on the AMA website and give the marketing communitya sample of your expertise and talent! White papers help to establish yourcompany as a thought leader, generate awareness about your rm’s services, andcan bring in a stream of sales leads.

Your entire white paper will be posted for a period of 12 months in the AMAResource Library—for one at fee. Papers are searchable by category, and visitorscan read the complete paper or download it for reference. They can also linkdirectly back to your company.

Your white paper landing page will include:

• Your company name, logo and contact information, as well as a link to your company website

• A brief (100-word maximum) description of your white paper• Up to 6 key words for your white paper (to be used when visitors to the site search for information)

• A link to a PDF of your white paper that visitors can eitherview online or download

AMA’s white paper section is promoted in our online newsletters and via banner ads on AMA’s website.To view our white paper library, go to MarketingPower.com/whitepaper.

Place your white paper in print and online at a combination ad rate!Contact your salesperson for information and rates.

Note: We do not collect login or contact information for those who view the paper.

Social Networking:

MySpace, YourSpace and TheirSpace,

Connecting With Your Customers

in Online Social Networks

MarketingPower.com

Today84%of online consumersbelong to atleastone online socialnetwork. That’s anamazingopportunity formarketers toconnectwith customers andpromotetheirbrand.

Buthow muchdo youknow aboutthesocial networkingarena? Whatdoy ouneed toconsider before

developingyour social networkingmarketing campaign? This guideoffers perspectiveon thegrowth

ofsocial networks, dispels commonmyths, provides statistics onbehaviors anddemographics,

andpresents ideas andconsiderations forgettingstarted.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

MarketingNewsMarketing News, the resource marketers turnto for the most relevant strategies, trends andtechniques, is all-new for 2010 with four specialissues and a new e-newsletter component,Marketing News Exclusives.

Also, look for an expanded Marketing Newslanding page on AMA’s MarketingPower.com.This year, Marketing News offers advertisers thefull array of touch points—print, electronic and

online—for connecting with the marketing decisionmakers, and buyers, who read it in all its forms.

Published 16 times a year, Marketing News is the industry bible,providing broad reporting, analysis and forecasting on the full range of key marketing issues, trends andfuture developments.

Its new e-newsletter, Marketing News Exclusives, published 26 times a year, brings readers news in themost timely way possible—news reported by Marketing News staffers and available nowhere else.

No other magazine provides a better showcase for advertisers. And this year Marketing News offerseven more! In addition to its regular issues, special issues such as its Digital Handbook in March andCareers and Executive Education in November provide highly targeted advertising opportunities.

Regular monthly Marketing News issues include:

Bullet PointS. A wrap-up of the latest marketing news.Also included is a summary of an AMA journal article and a member prole.

Cover Story. An in-depth look at a marketing issue, trend or news storychosen by our editors as the most compelling topic of the month.

BeSt in ClaSS. A succinct best practices article about a company that hasexcelled in its marketing strategies. Lessons other marketers can use are highlighted.

knowledgeBaSe. A special section focusing on the topics listedon the editorial calendar and designed to expand marketers’ expertise.The rst story incorporates the thought leadership of the AMA. The second story

is a Q&A-style interview with a leading marketer in the cited area.

Core ConCePtS. A marketing 101-style article that introduces abasic marketing concept or technology.

how i did it/how i do it. Q&As with leading marketers (SVP, CMOor senior executive) that discuss how they tackle key marketing challenges.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

highly regarded Marketing guruS aS regular ColuMniStS:

Regular contributors to Marketing News include:

David A. Aaker, wt Aaker on Branding. called oe of the ve mot mpotat maetad bue uu a uvey of maet exeutve, Aae the ve hama of Pophet, abad ad tatey oultay. He wte o ue of tate maet ad bad.

Josh Bernoff, wt soal Meda. co-autho of the bet-elle Groundswell: Winning in a World Transformed by Social Technologies. i 2009, the soety fo newcommuato reeah amed Beoff ad h Groundswell o-autho chaleeL a “voae of the yea.” He a ve pedet of Foete reeah.

Michael Krauss, wt @ c-Level. A vetea bue advo ad tate B-to-B maete,kau the pedet of Maet statey goup whoe let lt a vetable “who’ who”of Fotue 500 ompae. kau leveae h bue oeto to povde MarketingNews eade wth eo-level pepetve o ue fa maet maaemet.

Don E. Schultz: A maet leed who bde the wold of aadema ad bue

pate, shultz pedet of Aoa i., a maet oultay, ad pofeo emetu--eve at nothwete Uvety. He delve eyote peetato to audee aoudthe wold ad wte the “Mate Pla” olum o teated maet ommuato.

an award-winning PuBliCation!

Marketing News has earned numerous national awards for editorialand design excellence, including:

• two gold Awad fo w, a sl Awad fo oallqualy, ad a sl ad fou Boz Awad fofau ad w w a h soy of naoalAoao Publao (snAP) eXceL Awad,2001–2007

• sl Awad fo doal xll faual ad a ho ad a Boz Awadfo a ho fom h Mdw ro of hAma soy of Bu Publao edo,2002 ad 2004

22,000

BPA-auditedsubscribers

x 2.4 readers percopy = 52,800+

readers

Marketing newS readerS are leaderS!

