2009 Desafío Intel América Latina: Chile

Universidad Técnica Federico Santa MaríaInternational Institute for Innovation and Entrepreneurship 3IE

October 26th, 2009 Valparaíso, Chile

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Table of ContentsPrologue 3

Agenda 4

Thank you to our sponsors 5

About 3IE 6

The Competition 7

Prizes and Rules 8

Finalist Team: E-Health Systems 9

Finalist Team: Voxound 10

Finalist Team: Sugaut 11

Finalist Team: Albuland 12

Finalist Team: Second Sense 13

Finalist Team: BrandmetriQ 14

Finalist Team: NSUW2N 15

Finalist Team: Cut & Reposition System 16

Finalists from Argentina, Colombia, Costa Rica & Mexico 17

Judges 18

Mentors 26

Projects Submitted 27

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Prologue: Víctor Aguilera

In Latin America, the competition took off simultaneously in five countries in the region (Mexico, Colombia, Costa Rica, Argentina and Chile) in collaboration with prestigious ed-ucational institutions and organizations associated with entrepreneurship. The challenge achieved very successful results in terms of the quantity and the quality of the projects that competed. Just in Chile, we received close to fifty projects coming from fifteen dif-ferent universities. Of those, in this book we will present the eight teams that made it to the national final held on October 26th in Valparaíso in the Casa Central of the Universidad Técnica Federico Santa María. For the entrepreneurs, the main incentive to participate in the competition is the possibility to accelerate the global potential for their projects being evaluated by national judges and re-gional experts in investments in technology. Also, the motivation to represent their respective countries in the world-wide final of the competition drives them as well. The finals take place every year in the world´s epicenter of technology entrepreneurship: Silicon Valley. There they must present their innovations before a panel composed of the most respected risk investors and compete with entrepreneurs from every continent and the best universities in the world.

Through education, collaboration and competition in a global environment, the Desafío In-tel strives for the universities throughout the world in the areas of engineering, science and business to be active and relevant players in the support of entrepreneurs, generation of in-novation, and in the economic development of their countries.

The International Institute for Innovation and Entrepreneur-ship – 3IE of the Universidad Técnica Federico Santa María – USM is proud to organize the first version of the Desafío Intel América Latina. We are honored the globally respected In-tel Corporation has entrusted us to convene university stu-dents that are innovators and entrepreneurs in technology. The Desafío Intel® America Latina is part of a systematic effort at an international level that Intel® has lead for the promotion of economic development. The Intel Challenge seeks to promote technology based entrepreneurial devel-opments with the potential to become important business opportunities internationally. These opportunities create productive added-value chains that in turn lead to better paying jobs.

Universidad Federico Santa María, Valparaíso, ChileMain Auditorium, Building A

October 26th 2009

PROGRAM:

09:55 Opening remarks, instructions: Victor Aguilera, director of 3IE

10:00 – 13:45 Presentations: The presentations will be in alphabetical order. Each group will have 15 minutes to present and then 10 minutes for questions and answers (25 minutes total).

10:00 – 10:30 Presentation 1: Albuland

10:30 – 11:00 Presentation 2: BrandmetriQ

11:00 – 11:30 Presentation 3: eHealth Systems

11:30 – 12:00 Presentation 4: NSUW2N

12:00 – 12:15 Coffee Break

12:15 – 12:45 Presentation 5: Second Sense

12:45 – 13:15 Presentation 6: Sugaut

13:15 – 13:45 Presentation 7: Voxound

13:45 – 14:15 Deliberation

AgendaDesafío Intel América Latina

-Round Two-

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Thank You to Our Sponsors

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Project supported by:

and science in Chile and an international reference for creating new businesses in the areas of ICT’s, Energy, Biotechnology, Architecture/Construction Environment, Health and Education.

Since it was started in 2001, 3IE has created a multinational network of corporations com-mitted to supporting technology innovation including companies such as Intel, Microsoft, Motorola, Chilectra, VTR, Oxiquim, Digevo Group, Government Agencies such Corfo, Coni-cyt, ProChile, associations, venture capitals, ONG’s, etc. With them 3IE instills the entre-preneurial spirit into university students, and helps them raise funding and get resources for market validation, R&D, prototyping, patenting, product development, legal conformation, early commercialization, and so on. 3IE provides a setting for its network of partners that strengthens the entrepreneurs. This starts from the very beginning of each idea all the way to connecting the technologies to the business world. In this way a new concept of teaching entrepreneurship and developing entrepreneurial skills is shaped, with entrepreneurs capable of running and growing their own companies quickly.

At 3IE we deliver innovative, technology-based companies to society that make up the driv-ing force of the future in the knowledge economy. We collaborate on ventures to give them global potential and appeal to investors. Our core business is to create value through tech-nology innovation.

At 3IE we look for global business op-portunities, and we create value by helping entrepreneurs to take advan-tage of these opportunities through innovative solutions and new tech-nologies. We assess ideas from entre-preneur teams, offer a favorable en-trepreneurial atmosphere, and a vast local and international network to transform them into new companies. We have the seal and support of the Universidad Santa Maria’s technolo-gy, leader in engineering, technology

International Institute for Innovation & Entrepreneurship 3IE

www.3ie.cl

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The Desafío Intel América Latina is a competition for entrepreneurial proj-

ects based on technologies, focused on the university sector. The an-

nouncement was made in collaboration with prestigious institutions

in universities organizations associated with entrepreneurship in Latin

America such as Emprear in Argentina, the Universidad Técnica Federi-

co Santa María in Chile, the Instituto Tecnológico in Costa Rica, the Uni-

versidad EAFIT in Colombia, and the Tecnológico in Monterrey, Mexico.

