Nov, 2009

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China International Industry Fair (CIIF in brief) is jointly organized by

National Development and Reform Commission, Ministry of Commerce,

Ministry of Industry and Information Technology, Ministry of Science and

Technology, Ministry of Education, Chinese Academy of Science, Chinese

Academy of Engineering, China Council for the Promotion of International

Trade and Shanghai Municipal People’s Government, co-organized by

China Machinery Industry Federation and managed by Shanghai World

Expo (Group) Co., Ltd. Since 1999, when the first session was found, CIIF

has never stopped innovating itself and upgrading the level of exhibitors

and the quality of exhibits. Now, CIIF has won much more focus, and

become the most influential brand fair in China manufacturing industry.

CIIF 2009, the 11th session, themed “Scientific Innovation and Equipment Manufacturing Revitalization”, was held at Shanghai

New International Expo Centre from Nov.3-7. 1869 exhibitors home and abroad have participated CIIF 2009, who covered general

exhibition space of 126,500sqm, of which over 30% were from oversea. More than 70 forums and conferences were held

simultaneously, and the general amount of transactions on scene was 1.744 billion RMB.

CIIF 2009 is composed of seven specialized shows, of which the theme and scale of are indicated as below:

Metalworking and CNC Machine Tool Show——40,000m²

Information and Communication Technology Show ——11,500 m²

Scientific & Technological Innovation Show ——19,000 m²

Energy Show——5,750 m²

Environmental Protection Technology & Equipment Show ——11,500 m²

Industrial Automation Show——28,750 m²

China Aerospace and Aviation Technology Show ——10,000 m²

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Analysis on Exhibitor

1. Overview Totally 1869 exhibitors have participated CIIF2009. Of all the show area, oversea exhibitors accounted for 30.1%, domestic

(Shanghai excluded) exhibitors 43.3%, Shanghai local exhibitors 26.6% (Refer table 1 for details). There were 939 Chinese exhibitors (Shanghai excluded) coming from 25 provinces or autonomous regions and 5 cities with

independent planning, including Shougang Group, Baosteel, China Telecom, China Mobile, Qier Machine Tool, Qinchuan Machine Tool, Wuhan Heavy Duty Machine Tool, Spark Machine Tool , Kaida Machine Tool,Yangli Group, World Precise Machinery, Hanchuan Machine Tool, Beijing Institute of electro-machining, Han’s Laser, Chutian Laser, Beijing Automobile Works, CECIC, Huayi Group, HollySys, EVOC, SoftLink, Leyard, Tianwei Group, Tianshui 213 Electrical Apparatus Company, Shining Metal, etc. Number of exhibitors from Shanghai was 436, including Shanghai Machine Tool, Terna, Shanghai Tunnel, Shanghai Electric, Shanghai Power Equipment, Nader, Jiena Complete Electric, SAIC, Gmol, Data Solution, Shanghai Sanxin, Sansi, Guanglian, Opto electric, Epilight. Shanghai electronics development holding group, Rainbow, Roled Opto, etc.

There were 494 oversea exhibitors coming from 18 countries and regions, including ABB, SIEMENS, FANUC, Phoenix, Fuji Electric, Beckhoff, Rittal, Turck, Lenze, Pepperl-Fuchs, Honeywell, BALDOR, Staubli, ESA, ema, Weidmuller, Elco, Schmershal, Pilz, Autonics, Advantech, MAZAK, Unity-prima, Bystronic, Spinner, Mitsubish, Farleylaserlab, Flow UHP waterjet, Transcosmos, STMicroelectronics, Tailift, Muratr, Nilfisk, Polylink, CREE, Enfis, Optiled, Brother, Plus, etc.

