Please note that the items listed here are a summary of the major changes to this year’s Michigan DECA Guide. Several

other areas that are not listed here have been updated and clarifi ed. Please read the entire Guide for complete

information.

1. The Detroit Westin Book Cadillac will serve as the hotel for the State Leadership Conference .

2. Michigan DECA is encouraging chapters to talk to their administrators about using Perkins or Added Cost

Funds to pay for the online testing component of the District Conferences. See page 31 for more information.

3. The State Conference will be held in Grand Rapids this year - with it comes come changes to the housing

process and conference schedule. Please take a few minutes to review pages 38-45.

4. Consider attending the MME Conference on October 28 & 29, 2010 to learn more about the competitive event

changes. Visit www.michmkted.org for registration forms.

5. A new Marketing Communications Team Decision Making Event (MCTDM) has been added.

6. The Technical Sales Event has been renamed to the Professional Selling Event (PSE).

7. The Leadership & Teamwork event's Comprehensive Exam has changed. Participants will now take the

Business & Marketing Core Exam online for the State Conference, and the Marketing Cluster Exam at the

International Conference.

8. There are new procedures for electing State Offi cers. The candidates that are in the top eight for the number

of votes received will be elected as State Offi cers. They will then vote amongst themselves for the offi ce each

offi cer will hold.

9. The number of voting delegates per school is now 1 vote for every 40 (or major faction there of) members.

10. A third Leadership Academy is now being off ered at the International Conference. The Chapter Management

Academy is for sophomores and juniors that are interested in being an offi cer next year. It is also ideal for

members that will be chairing your Chapter Award Program.

11. Leadership Academy allocations will be prioritized for members from chapters that have received one of the

membership recognition levels.

12. Headings in the Chapter Awards Program have been updated to refl ect the new points of the DECA Diamond.

New and Updated Item Summary2010-2011 Michigan DECA Guide

2010-2011 Michigan DECA Guide

Table Of ContentsGeneral Information (Blue Section)Calendar of Events ...........................................................................1

State Executive Council ...................................................................3

Gimmie 5! Membership Recognition ...............................................4

Membership Campaign ...................................................................4

100% Membership Recognition ......................................................6

100% Membership Reporting Form ................................................7

Membership Guidelines ..................................................................8

Outstanding Administrator Award ..................................................9

Sponsorship Information...............................................................10

Development Campaign Pledge Form ...........................................11

Dress Code .....................................................................................12

Scholarship Application Procedures ..............................................14

Billing and Late Fee Procedures .....................................................15

Accident Insurance ........................................................................16

Conferences (White Section)New Advisor In-service ..................................................................17

State Leadership Conference................................................. ........18

Pistons Sports & Entertainment Marketing Workshop...................23

Central Region Leadership Conference ..........................................24

New York City Marketing Conference .............................................26

District Conference Registration Information ................................29

Payment Option for Online Testing ................................................31

Online Testing ...............................................................................32

State Conference Judging Schedule ..............................................36

Judge Recommendation Form ......................................................37

State Career Development Conference ..........................................38

Leadership Development Academies Information .........................47

International Career Development Conference ..............................48

Competitive Events (Green Section)Competitive Event Categories ........................................................55

Competitive Event Guidelines ........................................................56

Michigan DECA Substitution Policy................................................ 57

State Conference Competitors........................................................58

Comprehensive Exam Areas ..........................................................59

Written Event Screening Procedures.............................................. 60

Merit Award Program ....................................................................61

Sample Written Event Table of Contents ........................................64

Sample Written Event Bibliography...............................................65

Chapter Awards Program ..............................................................66

School-Based Enterprise Certifi cation Program .............................75

Leadership and Teamwork Event ...................................................76

State Offi cer Candidate information can be found at

www.mideca.org

208 King Hall

Eastern Michigan University

Ypsilanti, Michigan 48197

(734) 487-3322

fax (734) 487-4329

www.mideca.org

Michigan DECA is a nonprofi t 501(c)(3) educational association supported by a grant from the Offi ce of Career and Technical Education,

Michigan Department of Education to Eastern Michigan University.

Michigan DECA is a part of the School of Technology Studies in the College of Technology.

Michigan DECA will not discriminate on the basis of race, color, creed, national origin, ancestry, age, gender, marital status,

weight, sexual orientation, or disability. Any student requiring an accommodation as a result of a disability

should contact the chapter advisor to arrange such accommodation.

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