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Morristown Partnership, a SpecialImprovement District (S.I.D.) and 501 (c)(3) non-proft organization, is staed bythree ull-time employees and is gov-erned by a 17-member Board o Trustees:15 SID commercial property/businessowners who are elected by the constitu-ency or three-year terms, and a mayoraland Town Council representative who areappointed. Approximately 45% o its 2010Budget is derived rom an assessmentimposed only on commercial proper-ties in the S.I.D. and the remainder rom

oundation and/or government grants,promotional participation, sponsorshipsor community events, and fnancial & in-kind donations. Morristown Partnershipis a member o: Association o Fundrais-ing Proessionals, Downtown New Jersey,Morris County Chamber o Commerce,and Morris County Tourism Bureau.

We Can Help Your Business. Invest inMorristown. Invest in our Success.

Development UpDate:Historic Downtown Morristown welcomed the opening o 40 Park, The Highlands at Mor-ristown Station/NJ Transit Village, The Metropolitan, and Vail Commons oering more th500 condos and rental units with over 80,000 square eet o retail space. In addition, mothan 1,500 parking spaces and 20,000 square eet o ofce space was also constructed.

JanUary:Here Comes the Bride Bridal Show was held at Hyatt Morristoshowcasing Morristown bridal-related businesses exclusively.This group show is a continuationo retail/services Bridal Businessinitiative created by Morristown

Partnership (MP) in mid-2009 and includes over 35 bridal-re-lated businesses located in the S.I.D. Among those, 25 createda Wedding Passport available at their place o business.Upon securing the services o fve Wedding Passport busi-nesses brides-to-be receive a $100 MP Git Certifcate and areeligible to win a Grand Prize.

Beneactor Reception held at and sponsored by Hyatt Morris-town, in honor o Morristown Partnerships outstanding Com-munity and Business Event Sponsors, distinguished fnancialsupporters including grantors and private donors, Town andCounty ofcials and event volunteers. This annual and complimentary event is purely soand an eective networking opportunity.

march:Geraldine R. Dodge Foundation-unded Morristown Partnership initiative, Step Ahead Moristown transers to newly created Town o Morristown Sustainability Ofce.

Annual Election or Board o Trustees is held. Sel nomination orms and election ballotare mailed to all S.I.D. constituents and ballots are tallied by the League o Women Voter

april:First ever Downtown Morristown Restaurant Week event was heldthanks to Presenting Sponsorship support received rom TD Bank amedia partner The Star Ledger. 39 Participants were recruited incluing restaurants, caes/delis, grocery stores & wine shops. Alongside

their regular menu, restaurants were required to oer a prix-fxedinner menu not to exceed $30 per person, excluding alcohol, tax gratuity; others oered special promotions and discounts. Market-ing campaign included event window decals, in-kind Ads with prinmedia, billboard Ads placed in NJ Transit Stations in Bernardsville,Madison, Morristown, and Summit. 5,000 pocket-sized RestaurantGuides were created & distributed to participating restaurants, arehotels, and Morris County Tourism Bureau. Feedback received romsome participating restaurants: Nestor Bedoya o Tim SchafersCuisine said this is the best thing the Morristown Partnership hasever done. Sebastians Steakhouses business was up 80% on thatThursday evening. Great event said its owner, Dean Piccolo. Hibi

Restaurants Karlene Brandon said their guests loved the special menu and pricing. T

event was great or the Town said Michael Thorne oPazzo Pazzo

. A reservation or 22

Downtown MorristownRestaurant Week:April 4 through April 16

Morristown Farmers Market:Sundays June 19 through October 30

Morristown Workplace Blood Drive:mid-July

Morristown Festival on the Green:Sunday, October 2

Christmas Festival atthe Morristown Green:November 25 through December 21

theSave

Dates

Morristown Partnership14 Maple Avenue, Suite 201

Morristown, NJ 07960

Tel: 973-455-1133. Fax: 973-455-1147.Email: webmaster@morristown-nj.org

Visit us at www.morristown-nj.org andfnd us on Facebook.

2011

20092010 in Reviewthrough

BrideHere comes the

Morristown, NJ

For complete details please visit: www.morristown-nj.or

Make Morristown your premier

one stop wedding destination

&stamp your wayto a fabulous grand prize

Think

Global

Dine

Local

Monday, April 19th throughSaturday, April 24th

For complete details please visitwww.morristown-nj.org

& More

AMorristownPartnership EventPresented by

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2/4Morristown Partnership www.morristown-nj.org 973-455-1133

people was made at Provesi and everyone ordered rom their Prix Fixe menu. Weve neverseen that beore said their Manager, Mimi.

may:3rd Business Card Exchange & Social event, sponsored by Union Center National Bank, washeld at newly-opened 40 Park. This networkingevent is reserved exclusively or 1,000+ busi-nesses and 450+ property owners in S.I.D.. Eventwas created in early 2009, during the height othe recession, as a means to help our business

owners get acquainted with each other and net-work. The frst two Business Card Exchanges wereheld in 2009 at Hyatt Morristown and The GrandCa. About 100 guests attended each event!Goal: encourage local businesses to Think LocalFirst and reer and do business with oneanother.