Whether the goal is to reach marketersacross all elds or in a targeted interest area,companies that advertise in Marketing News reach key decision-makers and inuencers!

Authoritative positions—top titlesof subscribers:

seir xecutie(CMo, Preidet, ower) 13.6%

irectr (vP leel) 27%

Marketig Maager 23.6%

85%ofsubscribersare

purchasedecision-makersformarketingproductsandservices.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

2010MarketingNewsEditorialCalendar

Issue Cover Dates* andAd Space Deadlines**

KnowledgeBase Sections, Exclusive EditorialFeatures and Special Reports

SpecializedDirectories

January 30Ad deadline: 12/11/09

Special Report: th Ya Ahad—ou aualxamao of h d ad u hapma

KnowledgeBase: sah e Ma

Special Advertising Feature: compay Pol

February 28Ad deadline: 1/14/10

Directory deadline: 1/11

Knowledge Base: Ma rah

Cover Story: o h nw coum

Marketig eearchserice

March 15Ad deadline: 1/28/10 Directory deadline: 1/25

SPECIAL ISSUE

The Digital Handbook ad

KnowledgeBase: soal Mda Ma

teractie Marketigserice

March 30Ad deadline: 2/11/10 Directory deadline: 2/8

KnowledgeBase: Ad rah

Special Report: ca lopm ih

Marketig Cultat& Cultig serice

April 30Ad deadline: 3/18/10 Directory deadline: 3/15

KnowledgeBase: iaoal Ma rah teratial Marketigeearch firm

May 15Ad deadline: 3/31/10 SPECIAL ISSUE

B-to-B Marketing ad

KnowledgeBase: smao

May 15Ad deadline: 2/17/10

M Guide Marketing Resource Directory: th aualouboo fo ma ad podu.ilud h Ma’ toolbox ollo of mu-ad al. (M gud a ad-alo publao.)

May 30Ad deadline: 4/15/10 Directory deadline: 4/12

Cover Story: nopo Ma

KnowledgeBase: Quala rah

fcu Grup facilitie& Mderatr

» The Cover Story, a i-depth lk at a cmpelligmarketig iue.

» Bullet Points, the latet ew i rie

» Best in Class, a et practice article

» Core Concepts, a itrducti t a aicmarketig ccept

» Columns by experts i the eld bradig, tegrated Marketig,

seir eel Perpectie, scial Media

» Specialized Directories marketig prduct/erice

» d the KnowledgeBase Section…cuig the ariety tpic a lited ithe editrial caledar, icludig thee ad mre:B to B Marketing • Branding • Careers • Digital Marketing • Marketing Consultants • MarketingResearch • Multicultural Marketing • Promotional & Event Marketing • Segmentation • Social Media

Advertisers can reach the readers of Marketing News by placingtheir ads in a complementary topical editorial atmosphere!











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

Issue Cover Dates* andAd Space Deadlines**

KnowledgeBase Sections, Exclusive EditorialFeatures and Special Reports

SpecializedDirectories

June 30Ad deadline: 5/12/10

Special Research Issue Honomichl 50 Report o h ah bu

July 30Ad deadline: 6/10/10

KnowledgeBase: Pomooal ad e Ma

Editorial Focus: Ma o Wah

August 30Ad deadline: 7/15/10

Exclusive Feature: Hoomhl 25 rpo o hla ma ah m h wold

Plus: Ma Ao h Ama

September 15

Ad deadline: 7/29/10 Directory deadline: 7/26

SPECIAL ISSUE

Localization and Globalization ad

KnowledgeBase: Mululual Ma

Multicultural

Marketigfirm

September 30Ad deadline: 8/12/10 Directory deadline: 8/9

KnowledgeBase: Ma rah Marketig eearchCmpaie serice ll

October 30Ad deadline: 9/16/10 Directory deadline: 9/13

KnowledgeBase: cuom safao

Cover Story: Buld You Bad

Cutmersatiactifirm

November 15Ad deadline: 9/30/10 Directory deadline: 9/27

SPECIAL ISSUE

Careers and Executive Education

Career Development Insights adKnowledgeBase: al Ma

1) xecutie ducatiad Mb Prgram

2) irect igital

Marketig serice

November 30Ad deadline: 10/14/10 Directory deadline: 10/11

KnowledgeBase: l rah

Cover Story: AMA chap rpo

net eearch serice

December 30Ad deadline: 11/9/10

Special Report: th ad rw—a loo baa h dad of h 21 uy

* Ma nw is mailed two weeks prior to the cover date.

** Display ad materials due no later than fve days ater order deadline.

85.1%of subscribers nd news

in Marketing News,they don’t ndanywhere else.

83%of subscribers rank

Marketing News as an“important read”

publication

83%of subscribers rankMarketing News

as relevant to very relevantto their work.

Every issue of Marketing News delivers news every marketer can use!

With its range and depth of topics, Marketing News is the perfect environmentfor a company’s advertising message.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

MarketingNewsDisplayAdsPut your message in front of AMA members withyour display ad in Marketing News !