Intel´s objective in holding this competition is to contribute to cre-

ating interest in the development of technological projects that

have the potential to be converted into important business op-

portunities, create productive value added chains, and create jobs.

The regional winners of this competition will be invited to participate in

the final round of the contest Intel + Berkeley Technology Entrepreneurship

Challenge in November this year at the University of California Berkeley.

The Desafío Intel América Latina is organized with the support of YouNoodle, a

company based out of California that provides a technological platform utilized

by important clubs of entrepreneurs and university competitions world-wide.

The Competition

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1. The projects must be attached to the university setting. This can include students

recently graduated or in the process of graduating. Students in Master´s programs

can also participate. At least one of the participants of each team must be a student

(or has been in the last two years).

2. The projects must be oriented to technology innovation including but not limited

to the areas: wireless technology, digital home, consumer or business software, en-

ergy, nanotechnology, semiconductors, and digital health.

3. The technological developments must have a working prototype.

4. The projects must have a business plan.

5. Only projects from the following countries will be accepted: Argentina, Chile, Co-

lombia, Costa Rica, and Mexico.

6. The application process and all of the documents turned in to the competition

must be in English.

Rules

Prizes

The top three projects will be awarded the following prizes in US dollars:

• First Prize: $25,000

• Second Prize: $15,000

• Third Prize: $10,000

The amount of the awards is before taxes. The prizes will be awarded to the

three regional level winners in cash. The winners from each country will re-

ceive official recognition and presentation by means of local communication.

The three projects chosen will be able to participate in the “Intel + UC Berke-

ley Technology Entrepreneurship Challenge” (IBTEC) in November, 2009 in Sil-

icon Valley. The cost of the trip will be covered for two people from each

project. IBTEC is the global technology business plan competition where

some of the best projects and entrepreneurs in the world come together.

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Our first IT product will be a primary care Electronic Medical Record (EMR) for the public health centers and posts in Chile. It will be based on OpenMRS, an open source EMR platform that is modular, scalable, interop-erable, based on international standards, and has been implemented in over 15 countries. Unlike any current EMR in Chile, OpenMRS is a web-based system with off-line capabilities for sites with low or no internet and has been connected to multiple mobile or handhelds systems, making it apt for rural or low resource settings. This product will address a $46 MM market in Chile with a much larger potential in Latin America. It has been sponsored by Google, the Rockefeller Foundation, the World Health Organization (WHO), the Canadian International Development Research Centre (IDRC), and the National Institutes of Health (NIH). THE TEAM: eHealth Systems was founded by four experts in the health informatics field, all of which were among the founders of the Chilean Association of Health Informatics.

Erika Caballero, RN, M.S. a neonatal nurse with over two decades of experience in the field of nursing and health IT, is the current Chilean representative of nurse informatics for the International Medical Informatics As-sociation, and is currently the National Director of the School of Nursing at the Universidad San Sebastian.

Verónica Rojas , MD a family medicine clinician who led implementation of one of the first EMR im-plementations in the public health sector in Chile, was director of the largest family health center in Chile for seven years, and spent two years in charge of the Ministry of Health’s Department of De-sign and Administration in Primary Care where she was responsible for the National EMR project.

Carola Hullin, RN, Ph.D., whose dissertation focused on the human factors in health informatics at the Univer-sity of Melbourne, Australia. She has over 9 years experience in clinical system implementation including at the 1000 bed Austin Health Hospital and at the Health Department of the state of Victoria. She has worked in the discipline of health informatics in Chile, Peru, Vietnam, and various other Latin American and Asian countries.

Joaquín Blaya , Ph.D., worked on implementing and evaluating laboratory information systems in re-source poor settings through the MIT-Harvard Division of Health Sciences & Technology (HST). He was the first to show the administrative and clinical impacts of health IT in these settings and is currently a post-doctoral fellow at the Brigham & Women’s Hospital’s Decision Systems Group.

Finalist Team: eHealth SystemseHealth Systems is a Chilean organization that pro-vides health information technology (IT) consult-ing and system implementation to clinical organi-zations, especially in the public sector, to help them improve the health of their patients, their fami-lies, and the community around them. We are the only organization in Chile able to provide organi-zations with a health IT vision and strategy based on scientific evidence and international standards.

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We have built a player that allows people to organize music in a more natural way, us-ing collaboration to achieve the task with less effort. Voxound is a great music re-tail tool also, because we get to know what people really want to listen at a given time (even better than they do), and can supply what they want in the moment they want it. Voxound is a free music player for Windows that proposes a new way of organizing music. All of the exis-tent players have apparently replicated the paradigm of old physical formats onto digital collections. They continue to organize music around albums, when there’s no practical reason. The idea of collabora-tively applying multiple user generated tags or labels to songs is not new. The general concept is known as “folksonomy” and became popular on the web (for photos, videos and other media) in 2004. Flickr and Delicious are two typical examples of having successfully applied a folksonomy on their content. We offer people a way to organize their own local collection of music using their own tags. People will tag for their own benefit. We then select which tags for a given song are more popular between users, and create a common classification. This common classification is shared between all users. So, if a particular user doesn’t tag any song, he/she can still benefit from the tags applied by the community.