JUnethroUghmiD-november:

20th Annual Morristown Farmers Marketwas sponsored by The Health Shoppe,Daily Record, TD Bank, the NJ Council o

Farmers & Communities, and the Mor-ristown Parking Authority. Over 1,000visitors rom throughout Morris Countyand beyond attend the Farmers Marketevery Sunday. Market season was extendedthree weeks this year due to demand and overall markets success. A new collaboration was

ormed with the Morristown Community Soup Kitchen(CSK) early in the Market season in which Farmers Mar-ket surplus produce and baked goods are generouslydonated by fve arm vendors and our baker to CSK atMarket closing hour every Sunday. Oering Farm-to-Table produce and goods, CSK guests are now able toselect and beneft rom resh Market produce to take

home to their amilies every week.)

JUly:In conjunction with S.C.O.R.E., Counselors to Ameri-cas Small Business, ree workshops oered to businessowners on social media entitled, Social Media The New Marketing Frontier. Participating

businesses learned how best to utilize outlets such as Facebook and Twitter to promotetheir businesses.

2nd annual Morristown Workplace Blood Drive. Alongside Novartis Pharmaceuticals Corp.,Morristown Partnership collaborated with Mor-ristown Memorial Hospital (MMH), Morris County

Chamber o Commerce, Hyatt Morristown, Countyo Morris, Morristown This Week, and Town oMorristown in soliciting blood donations rompeople working in Morristown to directly beneftMMHs Blood Bank during summer months whenblood donation is at its most needed. Thanks to 98individuals and 88 donors a 31% increase in bloodwas collected over the 2009 Workplace Blood Drive.Wells Fargo Advisors, Morristown, and Mack-Cali,Morris County were recognized or their outstanding corporate and individual contributionsat Blood Drives Luncheon.

Morristown Partnershipwelcomed many new business

downtown in 2009 & 2010.The partial list:

4Ever Michelle Couture40 ParkAikou

Appeal Jewelry

AT&T MobilityBaum Advanced ChiropracticBC Salon

Better Homes RealtyBig Sky Group, TheBlackwell Jewelers

Brick Oven o Morristown, TheBrown Executive Realty

Capital Business SolutionsCha Cha Chas Cuban Bistro

City Vibe ClothingCrossft Morristown

Daily, John C. - AcupunctureDocqlink

Dynova LaboratoriesElite JewelersEnslin Black Car, LLC

Fancy PetsFigura Ideal

Full House Events, LLCGallery Egan

Grapeul Palate, TheHealth Partners in Care

Highlands at Morristown Station, Thei doi do

In Style Ballroom StudioInvestors Savings BankJ. Hinari Restaurant

Jungle JuiceKathryn Joseph Salon

La Estacion Mexican RestaurantMajor League Barbers

Manchesters Furniture ConsignmentMarjan Persian Grill

Marki LawMetLie Resources

Metro PCSMetropolitan, The

Michelles BoutiqueMo Town TattoosMorristown DairyMy Bellissima, LLC

Olive Tree Music Studio

PomodoresQPharma

SICA Wealth ManagementState Farm Troy Evans Agency

Super CutsZebu Forno

(opening soon: David Todds City TavernRoots Steakhouse; Urban Table)

If you do not see your new business listed he

please call Morristown Partnership

at 973-455-1133

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presented by

Summer in

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You can make a difference inyourworkplace community.

Formoreinformationwww.morristown-nj.org

MORRISTOWFARMERSMARKET

MORRISTOWFARMERSMARKET

2ndSundayCeleb7/11, 8/8, 9/12, 10/SpecialAttractions

SundaysJune20ththrough October31st8:30AM2:00PMSpringandMorrisStreets

look inside for:The Best

of Morristown thisweek

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Morristown Partnership is recipient o The State o New Jersey Senate and General AssemblyCitation in honor o the 2nd Annual Morristown Workplace Blood Drive and or demonstrat-ing an exemplary level o public spiritedness.

aUgUst:Thanks to sponsors Goryeb Childrens Hospital, Audio Visual Dynamics, Morristown ThisWeek, MetLie o Morristown, and Huntington Learning Center, the 8th annual MoonlightMovies in Morristown was presented on our Thursday nights, or hundreds to enjoy, on theMorristown Green.

october:16th annual Morristown Festival on the Green was presented by Novartis PharmaceuticalsCorporation alongside Bayer HealthCare, Gagnon Cardiovascular Institute, and The StarLedger as Title Sponsors. Thanks to the support o 18 event sponsors about 50,000 visitorsenjoyed downtown Morristown on October 3rd. Over 130 exhibitors many Morristownbusinesses including 20 restaurants, and Morris County non-proft and civic organi-zations were on site to interact with Festival visitors. Local live entertainment wasoered on our venues as well as ree childrens rides, and many special and uniquevenues. Complete event details are included in a special Daily Record tabloid posted onwww.dailyrecord.com.