On-site

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1.1 Exhibitor Summary

CIIF 2009 Exhibitor Summary

S h a n g h a i D o m e s t i c O v e r s e a T o t a l S h a n g h a i D o m e s t i c O v e r s e a T o t a l

M W C S 5 1 1 5 3 5 5 1 5 1 5 6 1 1 4 6 1 9 2 1 1 2 4 5 0

I A S 2 6 0 2 8 6 6 8 4 1 2 3 0 1 3 2 2 0 3 1 5 7 4 9 2

E P T E S 1 7 4 1 2 6 2 1 6 5 1 6 2 0 1 4 6 1 3 5 3 0 1

I C T S 1 5 5 2 5 8 9 0 5 0 3 6 3 4 5 5 6 1 6 4

E S 1 0 8 7 7 2 0 2 0 5 1 5 5 4 6 7 5

S T I S 2 4 5 6 4 2 2 0 9 0 7 5 1 2 9 0 8 3 4 9

C A A T S 1 0 6 2 2 3 5 1 3 8 0 9 9 2 0 3 8

T o t a l 1 5 5 9 2 1 4 7 1 5 9 6 5 3 0 2 4 3 6 9 3 9 4 9 4 1 8 6 9

S p e c i a l i z e d S h o wN o . o f S t a n d a r d B o o t h N o . o f E x h i b i t o r

Table 1

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1.2 Comparison of Exhibitor No. & Standard Booth No. of the last 3 years

It can be referred from the Chart 1 that the number of exhibitor and booth keeps increasing during

the last three years, which shows the great potential of CIIF’s development. The average booth area

was 22.86sqm in 2007, 24.84sqm in 2008 and 25.47sqm in 2009, which shows the great growth trend

of average booth area, and exhibitors with raw space increased in this period. In another word,

exhibitors give more attention on CIIF and the quality of stand is higher and higher.

Notes: Standard

Booth No. here

means the number

that general show

area is converted into

shell booth area

(3m×3m) Chart 1

1775 1816 1869

45225016

5302

0

1000

2000

3000

4000

5000

6000

2007 2008 2009

Exhibitor No. Standard Booth No.

5

1.3 Regional Distribution Analysis ● By booth no.

● By exhibitor no.

Oversea 30.1%

Shanghai Local 29.4%

Chart 2

Domestic (Shanghai excluded) 40.5%

Shanghai Local 23.3%

Domestic (Shanghai excluded) 50.3%

Oversea 26.4%

Chart 3

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2. Analysis on Oversea Exhibitors Under the circumstances of economy crisis, CIIF 2009 not only conquered various difficulties, but also won

opportunities. The show area, the number of exhibitor, and the quality of the fair reached a higher level. Of the total show area, the overseas exhibitors shared over 30%. 1596 booths were occupied by 494 overseas exhibitors from 18 countries/regions, including USA, Germany, Switzerland, Italy, Japan, Czech, Korea, Singapore, Denmark, Australia, etc.

2.1 The comparison of exhibitor no. and standard booth no. of the last three years

Chart 4 indicated the No. of overseas exhibitor and booth, which shows the upgrading attention of abroad manufacturing corporations to CIIF. The annually increasing rate of the Number of overseas exhibitor: is 25.5% for 2007-2008 and 4.4% for 2008-2009. The annually increasing rate of the average area of overseas booth is 8.5% for 2007-2008 and 4% for 2008-2009. The two raising rate is higher than that of CIIF average level. Economic crisis seriously attacked these companies, and the marketing budget of them plunged, but more abroad exhibitors attended CIIF, which shows their more attraction on domestic market and the upgrading internationalization of CIIF on the other hand.

Chart 4

377473 494

14151535 1596

0

200

400

600

800

1000

1200

1400

1600

1800

2007 2008 2009

Exhibitor No.

Standard Booth No.

7

2.2 Analysis on Overseas Exhibitor, by Continent

Oceania1.75%

Asia58.77%

Europe29.54%

America9.94%

Chart 5

The chart 5 & 6 implied that Asian

exhibitors accounted the majority part,

58.77%. Of all oversea sourcing, the

ones from Europe shared almost 30%.

The top two exhibitor sources are both

from the manufacturing developed

region, for example, Japan from Asia

ranked 1 and Germany from Europe

ranked 2, respectively. On the other

hand, American corporations also took

a part of nearly 10% (9.94% exactly).

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2.3 Analysis on Overseas Exhibitor, by Country / Region

Occupation of Overseas Exhibitors（%）

Chart 6

14.91%

2.92%

34.21%

4.97%

9.94%

17.25%

4.68%

2.05%

1.75%

7.31%

Tai Wan

Hong Kong

Japan

Korea

USA

Germany

Italy

Switzerland

Australia

Others

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3. Analysis on Domestic Exhibitor

There are 1375 Chinese exhibitors (Shanghai excluded) coming from 25 provinces /autonomous regions and

5 cities with independent planning occupied 3706 booths in CIIF 2009. The No. of exhibitor and booth increased

2.4% and 6.5% respectively, based on 2008 data. 436 local exhibitors occupied 1559 booths, shared 23.3% and

29.4% respectively of total. 939 domestic exhibitors (Shanghai excluded) occupied 2147 booths, accounted

50.3% and 40.5% respectively of total.