THE TEAM: There are five of us working at Voxound. Jaime Bunzli is the project leader and helps Igna-cio Baixas, who leads the application’s core development. Juan Ignacio Donoso is the graphic designer and Agustin Feuerhake supports both development and marketing activities. Cristián Diaz deals with finances and administration. We are all currently working full time on this project, since October 2008. Baixas graduated in 2007 as a Computer Engineer and worked for 1 year at Woodtech, one of the most innovative startups in Chile. Bunzli has been an IT Engineer since 2007, and worked at Copec, one of the largest companies in the country. Diaz has worked as an Industrial Engineer since 2007 and worked at Derco, a large retail group. Donoso has worked as an independent designer since he graduated in 2006. And Feuerhake graduated in 2007 to become an IT Engineer and worked one year for Coasin, an IT consulting firm. All team members are graduates of the Pontificia Universidad Católica de Chile.

Finalist Team: Voxound

In 2008, people paid for around 1.4 billion single track downloads and around 0.8 bil-lion songs in the form of downloadable al-bums. The IFPI 2009 Report said that the digi-tal music market was growing at around 25%.Currently, people listen to music while they work, travel, get together with friends, while practicing sports, etc. Nowadays, almost every-one’s life has a “soundtrack”. These soundtracks are made up of different playlists for differ-ent moments. But creating a playlist is not an easy task in today’s media applications.

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multiple products with excellent results in quality and a low cost. Currently, Sugaut products are sold in first class chocolate shops and confectioneries in Chile and have taken steps to export to Mexico and Co-lombia. They have been very well received by local customers who prefer them for their good quality, taste, presentation and affordable price.

THE TEAM: is composed of Victoria Fuentes, founder of Sugaut, Claudio Gutierrez, Industrial Civil Engineer-ing student at the Universidad Técnica Federico Santa María and Carlos Cisterna, chocolates and candies technician.

Victoria has extensive experience in the development of molecules with specialized studies in Germany, England and Mexico. She has served as responsible for the development of natural foods at Laboratorio America, and as the Director of Research and Development at Laboratorio Chile S.A. (the largest Chilean pharmaceutical company). Currently she is dedicated exclusively to the Sugaut project and serves as CEO.

Claudio is fresh out of his engineering studies. He has worked for 6 months in the business incubator the International Institute for Innovation and Entrepreneurship 3IE of the Universidad Técnica Federico Santa María. He works analyzing projects and new business opportunities, developing business plans and market research for emerging businesses. His dedication to the Sugaut project is partial, giving support in the man-agement and decision making. He plans to join the team full time when he gets his degree.

Carlos has over 30 years experience in the food industry as a quality control technician, with courses in administration, security, quality, and chocolate technology.

Finalist Team: Sugaut

Sugaut has developed an innovative technology called CEM (Compact Elastic Molecules), which allows for the production of sugar -free foods but with the consistency, texture, smell and taste very similar to traditional foods. In today’s world, there is a strong growth trend and spread of diseases linked to dietary habits. This technology allows us to offer high quality products to people with diabetes, insulin resistance, obesity, overweight and those who seek a healthier lifestyle.

Sugaut offers candy, milk toffees, chocolates and candy bars low in calories and sugar free. These products are unique and highly innovative, because they have similar texture, appear-ance and taste to products with high sugar content. Also they taste much better, are higher quality and at a lower price than the current sugar-free products. Sugaut products are based on developing the technology Compact Elastic Molecules (CEM). CEM is a concept developed from the result of noble mixture of molecules, which can simulate textures, flavors and smells of

and augmented reality), interaction between trading cards, real time rankings, online trivia, trad-ing through social networks with users all over the world (IE: Facebook, MySpace, Twitter, MSN). Albuland goes directly to users, allowing them to interact with their album with-out switching from their preferred social network, and to buy stamps anytime, anywhere.

THE TEAM: Evelyn Pavez Aldunate: Evelyn is a Computer Science Engineer at the Universidad Técnica Federico Santa María, and also a highly motivated entrepreneur. She won the “Microsoft .Net 2006” contest with the project Dvine. Her role in Albuland is the data base administrator and album thematic director.Fernando Mancilla Sepulveda: Fernando is a Master´s Student in Computer Science at the Universidad Técnica Federico Santa María and a computer programming teacher. His role in Albuland is project manager.

Mauricio Vargas Ríos: Mauricio is a Computer Science Engineer at the Universidad Téc-nica Federico Santa María. He has been connected with entrepreneurship since the year 2005 when he won the first Federico Santa María Innovation Contest and found-ed Tyndaris Ltda. In 2007, he won the Microsoft .Net. His role in Albuland is Team Leader.

Finalist Team: Albuland Every day, virtual communities, social networks and blogs re-ceive millions of visitors all over the world sharing information and similar interests. However, trading card albums is a mas-sive hobby poorly explored through today’s web technologies. Albuland is a new concept in trading card albums, oriented to innovation in the market through the combination of the hobby collecting cards with the latest information technologies. It al-lows users to see, share and trade cards with people who have the same interest, and also see virtual albums come to life. These trading card albums can be used as a new advertising channel for several products and also as an educational resource to moti-vate children to learn at the same time they collect trading cards. Our website hosts several albums, allowing users to collect dif-ferent trading card albums simultaneously on his or her account. Albuland keeps all the features of traditional trading card al-bums (special, easy and hard cards) and adds many new fea-tures like new trading cards formats (audio, animation, video

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Listeners usually access audio content from different sources: radio, computers and mobile devices.

SecondSense is a solution that lets people listen to all types of audio content anywhere. This is achieved through a web application, that doesn’t need to be installed, and works on mobile phones and computers. In the first stage, the company focuses on the transmission of talk shows, podcasts and music files. Second-Sense is powered by a recommendation engine that delivers the described contents in a personalized way.THE TEAM:

Cristóbal Mestre: CEO of the company. He is a soon to be Industrial engineering graduate with an MBA from the University of Chile. Worked at Entel PCS Technological Evolution depart-ment, and is currently a consultant at SW Business, where he analyzes risk capital projects.