High Prole Ad Options

variety f pprtunitie are availale fr yu t place yur meage in a pecial high-prle pitin inMarketing News. k yur accunt repreentative fr the detail n the ptin hwn elw.

Front Cover Page Ad, $4,500 banner-tyle ad appear next t the addre lael at ttmf page. imited t eight elect iue. equire additinaladvertiing cmmitment.

Table of Contents (page 3) Ad, $2,300 Tenth f a page ad ize, pitined at ttm f ToC page.vailale fr every iue. equire additinal advertiingcmmitment.

Guaranteed Page Placement—Add 10% to Space Cost pplie t:» nide frnt cver page» nide ack cver page» outide ack cver page» ny ther inide guaranteed page placement» Pitining within specialized irectrie» Pitining within Hnmichl eprt

Other High Prole Ad Options include:» bellyand Wrapper» Preprinted nert» Plyagging and mre

Frequency Discounts

d placed in M magazine r jurnal may e cmined t earn the greatet frequency dicunt. icuntare aed n the numer f inertin placed within 12 mnth f the rt inertin. T qualify fr frequencydicunt, inertin rder r cntract mut e in writing.

Publishing and Closing Dates

Marketing News i pulihed 16 time a year and mailed apprximately tw week prir t it cver date. drder cle aut ne mnth prir t the cver date. see the ditrial Calendar n page 11–12 fr exactpulihing date and ad deadline.

Note:Ads require a signed insertion order.Ads cancelled after the space order deadline will be charged at 35% of the quoted ad price.Ad materials received over ve business days after the closing date will incur a $100 surcharge.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

2010MARETNG NEwS DSPLAYADRATES

AdSize 1x 4x 8x 12x 16x

Fullpage $4,885 $4,350 $4,155 $3,920 $3,675

Fullspread $9,175 $8,220 $7,870 $7,280 $6,745

Juniorpage $3,730 $3,545 $3,360 $3,135 $2,830

Juniorspread $7,565 $6,765 $6,445 $6,080 $5,725

1/2pagespread $5,850 $5,270 $4,885 $4,390 $4,145

1/2page $3,270 $2,920 $2,800 $2,640 $2,510

2/5page $2,730 $2,435 $2,330 $2,185 $2,080

1/4page $1,845 $1,630 $1,555 $1,450 $1,370

1/5page $1,390 $1,250 $1,240 $1,145 $1,110

1/8page $1,010 $910 $925 $805 $775

1/10page $775 $705 $685 $635 $615

ra ff mb 1, 2009For color, add:$425 fo 2-olo$1,050 fo full olo

* Frequency discountsare available:

• 2 directory listings withinthe year: $315 each

• 3+ directory listings withinthe year: $300 each

M ns Spcz dcs

Eleven specialized directories will be published in 2010 and offer youthe chance to tie your message to a specic topic. Plan to list yourcompany in the Marketing Resource Directory–M Guide too.(see page 16 for details).

• Ma rah s

• ia Ma s

• n rah s

• Ma coula &coul s

• iaoal Marah Fm

• Fou goup Falad Modao

• Mululual Ma Fm

• Ma rah compas roll

• cuom safao Fm

• exu eduao adMBA Poam

• al Ma s

Bsc ss: $325*Free pcs f sp sm ss!

ilud 150-wod dpoof you ompay’ ,oa fomao ad ololoo. eham a aalabl; ah doy’ od fom(aalabl fom you ad aoup) fo opo. All doxp h Ma rahs roll a alo pod ola MaPow.om.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

Choose from the following congurations (width x height):

2010DSPLAYADDMENSONS

TrimSize:10 7/16" x 13 3/4"

ColumnWidths

1 column:2 5/16" or 13 3/4 picas

2 columns: 4 3/4" or 28 1/2 picas

3 columns:7 1/4" or 43 1/2 picas

4 columns:9 3/4" or 58 1/2 picas

SpreadsFull spread: 20 1/4" x 13"

Junior spread: 15 1/4" x 10"

1/2 page spread:20 1/4" x 6 7/8"

AllowanceforBleeds

Bleed ads should allow 1/4" minimumon all sides between live matter andtrim.

Full page bleed size:11" x 14 1/4"

Full spread bleed size:211/2" x 14 1/4"

Junior page bleed size:7 7/8" x 10 3/4"(Allow for bleed at outside edgeand bottom only.)

Junior spread bleed size:15 1/4" x 10 3/4"(Allow for bleed at bottom only.)

1/2 page horizontal bleed size:11" x 7 5/8"

Binding:Saddle-stitched

Printing:Web offset

Paper:36# machine coated

Full 9 3/4" x 13"Full w/Bleed 11" x 14 1/4"Junior 7 1/4" x 10"

Vertical 4 3/4" x 13"Horizontal 9 3/4" x 6 7/8"

Vertical 7 1/4" x 7 5/16"Horizontal 9 3/4" x 5 1/2"

FullPage/JuniorPage 1/2Page 2/5Page

Vertical 2 5/16" x 13"Standard 4 3/4" x 67/8"Horizontal 7 1/4" x 45/8"

Vertical 4 3/4" x 5 1/2"Horizontal 7 1/4" x 3 5/8"

Vertical 2 5/16" x 67/8"Horizontal 4 3/4" x 3 7/16"

Vertical 2 5/16" x 51/2"Horizontal 4 3/4" x 23/4"

1/4Page 1/5Page 1/8Page•1/10Page

For ad specicationsand policies,see page 21.

