2009 media - worldsecurity-index2009 media information asia pacific’s largest circulated defence...
TRANSCRIPT
Audit Bureau of Circulations
2009MEDIAINFORMATION
A S I A P A C I F I C ’ S L A R G E S T C I R C U L A T E D D E F E N C E M A G A Z I N EA S I A P A C I F I C ’ S L A R G E S T C I R C U L A T E D D E F E N C E M A G A Z I N E
READER PROFILEThe Largest CirculatedDefence Magazine in Asia-Pacific
GOVERNMENT23.09%
ARMED FORCES62.67%
DEFENCE INDUSTRY10.23%
EDUCATION/TRAININGINSTITUTES 3.47%
MISC0.55%
READERSHIP BREAKDOWNCATEGORY OF READERS NUMBERS PERCENTAGEGOVERNMENT 4797 23.09 %Ministry of Defence 3614Others 1183(includes Cabinet Secretariat, NationalDefence Advisory, Otherministries like Finance, Industry, Home Affairs, Prime Minister's /President's Office, Senators, Civil Servants and others...)
ARMED FORCES 13021 62.67 %Army 6127Airforce 3254Navy 2584Others 1056(includes National Guard/Reserves, Military and PoliceIntelligence, Border Forces, Operational Planning and Logistics,Procurement & Evaluation, R & D, etc..)
DEFENCE INDUSTRY 2125 10.23 %Top Executives 1219Managers 906(includes Project & Programme Managers, MarketingManagersand Heads of Departments)
EDUCATION/TRAINING INSTITUTES 721 3.47 %Command and Staff Colleges, Strategic Studies,ResearchAgencies and Training Colleges
MISCELLANEOUS 114 0.55 %
TOTAL 20778 100.00 %
Asian Military Review is an ABC auditedpublication that is read and discussed bymost of the key decision makers and advi-sors to militaries in Asia-Pacific. Since1993, it has become widely recognised asan authoritative provider of unbiased andobjective information to its Asian reader-ship comprising of military, government,industry and academia.
Editorial content comprises capability analy-sis, special reports and relevant news cover-age, from the region, making Asian MilitaryReview the preferred professional reading ofthose working in Asian military and defenceorganisations. AMR's network of experi-enced defence journalists and military writ-ers, provide content that is designed to pro-vide insights and opinions not commonlyfound in other defence journals.
AMR provides more than 180,000 militaryprofessionals, via over 21,000 copies everyissue, in the region with information, opin-ion and facts that allow them to track andunderstand defence developments world-wide, in terms of the equipment, training,organisation and doctrine issues critical tothe creation and sustainment of effectivemilitary forces. The magazine is a provensource by which Asian military professionalsare kept up to date on issues that affect themilitaries’ ability to effect national andinternational defence and security issues.
Audit Bureau of Circulations
DISTRIBUTIONAsian Military Review is truly a regional defence publication with an even and balanced distri-bution around all the countries in the Asia and Pacific region. AMR is also distributed in signif-icant numbers at the major international and all regional defence exhibitions and conferences.
Bru
nei
93
Cam
bodia
49
Indones
ia 4
40
Laos
21
Mal
aysi
a 1470
Mya
nm
ar 1
25
Phili
ppin
es 3
70
Sin
gap
ore
2336
Thai
land 2
193
Vie
tnam
214
Ban
gla
des
h 5
2
Bhuta
n 1
4
India
1818
Nep
al 1
00
Paki
stan
481
Sri L
anka
244
Chin
a (P
RC)
772
Hong K
ong 3
99
Japan
480
Nort
h K
ore
a 51
South
Kore
a 612
Taiw
an 3
57
Mongolia
18
Uzb
ezik
stan
40
New
Zea
land 8
12
Aust
ralia
3975
Papua
New
Guin
ea 1
02
Oth
ers
111
Oth
ers
Countr
ies
2716
Oth
er A
sian
Countr
ies
313
South East Asia South Asia Other Asian CountriesNorth Asia Central Asia Pacific
DISTRIBUTION BREAKDOWNSOUTH EAST ASIA 7311Brunei 93Cambodia 49Indonesia 440Laos 21Malaysia 1470Myanmar 125Philippines 370Singapore 2336Thailand 2193Vietnam 214
