2009 most social media presentation
DESCRIPTION
Short presentation on Social Media and Home CareTRANSCRIPT
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Presented by: Practical Care Continuum • 512.380.9339 • www.practicalcare.com
Social Media Social MediaUsing Social Media to Market Home Care
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Social Media is not a Fad!Social Media is not a Fad!
● Research shows that the fastest growing segment of Social Media is the 55 to 65 female crowd.
● It will only continue to grow.
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It’s no longer about shouting
It’s no longer about shouting
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It’s about building and maintaining relationships
It’s about building and maintaining relationships
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Social Media is onlya piece of the puzzleSocial Media is onlya piece of the puzzle
● Social Media should only be a part of your marketing strategy.
–Face to face networking–Web site–Print media–Direct mail–Events–Community involvement
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Where does Social Media fit in?
It’s Amazingly Intimate
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Is Your Web Site…Is Your Web Site…
● A static brochure?
● Lost in the vast Internet?
● Drawing no traffic?
● Generating no business?
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Social Media…Social Media…
● Brings your Web site to life
● Helps connect all the dots
● Forces people to your Web site
● Reaches more people
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What is Facebook?What is Facebook?
● A social networking service that lets you connect with friends, co-workers, and others who share similar interests or who have common backgrounds.
● Facebook Fan Page is a must have (takencareofparents)
**from a Newbie’s guide to Twitter – news.cnet.com/newbies-guide-to-facebook/
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What is Twitter?What is Twitter?
● Twitter is an online service that enables you to broadcast short messages to your friends or “followers”. (140 characters or less)
● Twitter is designed to work on a mobile phone as well as on a computer.
● Twitter is free but you have to help people.
**news.cnet.com/newbies-guide-to-facebook/
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Tweets I followTweets I follow
● NPR.com
● Alzheimersread
● Life_Part2
● CareBuzz
● Drudge-Report
● AgingPro
● RVTravel
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Why a Blog is ImportantWhy a Blog is Important
● People buy from people they know and trust
● The public gets to know you
● You show them your expertise
● You touch them at least weekly
● It links back to your site
● You link to other sites
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Blogs to FollowBlogs to Follow
● MerrilyOrsini.com
● Graceandlaughter.com (up by 10/26)
● Mashable.com
There are thousands of blogs of varying interests… travel, diet, gadgets, twitter usage, music…Find something in common with your audience.
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Customers and Information
Customers and Information
● Customers, both current and potential, are thirsty for information.
● Make your social network the place to go for information.
● People do business with those they trust.
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The MOSTSM Program is Interactive
The MOSTSM Program is Interactive
● You have unlimited opportunities for Blogging within your MOSTSM resources: press releases, PowerPoints, Resource Sheets, etc.
● You don’t have to reinvent or think of ideas; they are given to you each month.
● Don’t forget to embed the blog with the resource sheets found on your Web site.
● Use bi-weekly Extra! for Tweet inspiration
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WHY should I care?WHY should I care?
● Web site stats and search engine rankings
● Media outlets want to see your expertise
● Busy people want information anytime day or night
● Early positioning will reap benefits
● Not going away
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And Many More…And Many More…
● YouTube
● MySpace
● Meetup
● stumbleUpon
● Flicker
● Yelp
● Slideshare
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Resources:Resources:
● A survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web by Deltina Hay
● The Social Media Bible: Tactics, Tools and Strategies for Business Success by Lon Safko
● Social Media Marketing: An Hour a Day by Dave Evans
● www.mashable.com – the Social Media Guide