Pablo Bracchitta: He is in charge of marketing and studies. He recently graduated in Industrial engineer from the University of Chile. He started working at Surfrut Company, Chilean fruit exporter, and founded the Strategic Management department. He is currently working at Enjoy Casino, in the Marketing Department.

André Rigollet: He is the architect and chief developer of SecondSense. He is an Computer Science student from the Universidad Técnica Federico Santa María, with experience on mobile platforms, social networking applications, collaborative e-learning and agile methodologies. Since 2006 he has worked in companies such as Eduinnova, Latinhire and Sales Rapp Collins, as architect and developer.

Erwin Álvarez: He is the frontend and user interface developer of SecondSense. He stud-ies Computer Science at the Universidad de Chile. He has experience developing web applications. Bruno Salas: Interface and corporate image designer. He has a bachelor’s degree in Art and masters in Semiotics. Ernesto Parada: Interface and corporate image designer. He has a bachelor´s degree in Art and masters in interface design. He and Bruno Salas form a cross media art movement.

Finalist Team: SecondSenseSecondSense lets people create personalized radio stations (with podcasts, music and radio shows) that they can listen to anytime and anywhere. It increas-es content providers revenue by giving them a new distribution channel and statistics of their listeners. The value chain of the industry, related to the ser-vice, has three types of stakeholders: advertis-ers, media, and listeners. Advertisers are anyone who wants to promote their products and services. Media are those who deliver content, such as radio station independent podcasters and SecondSense.

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That will be done by employing BrandMetriq’s unique capabilities of monitoring and eval-uating the Word of Mouth surrounding the target to be analyzed. With a process designed that involves technology and communication experts, we can evaluate key actors/com-mentators and news, and their influence; which ultimately gives the complete picture.

THE TEAM

Pedro Maceratta, founder and CEO. Industrial engineer and former consultant of a Chilean-based Google-partner firm, he leads this team giving the business vision, management expertise and his full-time dedication.

Cesar Deramond, Industrial engineer and Specialist in control and development of IT Projects. He is in charge of continuous improvement of the system.Guillermo Bustamante and Soledad Aguilera. Both journalists and specialists in digital media, they are in charge of communication and analysis of media/content.

Jorge Galvez, Claudio Riquelme and Alberto Holts, Computer Science students, they are in charge of developing and maintaining our core-system.

Finalist Team: BrandmetriQBrandMetriq provides a new and inno-vative service by blending technology and communication experts to analyze and give valuable insight and feedback directly from the Social Media (a.k.a. Web 2.0) to different organizations.

BrandMetriq will enable organiza-tions and persons to identify, monitor, and proactively manage their reputa-tion on the Social Media; by doing this they not only can mitigate risk of erod-ing the brand, but also obtain feedback and transform it into opportunities.

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40 meters underwater where most civilian and government activity happens, allow-ing Wi-Fi like networks to be built in harbor facilities or aquaculture farms in order to man-age large underwater sensor networks. Also, equipment allowing for positioning and moni-toring of divers, both for recreational or professional purposes can be designed and built with this technology. Last but not least, RPVs can be built that make do not use cables.

This is a technology startup and the goal is to generate and protect (i.e. Patenting, trade se-crets, etc.) the relevant Intellectual Property (i.e. IP) in order to meet IETF & IEEE standards. The team will design and protect the ASIC that implements the phys-ics and the protocols allowing large numbers of devices to be built around this chipset.

The team is composed of a number of UNAB students, managed by an Electronics Engineer (Car-los Campos) and a Software Engineer (Juan Carlos Barroux), both members of the faculty, but with a lot of expertise both in academia and private companies, in the USA as well as in Chile.

The UNAB has the unique capacity of having a large engineering school as well as biotech-nology and marine biology departments, with the best research facilities in the country.

Finalist Team: NSUW2N The Near Surface Under Water Wireless Network (NSUW2N) project is developing a mesh acoustic network infrastructure to support the TCP/IP protocol suite un-derwater up to 40 meters deep, targeted both at VoIP and Data communications.

The team is developing the basic phys-ics (i.e. Frequency ranges), electron-ics, protocols and software that imple-ments the infrastructure needed to support TCP/IP applications underwater. This technology is optimized for the first

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affected by cut & reposition monthly. This average can get up to 20% in the slums, whereas it is nearly 0% in well-off areas.

The electricity laws in Chile control the maximum prices for cut & reposition services, ap-proximately 30% of total costs for the electric company (30% of about USD 50). Oth-erwise, the worker who does the cut & reposition operation, needs to be a “qualified technician”. In this case the companies can not easily down they operational cost. The device we developed can do the cut & reposition operation without opening the elec-trical meter box, and without a “qualified technician” worker. On the other hand, we can detect possible electricity robbing and send an alarm to the electric company.

The product is a small electronic device which is installed inside the electrical meter box, just before the register. The device has an RF communication system, and the unit can be operated remotely (up to 100 meters). The device is provided with automatic electrical stealing analysis systems, making a register in the unit. Additionally, the device has 7 expansion ports, to connect other devices and systems in the future (automatic energy consumption reading, pre-paid electrical system, etc.)

The device is low cost, and compatible with any electrical meter in the market.

The Team

Daniel Araos, Electronics Engineer student PUCV

Tomás Yakasovic, Electronics Engineer USM

Gonzalo Tomasello, Biochemical Engineer PUCV

Finalist Team: Cut and Reposition System

In Latin America, people living in slums are af-fected monthly by cut & reposition of electrical services in a large percentage. The slums areas, many times are also conflict areas, making it dangerous to go for a cut & reposition operation. Normally, people from electrical companies are attacked and robbed in areas like Rio de Janeiro´s fabelas or narco neighborhood in Colombia.