For ad contacts,see page 25.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

MarketingResourceDirectory–MGuideAMA’s Essential Directory to Marketing Productsand Services—Online and in PrintAdvertising in the Marketing Resource Directory–M Guide givesyour company exposure in the most comprehensive resourcefor marketing products and services. Customers can searchfor suppliers by marketing category, company name or geographically,so your listing will be easy for them to nd.

Your listing includes contact information and a description of yourservices as well as a link directly to your website. Offered bothonline and in print, this directory listing is a must for reaching theprofessionals who need your services!

Print edition

The print edition of the Marketing Resource Directoryis sent to all AMA members and includes a bonusdistribution. This gives you the opportunity to addimpact to your message with a display ad. Printedprice also includes a basic online listing.

In addition, the Marketing Resource Directory–M Guideprint edition includes the Marketers’ Toolbox andinformation about the AMA. The Toolbox is a collection of must-read articles from AMA publications for marketersto improve their professional skills. Topics in the Toolboxcorrespond to many marketing service categories in theMarketing Resource Directory, providing advertising

opportunities to leverage your brand presence.

online edition

The Marketing Resource Directory–M Guide has been re-launched with a new design and much more robust directory.

It has expanded search capabilities and enhanced listingoptions to make it the single best “go-to source” for marketers

to identify suppliers. Listings are being handled by our new partner,MultiView, Inc., a leader in the production of online directories.

Choose from two options:

» Basic Listing: Features your company name and contactinformation and is included as a bonus with every display adpurchase in the print version of this directory. Your listing isplaced within the primary marketing category of your choice.

» Enhanced Listing: Basic listings can be enhanced with alogo, company name, contact information, descriptionof your services, website link and more for only $395.Further enhancements—banner ads, priority placement,etc.—are also available through MultiView, Inc.

For more details and to place your directory listing and display adorder, please contact your account representative today!

Ad order deadline: February 17, 2010

2010Rates

AdSize(widthxheight) Rate

FullpageBleed (8 3/4" x 11 1/8")Non-bleed (7" x 10")

$3,450

2/3page(4 1/2" x 10") $2,710

1/2pageisland(4 1/2" x 7 5/16")

$2,090

1/2pagehorizontal(7" x 4 7/8")

$2,090

1/3pagevertical(2 3/16” x 10”)

$1,670

1/3pagehorizontal(4 1/2” x 4 7/8”)

$1,670

1/6pagevertical(2 3/16" x 4 7/8”)

$1,025

1/6pagehorizontal(4 1/2" x 2 1/2")

$1,025

Add $425 for 2-color; $1,050 for full color

PremiumPositionFullColorAdPages

tabbd h-had pa: $6,300tabbd lf-had pa: $4,500id fo o: $6,300id ba o: $4,845ud ba o: $6,430

All of h abo a full pa bld.mo: 8 3/4" w x 11 1/8" h

Publicationdate:

May 15, 2010

Adorderdeadline

February 17, 2010

Seen By 24,000+ in PrintPluS: all direCtory liStingSaPPear online!

new nLineesign

AnFrMAt!

GetmmmpsandfrequencydiscountsbycmbaMarketingResourceDirectorydisplayadwiththerestofyourAMAprintadbuys!











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

2010PublicationSchedule

Issue Editorial Focus Ad ClosingDate

W(Fb/Ma)

exu Masay effly

Jauay 18, 2010

sp (May) Bu cox:eoom,

globalzao, soy

Apl 5, 2010

summ (Au) Ma Pa:guda foexu o Wo h azao

July 6, 2010

Fall (no) lop Masay

ob 4, 2010

2010Rates(Color available; see Magazine Specications)

sz 1x 2x 4x 8x 12x

co $2,210 $2,160 $2,015 $1,950 $1,895

Full pa $1,895 $1,830 $1,735 $1,670 $1,630

1/2 pa $1,295 $1,210 $1,135 $1,100 $1,090

1/4 pa $740 $685 $635 $620 $600

SpecializedMagazinesMarketing professionals rely on AMA magazines for the information theyneed to be successful. Each of our magazines is the recognized leader in itsrespective niche—an effective and cost-efcient way to reach your audience.

Marketing ManageMent

Marketing Management is all new for 2010 with anew, more contemporary look, a new editor andnew emphasis on bringing senior-level marketers keythought leader thinking about the future of marketing.

Also new this year: Each issue begins with aQ&A with a leading CMO or other high-level

marketing executive.

Designed for middle- to senior-level marketingmanagers in all industries, Marketing

Management focuses on the strategic issuesthey face every day. Published four times a year,

Marketing Management is packed with insightsfrom today’s thought leaders as well as case studiesand interviews—all to help readers keep pace withthe rapidly changing marketing eld.