Trick or Treating in downtown Morristown businesses & Costume Contest. With over100 business participants this amily-riendly event draws over 3,000 children toTrick-or- Treat at our riendly businesses in a sae and welcoming environment. Eventculminates with a Costume Contest held at Simon Gallery in 2009 and Hyatt Mor-ristown in 2010, with enthusiastic judges rom the Arts Council o the Morris Area,Gallery Egan, Kiddie Academy, and MorristownGreen.com, and photos courtesy oWalgreens.

novemberthroUgh December:In 2009 the MP launched its new Git Certifcate Git Greenback promotion in whichan additional $10 MP Git Certifcate was given to anyone that purchased a $50 MP GitCertifcate: a 20% bonus courtesy o Morristown Partnership. Over $60,000 was generated

in Git Certifcate sales that directly beneftted Morristowns 150 participation businesses!From November 1st through December 23rd this year, we are happy to bring back this specialpromotion. The Git Certifcate Business Participant List was updated and now includes 174businesses! Our Git Certifcates have no expiration date and no ees attached. Think Local,Shop Morristown. Look or special window decals at participating businesses and visit ourwebsite www.morristown-nj.org or complete promotion details. Visa/Mastercardaccepted.

Thank you to everyone who purchases our Git Certifcates throughout the year,including countless o individuals and organizations including Morris County ParkCommission, The Peck School and The Seeing Eye as gits or volunteers, employees,teachers, coaches, new neighbors, and amily & riends.

The 9th annual Christmas Festival at the Morristown Green oered to the commu-

nity by Century 21 Department Store, Morristown Memorial Hospital, Hyatt Mor-ristown, and The Star Ledger. With additional generous sponsorship support romMorristown-area businesses our non-proft organization is able to produce this eventor our weeks bringing breathtaking LED-lighting decorations on the Morristown Green in-cluding the new 31t. Poinsettia Tree, and holiday activities including Santas Arrival & Light-ing o the Green Ceremony, weekend visits and Photos with Santa, ree miniature ElectricTrain Rides, and hands-on activities & entertainment oered by various community groupsin our heated Activity Tent. They have included: the Artist on the Green, Arts Council o theMorris Area, Calvary Baptist Church Choir, Gallery Egan, Girl Scouts o Northern NJ, Glass-works Studio, Martys Reliable Cycle, Morris Choral Society Chamber Singers, MHS Habitator Humanity, Morristown Home School Associations, Morris Museum, The Seeing Eye, UnityCharter School and more.

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To enhance ones entertainment, dining, shopping, and visiting experience, MorristownPartnership oers ree two-hour on-street parking or almost two weeks! And look orLighted Wreaths placed on over 200 antique replica street lights throughout the downtoduring the season. Enjoy!

ongoing:Maintenance o over 400 antique-replica street lights and various streetscape improvemelements throughout the downtown; the direct result o $3.5 million in Federal and StaDepartment o Transportation grants awarded to Morristown Partnership and Town o Mristown in past ten years.

Maintenance o 11 landscape sites and Morristown Welcomes You signs at key entranpoints to the downtown.

Purchasing*, installation, and maintenance o 100 Downtown MorristownWelcomes You street light banners. *Partial underwriting support or bannersreceived rom our riends at Morris County Tourism Bureau.

The Morristown Partnership, Morristown Parking Authority and the Trustees o Morristown Green und and oversee the Downtown Watch Patrol (DWP) prograDWP is a collaborative security initiative created in the summer o 2008 enablithe Morristown Police Department, on an on-going basis since, to hire, train, aassign unarmed Class I Special Ofcers on oot-patrol in the downtown businesdistrict during business hours weekly to improve the perception o security in t

downtown.Retail Recruitment: To enhance its eorts to recruit new businesses to Morristown, thePartnership retained the services o DANTH, Associates to develop a comprehensive demgraphical analysis o Morristowns trade area as well as a strategic plan to recruit and reexisting businesses. An online survey was conducted with input rom more than fve dozresidents to help identiy purchasing trends and retail categories Morristown needs.To view an Executive Summary o analysis presented, please visit our website,www.morristown-nj.org.

Zoologica

Society of N

Morristown

Columbian Club

Annual Appeal Donors Geraldine R. Dodge Foundation The Town of Morristown Morris County Freeholders NJ Council of Farmer

Communities Morristown Partnership Event Participants and, assessed Morristown S.I.D. Commercial Property & Business Owners

Thank You To Our 2010 Sponsors & Supporters