For example, in Chile almost 5 million electrical connections exist. On average, 4.5% are

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Finalists from Argentina, Colombia, Costa Rica & Mexico

Costa Rica• Codesoft • GoldRoot • Lunar Bear • MasterMed • Opsis 3D • Planifolia • SinPlag Controladores Biológicos

Mexico• INMETECH • Inviko • Motion Mechanics • SAABI • SE Brialle • Sidel2 SaaS Platform • SMART TEC • Srndipia • Teknol • Virta Localizacion

Argentina• Energe • Fingerprint • Glich TM. • Green Bio Thinktank • keepcon • LinkedStore • Reto Pyme • Secumix • Touchit! • Wormhole S.A.

Colombia• Below the Game • Cargoplace • E Power TR • Evola • Filsel • MercaWIFI • Musicrom • Ozone Labs • Pagamobi • Pulse

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Thank You to Our JudgesThe finalist teams submitted their business plans to the judges and on October 26th, 2009 after hearing pitches from the finalist teams the judges deliberated and chose a winner. We would like to thank our panel of distinguished judges.

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Alan Farcas, Endeavor Chile

Adrian Magendzo, Innova Chile-CORFO

José Miguel Musalem, Aurus Gestión de Inversiones

Roberto Musso, 3GMotion

Mariano Pola, Micrológica

Rodrigo Ravilet, Chile Exploration; Ex Alumnos de Harvard Bussiness School

Iván Vera, IGT.

Hernán Orellana Hurtado, ACTI

Mariano Pola (marianopola@microloigca.com) is the founding

partner and director of Micrologica (www.micrologica.com). Mi-

crologica is an electronic engineering company with 25 years

of experience in the design, development and manufacturing of

electronic products and systems. Pola has led multidisciplinary

electronic projects in Chile, Brazil, Mexico and Taiwan. Key devel-

opments include a mix of telecommunications and banking ap-

plications/devices such as specialized communication interfaces,

personal banking applications, AVL devices, People-meter devices

and ATMs. As a wireless data expert, Pola has developed diverse

applications over land-radio, trunking radio networks, mobitex,

CDMA, low orbit satellite, GPRS and reflex.

Since 2007, Pola has led the research and development efforts

for Bling Nation (www.blingnation.com). In this role, Pola leads

the development of Bling Nation’s mobile and contactless pay-

ment solutions.

Pola has worked as a professor at Universidad de Chile and has

been a director for Chilean institutions such as CORFO (Chilean

Small Business Agency), ASEXMA (Chilean Manufactured Product

Exports Associations), AIE (Chilean Electronic Industry Associa-

tion), FONDEF (Chilean National Science Foundation) and Fun-

dación Chile. Pola is a director for technological companies in

Chile and he is an associated DBM coach. Pola holds a degree in

Engineering and an MBA degree from the Universidad de Chile.

Mariano Pola

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Since 1995, Mr. Vera has been the Managing Partner and CEO

at IGT (www.igt.cl), the leading strategic and innovation man-

agement consulting company in Chile with operations in Latin

America. The main focus of IGT is business innovation consult-

ing and the creation of new business ventures with sustainable

double digit growth. In 12 years Mr. Vera has successfully lead

the company and is tenfold its original size.

Mr. Vera graduated in Electrical Engineering at Universidad

Técnica Federico Santa María (Chile); has a degree in Nuclear

Engineering from the Center for Environmental and Technol-

ogy Research (Madrid, Spain); and also has a degree in Business

Investments Assessment from the Universidad de Chile.

He is a Professor at the Universidad Adolfo Ibáñez – Executive

Education Programme, since 2003. Since 2008, he has been in-

vited to teach at the Master of Innovation International Pro-

gramme at the Universidad Adolfo Ibáñez Business School. For

the last 19 years Mr. Vera has lead more than 300 strategic and

innovation management consulting projects for corporations

from different industrial sectors and countries in Latin Ameri-

ca, such as: agribusiness; energy; education; financial services,

food industry; forestry; healthcare; insurance; manufacturing;

mining; retail; siderurgy and telecommunications.

Iván Vera: IGT

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Mr. Musalem is a Founding Partner of Aurus Gestión de In-

versiones and responsible for the Private Equity and Venture

Capital Areas. Prior to Aurus, Mr. Musalem was a founding

partner of Moneda Asset Management where he served as

both CEO and Head of the Private Equity Area. Mr. Musa-

lem is also shareholder and President of CyD International, a

fresh fruit exporting company, and serves as Board member

of several companies.

In 1975, he started his professional career at Editorial Lord

Cochrane S.A. and eventually moved to the Research De-

partment of the Cruzat Group. After returning from USA in

1981, he was appointed Head of the Beverage Division at

Compañía Cervecerías Unidas S.A. (CCU).

José Miguel Musalem holds a Ph.D. in Business Administra-

tion from the University of California (UCLA), a Masters

Degree in Operations Research and an Industrial Engineer-

ing degree from Universidad de Chile. Mr. Musalem has also

been a lecturer and researcher both at Universidad de Chile

and UCLA.

José Miguel Musalem

Roberto is an entrepreneur and a businessman. He received his

degree in Electronic Engineering from the Universidad Santa

María, and his MBA from the Universidad Adolfo Ibáñez. Roberto

is the president of Digevo Group, a Chilean organization that joins

companies in the scope of innovation in information technology.