// Paid circulation: 9,600

ReaderSnapshot*• Leading job titles: Manager/Director,

Vice President, President/CEO/Owner• 90% are purchase decision-makers for an

average of 6.9 product/service categories

• 4.7 readers per copy

MagazineSpecications

SpreadDimensions(width x height)

Full pa pad 16" x 10"Full pa pad bld 17 1/4" x 11 1/4"

DisplayAdDimensions(width x height)

Publao m z 8 1/2" x 10 7/8"Full pa 7" x 10"Full pa bld 8 3/4" x 11 1/4"1/2 pa (hozoal) 7" x 5"1/2 pa bld (hozoal) 8 3/4" x 5 5/8"1/4 pa 3 3/8" x 4 3/4"

Binding:saddl-hd

PremiumPositions

Advertisements will be positioned atthe discretion of the publisher unless apremium position is reserved. Premiumpages are offered on a space-availablebasis, if not in conict with editorial

policy, at an additional charge of 10%.

nserts

Bound-in cards and other inserts areavailable options for all AMA magazines.Samples of inserts must be furnishedbefore acceptance. Contact AdvertisingSales at 312.542.9076 for rates andrequirements.

Color

Add $425 fo 2-olo o$1,050 fo full olo.

FrequencyDiscounts

Advertising placed in an AMAprint-based periodical maybe combined with insertionsin any other AMA print-basedperiodical to earn frequencydiscounts. To qualify, contractsmust be in writing and insertionorders are required. Combinationrates and frequency discountsare based on the number of insertions within 12 months fromthe date of the rst insertion.

For adspecications and

policies,

see page 21.


* Source: The Wayman Group and Research USA Readership Studies

neWesign

cMingin 2010











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio


ReaderSnapshot*• Leading job titles: Marketing Manager,

President/CEO/Owner, Director• 92% are purchase decision-makers for an average

of 4.2 product/service categories



iu Ad clo a

sp (Mah) Fbuay 5, 2010

summ (Ju) May 7, 2010

Fall (spmb) Auu 6, 2010

W (mb) nomb 5, 2010


sz 1x 2x 4x 8x 12x

co $1,535 $1,465 $1,390 $1,315 $1,269

Full pa $1,195 $1,135 $1,080 $1,030 $1,010

1/2 pa $750 $705 $665 $655 $540

1/4 pa $445 $435 $420 $385 $370

ReaderSnapshot*

• Leading job titles: Marketing Director/VP,President/CEO/Owner, Marketing Manager

• 94% are purchase decision-makers for an averageof 5 product/service categories



iu Ad clo a

Witer (Jauary) nomb 30, 2009

sprig (pril) Mah 1, 2010

summer (July) Ju 1, 2010

fall (octer) Auu 30, 2010


sz 1x 2x 4x 8x 12x

co $1,220 $1,150 $1,090 $1,055 $1,020

Full pa $970 $920 $885 $855 $825

1/2 pa $695 $660 $635 $615 $590

1/4 pa $365 $345 $325 $310 $295

Marketing reSearCh

Written by today’sleading experts,MarketingResearch is tailoredspecicallyto managersof marketingresearch activities.Readers counton this quarterlyresource tohelp stay ontop of current

methodologyand issues, management concerns andresources. Winner of two 2004 Golden PageAwards for general readability and managerialapplication, Marketing Research offers clear,in-depth analysis of research topics andfresh perspectives on the state of marketingresearch. // Paid circulation: 3,900

Marketing health ServiCeS

MarketingHealth Services delivers targetedinformation,practical strategiesand thought-provokingcommentaryto help senior-level healthcaremarketersstay viable ina competitive

marketplace.It tackles someof today’s biggest issues, including DTCmarketing, legislative developments, healthcareROI and database marketing. Case studies androundtables with leading thinkers are amongthe regular features.


* Source: The WaymanGroup and Research

USA Readership Studies

* Source: The WaymanGroup and Research

USA Readership Studies











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio


iu Ad clo a

Jauay ob 23, 2009

Mah mb 18, 2009

May Fbuay 12, 2010

July Apl 30, 2010spmb Ju 18, 2010

nomb Auu 13, 2010

2010Rates

sz 1x 3x 6x 12x

co $1,815 $1,650 $1,590 $1,515

Full pa $1,500 $1,365 $1,330 $1,270

1/2 pa $830 $760 $735 $705

Color is limited to blue and cover positions only;add $425 for color.


iu Ad clo a

Fbuay nomb 13, 2009

Apl Jauay 15, 2010

Ju Apl 2, 2010

Auu May 28, 2010

ob July 16, 2010

mb spmb 24, 2010

2010Rates

sz 1x 3x 6x 12x

co $1,510 $1,380 $1,325 $1,235

Full pa $1,235 $1,115 $1,090 $1,050

1/2 pa $680 $625 $600 $580

Color is limited to red and cover positions only;add $425 for color.

JournalsAmerican Marketing Association journals connect you with marketing’smost accomplished and forward-thinking professionals and academics.Make sure your message is featured!

Journal oF Marketing

Journal of Marketing, established in 1936, isthe premier publicationfor academics andprofessionals in the

eld. It features originalresearch on all aspectsof marketing, includingadvertising, pricing,sales, distribution, ethicsand brand management.This bimonthly journal isdesigned to bridge thegap between marketingtheory and practical application. Contributedarticles are peer-reviewed by an experiencedand highly respected board. Readers includethoughtful marketers and academics.


