20090218 acadia linkedin pres
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Slide deck for Acadia community: Linking together alumni, faculty & studentsTRANSCRIPT
Linking Acadia: Alumni, Faculty & Students
Martin Suter, BBA (1988)[email protected]
METCALFE’S LAW
The "value" or "power" of a network increases in proportion to the square of the number of nodes on the network.
Linkages
Acadia School of Business: LinkedIn
Objective• To facilitate network
linkages across Acadia constituencies– Alumni, Faculty, Students– Corporate Canada
Benefits• Student recruitment &
enrolment• Faculty recruitment• Program development &
enrichment• Student placement• Fundraising
What is LinkedIn?
LinkedIn is to professional networking as Facebook is to social networking
Why LinkedIn?
It is important to create a professional persona on-line and to
build a network with shared interests
LinkedIn To-Do’s
1. Sign up and create a LinkedIn Profile– www.linkedin.com
2. Join Groups of Interest– Acadia School of Business, Acadia Alumni
Network, Professional Associations, etc.3. Begin to build your network4. Ask questions, answer questions5. Network, network, network!
Step 1: Create a Profile
www.linkedin.com• This is your professional
persona• Invest the time• Use key words (think
Google!)• Ask for Recommendations,
reciprocate when asked!
Step 2: Join Groups of Interest
http://www.linkedin.com/groupsDirectory
• This is your network of like-minded people
• Join Acadia groups– Acadia School of Business,
Acadia Alumni
• Join professional interest groups
Step 3: Build your network
http://www.linkedin.com/search
• Identify potential “Connections” - DO NOT SHOTGUN IT!
• Manage your “Connections” judiciously
• Connecting to someone is a privilege not a right
• You can “network” with non-Connections
Step 4: Ask & Answer Questions
http://www.linkedin.com/answers?trk=hb_tab_ayn
• “Questions” are sent to your groups
• Ask intelligent questions– NOT the place to ask for a
job!!
• Build credibility by answering questions… research if you have to!– Impress them!
Linking Acadia Alumni, Students & Faculty
Alumni Students
• Market research projects
• Co-op students• Recruiting• Giving back by
making it real!
Students Alumni• Mentors• Career advice• Job shadowing• Co-op placements• Internships• Job leads
Faculty Alumni• Guest speakers
for classroom• Real-world
business challenges
• Role models• Keep current