He is the founding member of more than 15 companies in the

sector of information technology including: 3Gmotion, a VAS

operator for mobile phones in LatAm; AxonAxis, technology in-

novation oriented to the distribution of services and information

through web services; NCS, telecommunication services, critical

applications and data center; DNLabs, mobile software factory;

and Spinnovo, an incubator for startups in the mobile industry

(his current focus).

Roberto is a professor and ex-director of the Center of Entrepre-

neurship UAI.

Roberto Musso M.

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Alan joined Endeavor Chile as the Managing Director in October

2006 after working as a consultant in innovation and competi-

tiveness and as a coordinator for the World Bank´s Chilean Bi-

centenary Science and Technology Program. During his ten years

as a consultant, Alan executed dozens of projects with interna-

tional and multilateral organizations such as the IDB, World Bank,

FAO, IEAO and UNDP in over 10 countries.

Alan co founder and formally Director one of Chile´s most pres-

tigious incubators, Octantis, and is currently a member of the

Centre of Innovation & Technology at the Adolfo Ibañez Univer-

sity. Alan studied Food Science Engineering at the Universidad de

Chile and has a Masters Degree in Science and Technology from

the Universidad de Carlos III de Madrid, Spain.

Alan Farcas: Endeavor Chile

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Rodrigo has a law degree from the Universidad Católica de

Chile and a master’s degree in Business Administration (MBA)

from Harvard University. With extensive experience in busi-

ness, investment funds and banking, Ravilet has held high level

positions in Chile and abroad.

His professional career began in Morales Noguera, Valdivieso &

Besa Abogados consulting international clients in structuring

their businesses in Chile, due diligence and coordinating fu-

sions and acquisitions with different investment banks and law

offices abroad. With this base, he was incorporated into the

VTR S.A group as Legal Consultant and the Secretary of Direc-

tory. Later he joined Compass Group AGF as the New Product

Development manager. Ravilet also acted as Product Devel-

opment Manager—Investment Division Management General

Admin. of Funds (AGF) in BanChile Inversiones. There he was

in charge of strategic definition, monitoring and optimization

of product offers of BanChile AGF.

Currently, Ravilet is the director and consultant of companies

for legal and financial affairs at Vasco Minera S.A, Hotel Las

Torres and Fantástico Sur S.A. At the same time, he also serves

as Directory President for the Harvard Club of Chile and mem-

ber of the Consejo Superior Colegio Santiago College.

Rodrigo Ravilet Llanos

Adrian was born in Uruguay and moved to Chile at a young age.

He went to elementary and high School at the Instituto Hebreo.

He has a degree in Industrial Engineering from the Universidad de

Chile and a Masters in Operations management from the same

university.

Starting his career in 1987, Adrian worked as an operations man-

agement engineer for a consulting company where he was part

of the development team that designed, built and implemented a

series of mathematical algorithms for management optimization

in the forest and mining industry in Chile. This project went on to

win the Franz Edelman Award in 1998.

In year 1997, Adrian decided to become an entrepreneur and es-

tablished the first latex foam company in Chile focused specifi-

cally on the shoe industry. In year 2000 it was sold. During the

same period of time he went into the mattress business where

he became the licensing partner of the USA brand Simmons in

Chile. In 2003, Adrian started a seafood business with a mussels

and smoked salmon processing plant in southern Chile which is in

operation.

In 2007 he decided to work for the Chilean government in charge

of the National entrepreneurship program, the position that he

still holds. During this time he has also been studying Technology

Commercialization Masters program at UT in Austin, Texas.

Adrian Magendzo Weinberger

24

Hernán Orellana Hurtado is an electronics engineer.

He graduated from the Universidad Santa María with

a concentration in Telecommunication. Mr. Hurtado

has more than 20 years of experience in the area of In-

formation Technology and Communication, where

he has been a part of companies such as IBM, Com-

paq Computer, Inacom Corporation and Microsoft.

He was the first vice president and member of ACTI

in the Executive Committee from 2005-2007 and

then director of the Association from 2007-2009.

In ACTI, Hernán has held various roles, from participating

in union initiatives, the framework of the Digital Agenda,

and the relationship between the union and the govern-

ment, among others.

In March 2009, Mr. Hurtado assumed the role of Secretary

General of ACTI A.G

Hernán Orellana Hurtado

25

Chilean Judge for the Regional Finals

26

The finalist teams were given the opportunity to work with a mentor to help them prepare for

the second round of the competition. These experienced entrepreneurs and successful business

professionals worked with the teams to refine and enhance their business plans and strategies.

Mentors bring deep industry-specific and functional expertise, experience in starting new ven-

tures, and valuable insight into what it takes to build a viable enterprise to the teams.

We would like to extend our thanks to the following mentors for supporting the competition with

their generous commitment of time and expertise to this years finalists in Chile.

Project Mentor

Albuland: María Alegre

BrandmetriQ: Silvia Lacayo

Cut & Reposition System: Fergus Hurley

E-Health Systems: Marcos Brito

Second Sense: Marina Schorr and Mike Ihbe

Sugaut: Ravi Mistry

Voxound: Ofer Baharav and Max Celedón

Mentors

Projects Submitted

27

Project Team Members Description

3C-EMISSIONS Francisco Cereceda Balic The 3C emissions permits a combined analysis of combus-tion efficiency and emissions characterization, expanding and enriching the studies and research in the area of energy efficiency and air pollution

Albuland Fernando MancillaMauricio Vargas

Albuland is a new concept in trading card albums which combines the collecting cards hobby with the latest web technologies allowing us-ers to know, share and trade cards with people who have the same interest and also to see virtual albums come to life.