Please refer Chart for domestic exhibitor data

Chart 7

The chart shows us that the No.

of domestic exhibitor kept stable in

the last three years, while the total

standard booth no. raised much, 12%

for 2008 and 6.5% for 2009. It can

be inferred that the show area per

booth quickly increased, which

means the CIIF earn more input from

exhibitors to give a higher quality of

display.

1398 1343 1375

31073481

3706

0

500

1000

1500

2000

2500

3000

3500

4000

2007 2008 2009

Exhibitor No. Standard Booth No

10

4. Feedback from Exhibitors

Long Xingyuan, Chairman of board committee of Qinchuan Machine Tool Group: We sold 13 Wheel Gear Grinding

Machines on the Opening Day of CIIF 2009, earning turnover RMB 37.8 million. I’d thank much to CIIF and wish other exhibitors

great achievements

Masami Ando, oversea marketing manager of JETRO: CIIF 2009 specially set negotiation area for JETOR, and

everything is well ordered, which helps us to play an important part in strengthening the communication between China and Japan.

Pan Hongwei, General Manager of JinFang Yuan CNC Machine Co., Ltd.: CIIF 2009 is really well organized, for

not only highly internationalized, but also attracting great amount of professional visitors. We have received intention contracts for

purchasing 20 CNC Machine Tools. Many thanks to CIIF for building such an excellent platform for us.

Dott.Giovanni Gualco, Sales Manager of Italy GNUTTI: We brought our featured and most advanced products to CIIF

2009. Clients show interests to them and are deeply impressed. I am sure GNUTTI will come next year.

Takashi Nakamura, Vice-General Manager of Fuji Electric Holding (Shanghai) Co., Ltd.: The products displayed

at CIIF 2009 were more various this year, and the service was also very human-considerate. We were 100% satisfied and surely

will attend CIIF 2010.

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Analysis on visitor

CIIF 2009 has attracted 118,325 visitors from 73 countries or regions and 30 domestic provinces and cities with independent planning, while 98,256 of them are professionals.

LISTENING

COMMUNICATION

OBSERVATION

NEGOTIATION

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1. Analysis on Visitor, by Institution/Company Type

Chart 8 shows the rate of visitors from various institutes or companies

Chart 8

50.8%

2.1%

4.3%

5.8%

12.5%

6.6%

11.6%

6.2%

0 0.1 0.2 0.3 0.4 0.5 0.6

Others

Agent

Systems integrator

Research institute

Association

Bureaucracy

Media

Manufacturer

It is clearly that the visitors from manufactures accounted majority. The ones from research institutes, agents, and systems integrators totally shared over 30% of all visitors, which shows the high correlation to CIIF themes.

Occupation of all professional visitors（%）

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图 9

2. Analysis on Visitor by Job Function

2.5%

7.8%

3.2%

2.7%

10.2%

9.6%

14.1%

34.7%

15.2%

Others

Research/Development

Media

Import/Export

Marketing/Sales

Purchasing

Manufacturing

Engineering/Technical Services/Quality

Management/CEO

Among the professional visitors, who

work for engineering, technical services

and quality control have the highest rate

as 34.7%, Visitors who engaged in

related careers like

research/development, marketing, sales,

purchasing, import/export,

manufacturing, supply chain and CEO) occupied 94.1% of total.