SOUTH ASIA 2709Bangladesh 52Bhutan 14India 1818Nepal 100Pakistan 481Sri Lanka 244
NORTH ASIA 2671China (PRC) 772Hong Kong 399
Japan 480North Korea 51South Korea 612Taiwan 357
CENTRAL ASIA 58Mongolia 18Uzbezikstan 40
PACIFIC 5000Australia 3975New Zealand 812Papua New Guinea 102Others 111
Other Asian Countries 313(including Middle-East)
Others (Europe + America) 2716
Total Distribution 20778Stocks and Vouchers 222TOTAL NUMBER OF COPIES 21000
Audit Bureau of Circulations
E D I T O R I A L E D I T O R I A L ISSUE 1FEBRUARY 2009
Light Combat/MediumAttack Helicopters:Rotary Wing Strike &Close Air Support
Self-Propelled Artillery:Shooting & Scooting onwheels or tracks
Naval Air Defence:Full Spectrum engagementof airborne threats
CBRN Detection &Defence: Combating theunseen enemy
IAF Modernization:Options in a multi-polarmarketplace
UAV operations inAfghanistan:Lessons for the Asianmarket
ISSUE 2MARCH/APRIL 2009
Airborne Radar:How to embrace the solid-state revolution
AFV Upgrades:Affordable capabilityenhancements to mobility,lethality & survivability
Warship Gun Systems:Layered responses to sur-face & littoral threats
Ground SurveillanceSystems:Multi-spectral solutions inthe land environment
ADF ProgrammeUpdate: Enhancementwhile on operations
The Military’s role in Asia-Pacific HomelandSecurity
ISSUE 3MAY 2009
Trainer Aircraft Market:Basic & Lead-in Trainingwith Light Attack applica-tions
MBT Weapon Systems:Main Guns & Munitions toRemote Weapon Stations
Naval C4I: SituationalAwareness & CombatManagement at Sea
Area Communications:Ensuring formations havesufficient on-the-movebandwidth
Singapore Navy:Leading the way in SE Asia
The OPV and Multi-Rolevessel market:Balancing Ocean GoingCapability with LittoralPersistence
ISSUE 4JUNE/JULY 2009
AirborneReconnaissancePlatforms:UAVs, helicopters & fixedwing solutions to liftingthe fog of war
Small Arms & PersonalDefence Weapons:Core military capabilitiesedge toward revolution
Modern Corvettes:Advanced Littoral & Oceangoing platforms maketheir presence felt
Dismounted SituationalAwareness: Assured nav-igation & battle manage-ment for the soldier
Indonesia Militarybuildup: Military capabili-ties for archipelagicdefence
Russian SubmarineTechnology:Advanced undersea sur-veillance & attack
EXHIBITIONDISTRIBUTION
Aero India, Bangalore,11-15 February 2009
IDEX, Abu Dhabi, UAE,22-26 February 2009
EXHIBITIONDISTRIBUTION
AustralianInternational Airshow,Avalon Victoria, 10-15March 2009
GSA, Singapore, 17-19March 2009
IDEF, Turkey, Istanbul27-30 April 2009
EXHIBITIONDISTRIBUTION
IDET, Czech Republic,5-7 May 2009
IMDEX,Singapore, 12-14 May 2009
EXHIBITIONDISTRIBUTION
Paris Air Show, 15-21June 2009
IMDS, St Pettersburg,Russia 24-28 June 2009
ISSUE RELEASE DATEFebruary 2nd
Advertisement bookingdeadline – Jan. 5th
Advertisement materialdeadline – Jan. 16th
ISSUE RELEASE DATEMarch 2nd
Advertisement bookingdeadline – Feb. 2th
Advertisement materialdeadline - Feb. 16th
ISSUE RELEASE DATEMay 1st
Advertisement bookingdeadline – Apr. 3rd
Advertisement materialdeadline - Apr. 17th
ISSUE RELEASE DATEJune 1st
Advertisement bookingdeadline – May 1st
Advertisement materialdeadline - May 18th
C A L E N D A R C A L E N D A RISSUE 5AUGUST 2009
Multi-Role Fighter pro-grammes:Big Ticket Air Superiorityin Asia
Night Vision:Weapon Sights, Goggles &Binoculars give soldiersoutstanding reach
Frigates & Destroyers:Large Surface Combatantsto patrol the sea lanes
Affordable MilitarySpace: Communications & recon-naissance strategies forevery pocket
Chinese MissileDevelopments:Domestic advancement &overseas acquisition
Civil CBRN Defence:Countermeasures & capa-bilities in Asia