ATD FLUID FILL SYSTEM Francisco Cereceda Balic The ATD Fluid Fill System is a device that allows thermal desorption tubes packed (ATD tubes) sequentially, reproduc-ible and automatically, for the taking and analyzing of sam-ples of volatile organic com-pounds (VOCs) in ambient air.

BrandmetriQ Chile Alberto HoltsCesar DeramondClaudio RiquelmeGuillermo BustamanteJorge GalvezPedro MacerattaSole Aguilera

BrandMetriq provides a new and innovative service by blending technology and communication experts to analyze and give valuable in-sight and feedback directly from the Social Media (a.k.a. Web 2.0) to different organi-zations.

Criogam Carmen AlvarezEnrique Dupré

Device for cutting and re-placement operations for electrical services using radio frequency with a system for the detection of energy stealing.

28

Projects Submitted

Project Team Members Description

Cut & Reposition System Daniel AraosGonzalo TomaselloTomas Yakasovic

Device for cutting and re-placement operations for electrical services using radio frequency with a system for the detection of energy steal-ing.

DreamEx César MoltedoChristopher AravenaEmilio Heck

VirtualDress is a 3D web plat-form, which has a 3D human model where the user can try on different clothes. This proj-ect has been produced for big retailers and exclusive design-ers. It is the first real 3D mod-els applied to the web 2.0

e-Roles Claudia HidalgoHugo HidalgoSebastián Rodríguez

We offer didactics and inno-vative software applications, through the use of Role-Play-ing, to solve problems and educate in a fun way.

eHealth Systems Carola HullinErika CaballeroJoaquín BlayaVerónica Rojas

eHealth Systems provides expert health IT services and technology to clinical orga-nizations in Chile and Latin America to improve efficiency and health by learning from international experiences.

EHS Environmental Health Software

Francisco Cereceda Balic EHS (Environmental Health Software) automates the method recommended by the WHO (World Health Organization) for quick esti-mation of pollution sources, based on the use of emission factors (WHO Offset Publica-tion No.62)

Projects Submitted

29

Project Team Members Description

ENTRETANTO Carlos BennerCarlos SánchezCarolina ArosteguiCristian Fuentes Deborah HughesFernando ortegaJan KucewiczSonia Bravo

What we offer: enriching the learning experience for chil-dren through the use of Multi touch devices and software. This kind of technology al-lows users to interact in in-tuitive and collaborative ways with multimedia contents.

ExtractSonic Francisco Cereceda Balic ExtractSonic is a system for extracting chemical com-pounds from particulate air pollutants impacted on mem-brane filters. ExtractSonic is specially designed to opti-mize the extraction yields by increasing the contact area between the extracting sol-vent

Fagoh Alejandro FoskClaudio GuíermanJavier HasbúnRodrigo SegalSantiago AgliatiShai Rosen

An Internet start-up address-ing the growing need for user empowerment in the online advertising market, Fagoh is an application for ad distribu-tion that allows users to mon-etize their online presence in instant messaging systems and social networking

Flowde Claudio CastroEsteban OssesJorge Espinoza

Conexo is an online web plat-form that lets you design, program and test electronic projects easily without having extensive knowledge of pro-gramming languages or elec-tronics. You can also buy all that you need for the project on the site from a distributor.

30

Projects Submitted

Project Team Members Description

GAE/Group of Action and En-trepreneurship

Cristian EscobarJaime Gonzales

GAE, in constant search of the innovation and the develop-ment of the Entrepreneurship

GC-PLUG Francisco Cereceda Balic The software, named GC-PLUG, was conceived as a complement (plug-in) for the Turbochrom data acquisition system (Perkin Elmer). It has some features which are very much appreciated by the user: it is easy to install and work under the windows environ-ment.

Gled Aníbal ValenciaArturo AnfossiGonzalo VallejosJuan Pablo LeónTomas Mardones

Iveo is the name of our de-veloped augmented reality software, and it allows us to personalize AR applications, according to our customer´s needs.

GLEFT Diego FaundesFrancisco GCPatricio López

GLEFT, Developing Sport As-sistance And Nutritional Management Software That Will Make You Finish First.

Golden Data Gonzalo RíosGonzalo UrrozJosé CisternasOmar LarreTomas Spencer

We are a group led by three Mathematical Engineers who are working to specialize in designing and developing intranets to help small and medium-size firms solve their technology needs.

GoldenAge Tomás Oksenberg GoldenAge is a Chain of Large Staying Institution for Elderly People. It gives the know how for managing and running a business.

Projects Submitted

31

Project Team Members Description

H2redox Víctor Díaz H2Redox, “Adaptation of Sta-tionary Internal Combustion Engines to use alternative fuel in hybrid mode, using hydro-gen as an alternative fuel.

Health-G Alejandro LlanosJuan AbarzúaPatricia Aros

A grid infrastructure will allow web access for medical assis-tants, a better management of the information by doctors, clinic historical records in a safe way by using digital cer-tificates.

MS25-VOC Francisco Cereceda Balic The MS25-VOC is a portable and programmable sequen-tial equipment, designed for indoor/outdoor air sampling using thermal desorption tubes (ATD tubes) for deter-mination of Volatile Organic Compounds (VOCs) in ambi-ent air.

MUMIKO Rodrigo Stanger Mumiko is a musical micro computer. It is a new kind of creative digital playing device that gives non expert users the ability to play original music in an expressive and harmonious way without the long classical training pro-cesses.

Neuro Control Diego CifuentesEric ZárateFelipe PérezJuan Alfonso Reyes LópezLuis Edmundo Pizarro CortesMoisés Núñez

32

Projects Submitted

Project Team Members Description

NitroVapo Francisco Cereceda Balic NitroVapo is essential for one of the most important steps in the process of process-ing environmental samples in order to concentrate the extracts from the solvent ex-traction process.

