20090512 ictdelta v1 r0
TRANSCRIPT
bezoekadres :
tel :email :Internet :
Bezuidenhoutseweg 1052594 EC Den Haag070 - 427 86 77info@innovatieplatform.nlwww.innovatieplatform.nlwww.nederland-innoveert.nl
The Netherlands: connecting global ambitions
Orange Living Labs
12 Mei 2009
maandag 18 mei 2009
• Martijn Kriens• Projectleider Living Labs Innovatieplatform• Projectmanager Amsterdam Living Labs• Programmamanager IIP-SaaS• begeleidingscommissie
Rathenau (Privacy)
• iCrowds• ReMarketable
maandag 18 mei 2009
The basic output thathas become dominant in
the most advanced economies is
human meaningand communication
Yochai Benkler“The Wealth of networks”
maandag 18 mei 2009
Physical Product: a car
maandag 18 mei 2009
User function: Safety
maandag 18 mei 2009
C,MM,N: the open source car
maandag 18 mei 2009
C H A N G E
maandag 18 mei 2009
HumanMeaning
&Communication
C H A N G E
FunctionPhysical product
maandag 18 mei 2009
maandag 18 mei 2009
maandag 18 mei 2009
maandag 18 mei 2009
maandag 18 mei 2009
Supplier
Customer
Shift towards the end-user
Feedback
Run(test)
Build(Prototypes)
Design
AdvancedDevelopment
Supplier
Supplier
and
Customer
Analysis andFeedback
Run(test)
Build(Prototypes)
Design
AdvancedDevelopment
Naar: Customers as innovators: a new way to create value, Eric von Hippel & Stefan Thomke
Living LabsTraditional
N=3
N=1000
N=0
maandag 18 mei 2009
1000 PhD's: attract international academic top talent to the Netherlands
Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market
Attract 50 significant international businesses to the Netherlands in the coming ~3 years
Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent
‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'
Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million
‘Slimmer werken’: increase productivity of 10.000 SME's
Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship
International schools: increase the attractiveness of the international schooling system in the Netherlands
Innovation labs: create facilities for open and user-driven innovation and facilities to test market response
Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk
1
2
3 8
94
6
International schools: increase the attractiveness of the international schooling system in the Netherlands
7
5 10
Source: Nederland in de Wereld, innovatieplatform
5
maandag 18 mei 2009
1000 PhD's: attract international academic top talent to the Netherlands
Innovatieplatform initiatives – one aim is to enable the Dutch market as a development and test market
Attract 50 significant international businesses to the Netherlands in the coming ~3 years
Paint the World Orange: improve the global branding of the Netherlands as 'the place to be' for companies and top talent
‘Sleutelgebieden’: assess and strengthen the performance of 'Sleutelgebieden'
Accelerating growth of >100 SMEs from € 2-5 million to an annual turnover of >€ 20 million
‘Slimmer werken’: increase productivity of 10.000 SME's
Knowledge investment agenda: strategic agenda to realize long term ambitions with regard to education, innovation and entrepreneurship
International schools: increase the attractiveness of the international schooling system in the Netherlands
Accelerate realization of ambitious projects in public sector: e.g., energy concepts at sea, renovation of Afsluitdijk
Innovation labs: create facilities for open and user-driven innovation and facilities to test market response
1
2
3 8
6
International schools: increase the attractiveness of the international schooling system in the Netherlands
7
5
Source: Nederland in de Wereld, innovatieplatform
5
maandag 18 mei 2009
The Dutch
maandag 18 mei 2009
The Dutch
maandag 18 mei 2009
The Dutch
maandag 18 mei 2009
The Dutch
maandag 18 mei 2009
The Dutch
maandag 18 mei 2009
RealityBETA
maandag 18 mei 2009
maandag 18 mei 2009
• A group of organisations that are dependent on each other in a (complex) netwerk
• Each member should deliver value to the netwerk (meaning some other member should value it)
• Each member should derive more value out of it than it puts into it
• The whole is more than the sum of the individual members
maandag 18 mei 2009
maandag 18 mei 2009
maandag 18 mei 2009
Ecosystem Methods andtools
maandag 18 mei 2009
Example: Smart city
• Base level use• Peak use: when and what• Collective feedback and collective intelligence• Glanceable displays
maandag 18 mei 2009
Several Living Lab initiatives
• Amsterdam Living Lab (Energy, Health, Mobility)
• EXSER Almere (services)• Rotterdam Climate Campus (energy)• OCBI / Oost NV (Health)• Living Lab Leiden / CETIM (Mobile, Health)
• LL Old Ambt, TU Delft, ...
maandag 18 mei 2009
Dutch Orange Living Labsthe road ahead1.Joint discussion (now)2.Exchange of methods and tools3.Collaboration in projects4.Setup of joint projects5.Structural cooperation
• marketing abroad (acquiring R&D)• specialisation in projects and approach• creation of ecosystems around focus areas
Development- external
Efficiency- internal
maandag 18 mei 2009
Common focus
• eHealth (Wellbeing)• Energy and Durability• Mobility and workplace• Tourism• ...
Societal impact
Economic opportunity
maandag 18 mei 2009
maandag 18 mei 2009
HAPPINESS is a JOURNEY not a DESTINATION
maandag 18 mei 2009