ISSUE 6SEPT/OCT 2009
AEW Aircraft:Securing the skies withthe best airborne eyes
Light Armour AFV:Combining rapidlydeployed mobility withcombat capability & sur-vivability
Naval Self Protection:Ensuring the Flag is flownwith confidence
Battle ManagementSystems:Extending C2 from theoperational headquarters,down to the individualvehicle & soldier
Korea’s Armed Forces:Watching across the DMZ
North Korea and denu-clearization:The Role of the US ®ional powers
ISSUE 7NOVEMBER 2009
Tactical Airlift &Transport AircraftReview: Ensuring deliv-ery, whatever the weatheror airfield
Anti-Armour Weapons:Manportable & platformlaunched options
Naval Land AttackSystems: Missile &Gunnery options to controlthe Littoral Battlespace
WearableCommunications:Giving the soldier effec-tive, light weight commu-nications
Thailand’s Armed ForcesModernisation Plan
The competitive Asiandefence market:Winners & Losers in theindustrial landscape
ISSUE 8DEC 2009/JAN 2010
MANPADS
Combat Engineering:Ensuring BattlefieldMobility
Offshore Patrol andFast Attack Craft:Pocket sized ‘Giant Killers’& Littoral Policing
HF Technology:‘Everyman’ Satcom alter-native for the battlefield &strategic back-up
Malaysian ArmedForces:Continual renewal &enhancement
Nuclear trafficking:Countermeasures in theFar East, includingMegaports Initiative.
EXHIBITIONDISTRIBUTION
BRIDEX, Brunei, 11-16August 2009
TADTE,Taiwan, 13-16August 2009
MAKS, Moscow, Russia18-23 August 2009
EXHIBITIONDISTRIBUTION
DSEi, London, UK, 8-11September 2009
AUSA, USA, October2009
Seoul Air show, Korea,20-25 October 2009
EXHIBITIONDISTRIBUTION
Defence & Security,Thailand, 4-7 November2009
Milipol, Paris, 17-20November 2009
Dubai Airshow, 15-19November 2009
EXHIBITIONDISTRIBUTION
LIMA, 1-5 December2009, Malaysia
ISSUE RELEASE DATEAugust 3rd
Advertisement bookingdeadline – July 3rd
Advertisement materialdeadline - July 17th
ISSUE RELEASE DATESeptember 1st
Advertisement bookingdeadline – Aug. 3rd
Advertisement materialdeadline - Aug. 14th
ISSUE RELEASE DATENovember 2nd
Advertisement bookingdeadline – Oct. 2nd
Advertisement materialdeadline - Oct. 16th
ISSUE RELEASE DATEDecember 1st
Advertisement bookingdeadline – Nov. 2nd
Advertisement materialdeadline - Nov. 16th
PLEASE SEND THE MATERIAL TO:Asian Military Review
Media Transasia Thailand Limited75/8, 14/F, Ocean Tower II, Soi Sukhumvit 19,
Sukhumvit Road, Klongtoey Nue, Wattana,Bangkok 10110. Thailand.
Tel: (662) 2042370. Fax: (662) 2042391.
PRINTING : BY OFFSETBleed and Trimmed sizes : The publisher reserves theright to trim up to 6mm off each edge of each trimmedpage dimension. Type matter and illustrated material notintended to bleed must be kept to this tolerance. Bleedinsertions accepted only for half-page units or larger.
Two page spreadTrimmed Size 11 1/4” x 16 1/2” (286mm x 418mm)Bleed Size 11 1/2” x 16 3/4” (291mm x 426mm)
Full pageTrimmed Size11 1/4” x 8 x 1/4”(286mm x 213mm)Bleed Size11 1/2” x 8 1/2”(291mm x 216mm)
Full pageNon Bleed Size10 1/4” x 7 1/4”(260mm x 184mm)
Half page(Horizontal)5” x 7 1/4”(127mm x 184mm)
Half page(Vertical)10 1/4” x 3 1/2”(260mm x 88mm)
One-third page(Horizontal)5” x 4 3/4”(127mm x120mm)
PRINTING REQUIREMENTSMaterial required : Original artwork with transparencies or colourseparated positives with progressive proofs. Films should be rightreading, emulsion side down using a screen of 175.
Materials can also be provided electronically. Digital Artwork - AdobeAcrobat PDF file is the preferred format with images at a minimumresolution of 300 dpi in CMYK and all fonts embedded. Detailed spec-ifications are available on request. A hard copy colour proof generat-ed from the submitted file(s) MUST be supplied.