NSUW2N Daniel CamposJuan Carlos Barroux

The Technology to Connect the Sea.

OPTIMIZA “ CASAS EFICIEN-TES”

Christian Alejandro Morales VigfueraLuz Patricia Díaz Lara

A mechanism for saving, op-timization and the care of the environment.

PEI ( Interactive Learning Plat-form )

Andrés JaqueCarmen SalazarFrancisco Vega

We are developing educa-tional opportunities for el-ementary school children by integrating physical activity and play into their academic environment. There is a tech-nologic change, and educa-tion conforms to the time the children and create stimula-tion

PrimeTech Daniel BustamanteIsmael GutiérrezOscar EncinaPablo TorresViktor Tapia

Our project is a revolutionary product in the scope of Medi-cal Software. It will change the intra hospital commu-nication between medical imaging devices, improving the management of patient’s information and the clinical data for diagnosis.

Projects Submitted

33

Project Team Members Description

Rayabot Iván ClaveroLinus CasassaNicolás CorreaPablo BenapresRaúl MejíasReinaldo SepúlvedaSebastián Duque

This project aims to develop low cost underwater equip-ment for the aqua culture industry. Later it could be extended to others maritime industries with needs for this kind of equipment but can’t afford the high prices of simi-lar solutions

RetiNEXT César MuñozIan Hughes

RetiNEXT will bring artificial vision closer to neuroscience, creating a new paradigm to provide machines with a new way of “seeing” able to ex-tract the benefits from biol-ogy with a pioneer methodol-ogy in artificial retina unique in the world.

Rhino Andrés MarchantDario CanalesEduardo ContrerasJuan Pablo CaresOsvaldo Pulgar

We are developing SW to give an appropriate use to laptops in classroom. Our focus is to fix an attention flaw that oc-curs when students lose the explanation of the teacher, when they are transcribing the notes from the white-board to the notebook.

Robmotica Limitada Pablo Osses DonosoRodrigo Vergara Faúndez

Robmotica is a company ori-ented to the development of technological tools with a high social impact and inte-grated solutions through an automatic process based on the power of innovation.

34

Projects Submitted

Project Team Members Description

SecondSense Andrés RigolletCristóbal Mestre

SecondSense lets people cre-ate personalized radio sta-tions (podcasts, talk shows, music) that they can listen to anytime and anywhere. It increases content providers revenues by giving them a new distribution channel and statistics of their listeners

Southern Monkeys Group Benito GarcíaJosé Luis ValenzuelaRodolfo José García Silva

A system that encourages the exchange of cars for bikes

Spinbikenergy Álvaro CollaoCamilo FonsecaEdson ContrerasFrancisco BarrientosPablo SolerPatricio MeranPedro Soler

Our goal is the generation of electric energy, this using a normal human behavior like the healthy exercise in a gym in a spinning session. But mainly, the mechanical ener-gy lost in this activity.

Sugaut Claudio GutiérrezVictoria Fuentes

Sugaut has developed an in-novative technology called CEM (Compact Elastic Mol-ecules), which allows the pro-duction of sugar-free foods but with consistency, texture, smell and taste very similar to traditional foods.

Team Land Cargo Pablo BenapresPeter VidalTomas Arredondo

We provide a portal which allows truckers and cargo solicitors an online system in which they can exchange shipping offers and needs in an efficient manner. It auto-matically selects routes and the best service providers based on customer expecta-tions.

Projects Submitted

35

Project Team Members Description

The AutoExtract Puf Francisco Cereceda Balic The 3C emissions permits a combined analysis of combus-tion efficiency and emissions characterization, expanding and enriching the studies and research in the area of energy efficiency and air pollution

The FoMiWaEx Fernando MancillaMauricio Vargas

Albuland is a new concept in trading card albums which combines the collecting cards hobby with the latest web technologies allowing us-ers to know, share and trade cards with people who have the same interest and also to see virtual albums come to life.

The Organic Chem Cartridge Francisco Cereceda Balic The ATD Fluid Fill System is a device that allows thermal desorption tubes packed (ATD tubes) sequentially, reproduc-ible and automatically, for the taking and analyzing of sam-ples of volatile organic com-pounds (VOCs) in ambient air.

TUTELKAN Mauricio Galleguillos TUTELKAN attempts to grant tools and mechanisms to im-prove the competitiveness of the software industry by de-veloping a reference model to improve the processes for the development of software and systems.

UAI INTEL TEAM Marcelo InostrozaRodolfo Zamora

Presenting the project to carry out this product could be very profitable.

36

Projects Submitted

Project Team Members Description

uBot Interface Cristián MaureiraEsteban BombalGabriel ZamoraJaime PeldozaRodrigo FernándezRodrigo Fernández

An open source, compre-hensive application, specifi-cally designed for developers and researchers in the field of robotics. Provides all the features needed for program-ming and control of multiple platforms, all integrated into a single tool.

Voxound Agustín FeuerhakeCristian DíazIgnacio BaixasJaime BunzliJuan Ignacio Donoso

Voxound allows people to or-ganize music in a more natu-ral way, using collaboration to achieve the task with less ef-fort. Voxound is a great music retail tool; because we get to know what people really want to listen at a given time.

Yggdrasil Studios Agustín CautínCristóbal MuñozFrancisco RiverosGabriel Silva

Valparalelo is a virtual 3D community that allows insti-tutions to promote their facil-ities and services to the public in a modern and interactive way through the recreation of real places in an on-line vir-tual world.