Chart 9 Occupation of all professional visitors（%）

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图 7

6.8%

6.2%

5.0%

3.4%

3.4%

4.6%

8.4%

3.9%

5.6%

1.8%

2.2%

6.2%

1.9%

2.2%

2.0%

2.8% 2.5%

3.0%

2.9% 2.1%

4.3%

2.2%

1.9%

5.4%

2.5%

2.4%

2.5%

1.9%

0 500 1000 1500 2000 2500 3000 3500

Machine Tool ComponentsAerospace

Automobile and Motorcycle Industry

National Defense Shipbuilding

Moulds and Dir-MakingMachinery Manufacturing

Mechanical Machinery EngineeringElectric Industry

Light IndustryIndustrial Automation

Construction

Light Machinery IndustryTextile

Biological & MedicalFood & Beverage

Packing & PrintingPetrochemicals

National defense IndustryEnvironment Protection Equipment

MetallurgyPlastic & Rubber

IT and electronic industryLogistics

Communication Tech

Computer /Hardware

LED

Chart 10 indicated the top

5 fields visitors interested in

are: machinery manufacturing

8.4%, machine tool

components 6.8%, industrial

automation 6.2%, aerospace

6.2%, IT & electronic

industry5.4%, who occupied

some 1/3 of the total.

Chart 10

Petrochemicals/Metallurgy

Please refer Chart 10

3. Analysis on Visitor by Interested field

Occupation of all professional visitors（%）

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4. Analysis on Visitor by Involvements in Purchasing

As Show on Chart 11

Visitors who are final approval occupied 22%. Visitors involved in Purchasing directly or indirectly occupied 81% of the total.

Chart 11

占专业观众总数比重（%）

22%

36%

24%19%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Final Approval Recommendation Specifying

Requirement

No Specifying

Occupation of all professional visitors（%）

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5. Analysis on Visitors by Purpose

As Show on Chart 12

Chart 12

14.1%

9.7%

13.0%

14.4%

26.8%

18.4%

1.4%2.2%

Purchasing

Liaison suppliers and venders

Looking for solution

Looking for cooperation

Select marketing information

Looking for innovation

technology

Attending Meeting Others According to statistics, visitors’

main purposes are:

1. Selecting marketing information

2. Looking for innovation

technology

3. Looking for cooperation

4. Purchasing

5. Looking for solution

6. Attending meeting

Compared with that of last year,

those who purposed to purchase were

obviously increased.

There were only 1.4% of all

visitors whose aim is not much related

to CIIF theme.

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6. Feedback of visitors

CIIF 2009 randomly investigated 1219 visitors (181 of them are from abroad). The research report shows as

below.

Program Score

Professionalization 90.69

Internationalization 87.60

Media Report 87.96

Quality of Booth Construction

90.10

On-site order 90.48

General 89.36

Table 2

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Conference & Forum

74 conferences & forums were held during CIIF 2009, combined with

three parts, which are development forum, technology forum and industry

forum. As an enormously important activity of CIIF 2009, these forums

focused on hot and difficult issues, such as how to conquer the crisis, face the

restrict of energy, resources and environment and challenge of globalization

and multipolarity, etc

in the industry, and

covered many

advanced and

essential contents. Chinese and foreign governmental officials, experts,

scholars, insiders

and entrepreneurs

will be invited to

express insights and

conduct discussions.

The Forum will be characterized by frontiers, visions, professionalism and

technicality so as to enhance its social attraction. ‘The 2nd China International

Energy Conservation and Environment Protection Forum’, ‘2009Advancing

Auto Manufacturing Technology Seminar’, ‘The 5th CIIF ·MM·China

Automation Days 2009’ and ‘2009 Elite Forum on Sino-Japanese Economy’ etc. received excellent feedback, the audience expressed that they would go on attend the forums and CIIF.

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Awards As one major activity, four kinds of exhibit awards of CIIF 2009 were

selected, which were gold, silver, copper and innovation awards. Totally 39

exhibits shared these awards, 4 for gold, 9 for silver, 14 for copper and 12 for

innovation. 3MW Offshore Wind Turbine from Sinovel Wind Co., Ltd., 450t

Electric Slag Remelting from Shanghai Heavy Machinery Plant Co. Ltd., Force

Control based robotic assembly application product from ABB Engineering Co.

Ltd. SH, and Mega-structure Diagnostic and Prognostic System from The Hong

Kong Polytechnic University won the gold award. These exhibits reflected the

national strategies, approved the “golden 10 years” of China Manufacturing, and

show the application of Hi-tech face to the future. Awarded exhibits not only were upgraded from “made in China” to ‘innovated in

China’, but also show the

world class level of modern

industry and the

achievements of China

advanced manufacturing. As

a service platform for

manufacturers and clients,

the award system of CIIF will

provide more opportunities for

exhibits via award system. We sincerely hope you bring the higher level exhibits.

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