A D V E R T I S E M E N T S I Z E S
Note:
Requested positions : 10% extra and subject to availability
Spot Colour : 25% extra over B&W rates for each additionalcolour (Basic process colours only).
Frequency discounts : Applicable on multiple insertionswithin one year of the first insertion.
Bleed : 5% surcharge for bleed advertisements.
Special advertising : Quotes available upon request
Special Positions (Euro - € )(Frequency more than 6x)
Outside Back Cover: 5900
Inside Front Cover: 5525
Inside Back Cover: 5325
GENERAL TERMS AND CONDITIONS
Agency commission:10% of gross amount
Payments:Accounts are due 30 days from the date of invoice.All payments must be made in U.S. Dollars bycrossed cheque or draft to :
Media Transasia LimitedRoom 1205-1206, 12/F, Hollywood Centre,233, Hollywood RoadSheung Wan, Hong Kong SAR.Tel : (852) 2815 9111. Fax : (852) 2851 1933.
Overdue bills:A delinquency charge of 1.5% per month will bemade on any bill outstanding for more than 30 daysfrom the date of invoice.
Tax/VAT:Will be billed additionally where applicable.
A D V E R T I S E M E N T R A T E S ( E U R O - € )
Colour DPS FP 1/2Pg 1/3Pg
1-2x 8750 4475 2675 2000
3-5x 7850 4000 2400 1825
6-8x 7375 3750 2225 1350
>8x 7000 3525 2100 1200
Black & White
1-2x 5925 3100 1825 1400
3-5x 5275 2775 1625 1250
6-8x 5000 2625 1540 1200
>8x 4725 2450 1450 1125
HEAD OFFICE, EDITORIAL OFFICE,AND GLOBAL REPRESENTATIVES
Please direct all communication to: Asian Military Review Tel : (662) 204 2370Media Transasia Thailand Limited Fax: (662) 204 239114 Floor, Ocean Tower II, Email : [email protected]/8, Soi Sukhumvit 19, [email protected] Road, Klongtoey Nue,Wattana, Bangkok 10110, Thailand
Editor: Mr. Adam Baddeley Tel: (44) 1945 430 184E-mail: [email protected]
W O R L D W I D E R E P R E S E N T A T I V E S
Australia Charlton D'Silva, Tel: (61 2) 9252 3476Mass Media Publicitas Fax: (61 2) 9252 8456
E-Mail: [email protected]
France/Spain Stephane de Remusat, Tel: (33 5) 3427 0130REM Europe Media Service Fax: (33 5) 3427 0131
E-Mail: [email protected]
Germany/Austria/ Sam Baird, Tel: (44 1883) 715 697Switzerland/Italy/UK Whitehill Media fax: (44 7770) 237 646
E-Mail: [email protected]
Israel/Turkey Liat Heiblum, Tel: (972 3) 570 6527Oreet - International Media Fax: (972 3) 570 6526
E-Mail: [email protected]
India Xavier Collaco, Tel: (91 11) 2686 8775Media Transasia India Limited Fax: (91 11) 2686 7641
E-Mail: [email protected]
Japan Mikio Tsuchiya, Tel: (81 3) 5456 8230MHAS Media Fax: (81 3) 5456 0120
E-Mail: [email protected]
Philippines Clang Garcia, Tel: (63 2) 638 8374AdReflex International Fax: (63 2) 687 4851
E-Mail: [email protected]
Russia Alla Butova, Tel/Fax: (7 3832) 180 885NOVO-Media Ltd, Mobile: (7 960) 783 6653
Email: [email protected],[email protected]
Singapore/Malaysia Dr. Rosalind Lui, Tel: (65) 6458 7885TSEA International Mobile: (65) 9886 3762
E-Mail: [email protected]
South Korea Young Seoh Chinn, Tel: (82 2) 481 3411/12/13Jes Media International Fax: (82 2) 481 3414
E-Mail: [email protected]
Scandinavia/Benelux/ Karen Norris, Tel: (44 1435) 884 027South Africa T K Associates Mobile: (44 7950) 029 742
E-Mail: [email protected]
USA (West/South West)/ Diane Obright, Tel: (1 858) 759 3557Brazil Blackrock Media Inc. Fax: (1 866) 263 2527
E-Mail: [email protected]
USA (East/South East)/ Margie Brown, Tel: (1 540) 341 7581Canada Margie Brown & Associates. Mobile: (1 540) 341 7582
Email :[email protected]