Journal of MarketingResearch is writtenfor marketingresearch academicsand practitionerswho need to becurrent with the latesttechniques, methodsand applications of the

marketing researchfunction. JMR is a highlyrespected, bimonthlypublication that dealswith the philosophical,conceptual andtechnical aspects of the profession. Its readersinclude research analysts, educators, scholarsand statisticians.


Journal oF Marketing reSearCh

For adspecicationsand policies,see page 21.












8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

2010PublicationScheduleiu Ad clo a

Mah mb 18 (2009)

Ju Apl 2, 2010

spmb Ju 11, 2010

mb ob 1, 2010

2010Rates

sz 1x 4x 8x 12x

co $635 $610 $565 $545

Full pa $445 $390 $370 $3501/2 pa $255 $225 $200 $165


iu Ad clo a

May Mah 5, 2010

nomb spmb 3, 2010

2010Rates

sz 1x 2x

co $610 $560

Full pa $420 $360

1/2 pa $240 $210

Journal of International Marketing isthe foremost resource forunderstanding complex issuesin today’s international businessenvironment. Written in amanagerially relevant context, itprovides important insights fromthe eld by practicing internationalbusiness executives. Journal of International Marketing alsopresents the most current researchndings and studies conducted bytop international scholars. Readersinclude academics and students of

international marketing, thoughtfulpractitioners of business enterprises engaged in internationalbusiness activities, and those involved in formulating public policyfor international marketing activity. // Paid circulation: 1,800

Journal of Public Policy & Marketing addresses the dynamic, reciprocalrelationship between marketingand the public interest. It is readby policymakers at all levelsof government as well as byacademics. JPP&M is peer reviewedfor relevance and accuracy, and itsreview board represents not onlydistinguished universities, but alsoprominent federal agencies.


Journal oF PuBliC PoliCy & Marketing

Journal oF international Marketing

JOURNALSPECFCATONS

SpreadDimensions(width x height)

Full pa pad 16" x 10"Full pa pad bld 17 1/4" x 11 1/4"

DisplayAdDimensions (width x height)

Publao m z 8 1/2" x 11"Full pa 7" x 10"Full pa bld 8 3/4" x 11 1/4"1/2 pa (hozoal) 7" x 5"1/2 pa bld (hozoal) 8 3/4" x 55/8"

Binding:Pf-boud

PremiumPositionsAdvertisements will bepositioned at the discretion of the publisher unless a premiumposition is reserved. Premiumpages are offered on a space-available basis, if not in conictwith editorial policy, at anadditional charge of 10%.

FrequencyDiscounts

Advertising placed in an AMAprint-based periodical may becombined with insertions in anyother AMA print-based periodicalto earn frequency discounts.To qualify, contracts must be inwriting and insertion orders arerequired. Combination rates andfrequency discounts are based onthe number of insertions within12 months from the date of therst insertion.

Inquire about availability of spot colors on covers.

Inquire about availability of spot colorson covers.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

MeChaniCal requireMentS and Print ad SPeCiFiCationS

AMA magazines and journals use computer to plate (CTP) technology.Advertising must be supplied in a digital format.

PDF Requirements

It is recommended that adsbe produced as PDF/X1a:2001compliant les. Scanned imagesmust be high-resolution (300 dpi).All color les must be CMYK andsaved in TIFF or EPS format. (Nospot colors, RGB, LAB or ICC colorproles will be accepted.) All fontsmust be included; True Type fonts

are not acceptable.

Other Acceptable Formats

Adobe InDesign; Quark XPress(version 7.0 or earlier), providedall images and fonts are included;Adobe Photoshop and Illustrator

(CS3 or earlier), provided all fontsare embedded or outlined, allimages are 300 dpi and le is CMYK;high-resolution EPS, TIFF or JPEGles (CMYK).

Unacceptable Formats

Microsoft Publisher; wordprocessing software such as Wordor WordPerfect; presentation

software such as PowerPoint.

Color Proofs

Ads must be supplied with a laserquality color proof or they will beprinted to SWOP standards. Theprinter/publisher will not be liable

for color complaints when les aresubmitted without an acceptablecolor proof.

Transport Media

Files should be submitted onCD-ROM, e-mailed or posted onAMA’s FTP site. E-mailed les mustbe archived using WinZip (PC)or StuffIt (Mac) and sent to your

advertising account executive oradvertising production. (Pleaselimit e-mail les to less than 5 MB.)Contact your account executive if you have production questions orneed AMA’s FTP information, e-mailaddress or mailing address.

aMa CoMMiSSion and PayMent PoliCieS

15% of gross billing on advertis ing space, color and position is allowed to recognized agencies, providedinvoice is paid within 30 days. Interest at 1.5% per month will be added to balances open after 30days. No agency commission is allowed on production charges. Invoices are dated as of the issue dateand are payable upon receipt. Ads from outside the United States must be prepaid in US funds.

Adequate notice, prior to the closing date, is required to cancel any space commitment. Shortrates and/or credits will be issued according to discounts actually earned. Rates, conditions andspace units are subject to change at any time. Advertisers with written contracts are protectedfrom any increase up to a maximum of three months after the effective date of the change.

general ConditionS

By issuance of this media information and Rate Card, publisher offers, subject to the terms and conditions herein,to accept insertion orders for advertising published in the periodicals produced by the American MarketingAssociation and by tendering of such insertion orders, the advertiser or advertising agency shall indemnifyand hold publisher, its employees, agents and subcontractors blameless for any expenses, damages or costs

(including attorney’s fees) resulting from publisher’s compliance with such insertion orders.• Publisher reserves the right to reject any advertisement.

• Publisher reserves the right to add the word “Advertisement” to or reject advertising that simulates editorial.

• Publisher reserves the right to hold the advertising agency and the advertiser jointly andseverally liable for the monies as they become due and payable to the publisher.

• Publisher will not be bound by conditions, printed or otherwise, on contracts,order blanks or instructions when such conict with its policies.

• Publisher will not be held liable for errors in key numbers.

• Publisher’s liability for any error will not exceed the cost for the advertisement’s space.











8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

2010 aMa eventS with

exhiBit and SPonSorShiP

oPPortunitieS

• Winter Marketing Educators’ConferenceFebruary 19–22 • New Orleans, LAta aud: 500+ aadm adud h ld of ma

• International Collegiate ConferenceApril 8–10 • New Orleans, LAta aud: 1,100+ ud ladad fauly ado h ld of ma ad bu

• Strategic SummitMay • TBDta aud: 200+ c-ll ma,do ad vP of ma, apla ad ma ah, adbad maa

• ART (Advanced Research Techniques)ForumJune 6–9 • San Francisco, CAta aud: 200+ adad maquaa ah pao adaadm

• Summer Marketing Educators’ConferenceAugust 13–16 • Boston, MAta aud: 700 + aadm adud h ld of ma

• Marketing Research ConferenceSeptember 26–29 • Atlanta, GAta aud: 750+ md- o o-llma ah xu

• Nonprot Marketing ConferenceOctober 11–13 • Chicago, ILta aud: 400+ o-llma ad ommuao xu,

o dlopm pofoal adolu do

• Symposium for the Marketing of Higher EducationNovember 7–10 • San Diego, CAta aud: 600+ pofoalwho ma hh duao, admoadmao, ad publ lao adma maa

Visit MarketingPower.com/events for a

comprehensive list of events and training

programs offered throughout the year.

Sponsorship

Marketing leaders across all disciplinescount on AMA for their ongoingeducation and professional development.

More than 100 international, national andregional events and a range of online coursesprovide the information and resources they needfor success.

With a presence at these conferences andprograms, you can showcase your services and

connect face to face with your target audience.AMA offers a variety of opportunities, fromexhibit booths to sponsorship of receptions,meals, breaks and much more. Eventsponsorships range from $1,500 to $75,000.Exhibits range from $1,500 to $3,000.

You can also work with the AMA to developthought leadership events, co-branded programsand sponsor collaborations. Whatever your goals,we will work with you to create a program for thebest results.

CuStoMied SPonSorShiPS

Whether your goal is to increase brandawareness, generate leads, retain existingcustomers or acquire new clients, the AmericanMarketing Association is the place to do it!We’ll help you develop a program tailored toyour unique marketing needs—online, in printand in person.

For more information on sponsorship

opportunities, please contact us [email protected] or 312.542.9095.







mailto:?subject=

mailto:?subject=





8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

RecruitmentRecruit with the AMA! AMA is the unparalleled resource for stafng your marketing department. Whetheryou’re looking for someone to lead your marketing team, a brand manager, a well-qualied marketing intern or aprofessor for your marketing department, we can provide you with direct access to the marketing talent you need!

aMa Marketing Career network online JoB Board

Avoid the clutter of the mega-job boards and avoid paying for candidates who aren’t interested in your position.We put your open position where it belongs—in front of over 22,000 highly skilled marketing candidates who arecommitted to the industry and have qualications ranging from entry level to C-level. Take advantage of the AMA’sMarketing Career Network to nd the perfect candidate for your marketing team!

» Increase your exposure! Automatically listed on all 47 MCN Partner Career Centers atno additional charge (go to MarketingPower.com/MCNetworkto view the complete list)

» Jobs posted immediately—no need to wait

» Manage jobs and candidates online

» Discounts available for AMA members!

One 30-Day Job Posting: | One 30-Day Job Posting w/Resume Search:Members, $200 • Non-Members, $300 | Members, $400 • Non-Members, $600

For information on additional pricing and packages, go to MarketingPower.com/post or contact us at [email protected].

reCruitMent advertiSing in Marketing news

Straight Classied Advertising

Ad is set in text, in standard classied recruitmentad style. The amount of bold face type is limited.No charge for typesetting. Blind box numbers areavailable: $25 per insertion; replies sent daily.

» $135 fo up o 50 wod (mmum ha)

» $270 fo 51–100 wod

» $540 fo 101–200 wod

» $810 fo 201–300 wod

Position Wanted

» AMA mmb: $2 p wodno-mmb: $3 p wod

» Mmum od: 25 wod

Display Classied Advertising

» $125 p olum h (mmum z: 1 h)

» colo aalabl a a addoal ha

Display Classied Column Widths:

» 1 olum: 1.75 h

» 2 olum: 3.75 h

» 3 olum: 5.75 h

» 4 olum: 7.75 h

» 5 olum: 9.75 h

» Full pa: 9.75-h x 13-h hh

General Information

Prepayment is required. Payment by credit card overthe phone is accepted. 15% discount to advertisingagencies on space only. Ads for typesetting must besubmitted by mail, fax or e-mail. Ad copy cannot betaken over the phone.

Combine Print and Online and Save 25%!

each the et th wrld! Yur recruitmet adwill eet rm the exteded reach the olieJ bard ad it will e deliered i prit t theexcluie audiece Marketing News magazie.

Sample Combination Package:» 30-ay olie J Ptig

with eume searchDiscounted to $300 for AMA members(-memer: $450)

» 100-wrd Marketing News prit adDiscounted to $202.50

Total Combination Price: $502.50(separately, $670)







http://www.marketingpower.com/MCNetwork

http://www.marketingpower.com/post



http://www.marketingpower.com/post

http://www.marketingpower.com/MCNetwork





8/8/2019 2010 Mediakit Final 111909



AvertisingSolutio

aMa Collegiate reCruiting

Are you looking for your next marketing superstar? AMA can provide access to a geographically expansiveaudience of highly networked, motivated and diverse 18–24-year-olds who want to put their marketing expertiseto work for you! Whether you are looking for a dedicated intern or an entry-level marketer, AMA provides you withunique ideas to reach this innovative audience.

AMA Collegiate Career Fair

By participating as a recruiter at our annual International Collegiate Conference and Career Fair, you not only geta chance to interact directly with over 1,200 business and marketing students at the conference, but you also geta chance to reach our entire collegiate audience through presence on our website and internships posted on theMarketing Career Network.

April 8–10, 2010 in New Orleans, over 1,200 self-selected best of the best students will gather for theAnnual International Collegiate Conference. Included in the program is a 3-hour Career Fair Lunch wherestudents meet with corporate recruiters and representatives from universities that offer graduate degrees

in marketing and business. The Career Fair also features “roundtables” where recruiters coach students onnetworking and interviewing skills, critique resumes, hold mock interviews and more. For more information,contact us at [email protected].

Career Fair Recruiter Package: $600

AMA Collegiate Career Partners

By becoming a Collegiate Career Partner (CCP) at the International Collegiate Conference (ICC) you’ll have accessto some of today’s best and brightest marketing students. As a Collegiate Career Partner, you will be the ofcialsponsor at the Annual International Collegiate Conference where over 1,200 business and marketing students willgather in New Orleans in April 2010. This includes participation in the Career Corner, consideration as speaker atthe conference and logo recognition throughout the conference.

But this unique recruiting opportunity extends well past the conference and provides a unique, year-long recruiting

program. Throughout the year, you will be presented with many opportunities to communicate directly to our entirecollegiate membership to highlight your organization’s career opportunities. This includes emails, mailings, editorialcontribution, podcasts, banner ads and job board postings on the AMA’s Marketing Career Network. For moreinformation, contact us at [email protected].

Collegiate Career Partner Annual Fee: $15,000

aCadeMiC PlaCeMent

Take advantage of the AMA’s Academic Placement Service to nd leading marketing academics to joinyour organization. Placement service offers institutions the opportunity to post their teaching or researchpositions on the largest online job board for the marketing academic community as well as participatein the Academic Placement Career Fair at the 2010 Summer Marketing Academic Conference.

Package includes:

» Online job listing

» Access to resumes of applicants

» Participation in Academic Placement Career Fair, including:• Access to the Academic Placement Room, which includes any updated information

on applicants, applicant listings/messages and computer terminal access• Access to Employer Lounge (2 passes per school), where employers are free to stop

by for refreshments, snacks and a break during their hectic interviewing schedule• Ability to book interview rooms (additional fee)

Pricing: $350 per position listing















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AvertisingSolutio

Contacts

advertiSing

EasternUSAandCanadaDisplayAdsRichardBallschmiede,

Advertising Sales Director

312.542.9076 • [email protected]

Central/WesternUSAandCanadaDisplayAdsCatherineEck,Advertising Account Executive


RecruitmentClassiedsSandraWright, Advertising Account Executive


[email protected]

direCtory liStingSSandraWright, Advertising Account Executive


SPonSorShiP and

exhiBit oPPortunitieS

SponsorshipKarenGwynne,Director, Sponsorship


Exhibits/CollegiateLoreTorres, Sponsorship Account Executive


ProduCtion dePartMent

SallySchmitz,Production Manager


BrianThompson,Production Coordinator


aMeriCan Marketing aSSoCiation

311SouthWackerDrive,Suite5800

Chicago,llinois60606

AMA Headquarters »312.542.9000

Advertising Sales »312.542.9076

Advertising Production »312.542.9038

Advertising Fax »312.922.1394






mailto:torres%40ama.org?subject=Exhibits/Collegiate%20Media%20Kit%20inquiry

mailto:torres%40ama.org?subject=Exhibits/Collegiate%20Media%20Kit%20inquiry




2010 mediakit final 111909

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